AquaMobile

What AquaMobile does

AquaMobile Swim School, founded in 2011 by Diana Goodwin, is a private, capital-efficient services company operating an online marketplace that connects consumers with certified, insured independent-contractor swim instructors who deliver private lessons at the customer's home pool. The company has scaled across 40+ cities in the United States, Canada, and Australia, accumulating 300,000+ lessons delivered and 10,000+ swimmers taught over its operating history, with headquarters disclosed in Fort Myers, Florida and Canadian roots in Toronto. The core platform is a self-serve instructor marketplace (register.aquamobileswim.com) where customers browse instructor bios, certifications, and real-time availability before booking, supplemented by phone-based booking (1-888-950-7946).

The product portfolio is anchored by 'The AquaMobile Method,' a proprietary teaching methodology centered on safety, confidence, and results, and includes private swim lessons segmented by age (infant/preschool, kids 5-15, adults), specialized training for competitive swimmers and triathletes, lifeguarding services for events ($72/hour per guard), pool safety courses, First Aid and CPR classes, and Lifesaving Society certification programs (Bronze Star, Bronze Medallion, Bronze Cross, Canadian Swim Patrol). Revenue is generated primarily through unit-priced, pay-as-you-go transactions: 30-minute lessons from $62 for ages 6 months-4 years, 1-hour lessons from $85 for ages 6 months to adult, with class credit packages and gift cards available. Distribution combines direct-to-consumer self-serve booking with a B2B partnership program serving schools, camps, daycares, fitness centers, HOAs, and corporate event planners, supported by a referral network with property managers and condo associations.

The operating model is dual-entity, with AquaMobile, Inc. governing US claims and AquaMobile International Inc. governing Canadian claims. Marketing channels emphasize content marketing through an educational blog, YouTube testimonials, organic social, earned media (Inc., Globe and Mail, CBC Dragons' Den, 2023 TELUS Prize), and location-page SEO across the 40+ city footprint. Payment processing integrates with PayPal, Visa, Mastercard, and Discover. No external funding, institutional investors, M&A activity, or AI/ML capabilities are disclosed; the company operates as a bootstrapped, founder-led private entity.

Name

AquaMobile

Legal name

AquaMobile, Inc. and/or AquaMobile International Inc.

Website

https://aquamobileswim.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AquaMobile is a private swim school founded in 2011 that operates an online marketplace connecting consumers with certified, insured independent-contractor instructors for at-home private swim lessons across 40+ cities in the US, Canada, and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Swim Lessons: Per-lesson and per-hour pricing for private swim instruction at customer locations. Customers purchase class credits or packages through the platform. Registration/service fees apply for coordinating and matching customers with instructors.
2. Lifeguarding Services: Hourly billing for certified lifeguards for private events and pool parties
3. Corporate/B2B Programs: Swim programs for schools, camps, HOAs, and corporate events. Pricing based on number of participants and program scope.
4. Leadership Courses: Lifesaving Society certification courses (Bronze Star, Bronze Medallion, Bronze Cross) taught one-on-one or in small groups
5. Gift Cards: Gift cards purchased for swim lessons and lifeguarding services. Redeemed for credits valid for one year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AquaMobile operates an online marketplace platform that connects customers with certified, insured private swim instructors who travel to customers' home or condo pools to deliver one-on-one swim lessons. The company also sells complementary services including lifeguarding for events, water safety and First Aid/CPR training, and Lifesaving Society leadership certification courses (Bronze Star, Bronze Medallion, Bronze Cross).

Product overview

AquaMobile is a private swim school offering at-home swim lessons through a platform-plus-services model. The core offering is The AquaMobile Method—a proprietary teaching approach centered on safety, confidence, and results—delivered via private swim lessons where certified instructors travel to customers' home pools. The product portfolio spans multiple service tiers: Beginner through Advanced swim lessons for infants, children, and adults; specialized training for competitive swimmers and triathletes; and add-on safety services including Pool Party Lifeguards, Lifeguards for Hire, Pool Safety Courses, and First Aid & CPR Classes. The company also offers Lifesaving Society Leadership Courses (Bronze Star, Bronze Medallion, Bronze Cross) and Red Cross programs for those pursuing instructor certification. Corporate partnerships provide swim programs for organizations. The platform integrates with PayPal and major credit card processors (Visa, Mastercard, Discover) for payment processing and offers online instant booking through their registration system.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Swim Lessons One-on-one private swim lessons taught by certified, insured instructors who travel to the customer's home or condo pool. Covers infants (6 months+), toddlers, preschoolers, school-age children, adults, and competitive/triathlon swimmers, with customized lesson plans based on individual needs.
• Lifeguarding Services Hourly private lifeguarding coverage for pool parties, corporate events, and community gatherings, with certified and insured lifeguards.
• Pool Safety Course Standalone water safety and drowning prevention course for individuals and families.
• First Aid & CPR Classes Comprehensive First Aid and CPR training delivered to individuals and small groups, covering spinal injuries, heat/cold injuries, bone and joint injuries, burns, medical emergencies, and CPR for infants, children, and adults.
• Lifeguard & Instructor Training (Leadership Courses) Lifesaving Society certification courses (Bronze Star, Bronze Medallion, Bronze Cross) plus the Canadian Swim Patrol program, taught one-on-one or in small groups. Pathway to National Lifeguard Service and Instructor certification.
• Corporate Partnerships B2B swim programs and lifeguarding services for organizations including schools, daycares, summer camps, fitness centers, HOA/community pools, and corporate events. Programs are scalable to 300+ students.

Quantifiable outcome

• Children progress at triple speed vs. enrolling with the city pool
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• American PoolminorOthersCorporate partner providing pool services. AquaMobile collaborates with American Pool for corporate events and swim programs. Nature of partnership appears to be referral or co-service delivery for pool-related services.
• H2OminorOthersPartner organization (logo displayed) in AquaMobile's corporate partnership program serving schools, camps, and community pools.
• The Bridge CenterminorOthersPartner organization (logo displayed) in AquaMobile's corporate partnership network, likely a school or community organization requiring swim instruction services.
• Camp MoshavaminorOthersPartner camp (logo displayed) receiving swim instruction services through AquaMobile's corporate partnership program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SwimJim: SwimJim is a private mobile swim school offering in-home private lessons in the NY/NJ/CT metro with a similar instructor-dispatch model. The platform-plus-instructor approach and emphasis on convenience map directly onto AquaMobile's value proposition.
• Sunsational Swim School: Sunsational Swim School is the most direct comparable: it is a US-based marketplace that dispatches private swim instructors to customers' home pools across many metro areas. The customer-facing model, lesson-based pricing, and instructor-matching workflow closely mirror AquaMobile's.

Broad incumbents

• SafeSplash + SwimLabs: SafeSplash (and affiliated SwimLabs) is a multi-brand franchise swim school platform with hundreds of locations serving infants through adults. The franchise model gives it national reach and curriculum standardization that compete with AquaMobile's premium private-lesson positioning.
• British Swim School: British Swim School is a US franchise swim school network offering private and small-group lessons, with flexible formats including in-home or community-pool instruction. It is a broader incumbent with a multi-location franchise model that overlaps AquaMobile's private-lesson offering.
• Aqua-Tots Swim Schools: Aqua-Tots is an international franchise swim school with locations across the US and abroad offering year-round lessons for infants through adults. It is a comparable incumbent in the broader private-lesson swim-school market, though its delivery is facility-based.
• Goldfish Swim School: Goldfish Swim School is a national franchise swim school with 150+ locations focused on children. While facility-based rather than at-home, it competes for the same parent customer segment on convenience, safety, and curriculum quality.
• YMCA: The YMCA operates community pool and swim-instruction programs nationally, often at subsidized membership pricing. It represents the largest low-cost incumbent alternative for families seeking swim instruction, anchoring the price-sensitive end of the market that AquaMobile competes against.

Emerging players

• Swimply: Swimply operates an online marketplace for renting private residential pools by the hour, adjacent to AquaMobile's at-home swim instruction model. While the core product is pool access rather than instruction, it serves the same at-home water-services customer and could be a downstream partner or competitor in the same TAM.
• Streamline Swim Academy: Streamline Swim is a multi-location private swim instruction provider with a focus on personalized curriculum and small-group lessons. It is comparable as a private-focused swim instruction operator, though smaller in scale and geographic reach than AquaMobile.

Others

• U.S. Swim School Association: The U.S. Swim School Association is the leading industry association for swim schools, providing curriculum standards, instructor certifications, and operational best practices. It is not a competitor but an industry-body peer whose certifications AquaMobile and its peers rely on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aquamobileswim
• YouTubeyoutube.com/user/AquaMobileVideos
• Facebookfacebook.com/aquamobile
• LinkedInlinkedin.com/company/aquamobile-swim-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaMobile