What Seretta Construction does

Seretta Construction is a privately held, 100% employee-owned (ESOP) commercial concrete subcontractor specializing in tilt-wall construction and specialty slabs. Founded in 1987 by tilt-wall pioneer Richard J. McPherson, PE, the firm is headquartered in Apopka, Florida with a second regional office in Charlotte, North Carolina (Seretta Construction Mid-Atlantic, LLC, which operates as a separate legal entity). Seretta delivers turnkey concrete packages — including insulated, multi-story, radius, and architectural tilt-wall panels; high-tolerance and heavy industrial slabs with trap rock, quartz, or iron toppings; slab-on-grade; and large foundation and paving packages — for general contractors and project owners across the Southeast, Mid-Atlantic, and Gulf Coast regions of the United States.

The company's technical positioning rests on a deep specialty trade capability rather than a software platform. Its differentiators include early adoption of laser screed technology (1992), pioneering four- and five-story full-height single-panel tilt-wall office construction (1999 and 2003) achieved through custom brace engineering with manufacturing partners, and a comprehensive set of trade certifications (TCA Certified Company, ACI-certified finishers/flatwork/tilt-up technicians/supervisors, LEED, NRMCA Pervious Concrete). It has been recognized with the 2024 Tilt-Up Concrete Association Contractor of the Year award.

Commercially, Seretta runs a project-based B2B subcontracting model. Revenue is generated through one-time construction contracts awarded via direct relationships with general contractors and project owners, supplemented by repeat business and industry reputation. Pricing is project-specific and quote-based, with no published pricing. The go-to-market is enterprise field sales into general contractors (e.g., Williams Company, Shelco, ARCO, Choate, Harvey Cleary, HGR Construction), with end-clients spanning retail, beverage distribution, logistics, industrial, cold storage, office, and manufacturing verticals. Operating geographies are concentrated in three US regions and 1,125 projects have been completed since founding.

Name

Seretta Construction

Legal name

Seretta Construction, Inc.

Website

https://seretta.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Seretta Construction is a 100% employee-owned commercial concrete subcontractor specializing in tilt-wall construction and specialty slabs, serving general contractors and project owners across the Southeast, Mid-Atlantic, and Gulf Coast United States.

Ownership category

akta.pro rank

Product category

Commercial Concrete Construction Services

NAICS

Poured Concrete Foundation and Structure Contractors (23811), Poured Concrete Foundation and Structure Contractors (238110), Foundation, Structure, and Building Exterior Contractors (2381)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Rock Excavation, Blasting & Quarry-Assist Works (IMAFAKAE)

Keywords

• Tilt-wall construction
• Specialty slabs
• Commercial concrete services
• Concrete subcontractor
• Industrial floor construction

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tilt-Wall Construction Services: Turnkey concrete packages for tilt-wall projects including insulated tilt-wall, multi-story tilt-wall, radius tilt-wall, and architectural tilt-wall. Revenue generated from construction contracts with general contractors and project owners.
2. Specialty Slabs: High tolerance floors, heavy industrial floors with toppings such as trap rock, quartz or iron, slab on grade, and paving packages.
3. Foundation and Paving Packages: Large foundation packages and paving packages for commercial and industrial projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Seretta Construction provides turnkey concrete subcontracting services for commercial and industrial building projects, with core offerings including tilt-wall construction (insulated, multi-story, radius, and architectural), specialty slabs (high tolerance and heavy industrial floors with toppings such as trap rock, quartz, or iron), and foundation and paving packages. The firm self-performs the complete concrete package on tilt-wall projects of any size, serving general contractors and project owners across the Southeast, Mid-Atlantic, and Gulf Coast regions of the United States.

Product overview

Seretta Construction is a commercial concrete subcontractor offering specialized construction services. Their core offerings include tilt-wall construction (insulated, multi-story, radius, and architectural), specialty slabs (high tolerance floors and heavy industrial floors with toppings), and turnkey concrete packages. The company serves commercial and industrial building projects throughout the Mid-Atlantic, Southeastern, and Gulf Coast regions of the United States, with offices in Orlando, Florida and Charlotte, North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Tilt-Wall Construction Services Tilt-wall construction services for commercial and industrial buildings, including insulated tilt-wall, multi-story tilt-wall, radius tilt-wall, and heavily detailed architectural tilt-wall panels. Delivered to general contractors and project owners as a self-performed turnkey concrete package.

Named customers19 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Concrete Strategies: Large-scale commercial concrete contractor offering tilt-up, foundations, slabs, and architectural concrete as part of a broader commercial construction portfolio. Comparable capability to Seretta but with wider service breadth and larger project scale.
• Sundt Construction: ENR Top 100 general contractor with significant tilt-wall and concrete self-perform capabilities across the western and southwestern US. Comparable tilt-wall expertise but embedded within a much broader general contracting business.

Direct peers

• TAS Concrete Construction: Specialty concrete contractor delivering tilt-wall, foundations, and slab packages for warehouses, distribution centers, and commercial buildings. Closely comparable to Seretta in service mix and end-market exposure.
• Bob Moore Construction: Texas-based design-build general contractor with deep tilt-wall expertise for warehouses, distribution centers, and commercial projects. Overlaps Seretta in tilt-wall construction methodology and customer base, particularly in Gulf Coast/Texas.
• Lithko Contracting: National specialty concrete subcontractor focused on foundations, slabs, tilt-up, and site concrete for commercial and industrial buildings. Operates a multi-regional branch network similar to Seretta's FL/NC hub strategy.
• Ceco Concrete Construction: One of the largest poured concrete and tilt-up specialty contractors in the US, offering structural concrete, tilt-up, and slabs for commercial and industrial projects. Direct competitor to Seretta in tilt-wall and slab-on-grade work with broader geographic reach.
• Choice Construction Services: Specialty tilt-up concrete contractor serving commercial and industrial markets in the Midwest and Southern US. Direct peer in tilt-wall panel construction, foundations, and slab work for distribution and warehouse projects.
• The Conco Companies: Full-service concrete subcontractor providing tilt-up, foundations, slabs, and architectural concrete for commercial, industrial, and multifamily projects. Highly comparable to Seretta's turnkey concrete package model across multiple US regions.

Regional players

• Panattoni Construction: Industrial and warehouse developer with significant tilt-up construction operations in the Western US. Comparable customer base (large logistics and distribution clients) and tilt-wall construction footprint, though geographically weighted to the West Coast.
• Hill & Wilkinson General Contractors: Texas-based design-build contractor with self-performed tilt-wall and structural concrete capabilities serving commercial, industrial, and distribution clients. Comparable end-markets and methodology but with a Texas/South-Central geographic focus rather than Seretta's Southeast/Mid-Atlantic base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/116154955111637
• LinkedInlinkedin.com/company/seretta-construction-inc-

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seretta Construction