What Senior Star Management Company does

Senior Star Management Company is a privately held, family-owned senior living operator founded in 1976 and headquartered in Tulsa, Oklahoma. The company operates six residential communities across four U.S. states (Ohio, Missouri, Iowa, and Oklahoma), serving active seniors through independent living, assisted living, and specialized memory care services. Senior Star employs approximately 1,300 people and generates revenue primarily through all-inclusive monthly residential fees ranging from $2,500 to $5,000+ per resident, covering housing, dining, wellness programming, transportation, and housekeeping.

The company's product platform centers on its physical communities supplemented by a curated portfolio of branded wellness and lifestyle programs. Signature Programs include the proprietary ShapeMaster power-assisted exercise system, the Purposeful Moments care philosophy, and licensed offerings such as Zumba Gold, Laughter Yoga, and Dakim BrainFitness. Senior Star has invested in resident-facing technology including an Alexa-enabled smart community environment at its Burgundy Place location and virtual reality-based therapeutic experiences for memory care residents. Clinical quality is anchored by Joint Commission accreditation for its assisted living and memory care operations.

Senior Star goes to market through a direct-to-consumer model, with senior living specialists handling phone and web inquiries, on-site community tours, and family referrals. Distribution is exclusively domestic and concentrated in the Midwest and South Central United States. The customer base consists of individual seniors and their adult-child decision-makers, with marketing reaching both segments through content marketing, organic social media, community events, and earned media coverage of industry awards. The company holds leadership representation in the American Seniors Housing Association (ASHA) Executive Committee and has been certified as a Great Place to Work for nine consecutive years.

Name

Senior Star Management Company

Legal name

Senior Star

Website

https://seniorstar.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Senior Star Management Company is a family-owned senior living operator running six independent, assisted living, and memory care communities across Ohio, Missouri, Iowa, and Oklahoma, serving approximately 1,300 employees and individual residents through all-inclusive monthly subscription fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly Residential Fees: All-inclusive monthly fees covering apartment living, dining, wellness programs, social activities, housekeeping, maintenance, and transportation. Costs range from approximately $2,500 to $5,000 or more per month depending on apartment size, services included, and community type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Senior Star Management Company operates six senior living communities across Ohio, Missouri, Iowa, and Oklahoma, providing independent living, assisted living, and memory care services to seniors. Residents pay an all-inclusive monthly fee that covers private apartments, chef-prepared dining, housekeeping, transportation, maintenance, social activities, and a portfolio of signature wellness programs (ShapeMaster, Zumba Gold, Laughter Yoga, Dakim BrainFitness) delivered within the proprietary Purposeful Moments care philosophy.

Product overview

Senior Star Management Company operates a portfolio of six senior living communities across Ohio, Missouri, Iowa, and Oklahoma, offering independent living, assisted living, and memory care services. The core product is its residential senior living communities, each featuring Signature Programs (fitness and wellness offerings like Zumba Gold, ShapeMaster, Laughter Yoga, and Dakim BrainFitness), Signature Services (concierge, transportation, housekeeping), and Dining Services (chef-prepared meals, anytime dining). Purposeful Moments serves as the overarching care philosophy. The communities also feature Lifelong Learning Centers for technology access. The company positions itself as a family-owned organization with nearly 50 years of experience delivering luxury senior living focused on the Seven Areas of Wellness: brain power, exercise and movement, expression, socialization, nourishment and health, inner strength, and spirituality.

Differentiator

Problem solved

Functional benefit

Brands

• Purposeful Moments®: A signature program and mindset focused on creating meaningful connections and daily moments of purpose for residents and associates.
• Seven Areas of Wellness

Products and services

• The Kenwood by Senior Star
• Senior Star Dublin Retirement Village Vibrant senior living community in Dublin, Ohio, situated along the Red Trabue Nature Reserve with lush grounds, offering independent living, assisted living, and memory care.
• Harrison on 5th by Senior Star Dynamic senior living community in Columbus, Ohio, offering innovative experiences and heartfelt hospitality near Columbus attractions, dining, and universities.
• Senior Star Wexford Place Senior living community in Kansas City, Missouri, offering a warm, welcoming environment where independence and support come together, including independent living, assisted living, and memory care.
• Senior Star Elmore Place Refined senior living community in Davenport, Iowa, featuring elegant design, beautifully manicured campus, and unmatched amenities, offering independent living, assisted living, and memory care.
• Senior Star Burgundy Place Stunning 10-story senior living community in Tulsa, Oklahoma, offering scenic views of Tulsa, exceptional culinary experiences, and Alexa-enabled smart community technology for residents.
• Independent Living Maintenance-free lifestyle for active seniors including private apartments, chef-prepared meals, wellness programs, social activities, and housekeeping services.
• Assisted Living Personalized support with daily activities such as medication management, dressing, bathing, personal care, and dining support, with social engagement to preserve independence.
• Memory Care Specialized dementia and Alzheimer's care with memory support programs, personalized care plans, and family support and education.

Quantifiable outcome

• Muscle strength improvement of 24%-50% through ShapeMaster program participation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Seniors Housing Association (ASHA)coreStrategic or Co-development Partner · 26 January 2026Senior Star participates in ASHA Executive Committee with officers serving two-year terms guiding the association's strategic direction and advocacy priorities for seniors housing across the industry.
• Rasmussen CollegeminorStrategic or Co-development Partner · 22 March 2019Clinical partnership providing nursing students hands-on learning opportunities with older adults during clinical rotations at Senior Star at Weber Place.
• Lewis UniversityminorStrategic or Co-development Partner · 22 March 2019Academic partnership providing future medical professionals clinical rotation opportunities at Senior Star at Weber Place to learn about and from older adults.
• Discovery Senior LivingminorOthersIndustry peer represented on ASHA Executive Committee alongside Senior Star representatives. Both companies participate in industry leadership and advocacy initiatives.
• Arrow Senior LivingminorOthersIndustry peer represented on ASHA Executive Committee alongside Senior Star representatives.
• Bridgewood Property CompanyminorOthersIndustry peer represented on ASHA Executive Committee alongside Senior Star representatives.
• VentasminorOthersReal estate investment trust and industry peer represented on ASHA Executive Committee alongside Senior Star representatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: Large U.S. operator of luxury and upscale senior living communities offering independent living, assisted living, and memory care. Highly comparable business model and customer base, though significantly larger scale.
• Sunrise Senior Living: Operator of premium senior living communities with a strong emphasis on resident engagement, signature wellness programs, and a similar all-inclusive fee structure—closely aligned with Senior Star's positioning.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. with comparable service offerings and similar mid-market positioning.
• Discovery Senior Living: Regional senior living operator explicitly identified alongside Senior Star on the ASHA Executive Committee. Comparable portfolio size, service mix, and family-/privately-influenced operating approach.
• Arrow Senior Living: Mid-market senior living operator co-listed with Senior Star on the ASHA Executive Committee. Similar community-level operating model and Midwest footprint.
• Life Care Services: Operator and developer of continuing care retirement communities and senior living communities nationwide, with a similar continuum-of-care service model to Senior Star's independent/assisted/memory offering.
• Erickson Senior Living: Large operator of continuing care retirement communities offering independent living with on-site assisted living and memory care—analogous service architecture and demographic targeting.
• Trilogy Health Services: Multi-state operator of senior living communities including independent living, assisted living, and memory care with comparable Midwest presence and recurring monthly fee structure.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across independent living, assisted living, and memory care. Broad incumbent competitor with greater scale and geographic diversification.

Others

• Ventas: Healthcare and senior housing REIT explicitly identified as a co-member on the ASHA Executive Committee with Senior Star. Relevant as a real estate capital partner and industry counterparty rather than a direct operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SeniorStarLife
• YouTubeyoutube.com/@seniorstar6150
• Facebookfacebook.com/SeniorStar
• LinkedInlinkedin.com/company/280959
• Instagraminstagram.com/seniorstarlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Star Management Company