ADAC

What ADAC does

ADAC (Atlanta Decorative Arts Center), founded in 1961 and headquartered at 351 Peachtree Hills Avenue NE in Atlanta, Georgia, is a to-the-trade design center operating a curated campus of 65+ showrooms across two buildings (ADAC and ADAC West) representing more than 1,348 product lines of luxury furniture, lighting, textiles, and home décor. The legal entity is BRE IMC ADAC LLC, a privately held company under the ANDMORE portfolio, with AmericasMart as a sister property that connects ADAC to a broader 6,000+ brand, 51-floor ecosystem. ADAC serves three primary customer segments — interior designers and architects (primary), luxury consumers/homeowners (secondary), and design students (secondary) — who engage the venue as a discovery, sourcing, education, and networking hub.

The business operates on a showroom-rental/lease model, monetizing physical space for tenant brands while layering event-driven revenue streams: ADAC hosts 100+ events annually across the Southeast, including flagship programs such as DESIGN ADAC, Discover ADAC (keynote series), SEDY awards with VERANDA magazine, Georgia Design Awards, To Live & Design, Digital Day at ADAC, the Behind the Windows vignette program, and the ADAC Fall Sample Sale. Additional revenue comes from facility rental of presentation rooms, showrooms, and on-site dining venues (The Hungry Peach, Krog Bar, KR Steakbar). Marketing and customer acquisition rely on owned events, a digital directory (adacatlanta.com), active social media (Facebook, X, Pinterest, YouTube, Instagram), earned media through VERANDA and Modern Luxury Interiors Atlanta & The Atlantan partnerships, and ADACtv video content.

ADAC has 11–50 employees (small management team typical of an aggregator), no proprietary technology stack, no AI/ML products, and no disclosed funding or M&A activity. Recent corporate moves indicate steady incremental expansion: new design studios launched in September 2025, new tenants added in March 2026, a Q3 Evolution announced in August 2025, and the 65th anniversary celebrated in June 2026. Geographic footprint remains regional (Southeast US / Atlanta metro), with no international operations of its own; note that some source data references partnerships with the unrelated German automobile club also known as ADAC, which are not operations of the Atlanta Decorative Arts Center.

Name

ADAC

Legal name

BRE IMC ADAC LLC

Website

https://adacatlanta.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

ADAC is a 65-year-old to-the-trade design center in Atlanta operating 65+ showrooms and 1,348+ product lines for interior designers, architects, and luxury consumers, hosted within the ANDMORE portfolio alongside AmericasMart.

Ownership category

akta.pro rank

Product category

Design Center / Home Furnishings Trade Showroom

NAICS

Interior Design Services (54141)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

Keywords

• Home furnishings design center
• Residential interior design
• Contract furnishings showroom
• Luxury home decor
• Trade showroom campus

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ADAC operates a 65+ showroom design center campus in Atlanta that aggregates luxury residential and contract furnishings, lighting, textiles, and home décor from 1,348+ product lines for trade professionals and consumers. The center complements its showroom offering with annual signature events (Design ADAC, Discover ADAC, To Live & Design), educational programming, design awards (SEDY, Georgia Design Awards), a seasonal sample sale, on-site dining venues, and facility/event rental services.

Product overview

ADAC (Atlanta Decorative Arts Center) is a design center venue rather than a technology product company. It operates as a physical campus of over 65 showrooms featuring luxury furniture, lighting, textiles, and home décor, complemented by a digital directory. The center hosts annual signature events including DESIGN ADAC (featuring the Discover ADAC keynote series and SEDY Awards), To Live & Design, Georgia Design Awards, and Digital Day at ADAC. Additional offerings include a Fall Sample Sale, Behind the Windows vignette program, and on-site dining venues.

Differentiator

Problem solved

Functional benefit

Brands

• ADAC West: A second location of ADAC at 349 Peachtree Hills Avenue NE, Atlanta Georgia 30305.
• Behind the Windows
• Discover ADAC
• SEDY (Southeast Designers & Architect of the Year)

Products and services

• ADAC Showroom Directory Searchable directory of ADAC's 65+ showrooms, designer studios, and product lines, available in print and digital formats for sourcing luxury home furnishings.
• ADAC Digital Directory Web-based browseable directory of ADAC showrooms, designers, and product lines, with a hardcopy version available on request.
• ADAC Facility and Venue Rental Rental of ADAC presentation rooms, showrooms, and on-site dining venues for trade events and private functions.
• ADAC Fall Sample Sale Annual discount sale on furniture, rugs, lighting, and accessories from ADAC showrooms, open to both trade professionals and the public.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Croatian National Tourist BoardcoreStrategic or Co-development Partner · 19 February 2026Croatia showcased its diverse tourism offerings at the f.re.e fair in Munich, emphasizing its strong market presence in Germany and strategic partnerships, including a new €200,000 agreement with ADAC for 2026.
• OpelcoreStrategic or Co-development Partner · 28 November 2025ADAC Opel GSE Rally Cup 2026 features the new Opel Mokka GSE Rally car meeting FIA's eRally5 regulations with 207 kW power. The season includes seven rallies across six countries, emphasizing electric rallying's sustainability focus.
• AmericasMartcoreStrategic or Co-development PartnerADAC and AmericasMart are sister properties, with complimentary shuttle service between locations during market events. Joint programming including Atlanta Market and AmericasMart Spring Market.
• VERANDA MagazinecoreGTM or Marketing PartnerVERANDA magazine partners with ADAC for the annual Southeastern Designers & Architect of the Year (SEDY) awards, with VERANDA Editor-in-Chief serving as head judge.
• AmericasMartcoreChannel Partner/ Reseller/ DistributorCasual Market Atlanta is presented by AmericasMart. ADAC is a sister property to AmericasMart, offering complementary market experiences for buyers.
• Modern Luxury Interiors Atlanta & The AtlantanminorGTM or Marketing PartnerADAC partners with Modern Luxury Atlanta publications for the annual To Live & Design luxury dining and design event.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Boston Design Center: Boston Seaport District design center offering luxury-to-the-trade showrooms for interior designers, architects and developers. Closely comparable as a regional trade showroom destination with member-based services for the design community.
• Las Vegas Market: ANDMORE's Las Vegas-based home furnishings and gift trade market. Directly comparable as a multi-tenant designer and furnishings destination serving the Western US and international buyers through showrooms and twice-yearly markets.
• Dallas Market Center: Texas-based large wholesale trade complex hosting home, gift, and apparel showrooms with seasonal markets. Comparable as a multi-tenant wholesale design center serving a regional design trade.
• Pacific Design Center: West Hollywood design showroom center hosting interior design trade showrooms across two buildings. Comparable as a multi-tenant, trade-oriented design resource serving the West Coast interior design community.
• High Point Market: The largest home furnishings trade show in North America, also now part of ANDMORE. Highly comparable as a wholesale-to-trade furniture and décor destination with a dense showroom ecosystem and recurring market events.
• D&D Building / New York Design Center: New York City landmark trade-only showroom building for interior designers and architects, housing to-the-trade home furnishings showrooms. Directly comparable in tenant model — third-party luxury brand showrooms serving a trade audience.
• Merchandise Mart (TheMART): Chicago-based design center housing floors of luxury furniture, contract, and interior design showrooms, including the Luxury Living showrooms (Roche Bobois, Poliform, etc.). It is a comparable trade-focused design showroom destination serving Midwest designers.
• AmericasMart: Atlanta-based trade mart operated under the same ANDMORE parent as ADAC, hosting 6,000+ brands across 51 floors. It is a sibling property serving the same Southeast design and gift wholesale market with showrooms, markets and shuttle-connected programming.

Emerging players

• 1stDibs: Online marketplace for luxury furniture, décor, and interior design services connecting consumers and designers with dealers worldwide. Relevant as a digital alternative that increasingly competes for luxury design sourcing historically concentrated in physical showrooms like ADAC.

Regional players

• ADAC Allgemeiner Deutscher Automobil-Club: Germany's largest automobile club. It shares the same 'ADAC' abbreviation and is referenced in ADAC's partnership record (Croatia tourism, Opel GSE Rally Cup). Included as a name-collision reference rather than a true business peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adacatlanta
• YouTubeyoutube.com/@adacatlanta
• Facebookfacebook.com/AtlantaDecorativeArtsCenter
• Instagraminstagram.com/adacatlanta
• Pinterestpinterest.com/adacatlanta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAC