Bob Jass Chevrolet

What Bob Jass Chevrolet does

Bob Jass Chevrolet is a privately held, family-owned Chevrolet franchise dealership headquartered at 300 South Main Street in Elburn, Illinois, in the western part of Kane County. The company operates a single physical rooftop serving the western Chicagoland corridor (Aurora, St. Charles, Geneva, Sycamore, DeKalb, Naperville), and runs the full dealer revenue stack: new Chevrolet vehicle sales (trucks, SUVs, EVs, cars, crossovers, plus Chevrolet Performance and commercial vehicles), pre-owned sales through both in-house inventory and the GM CarBravo marketplace, an in-house service and collision repair department staffed by GM-certified technicians, a parts department carrying ACDelco and GM OE components, and financing facilitated through GM Financial alongside manufacturer protection products (EV Protection, Gap, pre-paid maintenance, tire & wheel).

The underlying technology is conventional dealer SaaS rather than proprietary IP. The customer-facing stack is built on DealerOn's website platform with integrated inventory search, special-offers management, online financing applications, and service scheduling; the dealership integrates GM Financial's credit-application flow, CarBravo's online used-vehicle marketplace (with 250-mile radius search), and Google Analytics/Ads for paid acquisition and remarketing. Digital retailing capabilities (online quotes, test-drive scheduling, trade-in valuation, e-contracting, and home delivery) are operational but appear implemented through standard platform features rather than custom engineering. The firm has no subsidiaries, no parent entity, no disclosed funding, and no M&A history.

Revenue is generated through a mix of one-time vehicle sales (new and used), transaction-fee service/parts and financing activity, and subscription-style recurring revenue from extended protection plans. Distribution combines a physical showroom/service facility with online sales channels (the dealer website and CarBravo), supported by GM manufacturer marketing programs (GM Rewards, My Chevrolet Rewards, student/military/first-responder offers). Customers are predominantly individual local consumers and families, with a secondary small-business and fleet segment addressed via Section 179 tax-deduction marketing, and a tertiary enthusiast segment pursued through Chevrolet Performance.

Name

Bob Jass Chevrolet

Legal name

Bob Jass Chevrolet

Website

https://bobjasschevrolet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob Jass Chevrolet is a family-owned Chevrolet franchise dealership in Elburn, Illinois, operating a single rooftop serving the western Chicagoland area with new and used vehicle sales, certified service and collision repair, parts, and GM Financial-backed financing, supplemented by online retail and CarBravo marketplace channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Elburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including trucks (Silverado), SUVs (Tahoe, Traverse, Equinox), cars (Malibu, Corvette), and electric vehicles (Bolt EV, Equinox EV, Blazer EV)
2. Used Vehicle Sales: Sales of pre-owned vehicles including Chevrolet models and other brands. Also participates in CarBravo certified pre-owned program for used vehicle sales.
3. Service and Parts: Auto repair services, maintenance, collision repair, and sale of OEM parts and accessories including ACDelco products, tires, and Chevrolet accessories.
4. Financing Services: In-house financing assistance and partnership with GM Financial for vehicle loans and leases.
5. Protection Plans and Warranties: Extended protection plans, GAP coverage, pre-paid maintenance, tire and wheel protection, and EV-specific protection plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bob Jass Chevrolet is a family-owned, single-location Chevrolet franchise dealership in Elburn, Illinois that sells new Chevrolet vehicles (trucks, SUVs, EVs, cars) and pre-owned vehicles (including CarBravo certified pre-owned), alongside an integrated service department offering maintenance, collision repair, OEM parts, and accessories. The dealership also provides financing through GM Financial, extended protection plans, online vehicle purchasing, and a Chevrolet My Rewards loyalty program.

Product overview

Bob Jass Chevrolet is a family-owned new and used car dealership offering a comprehensive automotive retail platform. The core offering consists of new Chevrolet vehicles (trucks, SUVs, electric vehicles, cars, crossovers) and pre-owned/Certified Pre-Owned vehicles through CarBravo integration. These are supported by integrated service modules including vehicle service & repair, parts ordering, and financing through GM Financial. The company provides digital retail capabilities with online vehicle purchasing, extended protection plans (EV Protection, Gap Coverage, Tire & Wheel), and Chevrolet My Rewards loyalty program. The portfolio includes specialized sub-brands: Silverado truck lineup (1500/2500HD/3500HD/EV), electric vehicles (Silverado EV, Blazer EV, Equinox EV, Bolt EV), Chevrolet Performance (Corvette series), and Commercial vehicles (Express, BrightDrop).

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full line of new Chevrolet vehicles including trucks (Silverado 1500/2500HD/3500HD/EV), SUVs (Tahoe, Traverse, Equinox), cars (Malibu, Corvette), and electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV). Sold to individual consumers, families, and small business buyers with manufacturer warranty.
• Pre-Owned / Used Vehicles Certified Pre-Owned and used vehicle inventory from Chevrolet and other brands, including CarBravo certified vehicles with verified history and quality standards, offered to local consumers with AutoCheck vehicle history reports.
• Vehicle Service & Repair Auto repair department with diagnostic equipment and GM-certified technicians offering routine maintenance, oil changes, brake service, collision repair, dent repair, transmission service, alignments, and warranty-related repairs for any vehicle make.
• Parts Department Parts ordering services for DIY repairs and maintenance, offering ACDelco genuine parts, GM Original Equipment parts, Chevrolet accessories, tires, batteries, wiper blades, and filters for retail and service customers.
• Financing & Leasing Competitive financing programs through GM Financial and other lenders with pre-approval process, trade-in valuations, payment calculators, and lease specials available to vehicle buyers including all credit types.
• Chevrolet Protection Plans Extended coverage and protection products including EV Protection Plan, Pre-Paid Maintenance, Gap Coverage, Tire & Wheel Protection, and Chevrolet Protection Plans providing additional coverage beyond manufacturer warranty.
• Online Vehicle Purchasing Digital retail platform allowing customers to search inventory, get quotes, apply for financing, value trade-ins, schedule test drives, and complete vehicle purchases entirely online through Buy Online with CarBravo integration.
• Chevrolet My Rewards Loyalty Program Chevrolet My Rewards program offering points for purchases, service discounts, and exclusive member benefits including GM Mark of Excellence recognition for customers.
• Chevrolet Performance Vehicles High-performance vehicles including Corvette, Corvette Stingray, Corvette E-Ray, and Corvette Z06 with performance-oriented features and Chevrolet Performance parts for enthusiast buyers.
• Commercial Vehicles Commercial vehicle inventory including Express Cutaway vans and BrightDrop fleet vehicles for business and commercial applications, with Section 179 tax deduction support for small business buyers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• General Motors (Chevrolet)coreOEM/ Whitelabel/ Licensing PartnerAuthorized Chevrolet dealership franchise representing General Motors' Chevrolet brand. Receives inventory, marketing support, financing programs, GM Rewards integration, and access to manufacturer specials and incentive programs.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle marketplace program. Dealership uses CarBravo platform for online used vehicle sales, allowing customers to search inventory within a 250-mile radius and purchase vehicles through the digital platform.
• GooglesupportingTechnology or IntegrationDigital marketing and analytics partnership including Google Analytics for website traffic analysis, Google Ads for paid advertising, and Google Display advertising for remarketing campaigns.
• DealerOnsupportingTechnology or IntegrationWebsite platform provider powering the dealership's website with integrated inventory search, specials management, financing tools, and service scheduling capabilities.
• ACDelcosupportingChannel Partner/ Reseller/ DistributorParts and accessories supplier providing GM OE dexos1 synthetic oil, brake components, batteries, filters, and wiper blades for service and parts operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webb Chevrolet: Multi-generation family-owned Chevrolet franchise dealer serving the greater Chicagoland and southwestern suburbs. Highly comparable in size, single-franchise model, and family-operated community positioning to Bob Jass Chevrolet.
• Advantage Chevrolet of Bolingbrook: Chevrolet franchise dealer in Bolingbrook, IL, in the southwest Chicago suburbs. Directly comparable single-line Chevrolet franchise serving overlapping western and southwestern suburban buyer pools.
• Castle Chevrolet: Chevrolet dealership in Villa Park, IL, serving Chicago's western suburbs. Comparable as a single-franchise Chevy dealer with full sales, service, and parts operations competing in an overlapping Illinois trade area.
• Hawk Chevrolet: Chevrolet franchise dealer in Joliet, IL, in the south/southwest Chicago metro. Comparable mid-sized Illinois Chevy franchise with new, used, service, and parts operations competing for overlapping suburban and rural buyers.

Broad incumbents

• AutoNation: Largest franchised auto retailer in the United States, operating ~250+ stores across multiple OEM brands. Comparable as a broad incumbent competing for the same new- and used-vehicle buyers, with materially greater scale, capital, and digital retail capabilities.
• Lithia Motors: Large multi-brand franchised dealer group with hundreds of U.S. stores plus the Driveway online used-car platform. Directly comparable franchise dealership model but operating at national scale, including aggressive acquisition of family-owned single-point dealers like Bob Jass.
• Group 1 Automotive: Major multi-brand franchised automotive retailer with ~200+ dealerships in the U.S. and U.K. Comparable dealership operating model across new, used, F&I, and parts/service, but with significantly greater geographic and brand diversification.
• Penske Automotive Group: Large franchised dealer group with a premium-heavy brand portfolio and commercial truck exposure. Comparable franchised retail and service model, including collision and parts operations, but operating at a much larger and more diversified scale.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with omnichannel (in-store and online) sales, finance, and appraisal operations. Competes directly with Bob Jass's CarBravo used-car business for the same consumer buyers and trade-in inventory in the Illinois market.
• Carvana: Online-only used-vehicle retailer with home delivery and vending-machine pickup. Competes with the dealership's used-car and digital retail efforts for the same Chicagoland consumer, particularly on price transparency and at-home delivery convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bobjasschevy
• Facebookfacebook.com/ElburnBataviaChevyDealer
• LinkedInlinkedin.com/company/bob-jass-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Jass Chevrolet