What B2B International does

B2B International is a global business-to-business market research and consultancy firm that delivers bespoke research programs to enterprise clients. The firm is structured as a trading division of Dentsu UK Limited, itself part of the dentsu global media group, and operates from more than 14 offices across the United Kingdom, United States, Germany, China, Singapore, and Australia, with regional headquarters in London, Maryland, and Beijing.

The company's offering is organized around five core service lines: Brand & Communications Research, Customer Research & Segmentation, Markets & Opportunities Research, Product/Proposition & Pricing Research, and Thought Leadership Research. These services are delivered through established research methodologies including quantitative surveys, qualitative in-depth interviews, focus groups, online surveys, and desk/secondary research. B2B International also publishes proprietary annual research such as the Superpowers Index and distributes content via an Insights Hub, newsletter, and B2B Insights Podcast. The firm claims a database of insights drawn from 4,000+ studies, 200,000+ professionals interviewed annually, coverage of 145+ countries, and 46 in-house languages.

B2B International monetizes through bespoke, project-based professional services engagements sold via direct enterprise sales to senior decision-makers. Named clients include Samsung, AkzoNobel, Henkel, BP Castrol, Honeywell, and Vodafone across 23 industry verticals. Pricing is quote-based and varies by methodology, geography, sample size, and deliverable scope; multi-year contracts are offered but no pricing is publicly disclosed. The firm has no disclosed external investors, no software/API platform, and no documented AI/ML capabilities, positioning it as a human-led research consultancy rather than a technology vendor.

Name

B2B International

Legal name

Dentsu UK Limited

Website

https://b2binternationalusa.com

Company type

Private

Operating status

Operating

Short description

B2B International is a global B2B market research consultancy serving enterprise clients across 23 industry verticals with bespoke brand, customer, market, product, and thought leadership research, operating as a trading division of Dentsu UK Limited.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Professional, Scientific, and Technical Services (541), Research and Development in the Social Sciences and Humanities (54172)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B market research
• Market intelligence
• Customer segmentation research
• Brand communications research
• Thought leadership research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Market Research Services: Custom research programs delivered to enterprise clients across brand research, customer research, markets and opportunities research, product and proposition research, and thought leadership research. Revenue is generated through project-based engagements and consulting services tailored to specific client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

B2B International is a B2B market research consultancy that designs and delivers bespoke primary research programs for enterprise clients. The firm conducts qualitative and quantitative research—including surveys, focus groups, and desk research—across more than 20 industry verticals to help clients understand markets, customers, brands, product opportunities, and pricing. It is a trading division of Dentsu UK Limited and operates from offices in the US, Europe, and Asia-Pacific.

Product overview

B2B International is a B2B market research consultancy offering a portfolio of research services organized around five core offerings: Brand & Communications Research, Customer Research & Segmentation, Markets & Opportunities Research, Product/Proposition & Pricing Research, and Thought Leadership Research. These core services are delivered through various research methodologies including Quantitative Research, Qualitative Research, Focus Groups, Online Surveys, and Desk Research. The company also publishes proprietary research such as the annual Superpowers Index and distributes insights through content channels including a podcast. The overall offering is a consultative research service rather than a software platform or toolkit, combining human expertise with research best practices to deliver actionable insights for B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Communications Research

Quantifiable outcome

• 4,000+ B2B research studies conducted
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DentsucoreOthersB2B International is a trading division of Dentsu UK Limited, part of the dentsu global media group. This is an internal corporate structure relationship where B2B International operates as a subsidiary/brand within the dentsu organization.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mintel: Global market intelligence provider delivering syndicated and bespoke research, particularly in consumer goods. Comparable to B2B International as a professional research consultancy selling subscription and custom insights to enterprise brands.
• Escalent: B2B market research consultancy providing custom insights across technology, energy, healthcare, and industrial sectors. Direct peer offering bespoke quantitative and qualitative research to enterprise B2B clients, similar in size and go-to-market motion.
• Frost & Sullivan: B2B-focused market research and growth consulting firm serving enterprise clients across industrial, technology, and emerging markets. Direct peer in vertical-specific B2B research delivery and thought leadership publications.

Emerging players

• NewtonX: B2B research platform using proprietary expert sourcing and AI-driven participant matching. Compares to B2B International in targeting hard-to-reach B2B decision-makers, but differentiates with a tech-first sourcing approach versus human-led bespoke execution.
• Mordor Intelligence: Market research and consulting firm delivering syndicated and custom reports across industries with global coverage. Comparable to B2B International in vertical-specific B2B research, but typically serves a mid-market client base with syndicated-led delivery.

Broad incumbents

• Ipsos: Global market research and analytics company delivering survey-based insights across industries and geographies. Closely comparable to B2B International in bespoke research delivery, with a similar multinational client base but broader sector coverage.
• Forrester: Global research and advisory firm delivering insights on technology, customer experience, and business strategy to enterprise clients. Overlaps with B2B International in B2B-focused research delivery to large enterprises across multiple verticals.
• NielsenIQ: Consumer intelligence and measurement company combining syndicated retail/consumer data with research services. Comparable to B2B International in delivering market insights to large enterprises, though anchored in consumer packaged goods data.
• Gartner: Research and advisory firm serving enterprise technology and business leaders with subscription research and consulting. Comparable to B2B International in targeting senior B2B decision-makers with research-driven insights, though Gartner operates a subscription-led model rather than bespoke projects.
• Kantar: Global market research and insights firm offering brand tracking, consumer panels, and consulting across categories. Directly comparable to B2B International as a large-scale research provider, though Kantar's portfolio extends well beyond B2B specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b2b-international-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B International