A New Leaf
A New Leaf is a 501(c)(3) nonprofit in Mesa, Arizona, providing housing, domestic violence, foster care, financial empowerment, and youth services across seven program pillars to approximately 30,000 individuals annually in the Phoenix metropolitan area.
- Company typePrivate
- Founded1975
- HeadquartersMesa, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What A New Leaf does
A New Leaf is a private 501(c)(3) nonprofit organization headquartered in Mesa, Arizona, delivering social services across the Phoenix metropolitan area (the Valley). Founded in 1975, the organization operates approximately 501-1000 employees across more than 30 programs organized under seven service pillars: Housing & Shelter, Sexual & Domestic Violence, Education & Childcare, Financial Empowerment, Family Support, Foster Care, and Health & Wellness. The organization operates multiple physical facilities including La Mesita Community Campus, Autumn House (domestic violence shelter), East Valley Men's Center, Desert Leaf Apartments, and donation centers in Mesa, Phoenix, and Surprise, with a stated 2025 goal of positively impacting 30,000 individuals.
The organization is funded through a diversified revenue model: individual donations (including the Family Futures Fund monthly giving program at $42-$84/month), corporate and foundation grants from partners such as APS, Intel, Bank of America/Merrill, and Desert Financial Credit Union, the Arizona State Charitable Tax Credit program (QCO Code 20075, enabling up to $1,009 in dollar-for-dollar state tax credits for joint filers), special events (37th Annual Camaraderie Gala, With One Voice Breakfast, Bags & Brews cornhole tournament), planned giving (via FreeWill), and a national vehicle donation program through CARS. Services are provided free of charge to clients. Supporting technology infrastructure consists of standard nonprofit SaaS platforms (Civic Champs, GiveSmart, FreeWill) with no proprietary technology platform.
A New Leaf holds The Joint Commission National Quality Approval, CARF accreditation, Equal Housing Opportunity certification, and the Candid Seal (2025). In June 2026, Brandon E. Dale will succeed long-tenured CEO Michael Hughes (50+ years of service) following a board-led transition. Core measurable outcomes include nearly 7,000 domestic violence survivors served annually and cumulative community investment exceeding $800,000 from APS over a 22-year partnership.
A New Leaf firmographics
Firmographics- Name
- A New Leaf
- Legal name
- A New Leaf
- Website
- https://turnanewleaf.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- A New Leaf is a 501(c)(3) nonprofit in Mesa, Arizona, providing housing, domestic violence, foster care, financial empowerment, and youth services across seven program pillars to approximately 30,000 individuals annually in the Phoenix metropolitan area.
- Ownership category
- akta.pro rank
A New Leaf industry classification
Industry- Product category
- Human Services Nonprofit
- NAICS
- Community Housing Services (62422), Emergency and Other Relief Services (624230), Civic and Social Organizations (81341)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industries
- Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where A New Leaf is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
A New Leaf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: Direct donations from individuals via website, mail, and planned giving programs. The organization operates a Family Futures Fund monthly giving program, accepts one-time donations, and offers various planned giving vehicles including wills, trusts, beneficiary designations, charitable gift annuities, and retained life estates.
- Corporate and Foundation Grants: Grants from corporations (Intel, APS, Bank of America) and foundations supporting specific programs including youth services, housing assistance, and domestic violence services.
- Arizona State Charitable Tax Credit Program: The organization is a Qualified Charitable Organization (QCO Code 20075) in Arizona, allowing donors to claim dollar-for-dollar tax credits up to $1,009 (married couples) or $506 (individuals) for tax year 2026.
- Special Events and Fundraisers: Revenue from hosted events including the annual Camaraderie Gala, With One Voice Breakfast, Bags & Brews cornhole tournament, and third-party community events.
- Vehicle Donations: Vehicle donation program through partnership with CARS (Charitable Adult Rides & Services), allowing donors to donate cars, trucks, boats, and other vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | AZ Charitable Tax Credit donations: $506-$1,009 per year |
| Subscription | Monthly | Family Futures Fund monthly giving: $42-$84 per month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
A New Leaf product offering
Product offeringCore offering
A New Leaf is a 501(c)(3) nonprofit social services organization that delivers free emergency shelter, transitional and permanent housing, domestic violence response, foster care support, childcare, youth education, and financial empowerment programs to individuals and families in crisis across the Phoenix metropolitan area (the Valley) in Arizona. The organization operates more than 30 programs organized under seven service pillars from multiple physical facilities and is funded entirely through donations, grants, and fundraising events.
Product overview
A New Leaf is a qualified 501(c)(3) nonprofit organization providing social services across Arizona. The organization offers a portfolio of interconnected programs organized under seven service pillars: Housing & Shelter, Sexual & Domestic Violence, Education & Childcare, Financial Empowerment, Family Support, and Foster Care. Core services include emergency and transitional housing, domestic violence shelter and advocacy, childcare and education programs, and financial empowerment services. Supporting services include donation management, volunteer coordination, planned giving tools, and Arizona state tax credit facilitation. The organization operates multiple facilities including the Desert Leaf Apartments, East Valley Men's Center, La Mesita Community, and Autumn House, serving approximately 30,000 individuals annually across the Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing & Shelter
Quantifiable outcome
- 7,000 domestic violence survivors access safety services annually
- +2 more outcomes
Companies that use A New Leaf
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
A New Leaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A New Leaf partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- The Narwhal Taproom & BottleshopminorMesa-based business hosting water bottle donation drive May 2026. For every donated case of water, guests receive their first pour of draft beer for $1. Creative community partnership addressing hydration needs during summer heat.
- Bank of America and Merrillcore17 volunteers from Bank of America and Merrill participated in annual Make a Difference Day at East Valley Men's Center. Volunteers prepared and served lunch, assembled sack lunches, deep cleaned the cafeteria, washed windows, and completed landscaping work. Ongoing partnership providing both volunteer support and community engagement.
- FreeWillcorePartnership providing free estate planning tools including will and trust creation, beneficiary designation management, and charitable gift planning. FreeWill-powered platform enables donors to create legal documents at no cost. Supports planned giving program and donor engagement.
- CARS (Charitable Adult Rides & Services)minorVehicle donation program provider processing vehicle donations across all 50 states. CARS handles towing, sale, and transfer paperwork. Provides donors with tax documentation (IRS Form 1098-C for vehicles sold over $500). Service available 7 days a week with free pickup.
- Mesa Community CollegeminorMesa Community College Community Partner recognizing organizations that place service-learning students and support civic engagement. A New Leaf hosts interns and service-learning students from the college's Center for Community & Civic Engagement.
- Corporate Interior SystemscoreAnnual Bags & Brews cornhole tournament host, raising funds for A New Leaf's children's programs. Nearly 200 people from commercial real estate and construction industry support the event each year. Event open to public with corporate sponsorship opportunities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
A New Leaf competitors and assessment
Company assessmentDirect peers
- UMOM New Day Centers: Phoenix-based nonprofit providing emergency shelter, transitional housing, and supportive services for families experiencing homelessness. Directly comparable to A New Leaf on housing-and-shelter services in the same metro market, with similar funding model and program structure.
- Chicanos Por La Causa (CPLC): Large Arizona-based nonprofit offering housing, economic development, education, and human services to underserved communities. Comparable to A New Leaf on multi-pillar service model, wraparound approach, and Arizona regional footprint.
- Catholic Charities Community Services (Phoenix): Arizona Catholic Charities arm providing homelessness prevention, refugee services, DV support, and family services. Directly comparable to A New Leaf across DV, housing, and family support pillars, serving the same Phoenix-metro client base.
- YWCA Maricopa County: Phoenix-area YWCA operating DV shelters, sexual violence services, and housing programs. Directly comparable to A New Leaf's Autumn House/La Mesita DV services and broader housing-and-shelter offerings in the same regional market.
- Southwest Behavioral & Health Services: Arizona-wide behavioral health nonprofit providing mental health, substance use, and housing services to vulnerable populations. Comparable to A New Leaf on behavioral health, housing, and integrated wraparound service model across Arizona.
- Habitat for Humanity Central Arizona: Phoenix-based Habitat affiliate providing affordable housing construction, repair, and financial education for low-income families. Comparable to A New Leaf on affordable-housing mission and financial empowerment services for similar client base.
- St. Vincent de Paul Phoenix: Phoenix-area nonprofit operating shelters, dining halls, transitional housing, and family support programs. Directly comparable to A New Leaf on multi-program social services, shelter operations, and wraparound family support.
- Maggie's Place: Phoenix-based nonprofit providing housing and support services for pregnant women and mothers facing homelessness. Comparable to A New Leaf on housing/shelter focus, wraparound family services, and Phoenix metro footprint.
- Childhelp: Arizona-headquartered national nonprofit addressing child abuse and neglect through advocacy, residential treatment, and foster care services. Comparable to A New Leaf's foster care programs and youth services in the same AZ market.
Broad incumbents
- Salvation Army Southwest Division: Large national nonprofit providing shelter, addiction recovery, family services, and emergency assistance across the Southwest US. Comparable to A New Leaf on shelter, DV support, and emergency relief, but with broader geographic and program scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
A New Leaf social profiles
Digital presenceA New Leaf compliance and trust
Trust signalCompliance5 records
A New Leaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
A New Leaf leadership team
Management profileNumber of profiles
Profiles9 records
A New Leaf funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A New Leaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A New Leaf
What does A New Leaf do?
A New Leaf is a 501(c)(3) nonprofit social services organization that delivers free emergency shelter, transitional and permanent housing, domestic violence response, foster care support, childcare, youth education, and financial empowerment programs to individuals and families in crisis across the Phoenix metropolitan area (the Valley) in Arizona. The organization operates more than 30 programs organized under seven service pillars from multiple physical facilities and is funded entirely through donations, grants, and fundraising events.
Is A New Leaf a public or private company?
A New Leaf is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was A New Leaf founded?
A New Leaf was founded in 1975. It employs 501 to 1,000 people.
Where is A New Leaf based?
A New Leaf is headquartered in Mesa, United States, in the North America region.
How does A New Leaf make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate and Foundation Grants, arizona State Charitable Tax Credit Program, special Events and Fundraisers and vehicle Donations.
Who are A New Leaf's main competitors?
Direct peers on record are UMOM New Day Centers, Chicanos Por La Causa (CPLC), Catholic Charities Community Services (Phoenix), YWCA Maricopa County, Southwest Behavioral & Health Services, Habitat for Humanity Central Arizona, St. Vincent de Paul Phoenix, Maggie's Place and Childhelp. Salvation Army Southwest Division is listed as a broad incumbent.
Does A New Leaf have an API?
No public API is recorded for A New Leaf.
What industry is A New Leaf in?
A New Leaf's product category is Human Services Nonprofit. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of FSALAKAH, Public Housing & Social Housing Development/Modernization Programs. Its NAICS code is 62422 and its SIC code is 8300.