Leapp Group International
Leapp Group International is a Netherlands-headquartered direct-to-consumer e-commerce retailer founded in 2011 that sells certified refurbished Apple hardware — iPhones, MacBooks, iPads, iMacs, Apple Watches, and accessories — across six European markets, supported by subscription leasing and trade-in services.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Leapp Group International does
Leapp Group International is a Netherlands-based direct-to-consumer e-commerce retailer specializing in certified refurbished Apple hardware, founded in 2011 and headquartered in Amsterdam. The company sells professionally refurbished iPhones (iPhone 11 through iPhone 17), MacBooks (Air and Pro, 13"-16"), iPads (standard, Air, Mini, Pro), iMacs (21.5"-27"), Mac Minis, Apple Watches, AirPods, and Apple accessories, primarily through leapp.nl. Each device passes a 50+ point inspection that includes diagnostic testing, battery replacement if below 80% capacity, button/trackpad replacement, internal cleaning, display inspection, secure data wiping, and fresh OS installation. Leapp's offering is differentiated by the independent Keurmerk Refurbished certification (verified by Techniek Nederland and TÜV with a financial health check by EDR/DAS), a 2-year warranty covering battery, and a three-tier cosmetic grading system (Gebruikt, Licht Gebruikt, Als Nieuw). Pricing is positioned up to 60% below new Apple retail, with MacBooks from under €500 and iPhones from under €300.
The business operates across four revenue streams: one-time refurbished hardware sales, monthly subscriptions/leases for iPhones (from €25/month) and MacBooks (from €44/month) via swapphone.nl, a trade-in buyback program via verkopen.leapp.nl, and accessories sales. Distribution is exclusively owned e-commerce storefronts across six European markets (Netherlands, Belgium, Germany, France, Portugal, Spain) — no physical retail or third-party resellers — supported by content marketing (blog, buying guides), SEO, organic social (Facebook, Instagram, YouTube, TikTok, X), and email/newsletter acquisition with a €5 first-purchase incentive. The trade-in/buyback platform creates a circular supply loop that both sources refurbishment inventory and locks in customer repurchase behavior. Target customers are budget-conscious consumers, students, professionals/creatives seeking premium Apple hardware at lower prices, and lease customers preferring monthly payments over outright ownership.
Leapp Group International firmographics
Firmographics- Name
- Leapp Group International
- Legal name
- Leapp Group International
- Website
- https://leapp.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Leapp Group International is a Netherlands-headquartered direct-to-consumer e-commerce retailer founded in 2011 that sells certified refurbished Apple hardware — iPhones, MacBooks, iPads, iMacs, Apple Watches, and accessories — across six European markets, supported by subscription leasing and trade-in services.
- Ownership category
- akta.pro rank
Leapp Group International industry classification
Industry- Product category
- Refurbished Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Consumer Electronics and Appliances Rental (532210), Used Merchandise Retailers (459510)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
- akta.pro secondary industries
- Refurbished, Used & Recommerce Smartphones (CRACALAG), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO)
Keywords
Where Leapp Group International is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Leapp Group International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Refurbished Apple Hardware Sales: One-time sale of professionally refurbished Apple devices (iPhone, MacBook, iPad, iMac, Mac Mini, Apple Watch). Products priced up to 60% below new retail. Revenue from direct consumer purchases on e-commerce platform.
- Device Leasing / Subscription: Monthly subscription plans for iPhone (starting from 25 EUR/month via swapphone.nl) and MacBook (starting from 44 EUR/month). Provides flexible access without ownership.
- Trade-in / Device Buyback: Leapp purchases used devices from consumers, offering cash payouts or credit toward refurbished purchases. Creates supply of refurbishment inventory.
- Accessories Sales: Sale of refurbished and new accessories including chargers, cables, cases, screen protectors, AirPods, Apple Watch bands, and keyboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished iPhone - multiple generations and configurations |
| Unit Pricing | Pay-as-you-go | Refurbished MacBook - Air, Pro 13/14/16 inch |
| Unit Pricing | Pay-as-you-go | Refurbished iPad - standard, Air, Mini, Pro |
| Subscription | Monthly | iPhone Lease - monthly subscription |
| Subscription | Monthly | MacBook Lease - monthly subscription |
| Unit Pricing | Pay-as-you-go | Refurbished iMac - 21.5, 24, 27 inch |
| Unit Pricing | Pay-as-you-go | Refurbished Apple Watch |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Leapp Group International product offering
Product offeringCore offering
Leapp Group International sells professionally refurbished Apple hardware (iPhone, MacBook, iPad, iMac, Mac Mini, Apple Watch, AirPods) directly to consumers via its own e-commerce platforms across the Netherlands, Belgium, Germany, France, Portugal, and Spain. Each device passes a 50+ point inspection and carries a 2-year warranty under the independent Keurmerk Refurbished certification, with pricing up to 60% below new retail. The company also offers monthly iPhone and MacBook leasing and a device trade-in/buyback program that creates a circular inventory loop.
Product overview
Leapp Group International operates a refurbished Apple product platform offering a comprehensive portfolio of certified pre-owned devices alongside accessory sales and leasing/trade-in services. The core offering consists of MacBooks (Air, Pro in 13"–16" sizes), iMacs (21.5"–27"), Mac Mini, iPhones (spanning iPhone 11–17 and SE models), iPads (standard, Air, mini, Pro), Apple Watches, and AirPods—all refurbished and covered by the independent Keurmerk Refurbished certification. Supporting services include iPhone and MacBook monthly leasing subscriptions, and a device trade-in program offering immediate discounts on purchases. The entire product range is quality-certified through a 50+ point inspection process with 2-year warranty, and inspected by Techniek Nederland and TÜV.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished MacBook Air Refurbished 13-inch MacBook Air laptops powered by Apple M1, M2, M3 chips or Intel processors; technically certified, independently inspected on 50+ points, covered by 2-year warranty including the battery.
- Refurbished MacBook Pro Refurbished MacBook Pro laptops in 13-inch (Touch Bar), 14-inch, 15-inch, and 16-inch variants, featuring Intel or Apple Silicon chips (M1/M2/M3 Pro/Max) and premium displays including Liquid Retina XDR.
- Refurbished iMac Refurbished all-in-one desktop computers in 21.5-inch (Full HD or 4K Retina), 24-inch (4.5K Retina, M1/M3/M4), and 27-inch (5K Retina) variants, with Intel or Apple Silicon chips, backed by 2-year warranty.
- Refurbished Mac Mini Refurbished compact desktop computer in aluminum housing, with Intel or Apple Silicon (M1/M2 Pro) chips, suitable for home office, studio mixing, and 4K entertainment.
- Refurbished iPhone Refurbished iPhones spanning iPhone 11 through iPhone 17 series (plus SE 2020 and SE 2022), in various storage capacities and three condition grades, tested on 50+ points and backed by 2-year warranty.
- Refurbished iPad Refurbished iPad lineup including standard iPad, iPad Air, iPad mini, and iPad Pro, in multiple screen sizes and storage configurations, with 2-year warranty and Keurmerk Refurbished certification.
- Refurbished Apple Watch Refurbished Apple Watch smartwatches in various sizes, generations, and condition grades, covered by the Keurmerk Refurbished certification and 2-year warranty.
- Refurbished AirPods Refurbished AirPods wireless earbuds and related accessories, inspected and certified under the Keurmerk Refurbished standard.
- Refurbished Apple Accessories Refurbished Apple accessories including keyboards, mice, MacBook chargers, cases, Apple Displays, screen protectors, phone cases, cables, and adapters, sold alongside main devices on leapp.nl.
- iPhone Lease (SwapPhone) Monthly iPhone subscription service on the SwapPhone platform, starting at €25 per month with tiered pricing up to €75–100 per month, providing flexible access to current iPhone models without ownership.
- MacBook Lease (Mac Abonnement) Monthly leasing service for MacBooks starting at €44 per month, offering flexible access for users who prefer renting over purchasing, accessed via the order portal linked from leapp.nl.
- Device Trade-In / Buyback (Inruilservice) Buyback service on verkopen.leapp.nl allowing customers to sell used iPhone, iPad, MacBook, iMac, or Apple accessories back to Leapp for immediate credit toward a refurbished purchase, with a €15 bonus currently offered on iPhone trade-ins.
Quantifiable outcome
- Up to 60% cost savings compared to new Apple retail prices
- +3 more outcomes
Companies that use Leapp Group International
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Leapp Group International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leapp Group International partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Techniek NederlandcoreTechniek Nederland is an independent technical certification body that verifies and audits Leapp's refurbishment processes. As part of the Keurmerk Refurbished certification, Techniek Nederland independently verifies device quality standards and testing procedures.
- TUVcoreTUV (Technischer Überwachungsverein) provides independent technical inspection and verification of Leapp's refurbishment quality processes as part of the Keurmerk Refurbished certification framework.
- EDR/DAScoreEDR/DAS conducts independent financial health checks on Leapp as part of the Keurmerk Refurbished certification requirements, ensuring the company's financial stability and reliability as a certified refurbisher.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Leapp Group International competitors and assessment
Company assessmentDirect peers
- Back Market: Leading European refurbished consumer electronics marketplace offering smartphones (including iPhones), laptops, tablets, and more with warranty and quality grading. Directly comparable to Leapp in refurbished device category, target customers, and business model, but operates as a multi-brand marketplace rather than Apple-specialized D2C retailer.
- Refurbed: Austrian-headquartered European marketplace for refurbished electronics including iPhones, MacBooks, iPads, and other brands. Comparable to Leapp as a direct competitor in refurbished Apple products with similar warranty-backed certification model and European geographic footprint.
- Music Magpie: UK-based recommerce platform buying and refurbishing consumer electronics including smartphones, tablets, laptops, and Apple products. Comparable to Leapp in the trade-in-plus-refurbished-resale circular model and product focus, though UK-focused and multi-brand.
- Decluttr: US/UK recommerce platform specializing in refurbished consumer electronics, including iPhones and Apple products, with trade-in loop and certified resale model. Comparable to Leapp's circular buyback-and-resell business model.
Emerging players
- Grover: Berlin-based consumer tech rental and subscription platform offering monthly subscriptions on smartphones, laptops, and consumer electronics including Apple devices. Comparable to Leapp's SwapPhone and Mac Abonnement leasing motion, with stronger pure-subscription focus and broader catalog.
- Europalaan / iUsed: Dutch and Benelux-based refurbished Apple device specialist with similar Apple-focused inventory and trade-in program. Comparable to Leapp as a regional Apple-refurbishment specialist operating in overlapping geographic territory.
Broad incumbents
- Apple Certified Refurbished: Apple's own direct-to-consumer certified refurbished store selling Macs, iPads, iPhones, and Apple Watch with warranty. Represents the most direct competitive threat — same product category, same brand ecosystem — with structural OEM advantages on parts, supply, and brand authority.
Regional players
- Swappa: US-based peer-to-peer marketplace for used and refurbished smartphones, tablets, and other electronics including iPhones and iPads. Comparable to Leapp's refurbished iPhone business but operates in a different geography (US vs Europe) and on a marketplace model rather than Leapp's vertical refurbisher model.
- reBuy: Germany-headquartered recommerce platform buying and reselling refurbished electronics including iPhones, MacBooks, iPads, and other consumer tech. Comparable to Leapp as a circular trade-in-and-resell refurbisher, primarily in German-speaking markets.
- Mobiel.nl: Netherlands-based refurbished smartphone and consumer electronics retailer selling iPhones and other devices. Comparable as a domestic Dutch competitor in refurbished iPhone category, though with broader smartphone brand mix than Leapp's Apple-specialized focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Leapp Group International social profiles
Digital presenceLeapp Group International compliance and trust
Trust signalCompliance1 record
Leapp Group International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leapp Group International leadership team
Management profileNumber of profiles
Profiles1 record
Leapp Group International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leapp Group International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leapp Group International
What does Leapp Group International do?
Leapp Group International sells professionally refurbished Apple hardware (iPhone, MacBook, iPad, iMac, Mac Mini, Apple Watch, AirPods) directly to consumers via its own e-commerce platforms across the Netherlands, Belgium, Germany, France, Portugal, and Spain. Each device passes a 50+ point inspection and carries a 2-year warranty under the independent Keurmerk Refurbished certification, with pricing up to 60% below new retail. The company also offers monthly iPhone and MacBook leasing and a device trade-in/buyback program that creates a circular inventory loop.
Is Leapp Group International a public or private company?
Leapp Group International is a private company. It is classified as unknown and is currently operating.
When was Leapp Group International founded?
Leapp Group International was founded in 2011. It employs 101 to 250 people.
Where is Leapp Group International based?
Leapp Group International is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Leapp Group International make money?
Four revenue lines are on record. Refurbished Apple Hardware Sales are the primary driver. The others are device Leasing / Subscription, trade-in / Device Buyback and accessories Sales.
Who are Leapp Group International's main competitors?
Direct peers on record are Back Market, Refurbed, Music Magpie and Decluttr. Emerging players are Grover and Europalaan / iUsed. Apple Certified Refurbished is listed as a broad incumbent. Regional players are Swappa, reBuy and Mobiel.nl.
Does Leapp Group International have an API?
No public API is recorded for Leapp Group International.
What industry is Leapp Group International in?
Leapp Group International's product category is Refurbished Consumer Electronics Retail. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail, with a secondary code of CRACALAG, Refurbished, Used & Recommerce Smartphones. Its NAICS code is 4492 and its SIC code is 5734.