Inmovement
InMovement designs and sells the Unsit® commercial-grade under-desk treadmill ($2,595) and related active-office furniture, serving remote workers, enterprises such as PwC and Anthropic, and universities through direct-to-consumer e-commerce and commercial bulk sales channels.
- Company typePrivate
- Founded2018
- HeadquartersFort Collins, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Inmovement does
InMovement designs, manufactures, and sells commercial-grade under-desk treadmills under the Unsit® brand, founded by Ben and Maizie Breuner and headquartered in Indianapolis, Indiana. The flagship product is the Unsit Under Desk Treadmill, engineered for 8-10+ hours of continuous daily use with a 42.9 dB motor, a 30-inch walking surface, a 400-pound load capacity, and TÜV SÜD certification for commercial safety. Related SKUs include Unsit-branded standing desks ($825-$995) and stools ($225), sold as bundles ranging from $2,595 to $3,215, backed by a lifetime frame warranty and a replacement parts program.
The product surface extends to a companion Unsit mobile app that integrates with Apple Health, Fitbit, and Google Health for activity syncing, with a new and improved app version slated for 2026. The hardware and software together form an integrated active-office package targeting remote workers, hybrid employees, and corporate wellness programs.
InMovement operates a hybrid go-to-market model combining direct-to-consumer e-commerce through Shopify with a commercial bulk-sales channel. Disclosed enterprise customers include PwC, Intuit Credit Karma, Anthropic, Multi-Bank Securities, and the Oakland Athletics; university deployments span Michigan, Mississippi, Arkansas, and Liberty. The company offers Affirm consumer financing and Truemed-enabled HSA/FSA payment eligibility. It is bootstrapped with 101-250 employees and no external funding disclosed.
Inmovement firmographics
Firmographics- Name
- Inmovement
- Legal name
- InMovement Co LLC
- Website
- https://inmovement.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InMovement designs and sells the Unsit® commercial-grade under-desk treadmill ($2,595) and related active-office furniture, serving remote workers, enterprises such as PwC and Anthropic, and universities through direct-to-consumer e-commerce and commercial bulk sales channels.
- Ownership category
- akta.pro rank
Inmovement industry classification
Industry- Product category
- Active Office Equipment
- SIC
- Computer & Office Equipment (3570)
- akta.pro primary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Inmovement is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inmovement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales — Core Products: One-time hardware sales of the Unsit® Under Desk Treadmill ($2,595), Unsit® Treadmill Desk Bundle ($3,215), Unsit® Standing Desk ($825–$995), and Energy Standing Desk Stool ($225). Primary revenue stream.
- Replacement Parts & Accessories: Sale of individual replacement components for the Unsit Treadmill including drive motor ($320), walking belt ($185), front/rear rollers ($175), motor control board, speed sensor, drive belt ($18.99), lanyard e-stop ($9.99), emergency stop mechanism ($35.95), controller knob, and upper controller panel ($195).
- Financing Services: Offering Affirm pay-later financing (starting at $90/month for treadmill, $112/month for bundle) enabling higher price-point conversions through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Unsit® Under Desk Treadmill — $2,595 |
| One time/ perpetual license | Pay-as-you-go | Unsit® Treadmill Desk Bundle — $3,215 (regularly $3,420) |
| One time/ perpetual license | Pay-as-you-go | Unsit® Standing Desk standalone — $825–$995 |
| One time/ perpetual license | Pay-as-you-go | Energy Standing Desk Stool — $225 |
| Subscription | Monthly | Affirm Financing — from $90/month |
| Other | Pay-as-you-go | HSA/FSA Tax Savings via Truemed |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Inmovement product offering
Product offeringCore offering
InMovement designs, manufactures, and sells the Unsit® Under Desk Treadmill, a TÜV SÜD-certified commercial-grade treadmill engineered for 8–10+ hours of continuous daily use, complemented by the Unsit® Standing Desk, the Energy Standing Desk Stool, certified replacement parts, and the Unsit Mobile App that syncs step data with Apple Health, Fitbit, and Google Health.
Product overview
InMovement offers a focused portfolio of active office solutions centered on the proprietary Unsit® brand. The core offering is the Unsit® Under Desk Treadmill, a commercial-grade treadmill engineered specifically for 8-hour workdays in home offices, corporate environments, and institutional settings. This flagship product is complemented by the Unsit® Treadmill Desk Bundle, which packages the treadmill with a height-adjustable Unsit® Standing Desk (available in Compact 48"x24" or Executive 60"x30" sizes). The Unsit® Standing Desk is also sold separately as a standalone product with an industry-leading 54" max height. Supporting the treadmill and desk is the Energy Standing Desk Stool, an active wobble stool with a no-slip base designed to sit safely on the treadmill belt for users needing a seated break. Additionally, InMovement offers a full line of certified Unsit® Replacement Parts (motors, controllers, rollers, belts, sensors) for long-term maintenance. The ecosystem is unified by the Unsit® Mobile App (Bluetooth-connected, syncing with Apple Health, Fitbit, and Google Health) and is backed by a Truemed HSA/FSA payment integration.
Differentiator
Problem solved
Functional benefit
Brands
- Unsit®: The flagship product line featuring under desk treadmills and standing desks designed for the 8-hour workday, including the Unsit Treadmill, Unsit Treadmill Desk Bundle, and Unsit Standing Desk.
Products and services
- Unsit® Under Desk Treadmill Commercial-grade under desk treadmill engineered for 8–10+ hours of daily operation, featuring a 30"×40" extra-wide walking surface, 42.9 dB ultra-quiet motor, 400-lb weight capacity, Bluetooth connectivity, automatic safety shut-off with weight sensors, and a lifetime frame warranty. Priced at $2,595.
- Unsit® Treadmill Desk Bundle Bundle combining the Unsit Under Desk Treadmill with the Unsit Standing Desk (48"×24" Compact or 60"×30" Executive; frame in White/Black; top in White/Black/Teak). Saves 25% versus buying separately. Priced at $3,215 (regularly $3,420).
- Unsit® Standing Desk Height-adjustable standing desk with industry-leading 28"–54" height range supporting users 5'0" to 6'6", 220-lb lifting capacity, 3-position memory controller, 1.5"/second adjustment speed, and a commercial-grade steel frame. Available in 48"×24" ($825) or 60"×30" ($995).
- Energy Standing Desk Stool Active wobble stool with 14" diameter seat, 22"–32" height adjustability, 300-lb weight capacity, no-slip rubber base designed to sit safely on the Unsit treadmill belt, and an active-tilt design promoting core engagement. Priced at $225.
- Unsit® Replacement Parts Certified replacement components for the Unsit Treadmill including drive motor ($320), walking belt ($185), front/rear rollers ($175), motor control board, speed sensor ($21.99), drive belt ($18.99), lanyard e-stop ($9.99), emergency stop mechanism ($35.95), and upper controller panel ($195).
- Unsit Mobile App Bluetooth-connected iOS/Android mobile application that records steps, distance, time, calories, and standing time from the Unsit treadmill sensors and syncs automatically with Apple Health, Fitbit, and Google Health. Available on Apple App Store and Google Play.
Quantifiable outcome
- 87% of employees consider health and wellness offerings when choosing an employer
- +4 more outcomes
Companies that use Inmovement
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Inmovement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Inmovement partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- TruemedcoreTruemed is a health-focused payment partner enabling InMovement customers to use pre-tax HSA and FSA funds to purchase the Unsit™ Treadmill and eligible accessories. Truemed issues Letters of Medical Necessity through its network of licensed healthcare providers, enabling IRS-compliant HSA/FSA reimbursement. This partnership is prominently featured at checkout and on a dedicated HSA/FSA page, making it a core GTM lever for converting health-conscious buyers who prefer tax-advantaged purchasing.
- AffirmcoreAffirm provides pay-later financing at checkout, offering 0% APR options and monthly payments starting at $90/month for the treadmill and $112/month for the bundle. This financing partnership reduces the upfront price barrier for a $2,595+ product, expanding addressable market to consumers who cannot pay upfront.
- Apple HealthcoreThe Unsit™ mobile app syncs step and fitness data automatically with Apple Health, allowing users to track treadmill-based steps alongside other health metrics. The treadmill's sensors bypass wrist-based accelerometer limitations, providing more accurate step data than typical wearable tracking.
- FitbitcoreThe Unsit™ mobile app syncs automatically with Fitbit accounts, allowing users to incorporate treadmill-based steps into their broader fitness tracking ecosystem.
- Google HealthcoreThe Unsit™ mobile app syncs fitness and step data with Google Health (Android), enabling Android users to incorporate treadmill activity into their health records alongside other apps and devices.
- ShopifycoreInMovement's e-commerce storefront is built and hosted on Shopify's platform. Shopify processes payments, manages inventory, and enables personalized advertising features. Customer data is shared with Shopify per the Privacy Policy.
- TÜV SÜDcoreTÜV SÜD is a leading international testing and certification organization. The Unsit™ Treadmill is TÜV certified, meeting stringent safety, quality, and sustainability standards required for commercial deployment in institutional settings. This certification is a prerequisite for many enterprise and government procurement processes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inmovement competitors and assessment
Company assessmentBroad incumbents
- UPLIFT Desk: Premium standing desk retailer competing with the Unsit Standing Desk; adjacent rather than direct overlap with the treadmill, but targets the same ergonomic office buyer.
- Vari: Standing desk and ergonomic office furniture company; competes on the desk side of InMovement's bundle offering rather than the treadmill.
- Sunny Health & Fitness: Broad fitness equipment retailer covering treadmills, bikes, and rowers; overlaps with InMovement in the home fitness category but does not specialize in under-desk office treadmills.
- FlexiSpot: Large standing desk and ergonomic office furniture brand; competes with InMovement's standalone Standing Desk SKU and increasingly bundles walking pads.
- Fully (Jarvis): Standing desk and ergonomic office furniture brand (makers of the Jarvis desk) competing for the same home-office and corporate wellness buyer, without the treadmill component.
Direct peers
- LifeSpan Fitness: Direct competitor in commercial-grade treadmill desks and under-desk treadmills for office and home-office use, with a comparable product portfolio targeting similar enterprise and consumer wellness buyers.
- iMovR: Direct competitor in treadmill desks and standing desks, targeting the same active-office professional and enterprise buyer with bundled treadmill + desk solutions.
- TrekDesk: Treadmill desk manufacturer directly competing with InMovement's Unsit in the active-office category, with similar positioning around walking-while-working.
- Rebel Desk: Premium treadmill desk maker competing for the same commercial-grade, all-day-use niche that InMovement targets with the Unsit.
- WalkingPad by Kingsmith: Maker of compact folding walking pads and under-desk treadmills; competes with Unsit on the consumer side at lower price points, representing the primary commoditization threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Inmovement social profiles
Digital presenceInmovement compliance and trust
Trust signalCompliance2 records
Inmovement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inmovement leadership team
Management profileNumber of profiles
Profiles2 records
Inmovement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inmovement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inmovement
What does Inmovement do?
InMovement designs, manufactures, and sells the Unsit® Under Desk Treadmill, a TÜV SÜD-certified commercial-grade treadmill engineered for 8–10+ hours of continuous daily use, complemented by the Unsit® Standing Desk, the Energy Standing Desk Stool, certified replacement parts, and the Unsit Mobile App that syncs step data with Apple Health, Fitbit, and Google Health.
Is Inmovement a public or private company?
Inmovement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inmovement founded?
Inmovement was founded in 2018. It employs 101 to 250 people.
Where is Inmovement based?
Inmovement is headquartered in Fort Collins, United States, in the North America region.
How does Inmovement make money?
Three revenue lines are on record. Hardware Sales — Core Products are the primary driver. The others are replacement Parts & Accessories and financing Services.
Who are Inmovement's main competitors?
Broad incumbents on record are UPLIFT Desk, Vari, Sunny Health & Fitness, FlexiSpot and Fully (Jarvis). Direct peers are LifeSpan Fitness, iMovR, TrekDesk, Rebel Desk and WalkingPad by Kingsmith.
Does Inmovement have an API?
No public API is recorded for Inmovement.
What industry is Inmovement in?
Inmovement's product category is Active Office Equipment. Its primary akta.pro industry code is CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its SIC code is 3570.