What Beauty Express Inc. does

Beauty Express Salons & Stores, Inc. is a privately held North American multi-brand operator of beauty retail and personal service locations, founded in 2013 and headquartered in Golden Valley, Minnesota, with a Canadian corporate office in Markham, Ontario. The company runs an integrated portfolio spanning full-service salons and spas (PureBeauty, Holts Salon & Spa), value-priced beauty retail (Trade Secret, Beauty First, Beauty Express Stores), men's grooming (Winston's Barbershops), and department store-embedded hair studios (Sears Hair Studio), all operating under an "everything beauty under one roof" model that combines express services such as blowouts, manicures, waxing, and spray tanning with full-service treatments including massage, facials, body treatments, and professional haircare. Distribution is anchored by embedded concessions inside prestige and mass retailers — Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Macy's, Hudson's Bay Company, and Sears — supplemented by standalone storefronts across the US and Canada, with the company self-describing as the largest national organization in its category.

The company serves two principal customer segments. The primary segment is individual consumers — predominantly women seeking express beauty services, full spa experiences, professional haircare, and value-priced beauty products — with a secondary men's grooming segment served through Winston's Barbershops. A secondary B2B segment targets corporate clients through a structured gifting program offering spa packages, gift cards in any denomination, personalized e-gift certificates, and volume discounts, alongside event planning services for private on-site and off-site bookings. Revenue mechanics are service-based (salon and spa transactions), product-based (retail beauty product sales), and transaction-based (corporate gifting), with no subscription or recurring contract model evidenced. Pricing is not publicly disclosed and operates on a quote/transaction basis. The technology stack is not disclosed, and the company has no app, no public API, and no documented AI or digital capabilities. President and CEO Brian Luborsky leads the organization, which supports 251-500 employees across the multi-format footprint.

Name

Beauty Express Inc.

Legal name

Beauty Express Salons & Stores, Inc.

Website

https://beautyexpressinc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Beauty Express Salons & Stores is a privately held North American multi-brand operator of salons, spas, barbershops, and beauty retail stores, including PureBeauty, Trade Secret, Beauty First, Winston's Barbershops, and Holts Salon & Spa, serving individual consumers and corporate clients through embedded department store locations and standalone storefronts.

Ownership category

akta.pro rank

Product category

Beauty Salon, Spa and Retail Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Barber Shops (812111), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Salon services
• Spa treatments
• Beauty retail
• Hair care services
• Corporate gifting

Headquarters

HQ city

Golden Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Salon and Spa Services: Revenue generated from express services (blowouts, manicures, pedicures, waxing, spray tanning) and full-service spa treatments (massage, facials, peels, body treatments). Also includes professional haircare services (cuts, coloring, hair extensions, hair straightening, specialty styling).
2. Retail Product Sales: Sale of professional beauty products through Trade Secret, Beauty First, and Beauty Express retail stores. Products sold at value prices targeting women who like to experiment with the latest beauty products.
3. Corporate Gifting Program: Corporate clients purchase spa packages and gift cards in various denominations. Volume discounts (10% off) and organizational rebates are offered. Includes personalized e-gift certificates.

Distribution channels9 records

Marketing channels3 records

Core offering

Beauty Express Salons & Stores, Inc. operates the largest North American multi-brand network of beauty salons, spas, beauty bars, barbershops, and beauty-product retail stores. The company delivers express beauty services (blowouts, manicures, pedicures, waxing, spray tanning), full-service spa treatments (massage, facials, peels, body treatments), and professional haircare (cuts, coloring, hair extensions, straightening, specialty styling) alongside retail sale of professional beauty products at value prices, corporate gifting programs, and event hosting.

Product overview

Beauty Express Salons & Stores, Inc. operates a multi-brand portfolio of beauty retail and service locations across North America. The company operates spas, salons, beauty bars, barbershops, and stores under various sub-brands including PureBeauty Salons & Spas, Beauty Express Stores, Trade Secret, Beauty First, Winston's Barbershops, and Holts Salon & Spa. The company also operates Sears Hair Studios and offers corporate gifting programs and event planning services. Their unique "everything beauty under one roof" philosophy combines express services (blowouts, manicures, pedicures, waxing, spray tanning) with full-service luxury treatments (massage, facials, body treatments, haircare) and retail beauty products at value prices.

Differentiator

Problem solved

Functional benefit

Products and services

• PureBeauty Salons & Spas Full-service salon and spa locations offering express beauty services and luxurious signature treatments including massage, facials, peels, body treatments, and professional haircare services for individual consumers in North America.
• Beauty Express Stores Standalone beauty retail stores offering women's beauty products at value prices, with select locations featuring full-service salons staffed by trained associates.
• Trade Secret Standalone beauty retail stores offering a wide selection of professional beauty products at value prices for women who like to experiment and try the latest beauty products.
• Beauty First Standalone beauty retail stores offering discounted beauty products and cosmetics, some with full-service salons.
• Winston's Barbershops Modern barbershop concept offering male clientele haircuts and grooming services in a contemporary setting equipped with flat-screen TVs and a bar atmosphere.
• Holts Salon & Spa Luxury salon and spa locations in Canada, including full-service salon, spa, and Holts Beauty Primp & Polish services.
• Beauty Bars Express beauty locations offering on-the-go beauty services including blowouts, manicures, and facial waxing for busy women.
• Sears Hair Studio Hair-studio locations operating within Sears stores across multiple US states, offering express hair services including cuts, coloring, and styling.
• Corporate Gifting Program B2B corporate gift program offering spa packages, gift cards in any denomination, and personalized e-gift certificates with 10% volume discount and organizational rebates, designed for employee, client, and customer recognition.
• Event Planning Services On-site and off-site event hosting services for friends, clients, or co-workers, with customized packages designed by Beauty Express's expert salon & spa staff.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Saks Fifth AvenuecoreChannel Partner/ Reseller/ DistributorPrestigious retail partnership with PureBeauty salon & spa locations operating inside Saks Fifth Avenue stores. Part of the company's 'everything beauty under one roof' philosophy.
• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorPrestigious retail partnership with salon & spa locations operating inside Neiman Marcus stores. Part of the company's upscale retail distribution network.
• Holt RenfrewcoreChannel Partner/ Reseller/ DistributorHolts Salon & Spa locations operating inside Holt Renfrew stores across Canada, including flagship locations in Toronto.
• Macy'scoreChannel Partner/ Reseller/ DistributorPrestigious retail partnership with salon & spa locations operating inside Macy's department stores.
• The Hudson's Bay CompanycoreChannel Partner/ Reseller/ DistributorMultiple PureBeauty locations operating inside Hudson's Bay Company department stores across Canada, including Edmonton, Burnaby, Kelowna, Vernon, Winnipeg, Dartmouth, Burlington, Markham, Ottawa, Toronto, and Quebec locations.
• SearscoreChannel Partner/ Reseller/ DistributorSears Hair Studio locations operating inside Sears department stores across multiple US states including California, Connecticut, Delaware, Florida, Indiana, New York, New Jersey, and Pennsylvania.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Regis Corporation: Owner of Supercuts, SmartStyle, and other salon brands. Operates the largest network of company-owned salons in North America with embedded department store and mall-based locations, directly comparable to Beauty Express's footprint and distribution model.
• Great Clips: Largest hair salon franchise in North America with thousands of walk-in locations. Comparable as a high-volume, scaled hair salon operator competing for the same value-conscious consumer.
• Sport Clips: Franchised men's and unisex hair salon chain with thousands of US locations. Comparable as a scaled hair salon operator with a similar multi-format and walk-in service model.

Broad incumbents

• Sephora: Global multi-brand beauty retailer with department store partnerships and standalone stores, plus an expanding services-oriented footprint. Comparable as a beauty retail competitor and, via department store embed, an indirect competitor for in-store services.
• Ulta Beauty: The largest US beauty retailer, operating stores that combine mass and prestige beauty products with in-store salon services. Comparable to Beauty Express's Trade Secret/Beauty First retail format and broader 'everything beauty' positioning.

Emerging players

• European Wax Center: Franchised beauty services chain with a multi-hundred unit US footprint focused on a single high-repeat service category. Comparable as a scaled specialty beauty services operator using a similar franchise/chain model to capture repeat service revenue.
• Drybar: Express blowout-only salon concept with a national footprint. Comparable as an express beauty services format targeting time-constrained consumers, similar to Beauty Express's beauty bar concept.
• Massage Envy: Largest US franchised provider of massage and skin care services with a membership-based model. Comparable as a scaled, multi-format personal care services operator that complements Beauty Express's spa service offering.

Others

• Bumble and bumble (Estée Lauder): Premium salon-grade haircare brand with company-owned salon retail stores. Comparable as a brand-side intersection of professional salon services and retail beauty product sales, illuminating the retail-plus-services model Beauty Express operates at retail-store level.

Regional players

• JC Penney (Salon): Historically operated large department-store-embedded salon chains (now largely wound down). Comparable as a historical reference for the in-department-store salon model that Beauty Express still operates in Sears, Macy's, and Saks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beautyxpressinc
• Facebookfacebook.com/beautyexpressinc
• LinkedInlinkedin.com/company/beauty-express-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Express Inc.