What Swisslog does

Swisslog is a global provider of data-driven warehouse automation and intralogistics solutions, headquartered in Buchs, Switzerland, and operating as a wholly-owned subsidiary of KUKA Group (which is itself owned by Midea Group). Founded in 1900 as a refrigeration company and reshaped into its modern form through KUKA's 2015 acquisition, Swisslog employs 10,000+ people worldwide and has completed more than 2,500 warehouse automation projects across food and beverage, grocery distribution, fashion and apparel, healthcare, retail, aerospace, government, and manufacturing customers. Its service and delivery footprint spans Europe, Asia-Pacific, the Middle East, and the Americas, with nearly 4,000 Vectura pallet stacker cranes deployed across 35 countries and over 300 AutoStore integration projects globally.

The company's core technology stack is built around the proprietary SynQ warehouse management software platform, which orchestrates heterogeneous automation hardware across the full intralogistics value chain. The hardware portfolio includes Vectura pallet stacker cranes, PowerStore and AgileStore (4-way) pallet shuttle systems, AutoStore cube-based storage, CycloneCarrier and CarryPick small-load systems, IntraMove autonomous mobile robots, ProMove/QuickMove conveyors, monorail transport, CaddyPick person-to-goods picking, ItemPiQ robotic picking, and ACPaQ mixed-case palletizing. SynQ 2.0, introduced in 2025, added AI-powered warehouse optimization, predictive maintenance, and real-time orchestration. Swisslog's go-to-market is exclusively enterprise-direct, using consultative field sales, regional offices, and major trade show participation (CeMAT, LogiMAT, MODEX, IntraLogisteX), supported by integration partnerships with technology providers such as AutoStore, Eurofork, Diligent Robotics, and Cognibotics.

Swisslog generates revenue through a mix of project-based hardware sales (AS/RS systems, shuttles, AMRs, conveyors), software licensing (SynQ and SAP EWM integration), professional services for system integration and commissioning, and recurring after-market services (preventive maintenance, spare parts, IT managed services, expansion and modernization). System costs for enterprise-class deployments range from hundreds of thousands to tens of millions of dollars, with pricing handled through custom consultative quotes. Named customers include Mondelez, HelloFresh, Medline, Cardinal Health, H-E-B, BJ's Wholesale Club, FBI, Satair, ROCKWOOL, Varner, dm-drogerie markt, Coop Norway, Albert Heijn, The GIANT Company, Northern Tool + Equipment, Pizzoli, Stemilt Growers, Trinchero Family Estates, and Master Electronics.

Name

Swisslog

Legal name

Swisslog Holding AG

Website

https://swisslog.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Swisslog provides data-driven warehouse automation and intralogistics solutions for global enterprises across food, grocery, retail, healthcare, and manufacturing. A KUKA Group subsidiary, it integrates its proprietary SynQ software with best-in-class automation hardware across more than 35 countries.

Ownership category

akta.pro rank

Product category

Warehouse Automation & Intralogistics

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Process, Physical Distribution, and Logistics Consulting Services (541614), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)

akta.pro secondary industries

Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

Keywords

• Warehouse automation
• Intralogistics systems
• Automated storage retrieval
• Warehouse management software
• Material handling solutions

Headquarters

HQ city

Buchs

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (AS/RS Systems): Swisslog generates primary revenue from selling and deploying automated storage and retrieval hardware systems including Vectura stacker cranes, PowerStore/AgileStore pallet shuttles, AutoStore grid systems, conveyors, and AMRs. Revenue is project-based with significant upfront capital expenditure from customers, typically enterprise-class automation projects worth millions of dollars.
2. Software Licensing (SynQ, SAP EWM): Swisslog derives recurring revenue from its SynQ warehouse management software platform and SAP EWM integration services. Software provides real-time inventory visibility, material flow optimization, and system orchestration across automation hardware.
3. Professional Services & System Integration: Swisslog provides consulting, solution design, system integration, installation, and commissioning services. The company emphasizes lifecycle support partnerships, offering preventive maintenance, system optimization, spare parts, IT managed services, expansion and modernization, and training.
4. After-market Services & Maintenance: Ongoing revenue from customer service contracts including technical support, preventive maintenance (field service, system operations, condition monitoring), spare parts supply, and managed IT services. Supports long-term customer relationships and recurring revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Swisslog designs, manufactures, integrates, and services automated intralogistics and warehouse automation systems for enterprise customers worldwide. Its core products include automated storage and retrieval systems (Vectura stacker cranes, PowerStore and AgileStore pallet shuttles, AutoStore cube-based storage), transport systems (IntraMove AMRs, ProMove and QuickMove conveyors, Monorail), picking and palletizing systems (CaddyPick, ItemPiQ, ACPaQ), and the SynQ warehouse management software platform. The company delivers turnkey projects from solution design and engineering through installation, commissioning, and long-term lifecycle maintenance.

Product overview

Swisslog offers a comprehensive modular portfolio of warehouse automation technologies and software, integrating best-in-class automation systems with its proprietary SynQ software platform. The product portfolio spans three main categories: Storage & Retrieval ASRS (including Vectura stacker cranes, PowerStore and AgileStore pallet shuttle systems, AutoStore cube-based storage, CycloneCarrier, and CarryPick), Transport & Conveyors (IntraMove AMRs, Monorail electrified transport, ProMove pallet conveyors, QuickMove small load conveyors), and Picking & Palletizing (CaddyPick person-to-goods systems, ItemPiQ robotic picking, ACPaQ mixed case palletizing). SynQ serves as the intelligent WMS platform unifying all these systems, while SAP EWM provides extended warehouse management integration. Swisslog acts as a global integrator, combining its own developed technologies with partner solutions like AutoStore, delivering over 2,500 implemented projects worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Vectura Pallet Stacker Crane High-bay warehouse pallet stacker crane offering up to 20% energy savings through innovative mast design, regenerative braking, and lighter crane weight. Handles single, double, and multi-deep layouts, operates in temperatures from -30°C to +50°C, with heights up to 48 meters and pallet loads up to 3,500 kg. Used by enterprise customers globally with nearly 4,000 cranes in operation across 35 countries.
• PowerStore Pallet Shuttle System High-density pallet shuttle system for pallet warehousing that stores up to 60% more pallets compared to manual systems. Features laser positioning for optimal placement 100% of the time, throughput of up to 200 pallets per cell per hour, modular design adaptable to any warehouse shape, and operation in temperatures from -30°C to 50°C.
• AgileStore 4-way Pallet Shuttle Next-generation 4-way roaming pallet shuttle with multidirectional travel capability, supporting loads up to 1,500 kg, operating in both ambient and cold storage down to -30°C, integrating with Swisslog's SynQ software for real-time control and inventory visibility. Developed in partnership with Eurofork to maximize storage density and enable flexible, fully automated material flows.
• AutoStore Cube-based Storage and Retrieval System Cube-based automated storage and retrieval system for items, small parts, and grocery products achieving up to 4x storage density of conventional racking with goods-to-person picking that doubles picking rates and achieves 99.8% accuracy. Modular design flexibility in form, shape, and height. Swisslog has completed over 300 AutoStore integration projects globally.
• CycloneCarrier Light Goods Shuttle System Light goods shuttle storage system for small parts and cartons, integrated with goods-to-person picking stations for automated warehouse operations in mini-load and small-parts storage environments.
• CarryPick Mobile Robotics Storage and Picking System Mobile robotics-based storage and picking system for flexible automated handling of small parts and items in warehouse environments, enabling scalable goods-to-person fulfillment.
• SynQ Warehouse Management Software Platform Intelligent warehouse management software platform providing end-to-end control, real-time visibility, and optimized material flow across all Swisslog automation systems. Integrates warehouse management, execution, and control systems into a unified platform. SynQ 2.0 introduced AI-powered warehouse optimization capabilities supporting predictive maintenance, inventory optimization, and performance analytics.
• SAP EWM Integration Services Implementation and integration support services for SAP Extended Warehouse Management (EWM) environments, positioned as a complementary software platform alongside Swisslog's proprietary SynQ WMS for enterprise warehouse operations.
• IntraMove Autonomous Mobile Robot (AMR) Series Autonomous mobile robot series for flexible, dynamic warehouse transport and material flow automation, providing automated transport of goods within warehouse operations as part of Swisslog's automation portfolio.
• ProMove Pallet Conveyor System Pallet conveyor system for automated transport of pallets within warehouses, designed for high-throughput pallet handling in distribution centers.
• QuickMove Small Loads Conveyor System Conveyor system for small loads, cartons, and totes, enabling automated transport within warehouse operations for case-level and item-level material flow.
• Monorail Electrified Transport System Electrified transport system for materials handling, providing automated transport along fixed rail paths within warehouses for high-volume load movement.
• CaddyPick Person-to-Goods Picking System Person-to-goods picking system using monorail-based technology for store-specific and case order picking operations in retail and grocery distribution.
• ItemPiQ Robotic Item Picking Robot-based item picking system providing automated picking and place operations for goods-to-person warehouse operations, optimized for quality and performance.
• ACPaQ Mixed Case Palletizing System Semi or fully automated mixed-case palletizing solution for highly efficient supply of stores with mixed product pallets, supporting retail and grocery distribution operations.
• Automated High Bay Warehouse Solution Automated high bay warehouse solution for pallets using storage and retrieval machines or shuttle vehicles in aisles between pallet racks (12–45 m high), controlled by Swisslog software for fully independent storage and retrieval operations with 24/7 capability.
• Full Customer Service Portfolio (Lifecycle Support) Comprehensive customer service portfolio covering the full lifecycle of automation installations: technical support, field service, preventive maintenance, system operations, condition monitoring, spare parts supply, system optimization, IT managed services, expansion and modernization, and operator training. Offered to enterprise customers under long-term service contracts.

Quantifiable outcome

• Up to 4x storage density vs. conventional racking (AutoStore)
• +7 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AutoStorecoreStrategic or Co-development Partner · 19 May 2026Swisslog is a leading global integrator of AutoStore's cubic grid-based storage technology, combining AutoStore's innovative cube-based AS/RS with Swisslog's SynQ software platform. The partnership features tight integration between automation technology and software, with AI, robotics, and intelligent software positioned as key drivers for next-generation fulfillment solutions. CEO Mats Hovland Vikse of AutoStore and CEO Jan Zuurbier of Swisslog featured in AutoStore's 'Intralogistics Lounge' series showcasing their long-term strategic partnership. Swisslog has completed over 300 AutoStore integration projects globally.
• EuroforkcoreTechnology or Integration · 25 March 2026Swisslog partnered with Eurofork as the exclusive/named supplier of roaming pallet shuttle technology for the AgileStore 4-way shuttle system. Eurofork provides the core shuttle technology that Swisslog integrates with its SynQ software platform and broader automation ecosystem. The partnership enables Swisslog to offer multidirectional roaming pallet shuttle capabilities as part of its comprehensive pallet AS/RS portfolio.
• Diligent RoboticsminorStrategic or Co-development Partner · 19 October 2025Swisslog Healthcare partnered with Diligent Robotics to enhance hospital logistics. The partnership focuses on combining Swisslog's hospital logistics automation expertise with Diligent Robotics' autonomous mobile robot capabilities for improved hospital workflow efficiency.
• ROCKWOOLminorStrategic or Co-development Partner · 10 September 2025Swisslog partnered with ROCKWOOL for an automated high-bay warehouse in Neuburg a.D., Germany. Swisslog designed and is deploying its automated storage and retrieval systems for ROCKWOOL's industrial stone wool product logistics, showcasing Swisslog's capability in non-food manufacturing sectors.
• KUKA GroupcoreStrategic or Co-development PartnerSwisslog is a leading intralogistics and warehouse automation provider under KUKA Group, operating within the KUKA Group's 'Automation 2.0' strategy. Swisslog participates alongside KUKA's autonomous mobile robots and other automation solutions in trade show exhibitions. The group structure enables Swisslog to leverage KUKA's broader automation ecosystem and resources.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Murata Machinery: Murata Machinery is a direct peer — a Japanese-headquartered provider of material handling systems, automated storage, conveyors, AGVs, and textile machinery. Competes with Swisslog in Asian markets and in semiconductor, automotive, and e-commerce verticals.
• Daifuku: Daifuku is a direct peer and one of the largest global material handling and warehouse automation companies, offering AS/RS, conveyors, sortation, AMRs, and cleanroom logistics. Competes with Swisslog on large enterprise projects in similar verticals including automotive, electronics, retail, and food.
• Dematic: Dematic is a direct peer — a global provider of warehouse automation, AS/RS, AMRs, conveyors, and WMS software serving similar enterprise customers (retail, grocery, e-commerce, manufacturing). Both firms compete head-to-head on multi-million-dollar intralogistics projects worldwide.
• Knapp: Knapp is a direct peer — an Austrian-based global provider of warehouse logistics and intralogistics solutions including shuttle-based AS/RS (OSR), pocket sorters, and WMS software. Strong in pharmaceutical, healthcare, fashion, and retail; overlaps with Swisslog's healthcare and fashion customer segments.
• TGW Logistics Group: TGW is a direct peer — a privately held European intralogistics specialist offering AS/RS, shuttle systems, conveyors, picking robots, and WCS/WMS software. Competes head-to-head with Swisslog particularly in European grocery, fashion, and industrial automation projects.

Emerging players

• Symbotic: Symbotic is an emerging AI-driven warehouse automation player focused on fully integrated robotic systems for retail, grocery, and wholesale customers. Its AI-native software stack and end-to-end approach represent a credible alternative to Swisslog's bundled hardware-plus-software model.
• Berkshire Grey: Berkshire Grey is an emerging AI-enabled robotics player offering robotic picking, sortation, and fulfillment automation for retail, e-commerce, and parcel customers. Its AI-native approach overlaps with Swisslog's ItemPiQ and represents a technology-driven competitive threat.

Broad incumbents

• KION Group: KION Group (parent of Linde Material Handling, STILL, Dematic) is a broad incumbent in industrial trucks, forklifts, and warehouse automation. Overlaps with Swisslog through Dematic's warehouse automation business and competes on integrated intralogistics solutions globally.
• Honeywell Intelligrated: Honeywell Intelligrated is a broad incumbent — part of Honeywell's Productivity Solutions business, offering integrated material handling solutions, AS/RS, sortation, conveyors, robotic picking, and WMS. Competes with Swisslog particularly in North American retail, e-commerce, and parcel customers.

Others

• AutoStore: AutoStore is the technology partner Swisslog integrates most heavily (300+ projects), and increasingly a competitor as AutoStore expands its direct sales force and alternative integrator network. Their commercial relationship is a defining strategic dependency for Swisslog's small-loads business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swissloginspire
• Facebookfacebook.com/swisslog.logistics.automation
• LinkedInlinkedin.com/company/10500

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisslog