Arrow Senior Living

What Arrow Senior Living does

Arrow Senior Living Management is a St. Charles, Missouri-based private senior living property management company founded in 2009 as an extension of Stephanie R. Harris's Turnaround Solutions consulting practice. The company manages a portfolio of 46 senior living communities ranked as the 26th-largest operator in the United States, encompassing approximately $2.1 billion in real estate assets across 6-8 Midwestern and Mid-Atlantic states (Missouri, Ohio, Kansas, Arkansas, Illinois, Iowa, Indiana, Michigan). Services span independent living, assisted living, and memory care delivered through multiple sub-brands, including The Boulevard Senior Living, VITALIA, and The V Living Experience. The company operates a multi-tier revenue model anchored in property management fees from community operators (with a strategic anchor relationship with Welltower, a healthcare REIT that supplies capital and ownership), supplemented by sales training and consulting services built around the proprietary "5 Ws Method" developed under Turnaround Solutions.

The technology stack includes resident safety and clinical features such as a Fall Detection Alert System, predictive analytics for vital signs (respiratory issues, chest pain), subtle mobility change detection, a Digital Tableside Dining Program that supports physician-prescribed dietary compliance, and an integrated PointClickCare deployment that has driven a 50% reduction in order management time. The technology platform combines proprietary operational tools with third-party integrations (PointClickCare, WelcomeHome CRM, Further AI-driven marketing, Sysco foodservice, Ecolab sanitation). Go-to-market combines enterprise direct sales to property owners and REIT operators with a direct-to-consumer funnel for residents and families that runs through paid digital, referral partnerships (A Place for Mom), community outreach, and a content marketing engine anchored by the Thoughtful Connections memory care podcast (hosted by a Certified Dementia Practitioner) and the weekly Arrow Nicely News video series. The company employs approximately 3,600+ full and part-time staff across the home office and communities, is a three-time Great Place to Work certified organization, and has won multiple U.S. News 2025 Best Senior Living designations and Aspect Awards in 2023-2025.

Name

Arrow Senior Living

Legal name

Arrow Senior Living Management

Website

https://arrowseniorliving.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Senior Living Property Management

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living management
• Property management services
• Assisted living care
• Memory care services
• Independent living communities

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Management Services: Arrow Senior Living manages senior living communities for property owners, providing comprehensive property management including sales & marketing, culinary, wellness, resident services, and plant operations. Revenue is generated through management fees based on assets under management.
2. Sales Training and Consulting: The company offers sales training programs including 'Turning Leads into Move-Ins' digital training guide for senior housing sales, generating revenue from consulting and training services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Arrow Senior Living is a private senior living property management company that operates and manages communities offering independent living, assisted living, and memory care services. The company provides comprehensive property management including sales & marketing, culinary/dining, wellness, resident services, and plant operations for senior living property owners, primarily across the Midwestern and Mid-Atlantic United States. The company also sells and operates sub-branded senior living communities directly to seniors and their families under brands such as The Boulevard Senior Living, VITALIA, and The V Living Experience.

Product overview

Arrow Senior Living operates as a senior living property management company managing a collection of communities offering independent living, assisted living, and memory care services. The company operates multiple sub-brand communities including The Boulevard Senior Living, VITALIA, and The V Living Experience, along with individual community brands across 8 states (Missouri, Ohio, Kansas, Arkansas, Illinois, Indiana, Iowa, Michigan). Their service offerings include property management, sales and marketing services using the proprietary 5 Ws Method, culinary and dining programs, wellness services, resident services, and plant operations. The company also produces content including the Thoughtful Connections memory care podcast and Arrow Nicely News video series. Arrow Senior Living has implemented health technology including predictive analytics for vital signs, fall detection systems, and digital tableside dining programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Property Management Services Comprehensive third-party management services for senior living communities covering sales & marketing, culinary/dining, wellness, resident services, and plant operations for property owners across multiple U.S. states.
• The Boulevard Senior Living Senior living communities across Missouri (Saint Charles, Saint Peters, Wentzville) offering independent living, assisted living, and memory care services for older adults.
• VITALIA Senior Living Brand of senior living communities across Ohio offering independent living, assisted living, and memory care with personalized wellness services.
• The V Living Experience Active, vibrant, and social 55+ adult communities located on the same campus as VITALIA communities, offering opportunities to rightsize homes and optimize lifestyle.
• The Barrymore Senior Living Senior living community in Kansas City, Missouri's Northland offering independent living, assisted living, and memory care services.
• The Henry Senior Living Senior living community in Ballwin, MO offering a welcoming environment with thoughtfully designed living spaces and proximity to local shopping, dining, and healthcare services.
• Buckingham Senior Living Senior living community in St. Joseph, Missouri offering a warm, welcoming community focused on comfort and connection.
• Ridgemere Senior Living Senior living community in Conway, AR with a private fishing pier and various outdoor settings.
• Pinnacle Groves Senior Living Senior living community in Rogers, AR located minutes from Pinnacle Hills Promenade.
• The Riverside Senior Living at Maumelle Senior living community in Maumelle, AR located next to the Arkansas River.
• The Cambridge Senior Living Senior living community in Springfield, Missouri conveniently near grocery stores and diverse dining options.
• The Gardens at Arkanshire Senior living community in Springdale, AR near Lake Fayetteville Park and the Botanical Garden of the Ozarks.
• Cedar Trails Senior Living Senior living community in Freeburg, IL located just southeast of the heart of Freeburg.
• Mallard Point Senior Living Senior living community in Cedar Falls, IA near Cedar Valley Arboretum & Botanical Gardens and Grout Museum District.
• Holliday Farms Senior Living Senior living community in Zionsville, IN within the Holliday Farms community offering a serene, sophisticated setting for older adults.

Quantifiable outcome

• 50% reduction in order management time achieved through PointClickCare partnership
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• WelltowercoreStrategic or Co-development PartnerWelltower partners with Arrow Senior Living to operate established senior living communities. Arrow manages day-to-day operations while Welltower provides capital and property ownership as a REIT.
• PointClickCarecoreTechnology or IntegrationPointClickCare provides cloud-based healthcare software that helped Arrow Senior Living achieve a 50% reduction in order management time through integrated technology solutions.
• A Place for MomcoreChannel Partner/ Reseller/ DistributorA Place for Mom is North America's leading senior living advisory service offering families personalized, no-cost guidance and access to over 14,000 senior living and care providers. Arrow Senior Living communities are listed as referral partners.
• WelcomeHomesupportingChannel Partner/ Reseller/ DistributorWelcomeHome supports senior living and home care teams with an intuitive CRM platform that simplifies sales workflows and strengthens relationships with prospects and families.
• FurthersupportingTechnology or IntegrationFurther is an AI-driven sales and marketing solution that delivers personalized, timely interactions through web chat, SMS, email, and more, helping communities boost engagement and increase move-ins.
• DevQsupportingGTM or Marketing PartnerDevQ brings digital visions to life with custom web development, SEO, advertising, and full-service site management, creating high-performing websites for Arrow Senior Living communities.
• Maverick AdvertisingsupportingGTM or Marketing PartnerMaverick Advertising specializes in digital media and location-based marketing, crafting targeted, data-driven campaigns for Arrow Senior Living.
• SyscocoreStrategic or Co-development PartnerSysco is the global leader in foodservice distribution, delivering fresh, high-quality ingredients and innovative kitchen solutions to Arrow Senior Living communities through a partnership providing tailored support, cost-effective sourcing, and consistency.
• EcolabsupportingStrategic or Co-development PartnerEcolab is trusted worldwide for hygiene and food safety expertise. In Arrow Senior Living kitchens, Ecolab provides cutting-edge sanitation systems, training, and compliance tools supporting clean, safe environments.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atria Senior Living: Atria Senior Living is a national senior living operator managing independent living, assisted living, and memory care communities across the US. It is a direct peer because it offers third-party management services, operates in overlapping care levels, and competes for property owner mandates in the same general operator-tier as Arrow.
• Life Care Services (LCS): LCS is one of the largest senior living management companies in the US, providing third-party management for CCRC, assisted living, and memory care communities. It is a direct peer because it operates on the same third-party management model as Arrow, serves overlapping property owner customers, and competes for similar turnkey management contracts.
• Five Star Senior Living: Five Star Senior Living is a senior living management and operator company serving independent living, assisted living, and memory care communities across the US. It is a direct peer because it provides property management services to owners and operates in the same care-level mix and customer segments as Arrow Senior Living.
• Enlivant: Enlivant is a senior living operator focused on assisted living and memory care communities across the US. It is a direct peer because it operates in overlapping care levels, provides third-party management services to real estate owners, and competes for similar management contracts in the mid-market segment.
• Discovery Senior Living: Discovery Senior Living is a national senior living management and development company operating independent living, assisted living, and memory care communities. It is a direct peer because it provides full-service management to property owners and competes for the same third-party management mandates as Arrow.
• Belmont Village Senior Living: Belmont Village is a senior living operator with communities offering independent living, assisted living, and memory care, often partnering with developers and owners. It is a direct peer because it operates in the same care-level mix, provides management and operating services to real estate partners, and serves comparable resident demographics.
• Merrill Gardens: Merrill Gardens is a senior living operator providing independent living, assisted living, and memory care in mid-market and upscale communities. It is a direct peer because it operates at similar price points and care levels, and competes for similar property owner mandates in the same general mid-market positioning.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest senior living operator in the US with 600+ communities across independent living, assisted living, memory care, and continuing care. It is a broad incumbent because it competes for both residents and third-party management contracts across a much larger portfolio and national footprint, but does not specialize in the middle-market operator niche that Arrow targets.
• Sunrise Senior Living: Sunrise is a large national senior living operator offering independent living, assisted living, memory care, and short-term stays. It is a broad incumbent because it operates a much larger, geographically diversified portfolio with overlapping services, and competes with Arrow for both residents and management contracts but at a higher-end price point.

Emerging players

• Silverado Senior Living: Silverado is a senior living operator specializing in memory care and dementia-focused assisted living. It is an emerging player relative to Arrow because it focuses narrowly on a subset of the care continuum where Arrow also operates, with deeper specialization in memory care programming and clinical outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLd-fHnCNNakfECHs2JnzzJgck5ueckkq-
• LinkedInlinkedin.com/company/arrow-senior-living
• Xx.com/ArrowSenior

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Senior Living