Schlitterbahn Waterparks and Resorts
Schlitterbahn Waterparks and Resorts operates a flagship Texas waterpark and integrated resort in New Braunfels, serving families and group events through admissions, memberships, and on-site lodging.
- Company typePrivate
- Founded1966
- HeadquartersNew Braunfels, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Schlitterbahn Waterparks and Resorts does
Schlitterbahn Waterparks and Resorts operates a flagship destination waterpark and integrated resort in New Braunfels, Texas, serving primarily families with children seeking summer leisure experiences, alongside a secondary segment of group and event customers. Founded in 1979, the company was acquired by Six Flags Entertainment Corporation in 2019 and now operates as a subsidiary brand under the sixflags.com platform. The park features over 45 rivers, rides, slides, and chutes organized into four distinct sections — each described as comparable in size to most regional waterparks — supported by proprietary attractions such as the Master Blaster Water Coaster technology (which was also scaled down for children as the world's first kids' water coaster at Schatze's Storybrook Park, launched 2025). The resort component adds six accommodation styles ranging from basic hotel rooms to multi-room vacation homes, with admission bundling available during the waterpark season.
The business operates a direct-to-consumer, multi-stream revenue model. Ticket-based streams include daily admissions, annual season passes, and monthly memberships (with a Gold tier at $8/month including free parking). On-site amenity revenue comes from dining and swim-up bars, standard and premium cabana rentals, parking, and merchandise. Resort accommodations and bundled vacation packages form a lodging-based revenue layer, while a dedicated group sales channel serves corporate events, family reunions, and gatherings. Distribution is concentrated on a single Texas Hill Country location near San Antonio, with digital sales through the Six Flags website, on-site box office, and group sales office as the primary channels. The company has invested in product refresh — launching the competitive Wasserbahn Racers and the children's Schatze's Storybrook Park play area in 2025 — and in pricing innovation through the lower-friction monthly membership tier, while continuing to operate within a single-site footprint.
Schlitterbahn Waterparks and Resorts firmographics
Firmographics- Name
- Schlitterbahn Waterparks and Resorts
- Legal name
- Schlitterbahn Waterparks and Resorts
- Website
- https://schlitterbahn.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Schlitterbahn Waterparks and Resorts operates a flagship Texas waterpark and integrated resort in New Braunfels, serving families and group events through admissions, memberships, and on-site lodging.
- Ownership category
- akta.pro rank
Schlitterbahn Waterparks and Resorts industry classification
Industry- Product category
- Water Park and Resort
- NAICS
- Marinas (71393)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Water Parks (THAAAAAB)
- akta.pro secondary industry
- Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)
Keywords
Where Schlitterbahn Waterparks and Resorts is headquartered
LocationHeadquarters
- HQ city
- New Braunfels
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schlitterbahn Waterparks and Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Admission Tickets: One-time daily ticket sales for park entry, sold directly through website and on-site box office
- Season Passes: Annual passes providing season-long access to the waterpark with exclusive deals and perks. Sold as upfront annual purchases with varying tier benefits
- Memberships: Monthly recurring membership program offering ongoing access benefits. Gold Membership includes free parking for $8 per month
- On-Site Amenities: Revenue from dining and drinks, cabana rentals (Standard and Premium), parking fees, and merchandise purchases at on-site shops
- Resort Accommodations: Overnight stays across six distinct accommodation types: Schlitterstein Lofts, Resort at the Bahn, Treehaus Luxury Suites, Riverbend Cabins, Condos at Boogie Bay, and Vacation Homes. Admission can be bundled with stays during waterpark season
- Group Sales: Group tickets and event packages for gatherings, corporate events, and family reunions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Membership at $8/month with free parking |
| Subscription | Annual | Season Passes for unlimited summer access |
| One time/ perpetual license | Pay-as-you-go | Daily tickets with tiered pricing |
| Unit Pricing | Pay-as-you-go | Cabana rentals - Standard and Premium tiers |
| Subscription | Multi-year contract | Resort accommodations ranging from hotel rooms to vacation homes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Schlitterbahn Waterparks and Resorts product offering
Product offeringCore offering
Schlitterbahn operates a single waterpark and resort destination in New Braunfels, Texas, providing access to over 45 rivers, rides, slides, and chutes organized into four distinct sections. The property combines waterpark admissions (daily tickets, annual season passes, and monthly memberships) with year-round overnight accommodations across six distinct lodging styles, plus on-site dining, cabana rentals, events, merchandise, parking, and dedicated group sales.
Product overview
Schlitterbahn New Braunfels Waterpark & Resort operates as a single unified destination offering waterpark attractions and resort accommodations. The core waterpark features over 45 rivers, rides, slides, and chutes organized into four distinct sections, each comparable in size to regional waterparks. Ticket products include Season Passes (with Gold tier offering free parking), Daily Tickets, and Monthly Memberships starting at $8/month. The resort component offers six accommodation styles: Schlitterstein Lofts, Resort at the Bahn, Treehaus Luxury Suites, Riverbend Cabins, Condos at Boogie Bay, and Vacation Homes. Add-on experiences include Fast Lane priority access, Standard and Premium Cabanas, on-site Dining with swim-up bars, Events hosting, Group Tickets, and Parking. New attractions Wasserbahn Racers (competitive racing slides) and Schatze's Storybrook Park (world's first water coaster for kids) launched in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Waterpark Attractions Access to over 45 rivers, rides, slides, and chutes across four distinct park sections, each comparable in size to a regional waterpark, with swim-up bars, lazy rivers, children's areas, and signature attractions including the Master Blaster water coaster.
- Daily Tickets Single-day admission tickets for visitors not holding season passes or memberships, purchased online or at the on-site box office.
- Season Passes Annual passes providing season-long access to the waterpark with exclusive deals and perks for repeat visitors.
- Monthly Memberships Monthly recurring membership program with ongoing access benefits. Gold Membership starts at $8 per month and includes free parking.
- Fast Lane Skip-the-line priority access add-on product that allows visitors to bypass standard queues on rides and attractions.
- Standard Cabanas Reserved private cabana rentals offering shaded seating areas with amenities for families during their park visit.
- Premium Cabanas Enhanced private cabana rentals with premium amenities and premium locations for an upgraded park experience.
- Schlitterstein Lofts Luxury loft-style accommodations within the Schlitterbahn resort property in New Braunfels, Texas.
- Treehaus Luxury Suites Treehouse-themed luxury suites offering unique elevated accommodations at the Schlitterbahn resort.
- Riverbend Cabins Cabin-style accommodations positioned along the river for direct water access at the Schlitterbahn resort.
- Condos at Boogie Bay Condominium-style vacation rentals within the Schlitterbahn resort for families and groups.
- Vacation Homes Multi-room vacation home rentals for families and groups staying at the Schlitterbahn resort.
- Vacation Packages Bundled packages combining overnight resort accommodations with waterpark admission during the park season.
- Group Events Private and public event hosting services for groups, gatherings, corporate outings, and family reunions.
- Dining On-site restaurants, bars, swim-up bars, and food and beverage services available throughout the park.
- Merchandise On-site branded merchandise sold at park retail shops.
- Parking Vehicle parking services at the park; included free with Gold Membership.
Quantifiable outcome
- Four sections each as large as most regional waterparks
- +1 more outcomes
Companies that use Schlitterbahn Waterparks and Resorts
Customer profileSegments2 records
Ideal customer profiles2 records
Schlitterbahn Waterparks and Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schlitterbahn Waterparks and Resorts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Six Flags Entertainment CorporationcoreSchlitterbahn Waterparks and Resorts is owned and operated by Six Flags Entertainment Corporation. The park website operates under the sixflags.com domain and the parent company's privacy policy, terms of use, and job portal. Six Flags acquired Schlitterbahn and integrated it into their portfolio of theme and water parks.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Schlitterbahn Waterparks and Resorts competitors and assessment
Company assessmentBroad incumbents
- Six Flags Entertainment Corporation: Six Flags is the parent company of Schlitterbahn and also operates several waterparks in its portfolio (e.g., Hurricane Harbor locations). Comparable because it shares the same operational DNA, brand ecosystem, season-pass/membership infrastructure, and cross-park bundling logic that now underpins Schlitterbahn's GTM.
- SeaWorld Entertainment: SeaWorld operates multiple destination parks with integrated waterpark components (Aquatica, Discovery Cove) and uses a similar season-pass/membership revenue model. Comparable as a destination-park operator competing for multi-day family vacation spend in the same US regional markets.
- Cedar Fair Entertainment Company: Cedar Fair operates multiple waterparks (e.g., Knott's Soak City, Cedar Point Shores) and previously attempted to acquire Schlitterbahn in 2017, underscoring its direct view of Schlitterbahn as a comparable destination waterpark asset. Operates season-pass products with similar mechanics.
- Walt Disney Parks and Resorts: Disney operates Typhoon Lagoon and Blizzard Beach waterparks integrated into its resort destinations at Walt Disney World. Comparable because it pairs destination waterparks with on-property lodging and bundled vacation packages — the same integrated model Schlitterbahn uses at New Braunfels.
- Universal Destinations & Experiences: Universal operates Volcano Bay, a destination waterpark integrated into its Orlando resort ecosystem. Comparable as a premium destination waterpark with proprietary ride technology and on-property lodging/accessories bundled into a multi-day vacation experience.
Direct peers
- Great Wolf Resorts: Great Wolf Lodge operates indoor waterpark resorts across the US with bundled lodging + waterpark admission packages and a membership/loyalty program. Directly comparable to Schlitterbahn's integrated resort + waterpark business model, though indoor rather than outdoor.
- Kalahari Resorts & Conventions: Kalahari operates large indoor waterpark resorts with on-site lodging, dining, and convention/event space in multiple US states. Comparable to Schlitterbahn as an integrated waterpark + resort + events operator competing for family vacation and group-event dollars.
- White Water (Cedar Fair brand): White Water Bay / Soak City are Cedar Fair-operated destination waterparks similar in product offering to Schlitterbahn — multi-attraction waterparks with season-pass products. Comparable on ride mix, ticketing model, and family entertainment positioning.
- Aquatica (SeaWorld): Aquatica is SeaWorld's destination waterpark brand with multiple US locations featuring signature proprietary water coaster and slide technology. Comparable on ride innovation, family demographic targeting, and bundled park + lodging experiences near resort markets.
Regional players
- Wet 'n' Wild (various operators): Wet 'n' Wild is a waterpark brand operating in multiple US markets with a similar family-focused attraction mix. Comparable as a regional destination waterpark competitor, though typically without the integrated overnight lodging component that differentiates Schlitterbahn.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Schlitterbahn Waterparks and Resorts social profiles
Digital presenceSchlitterbahn Waterparks and Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schlitterbahn Waterparks and Resorts leadership team
Management profileNumber of profiles
Schlitterbahn Waterparks and Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schlitterbahn Waterparks and Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schlitterbahn Waterparks and Resorts
What does Schlitterbahn Waterparks and Resorts do?
Schlitterbahn operates a single waterpark and resort destination in New Braunfels, Texas, providing access to over 45 rivers, rides, slides, and chutes organized into four distinct sections. The property combines waterpark admissions (daily tickets, annual season passes, and monthly memberships) with year-round overnight accommodations across six distinct lodging styles, plus on-site dining, cabana rentals, events, merchandise, parking, and dedicated group sales.
Is Schlitterbahn Waterparks and Resorts a public or private company?
Schlitterbahn Waterparks and Resorts is a private company. It is classified as corporate owned and is currently operating.
When was Schlitterbahn Waterparks and Resorts founded?
Schlitterbahn Waterparks and Resorts was founded in 1966. It employs 1,001 to 5,000 people.
Where is Schlitterbahn Waterparks and Resorts based?
Schlitterbahn Waterparks and Resorts is headquartered in New Braunfels, United States, in the North America region.
How does Schlitterbahn Waterparks and Resorts make money?
Six revenue lines are on record. Admission Tickets are the primary driver. The others are season Passes, memberships, on-Site Amenities, resort Accommodations and group Sales.
Who are Schlitterbahn Waterparks and Resorts's main competitors?
Broad incumbents on record are Six Flags Entertainment Corporation, SeaWorld Entertainment, Cedar Fair Entertainment Company, Walt Disney Parks and Resorts and Universal Destinations & Experiences. Direct peers are Great Wolf Resorts, Kalahari Resorts & Conventions, White Water (Cedar Fair brand) and Aquatica (SeaWorld). Wet 'n' Wild (various operators) is listed as a regional player.
Does Schlitterbahn Waterparks and Resorts have an API?
No public API is recorded for Schlitterbahn Waterparks and Resorts.
What industry is Schlitterbahn Waterparks and Resorts in?
Schlitterbahn Waterparks and Resorts's product category is Water Park and Resort. Its primary akta.pro industry code is THAAAAAB, Water Parks, with a secondary code of THAAABAC, Resort & Hotel Water Parks (On-Property Guest-Access Parks). Its NAICS code is 71393 and its SIC code is 7900.