What Elmer's Manufacturing does

Elmer's Manufacturing (legal name Elmer's Welding & Manufacturing Ltd.) is a privately held Canadian agricultural equipment manufacturer founded in 1978 and incorporated in 1986, headquartered in Altona, Manitoba. The company designs, engineers, and builds a portfolio of harvesting, tillage, water-management, and grain-handling equipment including the Haulmaster grain cart family (1100–3,000 bushel capacity), the Super 7 Harrow, the Wolverine Ditcher, the Ravage Bale Processor, Transfer Tracks (rubber track undercarriage systems supplied in partnership with Camso), and the Hive Motherbin portable grain bin. Its hardware is differentiated by a stack of patented mechanical innovations (right-hand unload auger, SteerLock hydraulic steering, automated unloading) and by an integrated electronics layer — Haulmaster CONNECT (smart controller and mobile app), Haulmaster PRO (hydraulic automation with joystick and double-tap controls), Haulmaster Cloud (multi-cart data sync), and S7 PRO (harrow automation) — along with ISOBUS compatibility and integration with the John Deere Operations Center.

The company sells exclusively through an authorized dealer network spanning Canada, the United States, Europe, Southern Africa, and Australia, supported by an on-farm demo program that historically ran 120+ demonstrations annually. Primary end customers are progressive row-crop farmers, custom harvesters, crop producers, and livestock producers; key dealer relationships include Riesterer & Schnell (14 Wisconsin locations), Enns Brothers (8 Manitoba locations), Greenvalley Equipment, Battle River Implements, and Vanee Farm Centre. Geographic reach is paired with strategic partnerships (John Deere Operations Center, Camso for track systems, EMILI at Innovation Farms, and weighing-scale integrators Agrimatics, Topcon Digistar, and PIPE AG).

Revenue is generated through hardware sales of equipment and attached technology modules (CONNECT, PRO, Cloud), with pricing set at the dealer level and not publicly disclosed. The company is self-funded and founder-controlled, with no disclosed venture or private-equity investors. It has expanded capacity through a multi-year, four-phase facility build-out — a 37,415 sq ft assembly and paint facility opened in 2020 after a 2019 fire, followed by a 24,000 sq ft fabrication hall with CNC press brakes and a 12 kW laser cutter completed in 2023 — and has continued to release new products, file patents in the US, Canada, and Australia, and onboard dealers across North America through 2026.

Name

Elmer's Manufacturing

Legal name

Elmer's Welding & Manufacturing Ltd.

Website

https://elmersmfg.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Elmer's Manufacturing is a privately held Canadian agricultural equipment maker founded in 1978, headquartered in Altona, Manitoba, that designs and builds grain carts (Haulmaster), harrows (Super 7), ditchers (Wolverine), bale processors (Ravage), rubber track systems (Transfer Tracks), and portable grain bins (Hive) for progressive farmers, custom harvesters, and livestock producers across North America, Europe, Southern Africa, and Australia.

Ownership category

akta.pro rank

Product category

Agricultural Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD)

akta.pro secondary industries

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Grain carts
• Agricultural equipment
• Farm harrows
• Bale processors
• Transfer tracks

Headquarters

HQ city

Altona

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Farming Equipment Sales: Elmer's Manufacturing generates revenue through the sale of agricultural equipment including grain carts, harrows, ditchers, bale processors, transfer tracks, and portable grain bins. Products are sold through a network of authorized dealers. The company also offers supporting technology systems (CONNECT, PRO) as part of the equipment package.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Elmer's Manufacturing designs, manufactures, and sells specialized agricultural equipment including high-capacity grain carts (Haulmaster line, 1100 to 3000 bushels), 7-row harrows (Super 7), field drainage ditchers (Wolverine), bale processors (Ravage), rubber track undercarriage systems (Transfer Tracks), and portable grain bins (Hive Motherbin). The equipment is paired with proprietary electronic control systems (Haulmaster CONNECT, Haulmaster PRO, Haulmaster Cloud, S7 PRO) that automate hydraulic functions and deliver live weight tracking, GPS load monitoring, and cloud-based data synchronization.

Product overview

Elmer's Manufacturing is a farming equipment manufacturer based in Altona, Canada, producing a portfolio of specialized agricultural equipment for progressive farmers. The product line centers on harvest equipment including the Haulmaster Grain Cart (with models from 1100 to 3000 bushels, featuring the industry's first right-hand unload design), the Super 7 Harrow (industry's first 7-row harrow), Wolverine Ditcher for water management, Ravage Bale Processor for livestock operations, Transfer Tracks for reduced soil compaction, and the Hive Motherbin portable grain bin. Supporting these hardware products are technology systems including Haulmaster CONNECT (smart controller and mobile app for live weights and GPS tracking), Haulmaster PRO (hydraulic automation with joystick and double-tap controls), Haulmaster Cloud (cloud data sync), and S7 PRO (harrow automation). The company offers on-farm demo programs and sells direct through an international dealer network spanning Canada, USA, Europe, Southern Africa, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Haulmaster: High capacity grain carts and tracks - includes Haulmaster CONNECT technology system for live weights, GPS tracking, and detailed load management.
• Super 7
• Wolverine
• Ravage
• Transfer Tracks
• Hive

Products and services

• Haulmaster Grain Cart High-capacity grain cart available in models from 1100 to 3000 bushels, featuring the industry's first right-hand unload auger, inline tandem undercarriages, and various tire/track options. Designed for progressive farmers and custom harvesters needing high-capacity grain transport and rapid field-to-truck unloading during time-sensitive harvest windows.
• Super 7 Harrow Industry's first 7-row harrow designed for seed bed preparation, available with the S7 PRO automation option providing fold/unfold automation, advanced field controls with up to 50 presets, and steerable wheels for improved maneuverability. Designed for crop producers needing efficient residue management and seed bed preparation.
• Wolverine Ditcher 2-in-1 water management tool combining features of a rotary ditcher and scraper, featuring a 62-inch flat bottom cutting blade, adjustable tilt, and ability to throw dirt up to 150 feet. Designed for field drainage with GPS mapping compatibility, offering 2x faster field drainage compared to traditional scrapers.
• Ravage Bale Processor Bale processing equipment for spreading and bunking round or square bales, featuring a live floor, adjustable upper beater, directional chute, and adjustable aggression bars. Capable of processing 2 round or 3 square bales per load, targeting livestock producers needing heavy-duty bedding and bunk feeding operations.
• Transfer Tracks Rubber track system compatible with air seeders, caddies, and grain carts. Distributes weight across more surface area than tires, reducing soil compaction by 53%, improving seed placement, providing 2.5x better water infiltration, increasing yield by 5%, and saving 11-15% fuel compared to tires. Fits most equipment and can be transferred between implements.
• Hive Motherbin Portable grain bin with the HIVE PRO system featuring double tap-to-fold, automatic return-to-home auger functions, and tablet or joystick-controlled auger and gate functions for convenient grain storage and transfer operations during harvest. Designed to optimize harvest efficiency and on-field grain handling.
• Demo Program On-farm demonstration service offering hands-on experience with products before purchase. Two options available: dealer-supplied tractor and grain cart, or customer's own tractor. Includes exit interview for feedback collection and supports equipment evaluation across dealer territories.

Quantifiable outcome

• 53% improvement in soil compaction with Transfer Tracks vs tires
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Riesterer & SchnellcoreChannel Partner/ Reseller/ Distributor · 7 May 2026Riesterer & Schnell is an authorized dealer providing access to the full line of Elmer's products (HaulMaster Grain Cart, Super7 Harrow, Wolverine Ditcher, Ravage Bale Processor, and Hive Motherbin) through 14 locations throughout Eastern Wisconsin. Known for long-standing commitment to the agriculture community and knowledgeable staff.
• EMILI (Innovation Farms)strategicStrategic or Co-development Partner · 11 February 2025Partnership with EMILI at Innovation Farms to optimize harvest efficiency using the HIVE Motherbin technology. Elmer's Manufacturing is pushing the status quo for on-field transport and continues innovation through this collaboration.
• John Deere Operations CentercoreTechnology or IntegrationJohn Deere Operations Center and Grain Cart Weight Sharing partnership allows Elmer's customers to integrate their harvest data into the John Deere platform. Enables seamless import of field information and data sharing between Elmer's CONNECT system and John Deere precision agriculture ecosystem.
• CamsocoreTechnology or IntegrationCamso supplies rubber track systems for Elmer's Transfer Tracks products. Partnership enables Elmer's to offer track solutions that reduce soil compaction, improve fuel efficiency, and increase yield compared to tire-based equipment.
• Gooseneck ImplementcoreChannel Partner/ Reseller/ DistributorGooseneck Implement partnership announced for success in North Dakota and beyond. Provides dealer coverage and support for customers in the region.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• J&M Manufacturing: US manufacturer specializing in grain carts, tender trailers, and dual-wheel systems. Closely overlaps Elmer's core Haulmaster product line and serves the same custom harvester and progressive farmer segments through ag dealer networks.
• Bourgault Industries: Canadian manufacturer of air seeders, tillage equipment, and seedbed preparation tools. Competes with Elmer's in primary and secondary tillage and shares the western Canadian precision-farmer customer base.
• Brandt Agricultural Products: Canadian manufacturer of tillage, seeding, and material handling equipment with a strong prairie dealer network. Overlaps with Elmer's Super 7 Harrow and Wolverine Ditcher categories and serves similar North American farmer customers.
• Meyer Manufacturing: Manufacturer of agricultural and forage handling equipment including bale processors, spreaders, and hay tools. Direct overlap with Elmer's Ravage Bale Processor line and similar dealer-led go-to-market.
• Kinze Manufacturing: Family-owned Iowa-based manufacturer of planters, grain carts, and tillage equipment. Directly competes with Elmer's in grain carts and row-crop implements, with similar focus on technology-enabled features for larger-acreage farmers.
• Unverferth Manufacturing: Family-owned US manufacturer of grain carts, augers, and material handling equipment for agriculture. Directly comparable to Elmer's in product category (grain carts and handling), customer base (grain farmers), and dealer-led distribution.

Broad incumbents

• John Deere (Deere & Company): Global agriculture OEM and Elmer's technology integration partner via John Deere Operations Center. Competes broadly with Elmer's through its own implements and dealer network but lacks equivalent specialization in high-capacity grain carts.
• AGCO Corporation: Global manufacturer of tractors, combines, and implements including tillage, seeding, and hay tools. Competes with Elmer's in tillage and forage equipment (harrow/bale processor adjacencies) with much broader portfolio and dealer reach.
• Case IH (CNH Industrial): Global OEM of tractors, combines, and a broad implement lineup including grain carts and tillage. Competes with Elmer's across the farmer equipment stack and offers deeper dealer networks, but does not specialize in Elmer's high-capacity cart niche.

Emerging players

• Summers Manufacturing: Manufacturer of tillage, fertilizer application, and residue management equipment. Overlaps with Elmer's Super 7 Harrow and field-preparation categories, particularly in the US northern plains dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elmersmfg
• Facebookfacebook.com/ElmersManufacturing
• YouTubeyoutube.com/ElmersManufacturing
• LinkedInlinkedin.com/company/elmer-s-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmer's Manufacturing