Pactimo
Pactimo is a Colorado-based specialty cycling apparel company that sells premium performance jerseys, bibs, jackets, and accessories directly to cyclists worldwide via e-commerce, with a separate B2B custom team apparel platform. It serves road, gravel, mountain biking, and indoor cyclists across 30+ countries.
- Company typePrivate
- Founded2003
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pactimo does
Pactimo is a Colorado-based, privately held specialty cycling apparel company organized as Pactimo LLC. It designs and sells premium performance cycling clothing — including jerseys, bibs, shorts, base layers, vests, jackets, and accessories — through direct-to-consumer e-commerce (pactimo.com) and a dedicated B2B custom kit platform (pactimo-custom.com). The product line is organized into tiered collections: Flyte (WorldTour-developed aerodynamic line), Summit (recycled and 37.5® cooled line), Ascent (flagship 20+ year line), and Range (gravel/MTB), with the company stating that over 80% of products use recycled components. Core fabric technologies include 37.5® active cooling (volcanic mineral and coconut-derived activated carbon) and Polartec® Alpha insulation, alongside proprietary elements such as the Changing Kilt™ accessory.
The business operates a predominantly direct-to-consumer model with international shipping to 30+ countries (primarily US and Europe), multi-currency checkout, and a separate B2B custom team apparel channel serving cycling clubs, teams, and events. Pricing spans $16 accessories to $280 premium jackets, with bundle discounts of 25% (3+ items) and 35% (5+ items), gift cards from $25–$250, and a GOVX ID discount program for military, first responders, government employees, and teachers. Customer segments include road/gravel cyclists, mountain bikers, indoor cyclists, and organized teams/clubs, with the Team USA cycling apparel partnership as a flagship brand association. Marketing is content-driven via The Journal blog, social channels (Instagram, Facebook), Strava community, and an Ambassador Club program. No disclosed funding, headcount, or revenue data is available; the company is privately held with no VC or PE backing identified.
Pactimo firmographics
Firmographics- Name
- Pactimo
- Legal name
- Pactimo LLC
- Website
- https://pactimo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pactimo is a Colorado-based specialty cycling apparel company that sells premium performance jerseys, bibs, jackets, and accessories directly to cyclists worldwide via e-commerce, with a separate B2B custom team apparel platform. It serves road, gravel, mountain biking, and indoor cyclists across 30+ countries.
- Ownership category
- akta.pro rank
Pactimo industry classification
Industry- Product category
- Cycling Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (315250), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industries
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Pactimo is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pactimo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Apparel Sales: One-time purchase model for premium cycling jerseys, bibs, shorts, jackets, base layers, vests, and accessories through the e-commerce platform. Products range from $16 to $280 with an average price point in the $100-200 range for core apparel items.
- Custom Team Apparel: B2B custom kit sales for cycling teams, clubs, and events through the pactimo-custom.com platform.
- Gift Cards: E-gift cards sold in denominations of $25, $50, $100, $150, $200, and $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core cycling apparel across all categories |
| Unit Pricing | Pay-as-you-go | Bundle discount program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pactimo product offering
Product offeringCore offering
Pactimo designs, manufactures, and sells premium performance cycling apparel — including jerseys, bibs, shorts, jackets, vests, base layers, caps, and socks — direct-to-consumer via its e-commerce platform. The company also operates a separate custom team apparel platform (pactimo-custom.com) that produces bespoke kits for cycling teams, clubs, races, events, and corporate sponsors, and offers volume bundling discounts for individual buyers.
Product overview
Pactimo is a Colorado-based cycling apparel company offering a comprehensive portfolio of performance cycling clothing and custom team apparel. The product line is organized into performance-tier collections: Flyte (WorldTour-developed aerodynamic elite line), Summit (innovative recycled-tech collection with 37.5 cooling), Ascent (20+ year bestselling line), and Range (gravel/MTB trail-focused). Core product categories span jerseys, bibs, shorts/pants, base layers, vests, jackets, and accessories, all incorporating technologies like 37.5 active cooling, Polartec Alpha insulation, and recycled fabrics. The company also operates Pactimo Custom for team/custom kit design and manufacturing. Over 80% of products use recycled materials, reflecting sustainability commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Jerseys Performance cycling jerseys designed for recreational and competitive riders, sold direct-to-consumer via pactimo.com with volume bundle discounts.
- Cycling Bibs Performance cycling bib shorts for recreational and competitive riders, sold direct-to-consumer via pactimo.com.
- Cycling Shorts Performance cycling shorts sold direct-to-consumer via pactimo.com for training and racing use.
- Cycling Jackets & Vests Insulated and weather-protective cycling jackets and vests for cold and variable conditions, sold direct-to-consumer via pactimo.com.
- Cycling T-Shirts & Tops Casual and performance cycling tops and t-shirts sold direct-to-consumer via pactimo.com.
- Cycling Bottoms (non-bib) Non-bib cycling bottoms sold direct-to-consumer via pactimo.com.
- Cycling Caps & Socks Accessory caps and socks for cycling, sold direct-to-consumer via pactimo.com.
- Base Layers Performance base layers for layering under cycling apparel, sold direct-to-consumer via pactimo.com.
- Changing Kilt™ Pactimo's proprietary race-day undergarment/kilt system designed for use during competitive cycling events; sold direct-to-consumer via pactimo.com.
- Custom Team Apparel Bespoke, team-branded cycling apparel designed and produced for cycling teams, clubs, races, events, and corporate sponsors; ordered through Pactimo's dedicated custom team platform (pactimo-custom.com).
- Gift Cards Pactimo-branded gift cards redeemable on the direct-to-consumer storefront.
Quantifiable outcome
- 37.5® Technology increases athletic performance by up to 26% by reducing core temperature buildup during activity
- +1 more outcomes
Companies that use Pactimo
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Pactimo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pactimo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Pactimo competitors and assessment
Company assessmentDirect peers
- Rapha: Rapha is a premium direct-to-consumer cycling apparel brand selling jerseys, bibs, jackets, and accessories globally. It is the most direct competitor to Pactimo in the premium DTC cycling apparel space, with a similar target customer of road, gravel, and performance-oriented cyclists and a comparable price band.
- Castelli: Castelli is a long-established Italian cycling apparel brand offering premium jerseys, bibs, and weather-specific gear used by professional teams. It competes with Pactimo on both performance technology (e.g., thermoregulation fabrics) and the elite/professional credibility axis that the Flyte collection targets.
- Pearl Izumi: Pearl Izumi is a broad cycling apparel brand with deep category coverage across road, MTB, and indoor cycling. It overlaps with Pactimo's full product portfolio (jerseys, bibs, shorts, jackets, base layers) and competes for the same enthusiast cyclist customer across DTC and specialty retail.
- Assos: Assos is a Swiss premium cycling apparel brand known for high-end bibs and technical garments. It is the closest analogue to Pactimo's premium positioning and competes across similar price points for the performance-vested road and gravel cyclist.
- Sportful: Sportful is an Italian cycling apparel brand supplying professional teams and offering performance road and cross-country apparel. It competes with Pactimo's elite-tier offerings and shares the European heritage angle that anchors Pactimo's Colorado-design positioning.
- Primal Wear: Primal Wear is a custom and stock cycling apparel maker with strong team kit and custom jersey capabilities. It directly competes with Pactimo Custom in the B2B custom team apparel segment and shares the custom kit design and bulk ordering workflow.
- Louis Garneau: Louis Garneau is a Canadian cycling apparel and equipment brand covering road, MTB, and triathlon. It overlaps with Pactimo's product range across performance jerseys, bibs, and outerwear and competes for the same mid-to-upper price tier DTC customer.
- Champion System: Champion System is a custom team apparel specialist serving cycling, running, and triathlon teams. It is a direct competitor to Pactimo Custom in the B2B custom kit manufacturing space and operates a similar model of design support, bulk ordering, and event apparel.
Emerging players
- Attaquer: Attaquer is an Australian premium cycling apparel brand with a design-forward, lifestyle-meets-performance positioning. It is comparable to Pactimo's premium aesthetic and DTC-led model, though smaller in scale and primarily focused on road and gravel apparel.
Broad incumbents
- Adidas (Five Ten / Cycling Line): Adidas operates a broad activewear portfolio that includes cycling-adjacent apparel, lifestyle sportswear, and accessories. While not a cycling specialist, it competes with Pactimo for the broader performance-and-lifestyle cyclist customer and brings significant pricing and distribution leverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pactimo social profiles
Digital presencePactimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pactimo leadership team
Management profileNumber of profiles
Pactimo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pactimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pactimo
What does Pactimo do?
Pactimo designs, manufactures, and sells premium performance cycling apparel — including jerseys, bibs, shorts, jackets, vests, base layers, caps, and socks — direct-to-consumer via its e-commerce platform. The company also operates a separate custom team apparel platform (pactimo-custom.com) that produces bespoke kits for cycling teams, clubs, races, events, and corporate sponsors, and offers volume bundling discounts for individual buyers.
Is Pactimo a public or private company?
Pactimo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pactimo founded?
Pactimo was founded in 2003. It employs 51 to 100 people.
Where is Pactimo based?
Pactimo is headquartered in Denver, United States, in the North America region.
How does Pactimo make money?
Three revenue lines are on record. Direct-to-Consumer Apparel Sales are the primary driver. The others are custom Team Apparel and gift Cards.
Who are Pactimo's main competitors?
Direct peers on record are Rapha, Castelli, Pearl Izumi, Assos, Sportful, Primal Wear, Louis Garneau and Champion System. Attaquer is listed as an emerging player. Adidas (Five Ten / Cycling Line) is listed as a broad incumbent.
Does Pactimo have an API?
No public API is recorded for Pactimo.
What industry is Pactimo in?
Pactimo's product category is Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMAHAL, Bike Online Retail & Omnichannel Specialists. Its NAICS code is 315250 and its SIC code is 3949.