HiKOKI

What HiKOKI does

HiKOKI is a manufacturer of professional power tools and accessories serving construction tradespeople and contractors. The product portfolio spans cordless machines (nailers, circular saws, multi-tools, impact drivers, drill drivers, routers), corded machines, pneumatic/air tools, batteries and chargers, and consumable accessories. The company's core technology differentiator is the MULTI VOLT battery platform, which automatically switches between 18V and 36V to deliver corded-equivalent power output in cordless tools, with proprietary battery packs (BSL36A18X, BSL36B18X) forming a switching-cost anchor for the broader tool ecosystem. Most of the cordless range is brushless-motor based, and recent product launches (235mm C3609DUMW4Z circular saw, CV18DMAW2Z Starlock Max multi-tool, expanded nailer range) extend the platform into higher-power and specialty categories.

The business operates on a B2B2C model: HiKOKI does not sell directly to end-users but distributes exclusively through authorized dealers and distributors across 18+ European countries plus South Africa, with regional HQs in Nürtingen (Germany, Koki Holdings Europe GmbH, HRB 784357) and Southampton (UK, KOKI Group UK Limited). Pricing is not publicly disclosed; customers are directed to the dealer locator to obtain quotes, and a 3-year warranty is bundled with purchase, serviced through the MyHiKOKI customer portal. The go-to-market is supplemented by multi-channel marketing (corporate website, Instagram, Facebook, TikTok, LinkedIn, X, YouTube, email newsletter) with marketing automation via ClickDimensions, and brand campaigns such as 'King of the jobsite' targeting professional trades. HiKOKI is the former Hitachi Power Tools brand, owned by Japanese parent Koki Holdings Co., Ltd. (founded 1947), with Managing Directors Pieter Vullinghs and Tatsuya Sugawara overseeing the European operation. The company is privately held with no public listing, no disclosed funding rounds, no M&A activity, and no AI/ML capabilities evidenced in the input data.

Name

HiKOKI

Legal name

KOKI Group UK Limited

Website

https://hikoki-powertools.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

HiKOKI manufactures professional power tools — cordless, corded, and pneumatic machines plus batteries and accessories — serving construction tradespeople across 18+ European countries and South Africa through an authorized dealer network anchored by its proprietary MULTI VOLT battery platform.

Ownership category

akta.pro rank

Product category

Professional Power Tools

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Professional power tools
• Cordless power tools
• Lithium-ion battery platform
• Construction power tools
• Cordless nailers

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Tools Sales: Sale of cordless and corded power tools including nailers, circular saws, multi-tools, routers, drills, and impact drivers for professional construction applications.
2. Accessories and Consumables: Batteries, chargers, and accessories that complement the power tool range. Batteries include MULTI VOLT packs (BSL36A18X, BSL36B18X).
3. Warranty and Service Programs: 3-year warranty services and repair programs through MyHiKOKI portal, including online warranty return request platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HiKOKI manufactures and distributes professional-grade power tools, including cordless machines (nailers, circular saws, multi-tools, impact drivers, drill drivers, routers), corded machines, and pneumatic/air tools. The portfolio is anchored by the proprietary MULTI VOLT battery platform that delivers corded-equivalent power in cordless form factors, supported by branded batteries, chargers, and consumable accessories. Products are sold exclusively through an authorized dealer network to professional construction and trade users across Europe and South Africa.

Product overview

HiKOKI is a manufacturer of professional power tools and accessories. The product portfolio consists of cordless machines (nailers, circular saws, multi-tools, impact drivers, drill drivers, routers), corded machines, pneumatic/air tools, batteries & chargers, and accessories. The MULTI VOLT Technology platform serves as the core battery system enabling higher power output across cordless products. The product lineup is organized into four main machine categories (Cordless, Corded, Pneumatic/Air), supported by Batteries & Chargers and Accessories categories. Featured products include nailers (metal connector, framing, finish), circular saws, multi-tools, impact drivers, drill drivers, and routers.

Differentiator

Problem solved

Functional benefit

Products and services

• NR1838DKAJXZ Cordless Metal Connector Nailer Cordless nailer designed for metal connector applications in construction, featuring brushless motor technology.
• NR1890DCAJPZ Cordless Framing Nailer Cordless framing nailer for structural fastening applications in residential and commercial construction.
• NT1865DSAJXZ Cordless Finish Nailer Cordless finish nailer for finishing and trim work applications requiring precise fastening.
• NT1865DAAJXZ Cordless Finish Nailer Cordless finish nailer variant for trim and finishing applications.
• C3609DUMW4Z Cordless Circular Saw New 235mm cordless circular saw delivering high cutting performance with MULTI VOLT battery technology.
• CV18DMAW2Z Cordless Multi-Tool Starlock Max cordless multi-tool with oscillating blade technology for cutting, sanding, and scraping applications.
• Cordless Machines Range Full range of battery-powered power tools including nailers, circular saws, multi-tools, impact drivers, drill drivers, and routers operating on MULTI VOLT and 18V battery platforms.
• Corded Machines Range Line of electrically-powered (corded) power tools for continuous operation without battery constraints.
• Pneumatic/Air Tools Range Air-powered tools for high-volume fastening and construction applications requiring compressed air systems.
• Batteries & Chargers Battery packs and charging equipment supporting MULTI VOLT and 18V cordless power tool platforms.
• Accessories Range Range of consumables, attachments, and accessories including drill bits, saw blades, sanding pads, and Starlock-compatible attachments for multi-tools.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting.

• Coeln Concept GmbHsupportingImplementation/ SI/ Consulting PartnerProvides portal services for the MyHiKOKI customer portal. Data processing agreement in place. Located at Uhlstraße 19-23, 50321 Brühl, Germany.
• Cloudflare, Inc.supportingTechnology or IntegrationCDN provider for loading images, videos, and website elements. Located at 101 Townsend St, San Francisco, CA 94107, USA.
• Leaseweb Netherlands B.V.supportingTechnology or IntegrationExternal hosting provider for website services. Located at Hessenbergweg 95, 1101 CX Amsterdam, The Netherlands.
• ClickDimensions LLCsupportingTechnology or IntegrationMarketing automation service provider for email marketing, campaign automation, lead management, and multi-channel marketing. Located at 5901 Peachtree Dunwoody Road, Suite C370, Atlanta GA 30328, USA.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Milwaukee Tool: Professional-focused power tool brand owned by Techtronic Industries, built around the M18 and M12 cordless platforms. Competes head-to-head with HiKOKI in nailers, drills, saws, and impact drivers for construction and trades users.
• Makita: Japanese power tool manufacturer with a globally leading cordless platform (LXT) and a similar professional construction and trades customer base. Closely comparable in product range (drills, saws, nailers, multi-tools, impact drivers) and battery-platform-led go-to-market.
• Panasonic Power Tools: Japanese power tool manufacturer with professional cordless platforms and a presence in Europe. Comparable in heritage, battery-platform-led product strategy, and professional trades customer focus.
• Hilti: Liechtenstein-based premium power tool company focused on construction professionals, with strong positions in nailers, drilling, and fastening. Competes with HiKOKI's cordless nailer range and framing/finishing tools at the higher end of the professional segment.
• DeWalt: Professional power tool brand owned by Stanley Black & Decker, with deep penetration in construction trades and a strong cordless 20V/60V FlexVolt platform. Directly competes with HiKOKI's MULTI VOLT positioning on corded-equivalent cordless performance.
• Bosch Power Tools: Division of Robert Bosch offering professional and DIY power tools with a strong cordless 18V platform (BITURBO). Comparable product breadth across drills, saws, routers, and multi-tools for the same European trades customer base.
• Festool: German premium power tool brand (TTS Tooltechnic Systems) specializing in woodworking, finishing, and dust-extraction tools. Overlaps with HiKOKI's router, multi-tool, and finishing/cabinet-trade product lines.
• Metabo: German power tool manufacturer now part of the Koki Holdings group alongside HiKOKI. Competes in the same professional cordless category with its own battery platforms and overlapping distribution in Europe.

Broad incumbents

• Techtronic Industries: Hong Kong-headquartered parent of Milwaukee, Ryobi, Hoover, and AEG power tools. Operates broadly in cordless platforms and floor care, overlapping HiKOKI in professional and DIY power tools through multiple brands.
• Stanley Black & Decker: Diversified global tool company whose DeWalt, Stanley, and Craftsman brands overlap with HiKOKI across power tools, hand tools, and accessories. Larger scale and broader portfolio make it a broad incumbent rather than a focused peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HiKOKIUK
• YouTubeyoutube.com/@hitachipowertoolsuk
• Facebookfacebook.com/HikokipowertoolsUK
• LinkedInlinkedin.com/company/hitachi-power-tools-uk
• Instagraminstagram.com/hikokiuk
• TikToktiktok.com/@hikoki_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiKOKI