Veenak International

What Veenak International does

Veenak International Ltd. is a UK-based wholesale distributor headquartered at 1406 Coventry Road, Birmingham, operating since the early 1990s. The company procures and distributes three core product categories — Fast-Moving Consumer Goods (FMCG), cosmetic products, and pharmaceuticals & medical devices — to a diversified B2B customer base that includes hospitals, clinics, retail pharmacies, wholesalers and distribution centres, department stores, aesthetic centres, and laboratory centres. Within its medical range it supplies surgical coverage, colostomy and urostomy products, emergency supplies, injection and infusion equipment, laboratory supplies, nutrition products, sutures, test strips, and diagnostic products. Veenak operates a two-directional trade model, exporting to more than a dozen countries while also importing into the UK market.

The business runs on a sales-led, B2B wholesale model with direct account management by key account managers and business development executives, supplemented by an established international partner network. Revenue is generated through transactional wholesale product sales and import/export services, with quote-based pricing and no publicly disclosed contracts, subscription tiers, or pricing models. The organisation is privately held, founder/family-led (key positions held by members of the Kanani family and Shan Hassam as Group Managing Director), with no disclosed institutional investors, parent company, subsidiaries, M&A activity, or external funding rounds. Marketing footprint is minimal — a Wix-built corporate website, a LinkedIn page, and contact-form-driven lead capture — and the technology stack is not disclosed; there are no patents, trademarks, certifications, or awards on record.

Veenak is a small (11–50 employees), durable, family-run wholesale operation that has compounded relationships across healthcare, retail, and consumer verticals for three decades without external capital or visible acceleration signals. Its defensibility rests on partner network depth and geographic reach rather than proprietary technology, brand, or regulatory barriers, and recent hires in digital marketing and data analytics suggest incremental professionalisation rather than a strategic pivot.

Name

Veenak International

Legal name

Veenak International Ltd.

Website

https://veenak.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Veenak International Ltd. is a Birmingham-based wholesale distributor of FMCG, cosmetics, and pharmaceuticals/medical devices, supplying hospitals, clinics, pharmacies, wholesalers, and aesthetic and laboratory centres across more than a dozen countries.

Ownership category

akta.pro rank

Product category

Pharmaceutical & Medical Device Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYHLAIAJAK

Parallel Import/Export & Secondary Market Pharmaceutical Wholesalers

Healthcare & Life Sciences/Pharmaceuticals/Pharmaceutical Distribution & Wholesaling

SECONDARYCRAOAHAA

Prescription Pharmaceutical (Rx) Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Health, OTC & Pharmacy Wholesale Distribution

SECONDARYCRAFAHAG

Medical, Dental & Lab Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• Pharmaceutical wholesale distribution
• Medical device supply
• FMCG wholesale trading
• International import export services
• Healthcare product distribution

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue generated through procurement and distribution of Fast-Moving Consumer Goods (FMCG), cosmetic products, and pharmaceuticals & medical devices. The company operates as a wholesale dealer sourcing products in volumes to meet diverse supply chain requirements.
2. Import/Export Services: Revenue from international trade operations including efficient export and import services, leveraging global network of partners for rapid procurement and flexible distribution solutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Veenak International operates as a wholesale dealer and distribution company procuring and supplying Fast-Moving Consumer Goods (FMCG), cosmetic products, and pharmaceuticals & medical devices to enterprise buyers in more than a dozen countries. The company also runs import operations bringing products into the UK market, leveraging a global network of trusted partners for volume procurement and flexible distribution across healthcare, retail, and laboratory customers.

Product overview

Veenak International operates as a wholesale dealer and distribution company offering a unified portfolio of Fast-Moving Consumer Goods (FMCG), cosmetic products, and Pharmaceuticals & Medical devices. The company leverages over 30 years of industry experience to provide comprehensive procurement and distribution services through a global network spanning more than a dozen countries. Their product portfolio centers on three core categories: FMCG for everyday consumer goods distribution, cosmetic products for international trade, and a comprehensive range of medical/pharmaceutical supplies covering surgical, diagnostic, laboratory, and therapeutic needs.

Differentiator

Problem solved

Functional benefit

Products and services

• FMCG (Fast-Moving Consumer Goods) Fast-Moving Consumer Goods distributed through Veenak International's global wholesale network, covering a wide range of everyday consumer products supplied to enterprise customers worldwide.
• Cosmetic Products Cosmetic products sourced and distributed internationally through Veenak International's established supply chain partnerships, supplied to department stores and aesthetic centres.
• Pharmaceuticals & Medical Devices Pharmaceutical products and medical devices including surgical coverage, colostomy and urostomy supplies, injection/infusion equipment, sutures, test strips, laboratory supplies, nutrition products, and diagnostic tools, supplied to hospitals, clinics, dental practices, pharmacies, NGOs, and laboratory centres.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AAH Pharmaceuticals: Major UK pharmaceutical wholesaler supplying community pharmacies and hospitals — directly comparable customer segments though at much larger scale than Veenak.
• Cardinal Health: Global medical product distributor serving hospitals and healthcare providers — comparable on medical device and pharmaceutical wholesale, though vastly larger.
• Alliance Healthcare: One of the largest pharmaceutical wholesalers in the UK, distributing to pharmacies, hospitals, and clinics — directly comparable to Veenak's pharmacy and hospital distribution focus.
• McKesson Europe: Global pharmaceutical and medical product wholesaler with strong European footprint — comparable on pharma and medical device distribution, though at enterprise scale.
• Phoenix Group: European pharmaceutical distribution and pharmacy retail group — comparable on wholesale pharma distribution across multiple European geographies, though at vastly greater scale.

Direct peers

• Mawdsley-Brooks & Co. UK-based pharmaceutical wholesaler and parallel importer supplying hospitals, pharmacies, and international markets — closely aligned with Veenak's import/export and multi-jurisdictional wholesale model.
• Durbin PLC: UK pharmaceutical wholesaler and distributor with parallel import expertise, serving hospitals, pharmacies, and NGOs globally — directly comparable on regulated pharma wholesale and humanitarian supply.
• Orifarm Group: European parallel importer and pharmaceutical wholesaler operating across multiple countries — comparable on cross-border parallel trade of pharmaceuticals and medical devices.

Emerging players

• Sciensus (formerly Healthcare at Home): UK-based specialty pharmaceutical services and home delivery provider — adjacent comparator on regulated pharma distribution to UK healthcare providers, with narrower specialty focus.

Others

• The British Pharmaceutical Distributors Association (BPDA): Industry association representing parallel pharmaceutical distributors in the UK — adjacent ecosystem participant representing many of the same smaller wholesale players that compete with Veenak.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/veenak-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veenak International