What Voler does

Voler is a USA-based cycling and adventure apparel manufacturer and retailer headquartered in Grover Beach, California, with approximately four decades of domestic manufacturing heritage. The company designs and produces a comprehensive range of performance cycling apparel including jerseys, bib shorts, jackets, baselayers, skinsuits, and accessories for road, gravel, mountain biking, triathlon, and running, sold under men's and women's lines. Its product portfolio extends across specialty sub-brands including the premium Black Label line, Merino wool collection, Triathlon Collection, MTB Collection, Youth Collection, and Partner/Collaborations lines.

The company operates a multi-channel distribution model combining direct-to-consumer e-commerce (store.voler.com), a physical retail showroom in Grover Beach, wholesale distribution to third-party retailers accessible via a store locator, and dedicated custom team apparel services (Full Custom and Custom Express) for cycling clubs, racing teams, and individuals. Retail products are unit-priced ranging from $16 accessories to $219 premium bibs, while custom team orders are quote-based with multi-year contract cadence. Marketing is conducted through email newsletters with first-order discounts, Instagram (@VolerApparel), blog content, and seasonal promotional campaigns. The company also operates the Voler Cycling Club community membership program and sponsors the Voler Factory Racing professional cycling team.

Voler serves customers across North America, Europe (15 countries including UK, France, Germany, Italy, Spain, Netherlands, Belgium, Switzerland, Sweden, Denmark, Finland, Iceland, Ireland, Czech Republic, Hungary), Asia Pacific (Japan, Australia, New Zealand, Taiwan), and the Middle East (Israel). The company is a privately held corporation under Voler, Inc., with no disclosed external funding, parent company, or M&A activity, operating as a founder/management-owned independent apparel manufacturer.

Name

Voler

Legal name

Voler, Inc.

Website

https://voler.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Voler is a USA-made cycling and adventure apparel manufacturer serving road cyclists, triathletes, mountain bikers, teams, and clubs through direct e-commerce, wholesale, custom team kit programs, and a branded community membership.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Cycling apparel
• Triathlon clothing
• Custom team kits
• USA-made apparel
• Cycling accessories

Headquarters

HQ city

Grover Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for retail cycling and adventure apparel including jerseys, bibs, shorts, jackets, accessories
2. Custom Team Orders: Full custom and custom express programs for teams and clubs with design services
3. Wholesale: Wholesale distribution to third-party retail shops

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Voler designs and manufactures USA-made cycling and adventure apparel — jerseys, bib shorts, jackets, baselayers, skinsuits, and accessories — for road, gravel, MTB, triathlon, and running. It also provides Full Custom and Custom Express design services for teams, clubs, and individuals.

Product overview

Voler is a USA-made cycling and adventure apparel company offering a comprehensive portfolio of performance cycling wear. The core product line includes men's and women's bottoms (bib shorts, shorts, cargo bibs), jerseys and tops (Velocity Air, Pro Air Zipperless, Pro Jersey, Peloton Race/Club/Thermal series), jackets and vests, baselayers, skinsuits, and accessories (socks, shoe covers, gloves, arm/leg protection, headwear). The company differentiates through specialty sub-brands including the premium Black Label line, merino wool collection, triathlon-specific gear, mountain biking apparel, and youth sizing. A notable offering is the Full Custom and Custom Express programs enabling teams, clubs, and individuals to design personalized cycling apparel. Voler also operates the Voler Cycling Club membership community and sponsors the Voler Factory Racing professional team.

Differentiator

Problem solved

Functional benefit

Brands

• Voler Cycling Club: Community program for dedicated amateur cyclists bringing together athletes from across the nation with shared love of cycling.
• Voler Factory Racing

Products and services

• Bottoms Bib shorts, shorts, and cargo bibs designed for cycling, available in men's and women's sizes with various performance features.
• Jerseys & Tees Cycling jerseys including Velocity Air Jersey, Pro Air Zipperless Jersey, Pro Jersey, Peloton Race Jersey, Peloton Club Jersey, and Peloton Thermal Jersey, plus casual tees and tanks for cycling and adventure activities.
• Jackets & Vests Outerwear designed for cycling conditions, providing wind and weather protection.
• Baselayers Foundation cycling apparel worn under main garments for temperature regulation and moisture management.
• Skinsuits Full-body cycling suits designed for performance and aerodynamics.
• Socks & Shoe Covers Cycling socks and oversocks for foot protection and temperature management.
• Gloves Cycling gloves providing grip and hand protection.
• Arm & Leg Protection Protective accessories for arms and legs during cycling.
• Caps & Headwear Headwear including caps, beanies, and headwear for cycling and outdoor activities.
• Ride Accessories Miscellaneous cycling accessories to complement the apparel line.
• Sun Hoodies Lightweight hoodies designed for sun protection during outdoor cycling and adventure activities.
• Full Custom Custom design service allowing teams, clubs, and individuals to create fully personalized cycling apparel with catalog options, design services, and a dedicated custom account portal.
• Custom Express Expedited custom cycling apparel program with faster turnaround than Full Custom.
• Merino Shop Specialized collection featuring merino wool cycling apparel for natural temperature regulation.
• Black Label Premium performance line featuring higher-end materials and construction, including cargo bibs and drop tail bibs.
• Voler Cycling Club Membership program bringing together dedicated amateur cyclists with exclusive member-only products and community benefits.
• Triathlon Collection Multi-sport apparel line designed for triathlon events combining swimming, cycling, and running.
• MTB Collection Mountain biking specific apparel designed for off-road cycling conditions.
• Youth Collection Cycling apparel sized and designed for younger riders.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Voler Factory RacingcoreStrategic or Co-development PartnerVoler's own professional cycling team - Factory Racing program supporting competitive cyclists who represent the brand at races and events
• Privateers (Athlete Program)minorStrategic or Co-development PartnerIndividual professional and amateur athletes sponsored through the Privateers program to compete under the Voler banner
• Voler Cycling ClubcoreOthersCommunity membership program bringing together dedicated amateur cyclists with member-exclusive products and club benefits
• Athlete CollaborationsminorGTM or Marketing PartnerCollaborative product collections with individual athletes featuring signature designs and exclusive colorways

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castelli: Castelli is a heritage Italian cycling apparel maker offering premium jerseys, bib shorts, skinsuits, and jackets for road, gravel, and triathlon — directly comparable to Voler's premium tier and pro-level skinsuits, with strong brand recognition in the same core customer segment.
• Rapha: Rapha is a premium global cycling apparel brand offering jerseys, bibs, jackets, and accessories across road, gravel, and MTB — directly competing with Voler's core road and adventure apparel assortment, including custom team kit programs and a members-only cycling club (Rapha Cycling Club).
• Primal Wear: Primal Wear is a custom cycling apparel maker specializing in sublimated team kits, jerseys, and shorts with an artist-driven design library — competing with Voler's custom team business for cycling clubs, race teams, and event-driven apparel orders.
• Louis Garneau: Louis Garneau is a Canadian heritage cycling apparel and equipment brand offering jerseys, bibs, jackets, and accessories for road, MTB, and triathlon — directly comparable to Voler's multi-discipline product range with overlapping wholesale distribution.
• Pactimo: Pactimo is a US-based custom cycling apparel manufacturer offering full custom team kits, sublimated jerseys, and bib shorts — directly comparable to Voler's Full Custom and Custom Express programs targeting teams, clubs, and corporate customers.
• Assos: Assos is a Swiss premium cycling apparel specialist offering high-end jerseys, bibs, and jackets for road and gravel, with pricing comparable to Voler's Super Bib tier — competing for the same premium, performance-oriented cyclist willing to pay for quality construction.
• Pearl Izumi: Pearl Izumi is a long-established performance cycling apparel and footwear brand selling jerseys, shorts, jackets, and accessories across road, MTB, and run — overlapping with Voler's full product portfolio and B2B team dealer/wholesale channel.

Emerging players

• Attaquer: Attaquer is an Australia-based premium cycling apparel brand offering lifestyle-leaning road and gravel jerseys, shorts, and outerwear — a partial overlap with Voler's premium positioning and growing international DTC presence targeting similar design-conscious cyclists.
• Q36.5: Q36.5 is a newer Italian-born premium cycling apparel brand focused on high-performance road and gravel jerseys, bibs, and base layers — competing in Voler's premium tier with a similar technical, design-led positioning but with a smaller, more focused assortment.

Broad incumbents

• Specialized (Rider & Apparel): Specialized is a global cycling brand selling bikes, components, helmets, and a full apparel line (jerseys, bibs, shoes) across road, MTB, gravel, and e-bike — a broad incumbent whose apparel division directly competes with Voler's assortment while leveraging massive OEM brand reach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/VolerApparel
• Xx.com/volerapparel
• LinkedInlinkedin.com/company/velowear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voler