What Vibromatic does

Vibromatic Company Inc is a US-based, privately held custom manufacturer of industrial parts feeding and handling systems, founded in 1956 and headquartered in Noblesville, Indiana. The company designs and builds vibratory bowl feeders (3"–42" bowl sizes, up to 300 parts/min), centrifugal feeders (up to 1,000 parts/min standard, with a patented Star Wheel achieving 100% orientation at 3,000 parts/min), step feeders for fragile/heavy parts, and vision-guided flex feeders that use cameras and software to direct robotic picking without mechanical retooling. These core feeders are paired with a modular accessory set — inline tracks, controllers (including variable-frequency units with 0.1 Hz tuning), bulk supply hoppers, sound/dust enclosures, escapement devices, inspection/gauging equipment, custom machine bases, electromagnetic drives, and spare parts — delivered as engineered turnkey systems supported by 2D/3D CAD models.

The company operates a project-based, quote-driven revenue model with three streams: one-time custom system sales, hardware/accessories/spare parts, and lifecycle services (engineering, installation, training, preventive maintenance, emergency repair, rebuilds, and upgrades). Go-to-market is exclusively direct, with an engineer-to-engineer collaborative quoting process and no resellers, distributors, or marketplace channels; demand generation is supplemented by a content-driven website (blog, case studies, technical drawings, videos) and social presence on LinkedIn, YouTube, and Facebook. Customers include enterprise manufacturers such as Tesla, Ford, GM, Toyota, Honda, GE, and Procter & Gamble across automotive, medical devices/pharmaceutical, plastics/consumer goods, electronics, and food & beverage packaging, with an installed base of 5,000+ North American manufacturers supported by a 1-year warranty and lifetime service.

Name

Vibromatic

Legal name

Vibromatic Company Inc

Website

https://vibromatic.net

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibromatic is a US custom manufacturer of vibratory, centrifugal, step, and vision-guided flex parts feeding systems, serving automotive, medical, electronics, plastics, and packaging manufacturers across North America with engineered turnkey solutions and lifetime support.

Ownership category

akta.pro rank

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Parts Feeding Systems: Vibromatic designs and builds custom vibratory, centrifugal, step, and flex feeding systems. Each system is engineered to the customer's exact part geometry, production environment, and throughput requirements. This is a project-based, one-time revenue model per system, though existing customers may purchase additional systems or upgrades over time.
2. System Accessories and Spare Parts: Vibromatic sells a comprehensive range of accessories including inline tracks, controllers, bulk supply hoppers, sound and dust enclosures, escapement devices, drives, machine bases, inspection/gauging equipment, and spare parts (e.g., coils, tooling). These are sold as separate line items or as part of complete system builds.
3. Engineering and Professional Services: Services include application engineering and CAD modeling, installation and integration, operator training, preventative maintenance, emergency repairs, system rebuilds, bowl relining, and drive/control upgrades. Services are sold alongside systems or independently for existing customer equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vibromatic designs, manufactures, and integrates custom parts feeding and handling systems for industrial manufacturers. Core products include vibratory bowl feeders, centrifugal feeders, step feeders, and vision-guided flex feeders, supported by a building-block set of accessories (tracks, controllers, hoppers, enclosures, escapements, drives, and bases) and full lifecycle services including design, installation, training, maintenance, and rebuilds. All feeders, tracks, drives, and hoppers are manufactured at the company's Noblesville, Indiana facility.

Product overview

Vibromatic offers a comprehensive portfolio of parts feeding systems designed and manufactured in the United States. The core product family includes four primary feeder types: Vibratory Feeders (high-precision electromagnetic bowl feeders, 3–42 inch bowls, up to 300 parts/min), Flex Feeders (vision-guided flexible systems for high-mix production), Step Feeders (vibration-free mechanical step feeders for fragile or heavy parts), and Centrifugal Feeders (high-speed rotating disc systems up to 1,000 parts/min, with patented Star Wheel technology achieving 100% orientation at 3,000 parts per minute). These core feeders are supported by a modular system of accessories including inline tracks, controllers (Vibromatic, REO, and Rodix options), bulk supply hoppers, sound and dust enclosures, escapement devices, inspection gauging and sorting equipment, machine bases and tables, drives, and spare parts. The company also provides full lifecycle services encompassing consultation, design and build, installation and integration, maintenance and support, repairs and rebuilds. The portfolio operates as a building-block approach where customers select and combine feeders and accessories to create complete turnkey part handling systems tailored to specific production requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Polycast™: Cascade style feeders manufactured by Vibromatic for parts handling systems

Products and services

• Vibratory Feeders

Quantifiable outcome

• Up to 3,000 parts per minute at 100% orientation with patented centrifugal feeder Star Wheel technology
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hoosier Feeder Company: Hoosier Feeder Company is a direct US competitor that designs and manufactures custom vibratory feeder bowls, centrifugal feeders, and parts feeding systems. Closely comparable to Vibromatic in product scope, custom-engineering model, and target customer base of North American manufacturers.
• Automation Devices, Inc. (ADI): Automation Devices, Inc. manufactures vibratory feeder bowls, centrifugal feeders, and automated parts feeding systems for industrial assembly. Direct peer to Vibromatic with overlapping product portfolio, custom engineering approach, and similar end markets in automotive and general manufacturing.
• Fortville Feeders: Fortville Feeders is an Indiana-based custom manufacturer of vibratory bowl feeders, centrifugal feeders, and parts handling systems. Highly comparable to Vibromatic given its geographic proximity, custom engineering model, and similar product offering for North American manufacturers.
• RNA Automation: RNA Automation supplies vibratory feeder technology, bowl feeders, and flexible feeding systems for industrial assembly automation. Direct peer to Vibromatic in custom parts feeding, with comparable end markets and a stronger presence in European flexible feeding systems.
• Acrison: Acrison designs and manufactures custom parts feeding, handling, and batching equipment for industrial processes. Direct peer to Vibromatic in custom-engineered parts handling systems serving industrial and process manufacturing customers.

Emerging players

• Asyril: Asyril is a Swiss manufacturer of vision-guided flexible feeding systems (Asycube) for high-mix robotic assembly. Highly comparable to Vibromatic's flex feeder product line, though Asyril is more specialized in vision-guided systems and is a European-based emerging player in the same technology category.

Regional players

• Afag: Afag is a German manufacturer of vibratory feeders, flexible feeding systems, and assembly automation components. Comparable to Vibromatic in product scope (vibratory and flex feeding) but primarily serves European markets, making it a regional peer rather than a direct North American competitor.

Broad incumbents

• Eriez: Eriez is a large US manufacturer of magnetic, vibratory, and inspection equipment for industrial processes. Comparable as a broader incumbent in industrial feeding and separation equipment, with a much larger scale and broader product portfolio than Vibromatic's specialized parts feeding focus.
• Graco: Graco is a large US manufacturer of fluid handling and industrial automation equipment. Comparable as a broad incumbent in industrial automation with potential overlap in factory automation components, though Graco is far larger and more diversified than Vibromatic's parts feeding focus.
• ATS Automation: ATS Automation is a large-scale integrator of custom automation and assembly systems, including parts feeding and robotics integration. Comparable as a broad incumbent competing for turnkey automation projects where Vibromatic's custom parts feeding is often a sub-component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vibromatic
• Facebookfacebook.com/vibromaticinc
• LinkedInlinkedin.com/company/vibromatic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibromatic