Coker Law

What Coker Law does

Coker Law is a Jacksonville, Florida-based personal injury law firm founded in 1976 by Howard Coker, operating statewide under the legal name Coker Law Personal Injury Lawyers. The firm employs 11-50 staff with 20+ attorneys, nine of whom hold Florida Bar board certification in civil trial law—a credentialed concentration that anchors its value proposition. Practice areas span motor-vehicle accidents (car, truck, motorcycle, bicycle), premises liability, construction accidents, brain and spinal cord injuries, medical malpractice, nursing home abuse, wrongful death, and catastrophic injury litigation. The firm executes a trial-ready litigation strategy in which every case is prepared as if it will proceed to trial, leveraging that posture in negotiation against insurance carriers and corporate defendants.

The revenue model is a contingency-fee arrangement (typical fee ~33% of jury verdict or settlement), with no fees collected unless the case is won and no upfront cost to clients. Free case reviews are offered via a 24/7 phone line, online form, and in-person visits at the firm's headquarters on East Bay Street in Jacksonville. Distribution is direct-to-consumer with a supplementary Attorney Referrals channel for co-counsel matters; marketing emphasizes credentialed trial capability, case results, Google reviews (4.7 stars across 109 reviews), and 30+ community partnerships across the Jacksonville metro. The firm claims 1,400+ favorable verdicts and cumulative client recoveries of hundreds of millions of dollars, with publicly disclosed matters including a $22.5M motor-vehicle verdict, an $18.25M toxic-exposure settlement covering 600+ claimants, an $11.6M Mathews Bridge crash verdict, and an $11.3M insurance bad-faith award.

Ownership is a private professional corporation led by founder Howard Coker alongside 11 named shareholders and 4 Of Counsel attorneys. There is no disclosed private equity, venture, or parent-company ownership; no funding rounds, mergers, or acquisitions are reported. The firm does not offer software or technology products, has no public APIs or integrations, and reports no AI/ML capabilities. Strategic signals over the available period are internal: multi-shareholder succession, statewide Florida marketing expansion, 2025 U.S. News Best Law Firms inclusion, and 2026 50th-anniversary brand refresh.

Name

Coker Law

Legal name

Coker Law Personal Injury Lawyers

Website

https://cokerlaw.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Coker Law is a Jacksonville, Florida-based personal injury law firm that represents injured individuals statewide on a contingency-fee basis, with 20+ attorneys including nine board-certified civil trial lawyers focused on complex personal injury litigation.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury litigation
• Contingency fee representation
• Car accident legal services
• Medical malpractice law
• Wrongful death claims

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Contingency Fee: Coker Law operates on a contingency fee basis where they only collect attorney fees if they win the case. The typical contingency fee is approximately 33% of the jury verdict or settlement recovered. This arrangement allows injured clients to afford legal representation regardless of their financial circumstances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coker Law Personal Injury Lawyers represents individuals injured due to others' negligence across the state of Florida, providing contingency-fee legal services in car, truck, motorcycle, and bicycle accidents; brain and catastrophic injuries; construction accidents; medical malpractice; nursing home abuse; premises liability; and wrongful death claims. Every case is prepared for trial to maximize leverage in settlement negotiations, with no attorney fees charged unless the case is won (typical contingency fee ~33% of recovery).

Product overview

Coker Law Personal Injury Lawyers operates as a single, unified legal services practice providing personal injury representation. The firm does not offer software products or technology platforms. Services are organized by practice area, including vehicle accidents (car, truck, motorcycle), premises liability, medical malpractice, nursing home abuse, wrongful death, and catastrophic injuries. The firm operates on a contingency fee basis with no fees charged unless the case is won.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Contingency-fee legal representation for individuals injured due to the negligence of others, covering case evaluation, evidence collection, expert engagement, settlement negotiation, and trial preparation in Duval County and across Florida. Target clients are injured individuals and families seeking to recover medical expenses, lost wages, and pain and suffering damages.
• Vehicle Accident Legal Services Legal representation for individuals injured in car, truck, and motorcycle accidents in Florida, addressing liability determination, insurance negotiations, and trial advocacy against at-fault drivers and commercial carriers.
• Catastrophic Injury Legal Services Legal representation for victims of traumatic brain injuries, spinal cord injuries, and other severe life-altering injuries, pursuing compensation for permanent disability, ongoing medical care, loss of earning capacity, and diminished quality of life through trial-ready litigation.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence and malpractice by Florida healthcare providers, including misdiagnosis, surgical errors, and substandard treatment claims.
• Nursing Home Abuse Legal Services Legal representation for victims of nursing home abuse or neglect in Florida assisted living and care facilities, pursuing accountability and damages on behalf of elderly clients and their families.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims when a loved one is lost due to the negligence of another party, seeking damages through Florida civil litigation.
• Construction Accident Legal Services Legal representation for workers injured on Florida construction sites, including falls, scaffolding failures, and missing safety systems, pursuing damages against contractors, owners, and subcontractors.
• Premises Liability Legal Services Legal representation for individuals injured on someone else's property in Florida due to hazardous conditions, including slips, trips, falls, and inadequate security claims.

Quantifiable outcome

• Recovered hundreds of millions of dollars for clients
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered community.

• Children's Home Society of FloridacommunityStrategic or Co-development PartnerCoker Law supports the Children's Home Society of Florida in Jacksonville, an organization providing services focused on prevention, intervention, and advocacy for children and families during difficult times.
• Dreams Come TruecommunityStrategic or Co-development PartnerCoker Law has supported Dreams Come True for several years, an organization dedicated to helping children battling cancer or other life-threatening illnesses find momentary reprieve from their struggles.
• Rally ReadercommunityStrategic or Co-development PartnerCoker Law supports the Rally Reader Children's Literacy Program, which empowers students to approach reading with confidence through involvement of families, community members, and educators.
• Other Community OrganizationscommunityStrategic or Co-development PartnerCoker Law supports 30+ additional organizations including The Cummer Museum of Art & Gardens, Learn To Read Adult Literacy, Guardian ad Litem, Jacksonville Zoo, Child Cancer Fund, Jacksonville Bar Association, Jacksonville Women Lawyers Association, Jacksonville Chamber of Commerce, Salvation Army, Make A Wish Foundation, Jacksonville Area Legal Aid, Jacksonville Humane Society, American Cancer Society, and others.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest plaintiff personal injury firm in Florida, headquartered in Orlando. Operates on the same contingency-fee model with a heavy marketing budget and high-volume case acquisition, making it the closest direct peer to Coker Law in Florida PI litigation.
• Salazar & Kelly Law Firm: Jacksonville-based personal injury firm operating in the same immediate local market as Coker Law. Directly competes for the same Jacksonville/Northeast Florida PI caseload under a contingency-fee model.
• Fasig & Brooks: Tampa-based Florida personal injury firm with a trial-ready reputation similar to Coker Law. Operates on contingency fees and handles comparable PI practice areas including auto, premises liability, and wrongful death.
• Steinger, Greene & Feiner: Florida plaintiff PI firm with offices throughout the state. Operates on the same contingency-fee, trial-ready model and handles the same core practice areas as Coker Law — auto, premises, medical malpractice, and catastrophic injury.
• LaBovick Law Group: Florida plaintiff PI firm serving the entire state, including the Treasure Coast and Palm Beach areas. Uses the same contingency-fee model with trial preparation as a core differentiator, competing for similar case types as Coker Law.
• Dolman Law Group Accident Injury Lawyers: Plaintiff personal injury firm with a Florida presence operating on the same contingency-fee model and handling comparable PI practice areas including auto accidents, catastrophic injury, and wrongful death.
• The Pendas Law Firm: Florida-based personal injury firm with multiple offices across the state. Mirrors Coker Law's contingency-fee plaintiff model, trial preparation emphasis, and broad PI practice area coverage including auto, premises liability, and malpractice.
• Frankl Kominsky Injury Lawyers: Florida plaintiff-side personal injury firm with offices throughout the state. Competes directly on the same PI practice areas as Coker Law (auto accidents, catastrophic injury, wrongful death) under the same contingency-fee structure.
• Lawlor, White & Murga: Orlando-based personal injury firm with statewide Florida coverage. Directly comparable plaintiff-side PI practice using the contingency-fee model with marketing-driven client acquisition similar to Coker Law's approach.

Broad incumbents

• Cellino Law: Nationally recognized plaintiff PI firm with offices across multiple states. Compares to Coker Law on model (contingency fees, trial-ready approach) and core PI practice, while operating at significantly larger scale across additional geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CokerLawJax
• Facebookfacebook.com/cokerlawjax

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coker Law