Schubert System Elektronik

What Schubert System Elektronik does

Schubert System Elektronik GmbH is a German designer and manufacturer of industrial Human Machine Interface (HMI) and embedded computing systems, organized around three proprietary product brands: Prime Cube (industrial computers: Box-IPCs, Panel-IPCs, touch monitors, remote displays, OS configuration and accessories), IQ Insert (embedded components: displays, touch sensors, embedded modules), and BK Mikro (tactile sensor systems for tool monitoring). The company is a wholly-owned subsidiary of Gerhard Schubert GmbH, a family-owned Mittelstand firm and world market leader in digital packaging machines. Approximately 170-190 employees operate across the headquarters in Neuhausen ob Eck (Baden-Württemberg), a Software Lab and server/electronic assembly production facility in Deggendorf (Bavaria), and a development presence in Crailsheim.

The business model is direct B2B sales of customized and semi-standard HMI/embedded systems to industrial OEMs and machine builders, with a four-step engagement (requirements analysis, concept and design, prototype and validation, series production) led by in-house engineers. Products are rated IP54 to IP69K, certified to ISO 9001:2015, and supported with guaranteed long-term availability exceeding 10 years. Customers are diversified across mechanical engineering and automation, food processing, medical technology, energy and infrastructure, and smart home/building technology; no end-customer logos or revenue mix are publicly disclosed.

Recent strategic activity includes establishment of the Deggendorf Software Lab (August 2020), expansion of Deggendorf into server system configuration and manufacturing (2022), addition of an in-house electronic assembly production line (2022), and the May 2026 acquisition of emtrion, an embedded systems specialist. Revenue is not publicly disclosed; the firm operates as a private GmbH within a family-owned parent group, and pricing is handled through direct sales consultation rather than public channels.

Name

Schubert System Elektronik

Legal name

Schubert System Elektronik GmbH

Website

https://schubert-system-elektronik.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Schubert System Elektronik is a German designer and manufacturer of custom and standardized industrial HMI and embedded computing systems, serving machine builders, food processing, medical technology, energy/infrastructure and building automation OEMs under its Prime Cube, IQ Insert and BK Mikro brands.

Ownership category

akta.pro rank

Product category

Industrial HMI and Embedded Computing Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial HMI systems
• Embedded computing
• Panel PCs
• Industrial sensors
• Machine automation

Headquarters

HQ city

Neuhausen Ob Eck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Custom HMI & Embedded Systems: End-to-end development and production of customized HMI and embedded systems for industrial applications. Revenue is generated through bespoke hardware and software development projects, from requirements analysis through to series production. The company covers the full product lifecycle.
2. Standard Product Sales (Prime Cube, BK Mikro, IQ Insert): Sale of standardized industrial computing products including Box IPCs, Panel IPCs, touch monitors, tactile sensor systems, and embedded components under the Prime Cube, BK Mikro, and IQ Insert brands.
3. OS Configuration & System Software: Operating system configuration and system software services for industrial computers, including Windows and Linux configurations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Schubert System Elektronik designs, develops, and manufactures custom and standard Human Machine Interface (HMI) and embedded computing systems for industrial applications. The portfolio includes industrial panel PCs, box IPCs, touch monitors, embedded display and sensor components, and tactile sensor-based tool monitoring systems, sold under the Prime Cube, IQ Insert, and BK Mikro brands. End-to-end capabilities span requirements analysis, concept and design, prototyping, validation, and series production in Germany.

Product overview

Schubert System Elektronik is a German manufacturer of custom and standard HMI (Human Machine Interface) and embedded computing systems. The product portfolio is organized around three core brand families: (1) Prime Cube — the company's industrial computer brand encompassing Box-IPCs (Prime Box Performance, Prime Box Pico, Prime Box Connect), Panel-IPCs (Prime Panel Performance and Prime Panel Pico in attachment and flush-mount variants), Web Panels (Select Panel Client), Touch Monitors (Prime Panel Touch), remote displays (Prime Extend), Prime Software/OS configuration, and Prime Accessories; (2) IQ Insert — the embedded components brand covering displays, touch sensors, and embedded modules; and (3) BK Mikro — the tactile sensor technology brand for tool monitoring and process control. The company also provides complementary services including cybersecurity vulnerability reporting, RMA/technical repairs, and OS configuration. All products are developed and manufactured in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• BK Mikro: Tactile sensor technology for reliable tool monitoring in industrial applications.
• Prime Cube
• IQ insert

Products and services

• Prime Box Performance High-performance Box IPC providing scalable computing power for machine automation and HMI roles in demanding industrial applications.
• Prime Box Pico Ultra-compact Box IPC designed for space-constrained industrial installations, offering essential computing in a small form factor.
• Prime Box Connect Box IPC variant with enhanced connectivity options designed for networked industrial environments and IoT integration.
• Prime Panel Performance High-performance Panel IPC available in attachment and flush-mount variants, with screen sizes 15.6", 18.5", and 21.5", designed for machine integration and operator interfaces.
• Prime Panel Pico Ultra-compact Panel IPC available in attachment and flush-mount variants, with screen sizes 10.1", 13.3", and 15.6", for space-constrained industrial HMI deployments.
• Select Panel Client Web-based panel client (Web Panel) for browser-driven HMI interfaces, available in 10.1" screen size.
• Prime Panel Touch Touch monitors in attachment and flush-mount variants with 15.6" and 21.5" screen sizes for standalone or integrated HMI use.
• Prime Extend Remote display solution that separates the display from the computing unit, extending HMI capability over distance in industrial environments, with panel variants in 15.6" and 21.5" sizes.
• Prime Software (OS Configuration & System Software) Operating system configuration and system software services for Prime Cube industrial computers, including Windows/Linux OS setup, BIOS configuration, and embedded software customization.
• BK Mikro Tactile Sensor Systems Sensor-based systems for reliable tool monitoring in industrial manufacturing, monitoring tool contact, position, and condition in machining processes and providing real-time process control data, including tactile tool monitoring, control units, and machine integration applications.
• IQ Insert Embedded Components Brand line of embedded components in industrial quality for integration into customer HMI and embedded systems, encompassing industrial-grade display modules, touch sensor modules and overlays, and embedded computing modules / System-on-Module (SOM) components.
• RMA (Return Merchandise Authorization & Technical Repairs) Technical support and repair service supporting the full product lifecycle, including warranty claims processing, device inspection, and professional disposal for out-of-warranty products.
• Cybersecurity Vulnerability Reporting Dedicated vulnerability disclosure channel allowing customers and researchers to report potential security vulnerabilities in Schubert System Elektronik hardware or software products for response and remediation.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• emtrionminorStrategic or Co-development Partner · 1 May 2026Since May 2026, emtrion has been part of Schubert System Elektronik GmbH. emtrion is a company specializing in embedded systems and solutions, which expands Schubert System Elektronik's capabilities in the embedded components and computing space. The acquisition strengthens the combined company's product portfolio and development expertise in embedded electronics.
• Gerhard Schubert GmbH (Schubert Gruppe)coreOthersSchubert System Elektronik is a subsidiary of Gerhard Schubert GmbH — the world market leader for digital packaging machines. As a subsidiary, Schubert System Elektronik benefits from the technological excellence, stability, and investment security of an established family company. The relationship provides access to Schubert Group's industrial practice knowledge and global market presence.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kontron: Kontron is one of Europe's leading manufacturers of industrial PCs, embedded modules, and HMI systems. Closest direct competitor to Schubert System Elektronik, with overlapping Box IPC, Panel IPC, and embedded computing portfolios and a comparable focus on industrial OEMs and machine builders.
• Advantech: Advantech is a global leader in industrial PCs, HMI panels, and embedded platforms serving factory automation, energy, and transportation. Directly comparable to Schubert across Box IPCs, Panel PCs, Web Panels, and ruggedized touch monitors, though at significantly larger scale and broader geographic reach.
• Beckhoff Automation: Beckhoff is a German manufacturer of PC-based control technology, including industrial PCs, Panel PCs, and HMIs tightly integrated with its TwinCAT automation software. Closely comparable to Schubert's Prime Cube line of Panel-IPCs and Box-IPCs for machine builders, with a shared emphasis on PC-based open automation.
• B&R Industrial Automation (ABB): B&R (now part of ABB) provides Automation PCs, Panel PCs, and POWERLINK-based HMI systems for machine builders. Direct competitor to Schubert's Prime Cube line in serving European machine OEMs with ruggedized, long-lifecycle industrial computing.
• Sigmatek: SIGMATEK is an Austrian specialist in compact, modular industrial HMI and control systems with deep machine-builder focus. Closely comparable to Schubert as a smaller, engineering-led Mittelstand manufacturer of custom HMI and Panel PCs serving European machine OEMs.

Broad incumbents

• Siemens (SIMATIC HMI / IPC): Siemens' SIMATIC portfolio spans industrial HMI panels, IPCs, and I/O systems as part of its broader Digital Industries automation stack. Competes with Schubert in machine-builder HMI and embedded IPC applications, but as part of a much larger automation portfolio covering PLCs, drives, and software.
• Phoenix Contact: Phoenix Contact offers industrial HMIs, touch panels, and small-format controllers for building and factory automation within its broader electronics and connectivity portfolio. Comparable to Schubert on HMI and embedded controllers, but Phoenix Contact's scope spans connection technology, surge protection, and industrial components.
• WAGO: WAGO is a German manufacturer of automation, interface, and HMI/controller products for industrial and building automation. Comparable to Schubert on embedded HMI and controllers, but WAGO's portfolio breadth in PLCs, I/O, and connection technology makes it a broad incumbent rather than a focused peer.
• ifm electronic: ifm electronic is a German manufacturer of industrial sensors, controllers, and condition-monitoring systems. Compares to Schubert's BK Mikro tactile-sensor/tool-monitoring line as a sensor/process-instrumentation peer, though ifm's portfolio spans a much broader sensor and IO-Link ecosystem.

Emerging players

• HMI / Industrial Display specialists (TTTech / TTControl): TTControl (TTTech / HYDAC) supplies ruggedized HMIs, displays and ECUs for off-highway and industrial applications. Comparable to Schubert's rugged touch and Panel IPC business for harsh-environment HMI, particularly where functional safety or mobile-machine interfaces are required.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schubert-system-elektronik-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schubert System Elektronik