Pikkart

What Pikkart does

Pikkart Srl is an Italian augmented reality and artificial intelligence company founded in 2014 in Modena as a spin-off from the software house Progetti di Impresa and University of Modena researchers. The company develops a proprietary AR ecosystem anchored by the Pikkart-AR SDK (one of approximately 12 globally built from scratch, the first in Italy) and the Pikkart-AR CMS, supported by two registered patents: Pikkart-AR Logo (steganography-based encoding enabling up to one billion unique AR experiences per image, used for anti-counterfeiting and traceability) and Pikkart-AR Discover (visual object and place recognition without requiring 3D scanning).

The product portfolio spans eight proprietary solutions across four verticals. For manufacturing and Industry 4.0, Pikkart offers Pikkart-AI Defect Detection (AI-based automated quality control on production lines) and Pikkart-AR Assistance 4.0 (AR remote assistance for installation, maintenance, and training). For retail, packaging, and consumer goods, Pikkart-AR Labelling (AR-enabled smart labels combining four recognition technologies), Pikkart-AI Product Finder (AI visual search for fabrics, tiles, wood, marble), and Pikkart-AR Logo support anti-counterfeiting and regulatory compliance. For cultural and commercial applications, Pikkart-AR Discover, mobile apps, and custom Computer Vision/Deep Learning services address museums, retail navigation, and brand engagement. The technology is available across Android and iOS, with a developer portal (developer.pikkart.com), a partner program for agencies and resellers, and a self-serve SDK distribution model.

Pikkart monetizes through four revenue streams: SDK licensing with no third-party royalties, project-based custom software development for enterprise clients, subscription-style vertical solutions (Defect Detection, Product Finder), and mobile application development for iOS and Android. The go-to-market combines direct enterprise field sales (with named accounts including Barilla, Ferretti Group, Saipem, Tetra Pak, IBM, Deloitte, Johnson & Johnson, Generali, and Biogen), a channel partner program for agencies and publishers, and event-driven demand generation at CES, AWE, Web Summit, and MECSPE. The company has received the EU Horizon 2020 Seal of Excellence, VDC Research analyst recognition, and conducted a 2021 equity crowdfunding campaign on CrowdFundMe with the stated objective of a stock market listing.

Name

Pikkart

Legal name

Pikkart Srl

Website

https://pikkart.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pikkart is an Italian AR and AI software company that builds a proprietary augmented reality SDK and vertical AI solutions, serving enterprise clients in manufacturing, retail, packaging, and cultural sectors across Europe and North America.

Ownership category

akta.pro rank

Product category

Augmented Reality SDK & Computer Vision Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

akta.pro secondary industries

AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Augmented reality SDK
• AR software development
• Computer vision solutions
• Markerless tracking
• AR enterprise solutions

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SDK Licensing: Licensing of proprietary Pikkart-AR SDK to developers and partners for building AR applications. Full control over components with no third-party royalties.
2. Custom Software Development: Project-based development of custom AR and AI solutions for enterprise clients including museums, retail, manufacturing, and sports sectors.
3. Vertical Software Solutions: Pre-packaged modular solutions including Defect Detection, Product Finder, Assistance 4.0, and Labelling targeting specific industry verticals and use cases.
4. Mobile Application Development: Development of custom mobile applications for iOS and Android leveraging proprietary AR framework and technologies.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pikkart develops and licenses proprietary augmented reality (AR) and computer vision software development kits (SDKs) and vertical applications. The company enables enterprises to embed AR experiences, image recognition, and markerless tracking into their own apps, websites, and industrial workflows.

Product overview

Pikkart is an Italian augmented reality and artificial intelligence company offering a comprehensive portfolio of proprietary technologies. The core offering includes the Pikkart-AR SDK and Pikkart-AR CMS platforms for building and managing AR experiences, supplemented by specialized vertical solutions: Pikkart-AI Defect Detection for industrial quality control, Pikkart-AI Product Finder for visual product search, Pikkart-AR Assistance 4.0 for remote support, and Pikkart-AR Labelling for smart packaging. The company also holds two key patents—PIKKART-AR Logo for steganography-based anti-counterfeiting and Pikkart-AR Discover for visual object recognition—alongside general Computer Vision and Deep Learning custom development services. All solutions are available for Android and iOS mobile platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Pikkart-AR Logo: Patent-protected AR technology that allows associating up to one billion different AR experiences to copies of the same image using steganography for anti-counterfeiting, marketing, and traceability.
• Pikkart-AR Discover
• Pikkart-AI Defect Detection
• Pikkart-AI Product Finder
• Pikkart-AR Assistance 4.0
• Pikkart-AR Labelling
• Pikkart-AR SDK
• Pikkart-AR CMS

Products and services

• Pikkart AR SDK

Quantifiable outcome

• 64% higher perceived value for products with AR
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CariploFactorycoreStrategic or Co-development Partner · 18 December 2017Strategic partnership with CariploFactory, Fondazione Cariplo's innovation hub at BASE Milano. Developed Cariplo Factory AR app for #SIOS17 event, enabling visitors to preview construction of new innovation hub through AR portal experience.
• CRIT ResearchminorOthersMember of CRIT network (Consorzio di Ricerca sull'Intelligenza Territoriale), an Italian research consortium for territorial intelligence and technological innovation.
• Polo Tecnologico NavacchiominorOthersMember of Polo Tecnologico Navacchio technology park network, a technology cluster in the Pisa area supporting innovative companies.
• ITA/ICE AgencycoreGTM or Marketing PartnerSelected for Italian trade mission to CES 2023 in Las Vegas organized by ITA/ICE (Italian Trade Agency), promoting Italian innovation abroad.
• VENTUREOUTcoreStrategic or Co-development PartnerSelected among high-potential innovative startups for VENTUREOUT New York acceleration program (May 2017), one of the most important acceleration programs globally.
• ICIM GroupminorGTM or Marketing PartnerContent partnership for publishing articles about AR for manufacturing on ICIM Group portal, establishing thought leadership in industrial AR applications.
• IBMminorGTM or Marketing PartnerInvited as guest at IBM pavilion during Web Summit 2017 in Lisbon to demonstrate AR solutions, leveraging IBM's platform and audience.
• SMAUminorGTM or Marketing PartnerPartnership with SMAU for Innovation Challenge & Scouting with Clementoni and participation at SMAU London 2022 for Italian innovation promotion abroad.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PTC (Vuforia): PTC's Vuforia Engine is the dominant enterprise AR SDK and spatial computing platform; directly comparable to Pikkart-AR SDK with stronger enterprise penetration and broader platform portfolio.
• Apple ARKit (Apple): Apple's ARKit is the dominant mobile AR platform globally; while a free framework, it competes with Pikkart-AR SDK at the developer and OEM-application layer for iOS-native AR experiences.
• Cognizant Deep Learning Computer Vision: Cognizant offers industrial AI and computer vision solutions for quality inspection across manufacturing—comparable to Pikkart-AI Defect Detection at scale with broader services portfolio.

Direct peers

• Blippar: Blippar provides AR creation tools, visual recognition, and AR advertising SDK with a strong focus on consumer brand experiences—comparable to Pikkart's retail and packaging solutions.
• Zappar: Zappar offers an AR SDK and CMS for packaging, marketing, and brand activation—directly overlapping Pikkart-AR Labelling and partner-led marketing AR deployments.
• 8th Wall: 8th Wall delivers a WebAR SDK with SLAM and computer vision similar to Pikkart-AR Discover, targeting enterprise and developer use cases across marketing and industrial verticals.
• Marxent: Marxent provides visual commerce and AR product visualization for retail—comparable to Pikkart-AI Product Finder and AR Labelling for retailer visual search use cases.
• Wikitude: Wikitude (acquired by Qualcomm-adjacent AR community) provides an AR SDK with computer vision, image recognition, and tracking—closely competing with Pikkart-AR SDK and Pikkart-AR Discover for developer mindshare.
• Scope AR: Scope AR's WorkLink and Remote AR provide remote assistance and AR knowledge transfer—directly competing with Pikkart-AR Assistance 4.0 in industrial service workflows.
• Atheer: Atheer (acquired by PTC) developed AR service and assembly platforms; its features overlap with Pikkart-AR Assistance 4.0 and defect detection solutions for field technicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pikkart-srl
• Facebookfacebook.com/Pikkart.AR
• Xx.com/pikkart_ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pikkart