WAT
- Company typePrivate
- Founded1965
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
WAT firmographics
Firmographics- Name
- WAT
- Legal name
- WAT Motor Sanayi ve Ticaret A.Ş.
- Website
- https://wat.com.tr
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
WAT industry classification
Industry- Product category
- Industrial Electric Motors
- NAICS
- Motor and Generator Manufacturing (335312), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Relay and Industrial Control Manufacturing (335314)
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)
Keywords
Where WAT is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices2 records
Markets served
WAT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electric Motor Sales: Manufacturing and selling electric motors including three-phase aluminum body motors, three-phase cast iron motors, single-phase motors, smoke extraction motors, and EC motor series. Revenue generated from product sales to industrial customers and OEMs.
- Motion Control Systems: Custom servo motors, servo drivers, and integrated motion control solutions for industrial applications including defense, maritime, and robotics sectors.
- Autonomous Systems Integration: AGV/AMR solutions, warehouse management software (WAT Harmony), and complete system integration for intralogistics including automatic storage systems, sorter systems, and loading/unloading systems.
- After-Sales Services: Repair, maintenance, energy efficiency consulting, and technical support services for motors and autonomous systems throughout Turkey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial motor solutions with application-specific pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
WAT product offering
Product offeringCore offering
WAT Motor Sanayi ve Ticaret A.Ş. manufactures industrial electric motors — three-phase aluminum and cast iron body motors, single-phase motors, EC motors with IE5+ efficiency, servo motors, and smoke extraction motors — alongside motion control technologies and autonomous transport systems (AGV/AMR under the Atlas series) integrated with proprietary WAT Harmony fleet management software. Products are designed and produced for industrial OEMs, machine manufacturers, and intralogistics operators across manufacturing, renewable energy, HVAC, marine, defense, and electric mobility sectors.
Product overview
WAT Motor Sanayi ve Ticaret A.Ş. is a comprehensive electric motor and autonomous systems manufacturer offering industrial-grade products across multiple categories. The core product portfolio centers on electric motors: three-phase aluminum and cast iron body motors (0.12kW to 355kW), single-phase motors, smoke extraction motors, and the advanced WAT EC Motor Series with IE5+ efficiency and electronic control. The Motion Control Technologies division provides servo motors, custom servo drives, integrated servo motors, and micro DC motors for industrial automation. Additionally, the Otonom Sistemler (Autonomous Systems) business unit delivers AGV/AMR solutions (Atlas vehicle series), warehouse management software (WAT Harmony), and turnkey intralogistics automation including AS/RS, sorting systems, and truck loading solutions. The portfolio spans from individual motor components to integrated autonomous material handling systems.
Differentiator
Problem solved
Functional benefit
Brands
- WAT Otonom: Autonomous transport systems business unit offering AGV/AMR products, software integration, and intralogistics solutions.
- TEE
- WAT Agility in Motion
- QN Yeni Nesil Enerji Verimli Motor Serisi
- Atlas
- WAT Harmony
Quantifiable outcome
- Reduce manual errors by up to 90% in intralogistics operations
- +4 more outcomes
Companies that use WAT
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
WAT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WAT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DaifukucoreStrategic partnership for automatic storage systems (AS/RS). WAT integrates Daifuku's Unit Load AS/RS, Mini Load AS/RS, and shuttle rack systems into complete intralogistics solutions. Provides high-density storage and high-speed material handling capabilities.
- SwisslogcorePartnership for automated storage and retrieval solutions integrated into WAT's autonomous systems offerings.
- TÜBİTAK / Business FinlandcoreCooperation protocol between TÜBİTAK and Business Finland supporting green transformation and innovation projects.
- KUKAcoreRobotics partner for automation solutions including end-of-line packaging and material handling integration.
- Koç Holding Emekli ve Yardım Sandığı VakfıminorProvides supplementary social security and assistance for office employees. Employees contribute monthly premiums.
Scale indicators10 records
Recent moves5 records
WAT competitors and assessment
Company assessmentBroad incumbents
- Siemens: Siemens operates a global industrial motors and SIMOTION motion control business serving the same industrial OEM, HVAC, and process industry customers as WAT. Comparable in product breadth (motors, drives, automation) but vastly larger in scale and geographic reach.
- ABB: ABB is a global leader in industrial electric motors, drives, and motion control, with a much broader product portfolio and global service network. WAT has a historical technology partnership with ABB Denmark (started 1999) and competes head-to-head in IEC motors and drives in Turkey and Europe.
- KUKA: KUKA is a global robotics and automation giant and an active partner of WAT Otonom. Comparable insofar as both sell integrated automation solutions to industrial customers, but KUKA is a much larger, publicly-listed peer with broader robotics depth.
Regional players
- Daifuku: Daifuku is a global leader in material handling systems including AS/RS, conveyors, and AGVs. Strategically partnered with WAT Otonom for AS/RS integration but competes with WAT in adjacent intralogistics where both offer end-to-end factory automation solutions.
Direct peers
- Marelli Motori: Italian manufacturer of industrial electric motors and generators, with strong presence in power generation, marine, and industrial markets. Direct competitor to WAT's three-phase cast iron and marine motor lines, particularly in Mediterranean and European market segments.
- TECO Electric & Machinery: Taiwan-based industrial motor manufacturer competing in IE3/IE4 efficiency classes for HVAC, pumps, and industrial machinery. Comparable to WAT in scale, product range, and OEM-led GTM with strong presence in Asia and emerging markets.
- Bonfiglioli: Italian manufacturer of industrial gearmotors, drive systems, and motion control solutions, with strong presence in Europe and emerging markets. Comparable to WAT in serving industrial OEMs with integrated drive-motor solutions and custom engineering.
- Regal Rexnord: Regal Rexnord manufactures industrial motors, gearmotors, and power transmission products for OEMs and industrial customers. Direct peer to WAT's core three-phase and single-phase motor business serving pumps, fans, and conveyor OEMs.
- WEG: Brazilian-headquartered WEG is one of the world's largest manufacturers of industrial electric motors (IE3/IE4/IE5) and servo drives. Direct competitor in the global industrial motor market with similar end-market exposure (pumps, compressors, HVAC) and comparable W2W distributor model.
- Nidec Corporation: Nidec is a global leader in motors and motion control, spanning industrial motors, servo motors, and automotive traction motors. Directly comparable to WAT's combined motor and motion control portfolio, and a key competitor in the EV and precision motion segments that WAT is expanding into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WAT social profiles
Digital presenceWAT compliance and trust
Trust signalCompliance15 records
WAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAT leadership team
Management profileNumber of profiles
WAT subsidiaries and ownership
Company hierarchySubsidiaries1 record
WAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAT
What does WAT do?
WAT Motor Sanayi ve Ticaret A.Ş. manufactures industrial electric motors — three-phase aluminum and cast iron body motors, single-phase motors, EC motors with IE5+ efficiency, servo motors, and smoke extraction motors — alongside motion control technologies and autonomous transport systems (AGV/AMR under the Atlas series) integrated with proprietary WAT Harmony fleet management software. Products are designed and produced for industrial OEMs, machine manufacturers, and intralogistics operators across manufacturing, renewable energy, HVAC, marine, defense, and electric mobility sectors.
Is WAT a public or private company?
WAT is a private company. It is classified as corporate owned and is currently operating.
When was WAT founded?
WAT was founded in 1965. It employs 501 to 1,000 people.
Where is WAT based?
WAT is headquartered in Istanbul.
How does WAT make money?
Four revenue lines are on record. Electric Motor Sales are the primary driver. The others are motion Control Systems, autonomous Systems Integration and after-Sales Services.
Who are WAT's main competitors?
Broad incumbents on record are Siemens, ABB and KUKA. Daifuku is listed as a regional player. Direct peers are Marelli Motori, TECO Electric & Machinery, Bonfiglioli, Regal Rexnord, WEG and Nidec Corporation.
Does WAT have an API?
No public API is recorded for WAT.
What industry is WAT in?
WAT's product category is Industrial Electric Motors. Its primary akta.pro industry code is IMAGAGAJ, Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers). Its NAICS code is 335312 and its SIC code is 3621.