Riesterer & Schnell

Name

Riesterer & Schnell

Legal name

Riesterer & Schnell Equipment

Website

https://rands.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Agricultural and Commercial Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Equipment and Supplies Retailers (4442), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural equipment dealership
• John Deere dealer
• Compact construction equipment
• Commercial mowing equipment
• Precision agriculture technology

Headquarters

HQ city

Antigo

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used John Deere equipment including tractors, mowers, compact construction equipment, harvesting equipment, and attachments. Also sells complementary brand products.
2. Parts Sales: Sale of replacement parts and maintenance supplies through Shop.Deere.com and local branch locations.
3. Service and Repair: Equipment service, maintenance, and repair services to keep customer equipment running efficiently.
4. Financing Services: JDF Multi-use account financing and financing options provided through John Deere Financial.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Riesterer & Schnell is a full-service John Deere equipment dealership selling new and used agricultural, commercial, and residential equipment across 14 Wisconsin branches. The company provides equipment, replacement parts, service and repair, precision agriculture technology (GPS guidance, RTK network, data management, variable rate application, connected support), and equipment financing through John Deere Financial.

Product overview

Riesterer & Schnell is a locally-owned John Deere dealership serving Wisconsin since 1931, offering a comprehensive portfolio of agricultural, commercial, and residential equipment. The product portfolio spans multiple equipment categories including commercial mowers (ZTrak Zero-Turn, QuikTrak Stand-on, Walk-Behind, and Wide-Area mowers), compact construction equipment (excavators, track loaders, wheel loaders, skid steers), compact tractors (1 through 4 Series ranging 23-75 HP), and full agricultural equipment lines including harvesting combines (X Series, S Series), hay and forage equipment (balers, windrowers, forage harvesters, mowers, conditioners), planting and seeding equipment (air carts, drills, planters), row crop tractors (6, 7, 8 Series), sprayers and applicators (including Hagie high-clearance sprayers), tillage equipment, scraper systems, and cutter/shredder tools. Precision agriculture technology is a core offering, including GPS guidance systems, data management solutions, variable rate application, RTK Network for sub-inch accuracy, and Connected Support services. The company also provides comprehensive parts and service support, equipment attachments across all categories, and financing options through John Deere Financial.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

16 partnerships are on record, tiered primary, secondary and minor.

• John DeereprimaryChannel Partner/ Reseller/ DistributorExclusive John Deere dealership distributing the full John Deere product lineup including tractors, compact construction equipment, commercial mowers, harvesting equipment, and precision agriculture technology. As an authorized dealer, they provide sales, parts, service, and support for John Deere equipment.
• StihlsecondaryChannel Partner/ Reseller/ DistributorAuthorized Stihl dealer offering Stihl handheld equipment, chainsaws, and outdoor power tools as a complementary product line.
• ArienssecondaryChannel Partner/ Reseller/ DistributorPartnership for Ariens outdoor power equipment products.
• UnverferthsecondaryChannel Partner/ Reseller/ DistributorPartnership for Unverferth agricultural equipment products.
• Degelman IndustriesminorChannel Partner/ Reseller/ DistributorPartnership for Degelman Industries equipment products.
• GrouserminorChannel Partner/ Reseller/ DistributorPartnership for Grouser equipment and attachment products.
• Meyer ManufacturingminorChannel Partner/ Reseller/ DistributorPartnership for Meyer Manufacturing equipment products.
• H&S Manufacturing CompanyminorChannel Partner/ Reseller/ DistributorPartnership for H&S Manufacturing Company equipment products.
• Diamond MowersminorChannel Partner/ Reseller/ DistributorPartnership for Diamond Mowers attachment products.
• CID AttachmentsminorChannel Partner/ Reseller/ DistributorPartnership for CID Attachments products.
• Wacker NeusonsecondaryChannel Partner/ Reseller/ DistributorPartnership for Wacker Neuson compact equipment products.
• Elmer's ManufacturingminorChannel Partner/ Reseller/ DistributorPartnership for Elmer's Manufacturing equipment products.
• Ego PowerminorChannel Partner/ Reseller/ DistributorPartnership for Ego Power outdoor power equipment products.
• Quanturi HaytechminorChannel Partner/ Reseller/ DistributorPartnership for Quanturi Haytech hay moisture monitoring technology.
• OxbominorChannel Partner/ Reseller/ DistributorPartnership for Oxbo specialty harvesting equipment products.
• HagiesecondaryChannel Partner/ Reseller/ DistributorPartnership for Hagie high-clearance sprayers as part of the John Deere sprayer lineup.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RDO Equipment Co. One of the largest John Deere dealer networks in the U.S., selling agriculture, construction, and turf equipment across multiple states. Directly comparable as a multi-location John Deere dealership with parts, service, and precision ag offerings—just at significantly larger scale.
• GreenMark Equipment: John Deere dealer group operating multiple locations in Michigan and Indiana, offering the full John Deere agriculture, turf, and compact construction lineup. Comparable mid-size dealership group.
• Plains Ag: John Deere agricultural equipment dealer serving farming communities with new and used equipment, parts, and service. Comparable mid-size regional John Deere dealer with similar customer base.
• Papé Machinery: John Deere dealer group covering the Pacific Northwest and western U.S., offering ag, turf, and construction equipment with full service. Directly comparable multi-line John Deere dealer.
• 21st Century Equipment: John Deere dealer serving Nebraska, Colorado, and Wyoming with a similar mix of agriculture equipment, precision ag technology, parts, and service. Highly comparable multi-store dealership model in a row-crop region.
• Stotz Equipment: Multi-state John Deere dealership group operating across the western U.S. Same exclusive John Deere dealer model, selling ag, lawn, and construction equipment with full parts/service. Direct operational analogue to R&S's dealer business.

Broad incumbents

• John Deere: The OEM manufacturer whose products R&S distributes. John Deere is the upstream partner and ultimate competitive threat, as it controls dealer agreements, product allocation, and direct-to-farmer digital channels.
• Ziegler CAT: Major Caterpillar agricultural and construction equipment dealer serving the Upper Midwest. Same multi-store dealership business model with parts, service, and financing—operating at significantly larger scale and with different OEM brands.
• Butler Machinery: Large multi-state agricultural and construction equipment dealer representing Caterpillar and AGCO brands across the Upper Midwest. Comparable full-service dealership model with parts, service, and precision ag offerings, but operates with different OEM partnerships.

Others

• Shop.Deere.com: John Deere's direct online parts and accessories platform that R&S actively integrates with. Enabling infrastructure rather than competitor, but represents the direct channel that could disintermediate dealer parts revenue over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/randsjd
• YouTubeyoutube.com/c/RandsJD
• Facebookfacebook.com/randsJD
• LinkedInlinkedin.com/company/randsjd
• Instagraminstagram.com/riestererandschnell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riesterer & Schnell