Clusters

What Clusters does

Clusters Limited is a London-based private limited company (registered in England and Wales, Company No. 5716244) operating as a market research and customer insights agency under the trading name "Clusters Insights & Analytics." The firm, founded in 2006, employs 11-50 staff from its registered office at 85 Great Portland Street, First Floor, London, W1W 7LT, and sells bespoke B2B research services through a consultative, sales-led GTM motion: each engagement begins with a free 30-minute scoping call followed by a tailored project proposal and custom pricing, sometimes executed on multi-year contracts.

Its core technology is a proprietary segmentation methodology that the company claims is 98% accurate against an industry standard of 70%, mathematically grouping customers by motivations, barriers, attitudes, and behaviours rather than demographics. The productised service catalogue is organised into two groupings: a set of "Core Services" (customer segmentation, customer journey mapping, pricing analysis, quantitative and qualitative market research, market scoping, brand tracking, advertising testing, concept testing, logo testing, packaging research, product development research) and "Industry Expertise Services" spanning Web/App Usability, TV & Media, Travel, Startups, Retail, Education & Professional Bodies, B2B, and Automotive. A proprietary diagnostic, the SegmentFit Score Tool, complements the service offering.

Revenue is generated through professional-services fees on bespoke projects, targeting mid-market and enterprise clients across multiple industries (retail, media, automotive, professional services, insurance, energy, security) with a notable logo set including BBC Worldwide, Samsung, BP Marine Fuel, Vision Express, Viacom, NBCUniversal, Discovery, Turner Broadcasting, MBC Group, Cineworld, FWD Insurance, IoD, G4S, and others. The company also reports a global footprint spanning Europe, Asia, and North America and runs a content-led top-of-funnel motion via a blog, LinkedIn, X, and SEO. There is no disclosed external funding, ownership structure, M&A activity, regulatory action, or patents in the source data.

Name

Clusters

Legal name

Clusters Limited

Website

https://clusters.uk.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Clusters Limited is a London-based B2B market research and customer insights agency that delivers bespoke customer segmentation, brand tracking, pricing research, and qualitative/quantitative studies to mid-market and enterprise clients across eight verticals including media, retail, automotive, and B2B.

Ownership category

akta.pro rank

Product category

Market Research Services

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• Customer segmentation
• Brand tracking research
• Quantitative market research
• Qualitative market research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Services: Professional services revenue generated through bespoke market research projects including customer segmentation, brand tracking, pricing analysis, and advertising research. Projects are tailored to client needs with pricing provided via custom proposals following scoping calls.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Clusters is a B2B market research and customer insights agency that helps organisations understand audiences, identify market opportunity, strengthen brands and improve marketing performance. It delivers bespoke research projects across customer segmentation, brand tracking, pricing analysis, qualitative and quantitative research, customer journey mapping, market scoping, advertising and concept testing, alongside industry-specific research for retail, TV/media, travel, automotive, B2B, startups, and education/professional bodies. Services are sold on a custom proposal basis following a scoping consultation.

Product overview

Clusters is a market research and customer insights agency offering a portfolio of research services organized around understanding audiences, identifying market opportunity, strengthening brands, and improving campaign effectiveness. The core services include customer segmentation, qualitative and quantitative market research, brand tracking, advertising testing, pricing analysis, and concept testing. These are delivered across industry-specific verticals including travel, retail, automotive, B2B, media/TV, startups, and education. The company also offers proprietary tools such as the SegmentFit Score diagnostic tool. Services are modular and can be combined based on client needs, functioning as a service-based agency rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Segmentation Bespoke customer segmentation service that divides audiences into groups based on shared behaviours, mindsets and needs, enabling targeted marketing and improved ROI. Delivered using Clusters' proprietary methodology claimed to be 98% accurate.
• Customer Journey Mapping Identifies where customers disengage and why, helping clients fix friction points and increase sales by mapping end-to-end customer journeys.
• Pricing Analysis & Research Pricing research that reveals what customers are willing to pay, helping clients maximise demand, margins and growth.
• Quantitative Market Research Quantitative research that turns data into clear insight, confident decisions and measurable growth for clients.
• Qualitative Market Research Qualitative research that goes beyond numbers to understand why customers think, feel and choose the way they do.
• Market Scoping Identifies customer demand, competitor gaps and market opportunities before clients launch or expand, de-risking commercial decisions.
• Brand Tracking Measures how a brand is perceived, tracks change over time and identifies growth opportunities through repeated measurement studies.
• Advertising Testing and Tracking Tests and tracks advertising performance to optimise spend and improve campaign impact for client brands.
• Concept Testing Validates new concepts early so clients can refine their offer and launch with confidence based on real customer insight.
• Logo Testing Reduces rebrand risk by testing logo concepts with real audiences before clients invest in a final design.
• Packaging Research Understands how packaging influences perception and purchase to help clients optimise design and drive sales.
• Product Development Research Understands demand, usability and appeal so clients can develop products people genuinely want to buy.
• TV & Media Audience Research Audience research for TV and media that helps broadcasters understand viewers in depth and shape smarter content and strategy, including automated TV audience reporting that reduced reporting effort at Turner Broadcasting from 15 person-days to approximately 5.
• Travel Industry Market Research Travel market research that helps travel companies, airlines and hospitality brands understand traveller behaviour and make smarter, insight-led strategic decisions.
• Retail & Shopper Research Retail and shopper research that reveals buying behaviour, sharpens strategy and helps retail brands grow with confidence.
• Automotive Research Automotive market research backed by deep sector experience, helping automotive brands understand drivers of consumer behaviour and market change.
• B2B Market Research B2B market research that reveals how business buyers think and choose, helping clients position better and grow with confidence.
• Market Research for Startups Market research designed to give startups clear evidence, reduce uncertainty and guide confident decisions during business building and launch phases.
• Education & Professional Bodies Research Research for education and professional bodies helping clients understand students, members and wider market dynamics, including price and proposition testing for membership offerings.
• Website & App Usability Testing Website and app usability testing that uncovers user friction and helps clients create digital experiences people keep coming back to.
• SegmentFit Score Tool Proprietary diagnostic tool that assesses a client's segmentation need, commercial leakage, activation readiness, mistargeting risk and hidden opportunity through an interactive quiz.

Quantifiable outcome

• Quayside Clothing achieved 60-80% increase in revenues after implementing segmentation findings
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Clusters MadridminorStrategic or Co-development Partner · 3 December 2025Clusters Madrid participated as a partner-led challenge provider in the MERGE Hackathon - Madrid 2025, hosted by the BSV Association. The event brought together developers from Spain to create real-world blockchain solutions, with Clusters Madrid focusing on smart city services challenges.

Recent moves4 records

Expansion highlights4 records

Others

• NielsenIQ (NIQ):

Broad incumbents

• Kantar: Global market research and insights leader offering brand tracking, segmentation, consumer behaviour and media research across the same categories Clusters serves. Kantar is a scaled incumbent whose footprint and proprietary tools (e.g., Worldpanel, BrandZ) make it the most relevant large-scale comparable for Clusters' research offerings.
• Ipsos: One of the world's largest market research and analytics firms, with deep capabilities in segmentation, brand tracking, advertising research, pricing and customer experience. Directly comparable to Clusters on service mix and target buyers (enterprise and public sector) but operating at vastly greater scale.

Direct peers

• Open Insights (formerly Kadence International): Global market research firm providing segmentation, brand and customer experience research across multiple verticals including media, retail and B2B. Similar service mix and mid-market/enterprise buyer profile to Clusters.
• Savanta: UK-based market research and data analytics agency offering segmentation, brand tracking, B2B and customer experience research. Highly comparable to Clusters given similar size, geographic focus and service portfolio, including an emphasis on B2B and enterprise clients.
• Mintel: Specialist market research firm delivering consumer, product and market intelligence with strong coverage of consumer segmentation, brand and category insights. Closely comparable to Clusters' positioning as a focused research provider serving enterprise marketing teams, with an established subscription research model.
• Hall & Partners: Brand and communications research agency providing brand tracking, segmentation and advertising effectiveness work for global brands. Comparable to Clusters' brand tracking, advertising testing and segmentation offerings, with similar enterprise client base.
• B2B International: B2B-focused market research agency specialising in business buyer segmentation, brand tracking and thought leadership research. Direct peer on Clusters' B2B vertical and on the broader enterprise market research proposition.

Emerging players

• Qualtrics: Experience management platform offering survey, customer experience and market research capabilities, increasingly incorporating AI-driven segmentation and insight generation. Comparable to Clusters as an alternative channel for buyer-side research, and a competitive threat as enterprise clients bring research in-house on platforms.
• Streetbees (now part of Beeva): AI-augmented consumer insights platform using mobile-first research and machine learning to deliver segmentation and trend insights. An emerging technology-led alternative to traditional agencies like Clusters, particularly relevant for global enterprise research briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClustersLtd
• LinkedInlinkedin.com/company/clusters-limited
• Facebookfacebook.com/ClustersLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clusters