Matrix Traffic and Transport Data

What Matrix Traffic and Transport Data does

Matrix Traffic and Transport Data Pty Ltd (ABN 56 112 563 201) is an Australian-headquartered traffic survey and transport data collection services firm founded in 2016 in South Brisbane, Queensland. The company delivers field-based traffic and transport surveys across four methodological modalities — video data collection, manual data collection, automatic traffic counters (road tubes) and radar detection — packaged into 13 named service lines covering intersection counts, pedestrian surveys, parking surveys, automatic traffic counts, speed surveys, origin-destination studies, queue length, public transport, cycle, travel time, vehicle occupancy and Bluetooth-based origin-destination tracking. Its customer-facing deliverables are data reports and analysis rather than standalone software; an internal application, Matrix Field Ops, supports workforce management via Apple Business Manager distribution and Microsoft Entra ID single sign-on.

The firm operates a sales-led B2B go-to-market targeting government transport authorities, engineering consultancies and construction primes, with project-based custom-quote pricing and a stated 1-business-hour quote response commitment. Named end-customers include Shoalhaven City Council and Transport WA (AECOM-side), and the firm has delivered survey work on flagship Australian infrastructure programs including the Coomera Connector, Sydney Metro, Parramatta Light Rail, WestConnex, Bruce Highway Upgrade, Princes Highway Upgrade, Pacific Highway Upgrade and Inland Rail. A March 2018 joint venture with UK-based Citi Logik extends the offering into big-data analytics across Australian, New Zealand and Malaysian markets.

Matrix conducts operations across five countries — Australia (Queensland, New South Wales, Victoria, Western Australia, Tasmania), New Zealand (North and South Island), the United Kingdom (Birmingham), South Korea (Seoul) and Indonesia (Bali) — with dedicated regional or national managers per market and a workforce of roughly 60–100 field technicians, project managers, analysts and corporate staff. The company is privately held, founder-operated (CEO Marty Prowse), with no disclosed external funding or institutional investment, multi-year project contracts, and reported revenue metrics absent from public sources.

Name

Matrix Traffic and Transport Data

Legal name

Matrix Traffic and Transport Data Pty Ltd

Website

https://matrix888.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Matrix Traffic and Transport Data is an Australian private firm that delivers project-based traffic and transport survey services — including intersection, pedestrian, parking, speed, origin-destination and Bluetooth surveys — to government transport authorities, engineering consultancies and construction primes across Australia, New Zealand, the UK, South Korea and Indonesia.

Ownership category

akta.pro rank

Product category

Traffic Survey and Transport Data Collection Services

NAICS

Support Activities for Road Transportation (4884), Surveying and Mapping (except Geophysical) Services (54137)

SIC

Transportation Services (4700)

akta.pro primary industry

Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD)

akta.pro secondary industry

Transit, Traffic & Mobility Data Platforms (BPAMANAH)

Keywords

• Traffic survey services
• Transport data collection
• Intersection traffic counts
• Pedestrian count surveys
• Parking occupancy surveys

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Traffic Survey Services: Project-based traffic survey services including pedestrian counts, speed surveys, parking surveys, intersection counts, automatic traffic counters, origin-destination surveys, queue length surveys, public transport surveys, cycle surveys, travel time surveys, vehicle occupancy surveys, and Bluetooth surveys. Custom quotes provided based on project scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Matrix Traffic and Transport Data provides commissioned traffic and transport survey services delivered by regional field teams across Australia, New Zealand, the United Kingdom, South Korea, and Indonesia. The service offering spans intersection counts, pedestrian surveys, parking surveys, automatic traffic counts (via road tubes), speed surveys, origin-destination surveys, queue length surveys, public transport surveys, cycle surveys, travel time surveys, vehicle occupancy surveys, and Bluetooth surveys using four data collection methodologies: video, manual, automatic traffic counters, and radar.

Product overview

Matrix Traffic and Transport Data is a traffic survey and data collection service provider rather than a software product company. The company offers a comprehensive suite of traffic data collection methodologies (video, manual, automatic traffic counters via road tubes, and radar) delivered by field teams. Their survey services span intersection counts, pedestrian surveys, parking surveys, automatic traffic counts, speed surveys, origin-destination surveys, queue length surveys, public transport surveys, cycle surveys, travel time surveys, vehicle occupancy surveys, and Bluetooth surveys. The primary customer-facing deliverables are data reports and analysis from these surveys rather than standalone software products. The Matrix Field Ops mobile application is an internal operational tool used by field technicians for job management, not a customer-facing product.

Differentiator

Problem solved

Functional benefit

Products and services

• Intersection Counts Traffic counting services at road intersections to measure vehicle movements and turning patterns, delivered for government and infrastructure clients.
• Pedestrian Surveys Counts and analysis of pedestrian movement patterns in urban areas and transportation corridors for planners and local councils.
• Parking Surveys Analysis of parking occupancy, duration, and turnover patterns at various locations for councils, asset owners, and developers.
• Automatic Traffic Counters (ATC) Continuous traffic counting using automated equipment including road tubes to capture vehicle volumes and classifications on road segments.
• Speed Surveys Measurement and analysis of vehicle speeds across road segments using radar and tube-based detection for road safety and compliance work.
• Origin Destination Survey Tracking of travel patterns and routes to determine where traffic originates and its destinations, supporting transport planning studies.
• Queue Length Surveys Measurement of vehicle queue lengths at intersections, toll plazas, and other bottlenecks to inform signal and infrastructure design.
• Public Transport Surveys Data collection on public transportation usage patterns, ridership, and service effectiveness for transit authorities and planners.
• Cycle Surveys Counts and analysis of bicycle traffic on designated routes and shared paths to support active transport planning.
• Travel Time Surveys Measurement of journey times along corridors using various tracking methodologies for congestion and route performance studies.
• Vehicle Occupancy Surveys Counts of passengers per vehicle to assess carpooling patterns and vehicle utilization across road corridors.
• Bluetooth Surveys Traffic tracking using Bluetooth device detection to measure travel times and origin-destination patterns across networks.

Quantifiable outcome

• Quote response within 1 business hour
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Citi LogikcoreStrategic or Co-development Partner · 1 March 2018Joint venture partnership for delivering big data analytics to traffic and transport planning industry. Matrix works with Citi Logik in Australian, New Zealand and Malaysian markets. Citi Logik brings experience in UK market for delivering traffic and transport data analytics solutions.
• AECOMminorStrategic or Co-development PartnerCollaborated with AECOM on Transport WA project involving traffic surveys in Western Australia.
• Transport for NSW (TfNSW)minorGTM or Marketing PartnerAccess to TfNSW Open Data Hub providing wide range of transport information for survey data integration and analysis.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Stantec: Global engineering consultancy (post Cardno merger) with a strong Australian transport planning presence; both a buyer of survey data and a competitor for integrated infrastructure bids.
• AECOM: Global engineering consultancy that purchases traffic survey services from firms like Matrix (notably on Transport WA projects) and also offers in-house transport data collection, making it both customer and competitor.
• WSP: Global engineering consultancy with a significant ANZ transport planning practice; consumes traffic survey outputs and competes for end-to-end infrastructure work that bundles data collection.
• GHD: Large Australian-headquartered engineering consultancy with transport planning and traffic engineering practices; competes for the same government infrastructure programs where Matrix provides survey support.

Direct peers

• MetroCount: Australian-founded manufacturer and operator of automatic traffic counters and traffic data services; competes head-on with Matrix in road-tube based counts and survey work across Australia and internationally.
• Austraffic: Australian traffic and transport data collection specialist offering intersection counts, pedestrian, parking and origin-destination surveys; directly overlaps Matrix's core service catalogue in the same ANZ market.
• ADCS (Australian Data Collection Services): Australia-wide traffic survey firm providing manual counts, ATCs, video and Bluetooth data; competes with Matrix for the same government and engineering consultancy tenders.
• Citi Logik: UK-based big-data analytics provider for traffic and transport planning; Matrix's joint-venture partner across AU/NZ/MY and the closest peer in the analytics layer that sits on top of survey work.

Emerging players

• Skyhigh Traffic Data Australia: Australian traffic survey brand surfaced in Matrix's own LinkedIn ecosystem; appears closely related to Matrix's Australian operations and represents an adjacent emerging brand in the same niche.

Regional players

• Traffic Design Group: New Zealand-based transport engineering and traffic data consultancy; competes with Matrix's NZ operations for the same Kiwi council and NZTA-adjacent survey work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Matrix888
• LinkedInlinkedin.com/company/matrix-traffic-and-transport-data-nz
• Instagraminstagram.com/matrix_888

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Traffic and Transport Data