What Zacca Hummus does

Zacca Hummus is a privately held, family-owned packaged food company that produces Mediterranean-style hummus using garbanzo beans grown on the Zenner Family Farm, a fourth-generation operation in Idaho's Palouse region. The company was founded in 2012 by Chris Zenner and Janine Zacca from a family recipe originating with Janine's mother Mimo Zacca, combining a Lebanese culinary heritage with vertically integrated, identity-preserved Idaho-grown chickpeas. The product line consists of five core 10oz flavors (Traditional, Poblano Pepper, Roasted Red Pepper, Spicy Mediterranean, Cilantro Parsley), a premade 6-pack bundle, customizable 3-pack/6-pack bundle builder, and 32oz party-size formats for entertaining and foodservice.

Production uses High Pressure Processing (HPP) as the core preservation technology, with a proprietary tub design that minimizes headspace to maximize freshness. All products are Non-GMO, gluten-free, and made without artificial preservatives, using extra virgin olive oil rather than seed oils. The farm was the first in Idaho to achieve Food Alliance certification and also holds Farm Smart certification for regenerative and no-till practices. The company employs 11-50 people and operates from Boise, Idaho (with a related legal entity BKBG Enterprises in Carol Stream, Illinois).

Zacca Hummus generates revenue through three primary channels: direct-to-consumer e-commerce on a Shopify-powered website with nationwide UPS shipping (insulated packaging, volume discounts at 6+ tubs), regional retail grocery distribution across the Pacific Northwest (Fred Meyer, Haggen, QFC, co-ops, and specialty retailers), and foodservice distribution. Since 2019, the company has partnered with Devanco Foods, a national Mediterranean foods manufacturer, to extend retail and foodservice distribution nationwide. Customer service and order fulfillment for the broader channel are routed through Devanco. Marketing is built around a recipe blog, Instagram, Facebook, and an email newsletter offering 10% off first order.

Name

Zacca Hummus

Legal name

Zacca Hummus

Website

https://zaccahummus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Zacca Hummus is a family-owned Idaho-based packaged food company producing Mediterranean-style hummus in five flavors, using chickpeas from the fourth-generation Zenner Family Farm, and selling through DTC e-commerce, Pacific Northwest regional retail, and a nationwide Devanco Foods distribution partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Carol Stream

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through Shopify-powered website where consumers purchase individual hummus products, custom bundles, and party size bundles. Products ship nationwide with UPS two-day shipping in insulated packaging with ice packs. Orders of 6+ tubs qualify for volume discounts.
2. Retail Wholesale Distribution: Wholesale distribution to grocery stores throughout the Pacific Northwest and several states, including major chains like Fred Meyer, Haggen, and Quality Food Center. Also distributed through specialty retailers, co-ops, and natural food stores.
3. Foodservice Distribution: Distribution to foodservice operators throughout the Pacific Northwest region through multiple foodservice distributors. Party size bundles (32 oz) designed for events and gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Zacca Hummus produces traditional Mediterranean-style hummus made from sustainably grown chickpeas sourced from the Zenner Family Farm in Idaho's Palouse region. The company manufactures five core hummus flavors (Traditional, Poblano Pepper, Roasted Red Pepper, Spicy Mediterranean, and Cilantro Parsley) using High Pressure Processing (HPP) for shelf-stable freshness without artificial preservatives, and sells them in 10oz single tubs, custom bundles, and 32oz party-size formats. Products are Non-GMO, gluten-free, and use heart-healthy extra virgin olive oil.

Product overview

Zacca Hummus is a family-owned food company that produces traditional Mediterranean-style hummus made from sustainably grown chickpeas sourced from the Zenner Family Farm in Idaho's Palouse region. The product portfolio consists of five core hummus flavors (Traditional, Poblano Pepper, Roasted Red Pepper, Spicy Mediterranean, and Cilantro Parsley), offered in 10 oz. single tubs, 6-pack bundles, and party-size 32 oz. bundles. All products are Non-GMO, gluten-free, and made without artificial preservatives, using extra virgin olive oil and ingredients that can be traced back to the fourth-generation family farm. The company sells directly to consumers through their Shopify e-commerce platform with nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Zacca Traditional Hummus Classic Mediterranean-style hummus made with sustainably grown garbanzo beans from the Zenner Family Farm in Idaho's Palouse region. Non-GMO, gluten-free, made with tahini, extra virgin olive oil, sea salt, lemon juice, citric acid, garlic, and serrano chili peppers. Designed for dipping, spreading, or as a plant-based protein alternative.
• Zacca Poblano Pepper Hummus Hummus made with sustainably grown garbanzo beans and roasted poblano peppers delivering a mild rich flavor. Non-GMO, gluten-free, no artificial preservatives.
• Zacca Roasted Red Pepper Hummus Hummus made with sustainably grown garbanzo beans and roasted red peppers, delivering a creamy flavor with smoky, charred undertones and subtle spice. Non-GMO, gluten-free, no artificial preservatives.
• Zacca Spicy Mediterranean Hummus
• Zacca Cilantro Parsley Hummus
• 6 Pack Savings Bundle Premade bundle of 6 hummus tubs featuring all five flavors plus two originals of Traditional Hummus. Priced at $51.00 versus regular $65.94.
• Party Size 32 oz Traditional Hummus Bundle Large 32 oz. Traditional Hummus bundle designed for parties and gatherings, shipped in custom cold boxes to maintain freshness. Priced at $50.00.
• Party Size 32 oz Roasted Red Pepper Hummus Bundle Large 32 oz. Roasted Red Pepper Hummus bundle for parties and gatherings, shipped in custom cold boxes. Priced at $50.00.
• Party Size 32 oz Traditional and Roasted Red Pepper Combo Bundle Combo bundle featuring both Traditional Hummus and Roasted Red Pepper Hummus in 32 oz. sizes, designed for parties and gatherings, shipped in custom cold boxes.
• Create Your Own Bundle Customizable variety pack allowing customers to select their favorite hummus flavors in multiples of 3 (10 oz. each), with volume savings as more tubs are added.

Quantifiable outcome

• 100% clean label - Non-GMO, Gluten Free, No Artificial Preservatives
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Devanco FoodscoreStrategic or Co-development Partner · 1 January 2019In 2019, Zacca Hummus partnered with Devanco Foods, a national manufacturer of Mediterranean foods with over 100+ years of collective experience in manufacturing and marketing. This partnership enables Zacca Hummus to expand in retail and foodservice nationwide, leveraging Devanco's established distribution network and manufacturing capabilities.
• Zenner Family FarmcoreStrategic or Co-development PartnerZenner Family Farm in Genesee, Idaho is the exclusive source of chickpeas for Zacca Hummus. The fourth-generation farm produces 1.5-2 million pounds of identity-preserved chickpeas annually across 5,000+ acres. Founders Chris Zenner and Janine Zacca are married, making this a family-integrated supply chain partnership.
• ShopifysupportingTechnology or IntegrationE-commerce platform powering the Zacca Hummus online store. Shopify handles payment processing, order management, shipping integration, and customer data management for direct-to-consumer sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ithaca Hummus: Ithaca Hummus is a premium refrigerated hummus brand emphasizing clean ingredients and bold flavors. Closely comparable to Zacca on positioning, channel mix (natural/grocery), and DTC-plus-retail GTM.
• Tribe Mediterranean Foods: Tribe is one of the top-shelf hummus brands in the US, owned by B&G Foods, with broad national grocery distribution. Comparable to Zacca in product category and Mediterranean positioning, though at significantly larger scale.
• Hope Foods: Hope Foods is a clean-label hummus and dip brand focused on organic, non-GMO ingredients. Direct competitor to Zacca in the premium refrigerated hummus segment, with similar farm-to-jar narrative and natural foods channel presence.
• Cedar's Mediterranean Foods: Cedar's is a New England-based hummus and Mediterranean dip manufacturer serving grocery and club channels. Direct peer in refrigerated hummus with similar natural-ingredient positioning and multi-flavor portfolio.
• Wild Garden: Wild Garden produces Mediterranean dips, hummus, and grain products with a clean-ingredient focus. Comparable to Zacca in product category, ingredient philosophy, and natural foods retail channel.

Broad incumbents

• Sabra Dipping Company: Sabra is the dominant US hummus brand, a PepsiCo/Strauss joint venture with ~60% category share. Comparable as a direct hummus competitor but at massive scale, with national DSD and broad flavor portfolio that Zacca competes against for shelf space.
• Cava Group: Cava operates a fast-growing Mediterranean fast-casual chain and CPG product line including hummus and dips. Comparable on Mediterranean food positioning and clean-ingredient narrative, though primarily a restaurant brand with growing retail CPG presence.
• Boar's Head: Boar's Head is a broad prepared-foods brand with a hummus line and deep deli/grocery distribution. Comparable as a hummus competitor with established national retail presence, though positioned as broader deli brand rather than hummus specialist.

Emerging players

• Straus Family Creamery: Straus Family Creamery is a regional organic dairy brand with farm-to-table narrative similar to Zacca's Zenner Farm story. Comparable on vertically integrated organic/sustainable branding and natural foods channel presence, though in dairy rather than hummus.
• Lantana Foods: Lantana is a smaller hummus brand with retail presence and bold-flavor positioning. Comparable to Zacca as a tier-2 refrigerated hummus player competing for natural and mainstream grocery shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zaccahummus
• Instagraminstagram.com/zaccahummus
• LinkedInlinkedin.com/company/zacca-hummus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zacca Hummus