Tiny Rebel
Tiny Rebel is a Newport, Wales-based independent craft brewery founded in 2012, selling beer, spirits, and merchandise to consumers via direct e-commerce, owned taprooms, trade/wholesale channels, and export to around 20 countries.
- Company typePrivate
- Founded2012
- HeadquartersNewport, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tiny Rebel does
Tiny Rebel is a craft brewery founded in 2012 by Brad Cummings (co-founder & CEO) and Gazz Williams (co-founder & CPO) in Newport, South Wales, United Kingdom. The company describes itself as Wales' largest independent craft brewery and operates a custom-built production facility opened in January 2017 with an annual capacity of 5 million litres, supported by investments in packing equipment including a cask racker, kegging machine, and bottling line. Its product portfolio centers on beer, spanning flagship offerings (Rebel IPA, a 4.3% session IPA; Clwb Tropica, marketed as the UK's No.1 Tropical IPA; and the 313 craft lager) and a rotating range of limited releases across IPAs, DIPAs, stouts, and porters, alongside a recent extension into spirits (Original Sin Dry Gin and Dead Shot Spiced Rum) and branded apparel and barware.
The company serves two primary customer groups: individual consumers (craft beer enthusiasts and casual drinkers buying for personal consumption) and trade customers (pubs, restaurants, and retailers stocking its products). Go-to-market is predominantly direct-to-consumer through an e-commerce website (developed by web agency mtc.) offering UK-only delivery, complemented by two owned retail venues — the Newport brewery bar/taproom and a Cardiff bar (Urban Tap House, opened 2014) — plus trade/wholesale distribution and international export reaching approximately 20 countries as of 2016.
Revenue mechanics are diversified across unit-priced beer sales (individual cans roughly £1.60–£4.00, multi-packs and curated bundles up to £96), a monthly subscription box (2-month minimum, billed via Stripe), on-site taproom and bar sales, brewery tours and tastings, merchandise, spirits, and the annual Rebel Fest beer festival. No revenue figures, funding rounds, or external investors are disclosed in the source materials; the company remains founder-owned and privately held, having celebrated its 10th anniversary in 2022.
Tiny Rebel firmographics
Firmographics- Name
- Tiny Rebel
- Legal name
- Tiny Rebel Brewing Co.
- Website
- https://tinyrebel.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tiny Rebel is a Newport, Wales-based independent craft brewery founded in 2012, selling beer, spirits, and merchandise to consumers via direct e-commerce, owned taprooms, trade/wholesale channels, and export to around 20 countries.
- Ownership category
- akta.pro rank
Tiny Rebel industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Breweries (31212), Beer, Wine, and Liquor Retailers (445320), Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
- akta.pro secondary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where Tiny Rebel is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Tiny Rebel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Beer Sales: Online direct-to-consumer sales of beers, spirits, and merchandise through e-commerce website with UK delivery.
- Brewery Taproom and Bars: On-site sales at brewery bar and Cardiff bar, including tours and tastings.
- Subscription Box: Monthly subscription box delivering beers to customers. Minimum 2-month commitment required, charged monthly via Stripe.
- Trade/Wholesale: Supplying beers to trade customers including pubs, restaurants, and retailers.
- International Export: Export of beers to 20 countries worldwide (as of 2016).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single can prices |
| Unit Pricing | Pay-as-you-go | Beer multi-packs and cases |
| Unit Pricing | Pay-as-you-go | Curated beer bundles |
| Subscription | Monthly | Monthly subscription |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Spirits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Tiny Rebel product offering
Product offeringCore offering
Tiny Rebel is a craft brewery that produces and sells award-winning beers (flagship IPAs, craft lagers, hazy and tropical IPAs, limited releases), small-batch spirits (dry gin and spiced rum), bundled sampler packs, branded barware and apparel, brewery tours, and the annual Rebel Fest festival. It sells directly to UK consumers via its e-commerce site and subscription box, through its own on-site taproom and Cardiff bar, and to trade/wholesale accounts domestically and internationally across 20 countries.
Product overview
Tiny Rebel is an award-winning craft brewery from Newport, South Wales, founded in 2012. Their product portfolio centers on craft beer with flagship offerings including Rebel IPA (session IPA), Clwb Tropica (tropical IPA), and Neon Drift (hazy IPA), alongside seasonal limited releases such as Vader Shuffle (wood-aged Belgian porter), Coal Drop (stout), and various IPAs. The company has recently expanded into spirits with Original Sin Dry Gin and Dead Shot Spiced Rum. Their offerings also include bundled sampler packs (Taster Pack, Paradise Pack, Big 440ML Pack), branded merchandise (apparel and barware), and experiences (brewery tours and Rebel Fest festival). The brewery operates multiple bars including a Brewery Bar and Cardiff Bar, and offers trade/wholesale options.
Differentiator
Problem solved
Functional benefit
Products and services
- Clwb Tropica UK's number one Tropical IPA featuring notes of pineapple, mango, peaches, and passion fruit; flagship SKU available in 330ml and 440ml cans, sold directly online and through trade partners.
- Rebel IPA Flagship session IPA at 4.3% ABV, vegan and gluten-free friendly, sold in single cans, 10-packs, 4-packs, and via trade accounts; positioned as the brand's core sessionable SKU.
- Neon Drift Hazy IPA at 4.8% ABV with citrus and tropical fruit character; flagship hazy SKU sold directly online and to trade accounts in 330ml and 440ml cans.
- Cali Pale Juicy pale ale at 4.6% ABV featuring tropical and pine flavours with a mango twist; sold directly online in 330ml and 440ml cans.
- 313 Craft Lager Signature craft lager at 4.6% ABV with bitter, pine, and dry character; flagship lager SKU for consumers seeking a sessionable alternative to mainstream lagers.
- Vader Shuffle Wood-aged Belgian Porter at 7% ABV, positioned as a premium limited release for craft enthusiasts; sold in 440ml cans online at £4.00 per can.
- Paper Planes Double Dank IPA at 6% ABV with grape, citrus, and dank hop character; new limited release featured on the Tiny Rebel homepage.
- Clwb Cabana Caribbean IPA at 7% ABV with guava tropical juice taste; limited release positioned as an 'escape to the tropics' SKU on the Tiny Rebel homepage.
- Right Here Right Now DIPA Premium Double IPA at 8% ABV bursting with peach and citrus flavours; positioned as a higher-ABV limited release typically priced at £4.00 per 440ml can.
- Original Sin Dry Gin Small-batch dry gin at 40% ABV with juniper, citrus, and cardamom notes; sold via the Tiny Rebel online shop (and bundled in the Mixed Gin & Rum Bundle) to extend the brand beyond beer.
- Dead Shot Spiced Rum Small-batch spiced rum at 37.5% ABV featuring spiced orange and vanilla notes; sold via the Tiny Rebel online shop (and within the Mixed Gin & Rum Bundle).
- Tiny Rebel Monthly Beer Subscription Box Recurring monthly subscription box delivering curated Tiny Rebel beers to subscribers across the UK, with a two-month minimum commitment and flexible cancellation thereafter; charged monthly via Stripe.
- Tiny Rebel Taster Pack Curated sampler pack containing 8 core Tiny Rebel beers plus a branded tasting glass, priced at £18.50; positioned as a brand introduction bundle.
- Big 440ml Pack 24-can mixed pack of 440ml beers featuring 6 different Tiny Rebel varieties, priced at £55.00; volume bundle sold via the online shop.
- Tiny Rebel Apparel and Merchandise Branded clothing and accessories range including T-shirts, long sleeves, hoodies, sweatshirts, coach jackets, hats and caps, and golf apparel; sold via the Tiny Rebel online shop to extend the brand into everyday fan wear.
- Tiny Rebel Barware Branded glassware and barware including pint glasses, tumblers, lager glasses, and bar runners, priced between £3.50 and £15.00; sold via the online shop for home bar enthusiasts.
- Tiny Rebel Brewery Tours Guided tours of Tiny Rebel's Newport brewery facility, including tastings and an immersive look at the brewing process; available as e-vouchers and gift options through Eventbrite and the gift voucher shop.
- Rebel Fest Annual beer festival launched in 2022 featuring craft beer, independent music, and food, held at the Tiny Rebel brewery to celebrate the brand's anniversary and community.
Companies that use Tiny Rebel
Customer profileSegments2 records
Ideal customer profiles2 records
Tiny Rebel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tiny Rebel partnerships and signals
Strategic signalScale indicators5 records
Tiny Rebel competitors and assessment
Company assessmentDirect peers
- BrewDog: Scotland-based independent craft brewery operating at similar scale with strong DTC e-commerce, bar/brewery network, and international distribution. Closest peer given overlapping omnichannel craft beer strategy, premium positioning, and subscription/alcohol club mechanics.
- Cloudwater Brew Co. Manchester-based craft brewery with comparable IPAs/hazy styles and UK taproom presence — direct category peer at similar small-batch scale competing for on-trade listings in Northern England markets.
- Beavertown Brewery: London-based craft brewery (acquired by Heineken) known for IPAs including Neck Oil — direct craft beer category peer with similar style-forward positioning, branded merchandise, and UK on-trade penetration that Tiny Rebel competes against for tap handles.
- Northern Monk: Leeds-based independent craft brewery with omnichannel DTC, subscription club (Faith), brewery taproom and branded merchandise — near-identical business model profile across craft beer, subscription box, and experience-based GTM.
- Camden Town Brewery: London craft brewery (acquired by AB InBev) producing Hells Lager and other flagship UK-wide craft brands — comparable in scale, premium craft positioning, supermarket distribution footprint, and bar/brewery-tour experience model.
- Innis & Gunn: Scottish independent craft brewery with broad UK supermarket presence and strong DTC subscription mechanics — comparable as a similarly sized independent craft player with similar multi-channel distribution and branding-led positioning.
Broad incumbents
- Marston's PLC: Large UK brewer and pub estate operator (London Pride, Pedigree) — established incumbent competitor across UK on-trade distribution and own-brand craft products, relevant as a benchmark for the next scale tier above independent craft.
- Sierra Nevada Brewing Co. Established US craft pioneer (founded 1979) operating at materially larger scale across multiple US facilities — relevant as a broader-scale craft incumbent whose category-leading IPAs inform Tiny Rebel's product positioning and whose distribution benchmarks UK craft expansion paths.
- Lagunitas Brewing Company: California-based craft brewery wholly owned by Heineken — relevant as an internationally scaled craft brand operating under macro-brewer distribution, illustrating the typical exit/scale pathway available to independent craft players like Tiny Rebel.
- Greene King: Major UK regional brewer and pub operator (IPA, Abbot Ale) — relevant as a broad incumbent shaping the on-trade tap-handle landscape Tiny Rebel competes within, with brewing capacity several orders of magnitude larger.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tiny Rebel social profiles
Digital presenceTiny Rebel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiny Rebel leadership team
Management profileNumber of profiles
Profiles2 records
Tiny Rebel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiny Rebel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiny Rebel
What does Tiny Rebel do?
Tiny Rebel is a craft brewery that produces and sells award-winning beers (flagship IPAs, craft lagers, hazy and tropical IPAs, limited releases), small-batch spirits (dry gin and spiced rum), bundled sampler packs, branded barware and apparel, brewery tours, and the annual Rebel Fest festival. It sells directly to UK consumers via its e-commerce site and subscription box, through its own on-site taproom and Cardiff bar, and to trade/wholesale accounts domestically and internationally across 20 countries.
Is Tiny Rebel a public or private company?
Tiny Rebel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tiny Rebel founded?
Tiny Rebel was founded in 2012. It employs 11 to 50 people.
Where is Tiny Rebel based?
Tiny Rebel is headquartered in Newport, United Kingdom, in the Europe region.
How does Tiny Rebel make money?
Five revenue lines are on record. Direct Beer Sales are the primary driver. The others are brewery Taproom and Bars, subscription Box, trade/Wholesale and international Export.
Who are Tiny Rebel's main competitors?
Direct peers on record are BrewDog, Cloudwater Brew Co., Beavertown Brewery, Northern Monk, Camden Town Brewery and Innis & Gunn. Broad incumbents are Marston's PLC, Sierra Nevada Brewing Co., Lagunitas Brewing Company and Greene King.
Does Tiny Rebel have an API?
No public API is recorded for Tiny Rebel.
What industry is Tiny Rebel in?
Tiny Rebel's product category is Craft Beer. Its primary akta.pro industry code is CRANAAAC, Craft Beer Retail & Bottle Shops (Off-Premise), with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 312120 and its SIC code is 2082.