Biskfarm
Bisk Farm, the flagship biscuit and snack brand of SAJ Food Products, manufactures and sells biscuits, cookies, cakes, rusks, Indian snacks, and sweets across India from six plants, serving mass-market and health-conscious consumers through retail and quick-commerce channels.
- Company typePrivate
- Founded2000
- HeadquartersKolkata, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biskfarm does
Bisk Farm is the flagship biscuit and bakery brand of SAJ Food Products Private Limited, a privately held Indian food manufacturer headquartered in Kolkata and founded in 2000 by KD Paul. The company produces biscuits, cookies, cakes, rusks, cream rolls, Indian sweets, and Indian namkeen across six state-of-the-art manufacturing facilities in Uluberia, Dhulagarh, Siliguri, Nagpur, and Bangalore, and operates the Indiaah sub-brand for Indian savory snacks and Just Baked for fresh bakery items, with a reported health-focused Eat Fit line for sugar-free and atta-based variants.
Bisk Farm generates revenue primarily through one-time sale of packaged bakery and snack products distributed via traditional retail, an active distributor partnership program, and quick-commerce platforms including Amazon, Flipkart, Blinkit, Zepto, and BigBasket. The company ranks fourth in India's biscuit market and is among the top three bakery brands in markets where it competes, with stated pan-India presence across 29 states and a zero-debt balance sheet. Its customer base is mass-market Indian consumers across urban, semi-urban, and rural households, with a secondary health-conscious segment served through Eat Fit.
The business is supported by television, print, and cricket sponsorships (including the T20 World Cup on Jio Hotstar) plus social media on Facebook, Instagram, LinkedIn, and YouTube. A 2024 FSSAI notice over allegedly misleading '100% Atta' labeling on Eat Fit Digestive Biscuits is an open regulatory item; the company continues to pursue premiumization through Heylo Artisan cookies and product innovation while expanding distribution beyond its Eastern stronghold.
Biskfarm firmographics
Firmographics- Name
- Biskfarm
- Legal name
- SAJ Food Products Private Limited
- Website
- https://biskfarm.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bisk Farm, the flagship biscuit and snack brand of SAJ Food Products, manufactures and sells biscuits, cookies, cakes, rusks, Indian snacks, and sweets across India from six plants, serving mass-market and health-conscious consumers through retail and quick-commerce channels.
- Ownership category
- akta.pro rank
Where Biskfarm is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Biskfarm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Biscuit and bakery product sales: Bisk Farm generates revenue through manufacture and sale of biscuits, cookies, cakes, rusks, and Indian snacks under the Indiaah brand. The company operates 6 state-of-the-art manufacturing facilities across India and sells through extensive distribution channels including quick commerce platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Biskfarm product offering
Product offeringCore offering
Biskfarm manufactures and sells biscuits, cookies, cakes, rusks, cream rolls, wafers, Indian namkeen (savory snacks), traditional Indian sweets, and chikki under the Biskfarm brand along with the Indiaah, Heylo, Eat Fit, Tiffun, and Just Baked sub-brands. The company operates six state-of-the-art manufacturing plants across India and distributes products through retail, distributor networks, and quick commerce platforms. Its portfolio targets daily tea-time consumption, festive occasions, and health-conscious consumers.
Product overview
Biskfarm is a diversified Indian bakery and snacks company offering a comprehensive portfolio of biscuit, cake, rusks, cookies, Indian namkeen, and traditional sweet products. The company operates as a multi-product food manufacturer with the core Biskfarm brand for biscuits, cookies, rusks, cakes, and cream rolls, complemented by the Indiaah sub-brand for Indian savory snacks (namkeen, mixtures, bhujia), and the Just Baked sub-brand for fresh bakery items. The Eat Fit line provides health-focused biscuits with claims like 100% Atta. Recent innovations include Biscotti Frutti Nutti, Biscotti Caramel, Royal Bourbon Cinnamon, Heylo Custard Cookies, Top Peppy, and Half Half Daal Masti. The company ranks fourth in India's biscuit market and operates with a zero-debt model while expanding pan-India across 29 states.
Differentiator
Problem solved
Functional benefit
Brands
- Indiaah: Indian snacks brand producing namkeen, chira, muri, bhel, mixture, moong dal, bhujia, chikki, and other Indian savory snacks.
Products and services
- Biskfarm Biscuits A broad portfolio of sweet, salty, cream, cracker, and flavored biscuits targeted at mass-market Indian consumers for daily tea-time consumption. Sold via retail, distributor networks, and quick commerce platforms including Amazon, Flipkart, Blinkit, Zepto, and BigBasket.
- Eat Fit Health Biscuits Health-focused biscuit line including Sugar Free Marie, Eat Fit Digestive Atta (100% Atta), Eat Fit Atta Marie, and Eat Fit Thin Arrowroot, targeted at health-conscious consumers seeking whole-wheat, sugar-free, and digestive options.
- Heylo Cookies Premium cookies range under the Heylo sub-brand including Heylo Butter Cookies, Heylo Cashew Cookies, Heylo Custard Cookies, and the Heylo Artisan line (Butter Melt, Cashew Crisp, Chocolate, Orange, Osmania, Coconut, Pista and Rose, Pista and Almond) targeted at consumers seeking premium, gourmet-style biscuits.
- Ruskit Rusk Rusk (toast biscuit) line under the Ruskit brand, available in Butter, Gold, Milk, Sugar Free, and Cake variants for tea-time dipping consumption.
- Tiffun Cakes and Cream Rolls Cake and cream roll range under the Tiffun brand including pre-sliced cakes (Fruit Fusion, Chocolate, Litchi, Butterscotch, Pineapple, Veg, Mawa), Tiffun bars (Strawberry, Caramel), cream rolls (Orange, Chocolate, Mixed Fruit, Vanilla), jam-filled Tiffun, and Veg Tiffun for snacking and celebration use.
- Biscotti Range Italian-style hard biscuits including Biscotti Frutti Nutti (fruits and nuts), Biscotti Caramel, and Butter Biscotti, positioned as premium tea-time biscuits.
- Festive Cakes Festive and celebration cakes including Veg Delight Cake, Rich Butter Cake, Nolen Gur Cake, Fresh Plum Cake, Exotic Dry Fruit Cake, English Dundee Cake, Dates and Cherries Cake, Classic Fruit Cake, Christmas Cake, Choco Walnut Cake, and American Fruit Cake for gifting and seasonal occasions.
- Cream Sandwich Biscuits Cream sandwich biscuit line including Royal Bourbon, Royal Bourbon Cinnamon, Royal Cream, Royal Kreme Lemon Cream, Royal Kreme Blueberry Yogurt, LA Jammy, LA Jammy Mixed Fruit, and Burst Kreme variants (Chocolate, Strawberry, Orange, Vanilla).
- Indiaah Indian Namkeen and Snacks Indian savory snack portfolio under the Indiaah sub-brand including Mishti Chanachur, Masala Chira, Masala Muri, Chatpata Bhel, Rice Crispiez, Spicy Chatpata Mixture, Moong Dal, Punjabi Tadka, Bhujia, Masala Aalu Bhujia, Masala Mixture, Soya Sticks, Khatta Mitha, and All Mix. Targeted at mass-market consumers seeking traditional Indian namkeen.
- Indian Sweets Traditional Indian sweets including Peanut Jaggery Chikki, Krunchy Chikki, Lachha, Rasgulla, Gulab Jamun, and Soan Papdi for festive and gifting occasions.
- Just Baked Fresh Bakery Sub-brand for fresh bakery products including savouries, danishes, special cakes, pastries, breads, and confectionery items sold through the Just Baked outlet/website channel.
Companies that use Biskfarm
Customer profileSegments2 records
Ideal customer profiles3 records
Biskfarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Biskfarm partnerships and signals
Strategic signalScale indicators6 records
Recent moves11 records
Expansion highlights6 records
Biskfarm competitors and assessment
Company assessmentDirect peers
- Britannia Industries: India's largest biscuit maker (Good Day, Marie Gold, Tiger, Treat), directly competing with Biskfarm across cream, glucose, cookies, and premium SKUs in the same grocery and quick-commerce channels.
- Parle Products: Owner of Parle-G, Monaco, Bourbon, and Krackjack — a pan-India biscuit mass-market incumbent competing with Biskfarm on similar SKUs and pricing tiers, especially in the Eastern markets.
- ITC Limited (Sunfeast): ITC's Sunfeast, Dark Fantasy, Mom's Magic, and Bingo! lines compete head-to-head with Biskfarm's biscuits and adjacent snack portfolio, leveraging similar pan-India distribution and premium positioning.
- Anmol Industries: Kolkata-headquartered Indian biscuit maker competing with Biskfarm especially in Eastern and North-Eastern India, with similar product breadth across sweet, savory, and cream biscuits.
- Dukes (Trinity Nutri Products): Indian biscuit and confectionery manufacturer with cream biscuits, wafers, and cookies — closely comparable mid-mass-market competitor with overlapping SKU architecture to Biskfarm.
- Patanjali Foods: Patanjali's biscuit and namkeen range overlaps directly with Biskfarm's Bisk Farm and Indiaah sub-brands, especially in the health/atta positioning and pan-India retail distribution.
Broad incumbents
- Mondelez International: Global cookies and biscuits giant behind Oreo and Cadbury biscuits — competes in the premium biscuit/cookies segment where Biskfarm is positioning Heylo Artisan and Royal Bourbon.
- Nestlé India: Sells across confectionery, dairy, and biscuits (e.g., Munch) with pan-India reach — comparable in breadth and distribution but as a diversified packaged foods incumbent rather than biscuit specialist.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Biskfarm social profiles
Digital presenceBiskfarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biskfarm leadership team
Management profileNumber of profiles
Profiles2 records
Biskfarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biskfarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biskfarm
What does Biskfarm do?
Biskfarm manufactures and sells biscuits, cookies, cakes, rusks, cream rolls, wafers, Indian namkeen (savory snacks), traditional Indian sweets, and chikki under the Biskfarm brand along with the Indiaah, Heylo, Eat Fit, Tiffun, and Just Baked sub-brands. The company operates six state-of-the-art manufacturing plants across India and distributes products through retail, distributor networks, and quick commerce platforms. Its portfolio targets daily tea-time consumption, festive occasions, and health-conscious consumers.
Is Biskfarm a public or private company?
Biskfarm is a private company. It is classified as corporate owned and is currently operating.
When was Biskfarm founded?
Biskfarm was founded in 2000. It employs 501 to 1,000 people.
Where is Biskfarm based?
Biskfarm is headquartered in Kolkata, India, in the Asia region.
How does Biskfarm make money?
One revenue line is on record: biscuit and bakery product sales.
Who are Biskfarm's main competitors?
Direct peers on record are Britannia Industries, Parle Products, ITC Limited (Sunfeast), Anmol Industries, Dukes (Trinity Nutri Products) and Patanjali Foods. Broad incumbents are Mondelez International and Nestlé India.
Does Biskfarm have an API?
No public API is recorded for Biskfarm.