What Coolshop does

Coolshop S.r.l. is an Italian-headquartered, UX-centered digital solution provider founded in 2010 in Turin that builds software for extended sales processes, with a particular focus on configure-price-quote (CPQ) and configuration lifecycle management (CLM) for complex industrial products. Its core product platform comprises CoolSales, a CRM and CPQ application that supports lead management, product configuration, stock visibility, pricing, quoting, and dealer enablement with online and offline mobile capabilities, and CoolPim, a product information management application with WYSIWYG CMS, versioning, approval workflows, and pricebook generation across brands and regions. The technical stack is anchored by a 2012 strategic partnership with Configit, whose Model, Quote and VT SDK underpin the company's configuration engine for deployments such as CNH Industrial's Global Sales App, Columbus McKinnon's Compass 3.0, and Cameron's Valve Selector; CoolSales is also integrated with Microsoft Dynamics 365, SAP, Salesforce, and deployable on AWS, Google Cloud, and Azure.

The company operates a B2B enterprise go-to-market with direct field sales to manufacturing OEMs and their dealer networks, supplemented by an annual thought-leadership event, the CLM Summit co-hosted with Configit in Turin since 2015. Revenue is generated through annual subscription licenses for CoolSales and CoolPim, paired with professional services for implementation, customization, and integration work, all priced on a quote basis with no publicly disclosed tiers. Customers include CNH Industrial, Columbus McKinnon, Sidel, Iveco Group, Cameron (Schlumberger), Mopar, Jeep Owners Group, and Abarth, with the company maintaining offices in Turin, Rotterdam, Dover/Chicago, and Dubai to serve EMEA, North America, and the Middle East. Coolshop is a privately held, founder-led company (CEO Mattia Pontacolone, Strategy Officer/Partner Enrico Magnone) with no external funding disclosed.

Name

Coolshop

Legal name

Coolshop S.r.l.

Website

https://coolshop.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Coolshop is an Italian UX-centered digital solution provider that builds CoolSales (CRM/CPQ) and CoolPim software for manufacturing OEMs and their dealer networks, leveraging Configit for configuration lifecycle management and serving enterprise customers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Solutions (CoolSales, CoolPim): Enterprise software licenses and subscriptions for CRM/CPQ and Product Information Management solutions sold to manufacturing companies and their dealer networks.
2. Professional Services: Implementation, customization, and integration services for deploying Coolshop solutions in enterprise environments, including digital transformation consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Coolshop builds and licenses two proprietary enterprise software platforms: CoolSales, an extended sales/CPQ and CRM application that lets dealers configure products, manage leads, view stock, price units and generate quotes online or offline; and CoolPim, a Product Information Management system for managing product data, media and content across brands and regions, including pricebook generation. The company delivers these platforms with implementation and customization services to global manufacturers, OEMs and their dealer networks.

Product overview

Coolshop is a UX-centered digital solution provider offering extended sales applications primarily through two core products: CoolSales (all-in-one CRM, CPQ, and sales process management) and CoolPim (product information management and pricebook generation). The portfolio includes Configit-powered configuration solutions for complex product configuration scenarios, and various industry-specific solutions for automotive, industrial equipment, and insurance sectors. Projects span CRM/C PQ implementations (CNH Industrial, Columbus McKinnon), connected services (Mopar, Beema), loyalty programs (Jeep Owners Group), and event management (Abarth Day, CLM Summit).

Differentiator

Problem solved

Functional benefit

Brands

• CoolSales: Sales support application providing dealers with optimal sales solution for leads, configuration, stock, pricing and quotes, working offline and via portable devices.
• CoolPim

Products and services

• CoolSales CoolSales is Coolshop's extended sales (CPQ/CRM) platform that gives dealers and sales teams an all-in-one interface for lead management, product configuration, stock visibility, pricing and quote generation; it works both online and offline and supports shoulder-to-shoulder retail selling with contextual help, including Configit-powered configuration capabilities.
• CoolPim CoolPim is Coolshop's Product Information Management application that centralizes product data, media and content across brands and regions, providing a WYSIWYG CMS, versioning, approval workflows and automated pricebook generation for sales enablement.
• Compass 3.0 Compass 3.0 is the CoolSales-based CPQ application delivered for Columbus McKinnon, providing distributors, sales people and internal users with 3D product configuration, order management and order management for motion-control products using Configit VT technology.

Quantifiable outcome

• 76% ROI for CLM implementations
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ConfigitcoreTechnology or Integration · 1 January 2012Strategic technology partnership since 2012. Configit partner to provide configuration solutions leveraging Model, Quote and VT SDK. Coolshop combines Configit's CLM platform with their own CoolSales CPQ solution for extended sales process implementations. Co-hosts the annual CLM Summit since 2015.
• SAPcoreTechnology or IntegrationTechnology integration partnership. CoolSales solution is compatible with SAP enterprise systems for seamless data exchange and business process integration.
• SalesforcecoreTechnology or IntegrationTechnology integration partnership. CoolSales solution is compatible with Salesforce CRM platform for lead management and customer relationship capabilities.
• Microsoft Dynamics 365coreTechnology or IntegrationTechnology integration partnership. CNH Industrial Sales App specifically integrates with Microsoft Dynamics 365 for enterprise resource planning and CRM capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle: Oracle CPQ Cloud (formerly BigMachines) competes in the same configure-price-quote space as CoolSales, particularly for industrial and high-tech manufacturers on Oracle's CX and ERP platforms.
• Infor: Infor CPQ (formerly Configure One) provides configure-price-quote for discrete manufacturers and competes with CoolSales, particularly for industrial equipment and aerospace/defense OEMs.
• SAP: SAP Variant Configuration and SAP CPQ are embedded in SAP's enterprise suite and overlap directly with Coolshop's manufacturing configurator and quoting use cases — particularly for OEMs running SAP ERP.
• Salesforce: Salesforce CPQ (Revenue Cloud) is a broadly deployed CPQ engine often deployed alongside Salesforce CRM. It overlaps with Coolshop's CRM/CPQ scope while operating at vastly larger scale and being an explicit integration platform for CoolSales.

Direct peers

• PROS: PROS (which acquired KBMax) sells AI-driven CPQ and pricing optimization to industrial B2B manufacturers, overlapping directly with Coolshop's CoolSales use cases, especially in configure-price-quote and guided selling.
• Configit: Configit is Coolshop's core CLM/CPQ technology partner (since 2012) and the co-host of the CLM Summit. Both vendors sell configuration-lifecycle-management capabilities into complex manufacturing, making Configit the most direct functional competitor as well as collaborator.
• Tacton: Tacton is a CPQ/configurator vendor specialized in complex industrial manufacturers — directly comparable to CoolSales for configure-price-quote use cases among OEMs and discrete manufacturers selling through dealer channels.
• KBMax: KBMax (now part of PROS) is a 3D/visual product configurator vendor with deep roots in industrial CPQ — comparable to Coolshop's Compass 3.0 and VT-based configurations for products like motion-control and valves.
• Akeneo: Akeneo is a leading Product Information Management (PIM) vendor — the most direct external competitor to CoolPim for cross-brand, cross-region product data and content management for manufacturers and brands.
• Epicor (FPX): Epicor's FPX CPQ is purpose-built for industrial manufacturers and discrete parts configuration — directly comparable to CoolSales for configure-to-order and make-to-order workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coolshop
• LinkedInlinkedin.com/company/coolshop-srl
• Instagraminstagram.com/coolshophq
• Xx.com/coolshopsrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolshop