Cosmopoints

What Cosmopoints does

Cosmopoints (operating as Cosmo, legal entity Cosmo Inc.) is a B2B loyalty network infrastructure provider that operates a single API and settlement layer connecting financial institutions to global loyalty programs. Founded in 2022 and headquartered in Dubai, the company positions itself as the GCC's first point exchange aggregator and as neutral infrastructure analogous to 'Plaid for loyalty', using a hub-and-spoke model that replaces fragmented bilateral integrations with one standardized integration. Its product portfolio consists of three modules built on the same core: Point Exchange (cross-program point transfers), Co-Branded Cards (infrastructure for loyalty-linked card partnerships), and Multibrand (single card routing earnings across multiple programs with consolidated settlement).

The underlying technology is a cloud-native microservices architecture deployed on AWS ECS Fargate with containerized services for point issuance, settlement, partner routing, and rule validation. Application Load Balancers handle Layer 7 routing, blue-green deployments enable zero-downtime releases, and VPC-isolated environments separate production, sandbox, and development. A unified RESTful API with OAuth 2.0 authentication, HMAC-signed webhooks, and automated KYB on a self-service developer portal supports both self-serve and managed enterprise onboarding, with technical integration typically taking 2–4 weeks and commercial onboarding 4–6 weeks. The company maintains SOC2 Type II compliance.

The business model combines transaction fees on point issuance, transfer, and settlement with multi-year enterprise licensing contracts for program access and managed setup services. Pricing is custom and not publicly disclosed. Customer segments include banks and financial institutions (primary), hotel and airline loyalty programs (primary), and retailers, merchants, and fintechs (secondary). Named partners include Kuwait Finance House, Saudia Al Fursan, Accor ALL, Air Rewards, Qitaf, and Barq, with distribution via direct API, embedded widgets, and a self-service portal. The company is led by CEO Rawad Rifai and COO Rayan Antonios.

Name

Cosmopoints

Legal name

Cosmo Inc.

Website

https://cosmopoints.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosmopoints is a Dubai-based B2B infrastructure provider that connects financial institutions to global loyalty programs via a single API and settlement layer, enabling point exchange, co-branded cards, and multibrand earning across airlines, hotels, banking, and retail partners.

Ownership category

akta.pro rank

Product category

Loyalty Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Other Activities Related to Credit Intermediation (522390)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Coalition & Partner Loyalty Networks (Partner Onboarding, Settlement, Interchange) (THALAKAD)

akta.pro secondary industries

Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI), Card Issuing & Program Management Platforms (BPAMAFAH), Co-Branded Credit Cards (FSAKABAB)

Keywords

• Loyalty infrastructure
• Point exchange platform
• Loyalty API integration
• Co-branded card infrastructure
• Rewards network settlement

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. API Transaction Fees: Revenue generated through fees charged on point issuance, transfer, and settlement transactions processed through the Cosmopoints network infrastructure. Partners pay for access to the unified API and real-time settlement layer based on transaction volume.
2. Program Access Licensing: Revenue from enterprise partners who pay for access to the network of loyalty programs through a single contract, covering API access, settlement services, and partner management capabilities.
3. Managed Setup Services: For enterprises requiring guided onboarding, Cosmopoints manages account creation and configuration including provisioning, API credential assignment, program partnership enablement, and KYB/compliance review.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cosmopoints operates a B2B loyalty network infrastructure platform that connects banks and financial institutions to global loyalty programs through a single API and settlement layer. Its core offering is a hub-and-spoke aggregator enabling cross-program point transfers, co-branded card infrastructure, and multi-program earning on a single card, eliminating the need for bilateral integrations between each loyalty partner.

Product overview

Cosmo (Cosmopoints) operates as a B2B loyalty network infrastructure provider offering a platform-plus-modules architecture. The core infrastructure comprises a single API and settlement layer that connects financial institutions to global loyalty programs. Three integrated modules form the product portfolio: Point Exchange (enabling cross-program point transfers), Co-Branded Cards (launching loyalty-linked partnerships), and Multibrand (multi-program earning on a single card). All modules share the same underlying infrastructure for API integration, ledgers, settlement, and reconciliation, allowing partners to connect once and access the entire ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Point Exchange Enables point transfers across loyalty programs, allowing enterprise customers to move value between their own rewards and partner programs securely through a unified API and settlement layer.
• Co-Branded Cards Provides infrastructure to launch loyalty-linked co-branded card partnerships across airlines, hotels, and retail without rebuilding a technical stack, featuring standardized commercial frameworks and a centralized settlement layer.
• Multibrand Enables a single physical or digital card to dynamically route earnings across multiple global loyalty programs, allowing users to select reward preferences and stack rewards simultaneously across partner programs with consolidated settlement.

Quantifiable outcome

• Most partners complete technical integration within 2-4 weeks using standardized APIs and sandbox environment
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Six partnerships are on record, tiered core.

• Accor ALLcoreStrategic or Co-development PartnerAccor ALL is a major global hospitality loyalty program that has partnered with Cosmopoints to enable point transfers and rewards interoperability across the Cosmopoints loyalty network. This partnership allows Cosmopoints-connected banks and financial institutions to offer their customers access to Accor's hotel rewards.
• Air RewardscoreStrategic or Co-development PartnerAir Rewards is an airline loyalty program connected to the Cosmopoints network, enabling point transfers and rewards exchange between aviation loyalty programs and other partners on the platform.
• Kuwait Finance HousecoreStrategic or Co-development PartnerKuwait Finance House is a prominent Islamic financial institution that has partnered with Cosmopoints to connect its banking services to the global loyalty program network, enabling customers to earn and redeem points across multiple partner programs.
• Saudia Al FursancoreStrategic or Co-development PartnerSaudia Al Fursan is Saudi Arabia's national airline loyalty program that has joined the Cosmopoints network, allowing seamless point transfers and reward redemptions across airlines, hotels, and retail partners connected to the platform.
• QitafcoreStrategic or Co-development PartnerQitaf is a loyalty program partner on the Cosmopoints network, enabling its members to transfer and redeem points across the ecosystem of connected loyalty programs.
• BarqcoreStrategic or Co-development PartnerBarq is a loyalty program connected to the Cosmopoints network, participating in the hub-and-spoke model that allows point transfers and interoperability with other partner programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Points International (Points.com): Points.com is the most established point exchange and loyalty network aggregator globally, enabling point transfers across airline, hotel, and retail loyalty programs. It is the closest direct competitor to Cosmopoints' hub-and-spoke exchange model, with materially larger scale and brand recognition.
• Antavo: Antavo is an enterprise SaaS loyalty platform providing loyalty engine, membership, and partner-network APIs for global brands. It is comparable as a B2B loyalty infrastructure provider serving banks, retailers, and travel brands with API-first integration similar to Cosmopoints.
• Switchfly: Switchfly provides a travel and loyalty technology platform enabling redemption of loyalty currency for travel and partner offers. Comparable to Cosmopoints in serving banks and loyalty programs with cross-currency redemption infrastructure.
• Open Loyalty: Open Loyalty provides a headless loyalty platform with APIs for building custom loyalty programs, including point exchange and partner-network features. It targets similar enterprise customers as Cosmopoints with comparable API-first architecture.
• Annex Cloud: Annex Cloud is an enterprise loyalty and customer engagement platform with partner-network, point issuance, and coalition program capabilities. It competes for the same enterprise loyalty-infrastructure budget as Cosmopoints across retail, travel, and financial services.

Emerging players

• Yonder: Yonder is a points-as-currency infrastructure platform enabling brands to issue and accept loyalty points as payment. It overlaps with Cosmopoints' Multibrand and Point Exchange products in the cross-program loyalty utility space.
• Smile.io: Smile.io is a loyalty platform primarily for ecommerce merchants with point earning and VIP programs. While skewed toward retail rather than travel/banking, its API-first loyalty infrastructure and partner integrations are conceptually adjacent to Cosmopoints' offerings.

Broad incumbents

• Plusgrade: Plusgrade powers ancillary revenue and loyalty monetization for airlines, hotels, and financial services, including paid upgrades and offer redemption. Comparable to Cosmopoints in serving loyalty programs and banks with revenue-generating transaction infrastructure.

Others

• AwardWallet: AwardWallet is a consumer-facing loyalty account aggregator tracking balances across hundreds of loyalty programs. While not a B2B infrastructure peer, it operates at the same intersection of multi-program loyalty data and could be a partner or competitive signal in the loyalty-aggregation category.

Regional players

• Kaligo: Kaligo is an APAC-focused travel loyalty platform enabling points-based hotel bookings through bank and loyalty program partnerships. Comparable to Cosmopoints as a regional loyalty utility infrastructure layer, but serving Asian-Pacific banks and programs rather than MENA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cosmopoints

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmopoints