HTS Coatings
HTS Coatings is a family-owned Illinois industrial service company applying thermal spray, machining, grinding, and welding processes to repair and remanufacture components for oil & gas, mining, power generation, print, and glass manufacturers, with proprietary BTHC-0005 hard chrome alternative.
- Company typePrivate
- Founded2015
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HTS Coatings does
HTS Coatings LLC is a privately-held, family-owned industrial service company headquartered at 932 Fairway Park Drive, Madison, Illinois, operating from a 30,000 sq ft facility. Founded in October 2015 (originally as HB Coatings LLC, renamed HTS Coatings in 2017) and led by President Jason Hunsaker and CEO Ashley Hunsaker, the company delivers thermal spray coating, precision machining and grinding, hardface welding (TIG, MIG, PTA, brazing), spray-and-fuse coatings, and turnkey part manufacturing to industrial customers across oil and gas, mining, power generation, printing, glass, and general manufacturing.
The technical core is a full in-house thermal spray portfolio covering HVAF, HVOF, plasma, arc, flame, and spray-and-fuse processes, supported by CNC machining, cylindrical/surface grinding, superfinishing down to 1 Ra, and an in-house metallurgical lab. The proprietary BTHC-0005™ cermet alloy coating is positioned as a regulatory-safer alternative to hexavalent hard chrome plating, with claims of up to 8x life extension on steel-mill rolls and usable temperatures to 932°F. Differentiated industry-specific repair services target print rollers, pump components, hydraulic cylinders, steam turbine components, vacuum pumps, and steel-mill rolls. Quality credentials include ISO 9001:2015 (PRI Programs Registrar, valid through June 2026) and ASME Section IX weld certification for Stellite 6 overlays.
Commercially, HTS operates a quote-based, sales-led model with direct phone-based engagement and a website quote form, assigning a dedicated customer service representative per account and providing an online customer portal for order tracking. Pricing is project-based with budgetary unit pricing for production runs; multi-year contracts are referenced. Marketing is built around a technical content engine — the "Our Craft. Our Culture" blog, Thermal Spray 101 educational content, and social channels (Facebook, Twitter, YouTube) — supplemented by NTMA and PRI Programs trade-association memberships. Distribution is single-site, domestic (primarily Midwest USA), with no disclosed institutional investors, funding rounds, M&A activity, or international footprint.
HTS Coatings firmographics
Firmographics- Name
- HTS Coatings
- Legal name
- HTS Coatings LLC
- Website
- https://htscoatings.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HTS Coatings is a family-owned Illinois industrial service company applying thermal spray, machining, grinding, and welding processes to repair and remanufacture components for oil & gas, mining, power generation, print, and glass manufacturers, with proprietary BTHC-0005 hard chrome alternative.
- Ownership category
- akta.pro rank
HTS Coatings industry classification
Industry- Product category
- Industrial Coatings and Machining Services
- NAICS
- Coating, Engraving, Heat Treating, and Allied Activities (3328), Coating, Engraving, Heat Treating, and Allied Activities (33281)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Thermal Spray & Metallizing (HVOF/Plasma/Arc) (IMAIAKAF)
- akta.pro secondary industries
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where HTS Coatings is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HTS Coatings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Thermal Spray Coating Services: Primary revenue stream from applying thermal spray coatings (HVAF, HVOF, Plasma, Arc, Flame, Spray & Fuse) for wear resistance, corrosion protection, and thermal barriers on industrial components.
- Machining & Grinding Services: CNC machining (vertical mill, lathe operations including I.D.), cylindrical grinding, surface grinding, and finishing services (polishing, superfinishing down to 1 Ra) for component manufacturing and repair preparation.
- Hardface Welding & Repair: Welding services including TIG, MIG, PTA (Plasma Transferred Arc), and brazing for hardfacing, component repair, and metallurgical bonding applications.
- Part Manufacturing: Turnkey machine part manufacturing for print industry cylinders/rollers, metalworking rolls, pump parts, idler rolls, drive shafts, and industrial shafting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial coating and machining services priced per project |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
HTS Coatings product offering
Product offeringCore offering
HTS Coatings is a full-service industrial thermal spray, welding, machining, and grinding job shop that applies wear-resistant, corrosion-resistant, and thermal-barrier coatings to industrial components, and repairs or remanufactures worn parts for industrial customers. The company also offers turnkey part manufacturing and a proprietary BTHC-0005™ cermet coating as a hard chrome plating alternative, all delivered from its 30,000 square foot Madison, Illinois facility.
Product overview
HTS Coatings is a full-service industrial coatings and precision machining company offering thermal spray coatings, welding, machining, and grinding services. The portfolio centers on thermal spray processes (HVAF, HVOF, Plasma, Arc, Flame, and Spray & Fuse) applied as coatings for wear resistance, corrosion resistance, and thermal barriers. Key proprietary products include BTHC-0005™ hard chrome alternative. Services span repair and remanufacture of industrial components (pumps, hydraulic cylinders, turbine parts, print rollers, steel mill rolls) and part manufacturing. The integrated offering combines thermal spray coatings with in-house machining and grinding for complete turnkey surface enhancement solutions.
Differentiator
Problem solved
Functional benefit
Brands
- BTHC-0005™: A proprietary cermet alloy formulated as an alternative to hard chrome plating, offering increased wear and corrosion resistance.
Products and services
- Wear Resistant Coatings Thermal spray coating service that applies protective surfaces to industrial machine components to resist fretting, galling, erosion, and abrasion damage, for industrial customers facing wear-related downtime.
- Corrosion Resistant Coatings Nickel alloy and chromium alloy thermal spray coating service that creates protective surface barriers against chemical and environmental corrosion, for industrial operators needing to extend component life in corrosive service.
- Thermal Barrier Coatings Specialized thermal spray barrier coating service that decreases thermal conductivity, mitigates thermal expansion, and resists thermal shock, for components exposed to high operating temperatures.
- BTHC-0005™ Hard Chrome Plating Alternative Proprietary cermet alloy thermal spray coating applied as a service to provide an alternative to hard chrome plating, delivering increased wear and corrosion resistance, polishability below 1 Ra, temperature tolerance up to 932°F, and application thickness up to 0.050 inches, for industrial customers seeking to replace hard chrome.
- Hardface Welding and Repair Welding service using TIG, MIG, PTA, and brazing processes for hardfacing and component repair, providing metallurgically bonded overlays that protect industrial parts against corrosion, abrasion, and thermal shock.
- PTA (Plasma Transferred Arc) Welding Plasma Transferred Arc hardface welding service operating at 23,000°F to apply metallurgically bonded powder metal alloy coatings at spray rates of 4-26 lbs/hr and thicknesses of 0.05-0.1 inches, for industrial components requiring deep weld penetration with reduced heat-affected zones.
- Machining and Grinding Services Full-service precision machining and grinding service offering CNC vertical mill and lathe operations including I.D., cylindrical grinding, surface grinding, and finishing including polishing and superfinishing down to 1 Ra, for component manufacturing and preparation of parts for thermal spray or weld coating.
- Part Manufacturing Turnkey machine part manufacturing service for print industry cylinders and rollers, metalworking rolls, pump parts, idler rolls, drive shafts, and industrial shafting, with optional thermal spray coating integration, for industrial OEM and replacement-part buyers.
- Print Roller Coatings and Remanufacture Thermal spray coating and remanufacture service for printing press rollers, including anvil rolls, ink rollers, chopper fold rolls, and flexographic printing rolls, for web and sheet fed printing operations.
- Pump Component Repair Thermal spray and machining repair service for pump seal sleeves, setting discs, shafts, and fittings, restoring wear and corrosion resistance for industrial pump operators.
- Hydraulic Cylinder Repair Thermal spray repair service for damaged hydraulic cylinders, including bent, undersized, and pitted components, using carbide coatings with hardness approximately 4x that of chrome plating, for industrial and mobile equipment operators.
- Turbine Component Repair Steam turbine component repair service covering inlet pipes, diaphragms, rotor buckets, valve components, and rotor bearing and seal areas, with Stellite welding, for nuclear, coal, and wind power generation operators.
- Vacuum Pump Part Repair Thermal spray remanufacture service for liquid ring pump cones, rotors, and shafts, restoring OEM specifications and preventing corrosion, for industrial vacuum pump operators.
- Steel Mill Roll Protection Thermal spray coating service for steel mill work rolls, back-up rolls, deflector rolls, pinch rolls, flattener rolls, and bridle rolls, using BTHC-0005 technology to extend service life up to 8x that of hard chrome plating, for steel mill operators.
Quantifiable outcome
- BTHC-0005™ can last up to 8 times longer than hard chrome plating for steel mill rolls
- +2 more outcomes
Companies that use HTS Coatings
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
HTS Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HTS Coatings partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
HTS Coatings competitors and assessment
Company assessmentBroad incumbents
- Bodycote: World's largest thermal processing services company, offering thermal spray, heat treatment, and hot isostatic pressing through a global network of plants. Competes with HTS in HVOF/plasma coating services for industrial components, but also bundles heat-treat services HTS does not offer.
- Oerlikon Metco: Global leader in thermal spray equipment, materials, and coating services (formerly Sulzer Metco). Operates commercial thermal spray job shops serving aerospace, power, oil & gas, and industrial markets — directly overlapping HTS's HVOF/Plasma/Arc service portfolio, but at much larger scale and global footprint.
- Praxair Surface Technologies (Linde): Operates one of the largest North American thermal spray coating service networks, with in-house metallurgy, OEM-qualified processes, and HVOF/plasma/arc capabilities that directly overlap HTS's services. Now part of Linde after the Praxair–Linde merger, with substantially broader geographic reach and customer base.
Direct peers
- Cincinnati Thermal Spray: Midwestern thermal spray applicator offering HVOF, plasma, arc, and flame spray plus grinding and machining services. Comparable in scale, capabilities, and industrial customer mix to HTS's Madison, IL operation.
- General Magnaplate: Specialty industrial coating company offering proprietary surface treatments (including hard chrome alternatives like Nedox and Tufram) for wear, corrosion, and release applications. Competes with HTS in the hard-chrome-replacement and specialty protective coating space with proprietary chemistries analogous to BTHC-0005™.
- Thermal Spray Technologies (TST): Indiana-based thermal spray applicator offering HVOF, plasma, arc, and combustion spray processes for industrial wear and corrosion applications. Highly comparable mid-sized independent shop serving overlapping oil & gas, steel, and industrial customers.
- ASB Industries: U.S. thermal spray service company (OH) operating HVOF, plasma, arc, and flame spray equipment with in-house grinding and metallurgical lab. Very close peer in process breadth, customer mix, and mid-market independent positioning.
- Industrial Hard Chrome: Independent U.S. shop providing hard chrome plating and complementary grinding/machining services. Directly adjacent to HTS's core wear-resistant coating business and represents the legacy hard-chrome vendor BTHC-0005™ is positioned to displace.
- Flame-Spray Industries: Long-standing U.S. thermal spray job shop (NY) offering HVOF, plasma, arc, and flame spray coatings for industrial, aerospace, and marine components. Closely comparable in service mix, customer verticals, and mid-sized independent positioning to HTS Coatings.
- A&A Thermal Spray Coatings: Regional U.S. thermal spray applicator providing HVOF, plasma, arc, and flame coatings for wear, corrosion, and dimensional restoration. Directly competes with HTS in similar industrial verticals on a similar independent-shop basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HTS Coatings social profiles
Digital presenceHTS Coatings compliance and trust
Trust signalCompliance2 records
HTS Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
HTS Coatings leadership team
Management profileNumber of profiles
Profiles4 records
HTS Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HTS Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HTS Coatings
What does HTS Coatings do?
HTS Coatings is a full-service industrial thermal spray, welding, machining, and grinding job shop that applies wear-resistant, corrosion-resistant, and thermal-barrier coatings to industrial components, and repairs or remanufactures worn parts for industrial customers. The company also offers turnkey part manufacturing and a proprietary BTHC-0005™ cermet coating as a hard chrome plating alternative, all delivered from its 30,000 square foot Madison, Illinois facility.
Is HTS Coatings a public or private company?
HTS Coatings is a private company. It is classified as family owned and is currently operating.
When was HTS Coatings founded?
HTS Coatings was founded in 2015. It employs 11 to 50 people.
Where is HTS Coatings based?
HTS Coatings is headquartered in Madison, United States, in the North America region.
How does HTS Coatings make money?
Four revenue lines are on record. Thermal Spray Coating Services are the primary driver. The others are machining & Grinding Services, hardface Welding & Repair and part Manufacturing.
Who are HTS Coatings's main competitors?
Broad incumbents on record are Bodycote, Oerlikon Metco and Praxair Surface Technologies (Linde). Direct peers are Cincinnati Thermal Spray, General Magnaplate, Thermal Spray Technologies (TST), ASB Industries, Industrial Hard Chrome, Flame-Spray Industries and A&A Thermal Spray Coatings.
Does HTS Coatings have an API?
No public API is recorded for HTS Coatings.
What industry is HTS Coatings in?
HTS Coatings's product category is Industrial Coatings and Machining Services. Its primary akta.pro industry code is IMAIAKAF, Thermal Spray & Metallizing (HVOF/Plasma/Arc), with a secondary code of IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment). Its NAICS code is 3328 and its SIC code is 3470.