What Busmatick Group does

Busmatick Group is a privately held Madrid-headquartered provider of Intelligent Transportation Systems (ITS) for the public transport sector, with origins dating to 1981 as XP27, S.A. and a regional headquarters in Bogotá, Colombia (Busmatick Andina). The company serves public transport authorities and operators across more than 20 countries in Europe and Latin America, offering a vertically integrated portfolio that combines in-house designed and manufactured on-board hardware — including ModuLite modular consoles, C10 and C7 consoles, V5/V7/VéLite validators, EcoLite EMV Android handheld terminals, and éLite 4G/LTE routers — with three proprietary software platforms: BusPay/SIR for integrated account-based fare collection, BtkSae/SAE for real-time fleet operations control, and BusApp/SIU for passenger information on iOS and Android. Devices support multiple payment methods (cash, NFC, RFID, EMV, QR, facial recognition) and carry PCI PTS 6.X and EMV L1/L2 certifications, with platform and hardware certified to UNE-EN-ISO 9001:2015 since 1 June 2023.

The business model blends hardware sales (validators, consoles, routers, handheld terminals), software and cloud-platform services (BusPay operating as a 24/7 cloud ABT platform, BtkSae as a SaaS-like fleet control suite), and professional services for system integration, deployment, and after-sales support. Pricing is project-based and custom, delivered through direct enterprise field sales targeting transport authorities (CRTM Madrid, ATU Lima, Intrant Dominican Republic, Metrorrey, Empresa Pública Metropolitana de Quito, Gran Concepción Chile) and major private operators (Avanza, Alsa, Samar, Monbus, Arubus), supplemented by a 30-year exclusive Spanish representation of Hanover Displays and event-driven GTM through ITS España, ATUC, ExpoBus Iberia, and the National Transport Awards. The company claims 200+ customers worldwide and millions of travelers served annually, with a self-reported 90% customer satisfaction rate.

Busmatick is structured as two Spanish private limited entities (BUSMATICK HISPÁNICA, S.L.U. and XP27, S.L.U.), with regional divisions Busmatick Europa (led by Director General José Francisco Martín) and Busmatick Andina (led by Director General Hollman Suárez Amador). It is self-funded, with no disclosed external capital, and operates primarily in Spain and Latin America — markets where it competes against other regional ITS integrators for public-sector tenders, leveraging four decades of domain specialization, payment and quality certifications, and an integrated hardware-software stack as its principal competitive anchors.

Name

Busmatick Group

Legal name

BUSMATICK HISPÁNICA, S.L.U. / XP27, S.L.U.

Website

https://busmatick.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Busmatick Group is a Madrid-based provider of Intelligent Transportation Systems serving public transport authorities and operators in 20+ countries, offering integrated on-board hardware (validators, consoles, routers) and software platforms for fare collection, fleet management, and passenger information.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Services-Computer Integrated Systems Design (7373), Computer Terminals (3575)

akta.pro primary industry

Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI)

akta.pro secondary industries

Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD), Rail & Intercity Bus Booking Engines (THALADAD)

Keywords

• Intelligent transportation systems
• Fare collection systems
• Transit ticketing hardware
• Fleet management software
• Passenger information systems

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of embedded hardware including validators (V5, V7, VéLite), consoles (C10), handheld terminals (EcoLite EMV), routers (éLite) and integrated modules (ModuLite). Hardware is designed, developed and manufactured internally.
2. Software Licenses and Platforms: Software solutions including BusPay (SIR/ABT platform), BtkSae (SAE fleet management), BusApp (SIU passenger app). Offered as cloud-based platforms with integration capabilities.
3. System Integration Services: Full system deployment including installation, configuration and ongoing support for transport authorities and operators implementing integrated ITS solutions.
4. Cloud Platform Services: BusPay operates as a cloud platform (24/7 availability) with scalable infrastructure without local requirements, suggesting subscription-based cloud service model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Busmatick Group designs, develops, manufactures, and integrates Intelligent Transportation Systems (ITS) for public transport operators and authorities. The company sells a full ecosystem of embedded hardware (validators, driver consoles, routers, and handheld terminals) alongside proprietary software platforms covering account-based ticketing (SIR), real-time fleet management (SAE), and passenger information (SIU). Its solutions are deployed by transit authorities, municipal operators, and private bus fleets across Spain and Latin America.

Product overview

Busmatick Group es un proveedor integral de soluciones tecnológicas para el sector del transporte público, compuesto por un portfolio de hardware embarcado y software de gestión. El ecosistema hardware incluye ModuLite (pupitre modular integrado), Consola C10 (consola embarcada Linux de 10"), Validadoras V5 y V7 (validadoras Linux de 5" y 7"), VéLite (validadora de la gama éLite con pantalla de 7"), EcoLite EMV (terminal de mano Android) y Router éLite (router 4G/LTE para flotas). El ecosistema software se articula en torno a tres sistemas principales: BusPay (SIR - Sistema Integrado de Recaudo basado en ABT en nube), BtkSae (SAE - Sistema de Ayuda a la Explotación para control en tiempo real) y BusApp (SIU - Sistema de Información al Usuario como app móvil iOS/Android). Juntos, estos sistemas cubren las necesidades de gestión operativa (SAE), recaudo electrónico (SIR) e información al viajero (SIU) para administraciones, operadores y usuarios del transporte público.

Differentiator

Problem solved

Functional benefit

Products and services

• ModuLite

Quantifiable outcome

• 90% customer satisfaction rate
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Premios Nacionales del TransportecoreGTM or Marketing Partner · 5 February 2026Busmatick participated as sponsor of the National Transport Awards 2026, a leading industry event recognizing innovation, commitment and excellence in the transport sector.
• ITS EspañacoreGTM or Marketing Partner · 29 January 2026Official sponsors of the ITS in Public Transport Jornada organized by ITS España, a professional organization committed to mobility innovation and intelligent transport systems development.
• Hanover Displays Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 1995Since 1995, Busmatick has held exclusive representation of Hanover Displays Ltd. (European leader in passenger information systems) in Spain, consolidating national market presence and establishing foundations for new alliances.
• ITS EspañacoreGTM or Marketing PartnerCollaborator in the Busmatick community section, reflecting ongoing partnership for industry advancement and knowledge sharing.
• FreewayminorOthersCollaborator company in Busmatick's ecosystem, appearing in the collaborators/brands section.
• GescarminorOthersCollaborator company in Busmatick's ecosystem, appearing in the collaborators/brands section.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• INIT Innovation in Traffic Systems: German-headquartered INIT is a direct competitor offering integrated ITS solutions for public bus and rail operators (ticketing, fleet management, planning, passenger information) — directly overlapping Busmatick's SIR/SAE/SIU stack across European and international tenders.
• IVU Traffic Technologies: IVU provides software and integrated systems for public transport (ticketing, operations control, planning) to bus and rail operators across Europe, with a similar vertical coverage to Busmatick's BusPay and BtkSae platforms.
• Trapeze Group: Trapeze (part of Modaxo / Volaris) supplies CAD/AVL, scheduling, and electronic fare collection solutions to bus and rail operators globally, directly competing with Busmatick in fleet management (SAE) and ticketing (SIR).
• Scheidt & Bachmann: Scheidt & Bachmann provides fare collection, passenger information, and parking systems to transit authorities worldwide, with a hardware-software integrated model directly comparable to Busmatick's validators, consoles, and ticketing platform.
• Vix Technology: Vix Technology delivers automated fare collection, ticketing, and passenger information systems for public transport operators, with strong presence in Australia, Europe, and the Americas — directly comparable to Busmatick's BusPay and BusApp offerings.
• AEP Ticketing Solutions: AEP is an Italian-based specialist in electronic fare collection and validator hardware for transit operators, with a directly comparable product portfolio (validators, terminals, ABT back-office) to Busmatick's V5/V7/Vélite and BusPay platform.

Broad incumbents

• Cubic Transportation Systems: Cubic is a large, publicly-listed incumbent providing fare collection, traffic management, and defense solutions globally; it overlaps with Busmatick on bus ticketing and ITS but operates at a much larger scale and across multiple verticals.
• Conduent Transportation: Conduent provides public transportation fare collection, transit management, and mobility services to North American and global agencies; it competes broadly with Busmatick in ticketing and fleet management as a much larger, multi-service incumbent.
• Indra: Indra is a large Spanish IT and transport technology provider with fare collection, traffic management, and ticketing solutions for public transport, often competing with Busmatick in Spanish and Latin American tenders at a much larger scale.

Emerging players

• Masabi: Masabi is a venture-backed software-only player providing mobile ticketing, account-based ticketing, and fare validation-as-a-service for transit agencies; it represents the software-native disruption that could encroach on Busmatick's BusPay and BusApp over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BusmatickGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busmatick Group