What Rishang does

Rishang (日上光电, legal name Shenzhen Rishang Optoelectronics Co., Ltd.) is a Chinese LED lighting manufacturer founded in 2007 and operating as a wholly-owned subsidiary of Shenzhen Wanrun Technology Co., Ltd. (万润科技, Shenzhen Stock Exchange ticker 002654.SZ), itself controlled by the state-owned Changjiang Industrial Group under Hubei Provincial SASAC. The company focuses on three core LED product verticals: signage illumination (modules and rigid bars for light boxes), linear illumination (flexible strips, COB strips, neon strips, wall washer lights), and education lighting (healthy classroom solutions), complemented by a Smart Lighting Control System built on a cloud-pipe-end IoT architecture using PLC power line carrier technology. Underlying technology strengths include proprietary COB LED strip innovations reaching 160 lm/W light efficacy and ErP Grade D efficiency, an ultra-narrow 2.8 mm board width, 125°C high-temperature and IP68 anti-chlorine specialty variants, and an original patented assembled wall washer design. Rishang holds 213 national patents (over 200 cumulative), operates China's first national advertising signage light effect simulation and testing center, and maintains full ISO 9001/14001/45001 plus IATF 16949 automotive quality certifications.

The company operates a hybrid go-to-market model: direct enterprise field sales with a VIP service team for major infrastructure projects (airports, metro systems, banks, energy stations, EV brand stores, industrial parks), combined with a nationwide channel of 80+ distributors organized across four Chinese regions, plus international subsidiaries in Germany (est. 2011) and Thailand (est. 2024). Pricing is B2B quotation-based with no public list pricing, structured around multi-year project contracts. Revenue is not publicly disclosed. Manufacturing spans 30,000+ m² of intelligent production facilities in Shenzhen and the WHA Rayong Industrial Park in Thailand, with products exported to 100+ countries. End-customers include Guangzhou Baiyun Airport T3, Astana Light Rail (Kazakhstan), China Everbright Bank, Agricultural Bank of China, Bank of China, Sinopec, PetroChina, CNOOC, Shell, Geely Galaxy, Zero Run Auto, Sam's Club, Walmart, Uniqlo, and INOVANCE, spanning transportation, financial services, energy, automotive, retail, and industrial verticals.

Rishang's revenue mechanics derive primarily from hardware sales across LED modules, rigid bars, flexible/COB strips, neon strips, power supplies, and customized ODM solutions, with an emerging contribution from smart lighting control systems for large-scale deployments. The company invests heavily in industry-association participation (Beijing, Shanghai, Guangdong, Jiangsu, Shandong, Henan, Sichuan, Hubei sign industry associations) and global exhibitions (Light+Building Frankfurt, Hong Kong International Lighting Fair, Guangzhou International Advertising Exhibition) to drive brand awareness and channel pipeline. Backed by a state-owned listed parent with explicit 'Going Out' globalization strategy, Rishang has deepened its competitive moat through consecutive Shenzhen Famous Brand recognition (4 terms), Top 10 Linear Lighting Brand (6 consecutive years), and 2026 China Lighting Export Top 100 recognition, while pushing into higher-barrier automotive and smart-control adjacencies.

Name

Rishang

Legal name

深圳日上光电有限公司

Website

https://ledlamps.com.cn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rishang (日上光电) is a Shenzhen-based LED lighting manufacturer specializing in signage illumination, linear lighting (COB strips, neon strips), and smart lighting control systems for transportation hubs, banking, retail chains, energy stations, and EV brand networks across 100+ countries, operating as a wholly-owned subsidiary of listed SOE Wanrun Technology.

Ownership category

akta.pro rank

Product category

Commercial LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• LED signage lighting
• COB LED strips
• Linear lighting solutions
• Light box illumination
• Smart lighting control

Headquarters

HQ city

Baoan

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Signage and Linear Lighting Products: Sale of LED modules, rigid LED bars, COB strips, SMD strips, neon strips, and related accessories for signage illumination, light box lighting, and linear architectural lighting applications.
2. Customized Lighting Solutions: ODM/OEM customized product development and full-process solution services for VIP customers with specific requirements, providing research, production, and sales integration support.
3. Smart Lighting Control Systems: IoT-based smart control solutions including PLC controllers, gateways, sensors, and SaaS platform services for large-scale lighting projects in airports, transit hubs, and commercial buildings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rishang manufactures and sells LED lighting products focused on three core areas: LED signage illumination (modules, rigid bars), linear illumination (COB and flexible LED strips, neon strips), and education lighting. The company also delivers IoT-based smart lighting control systems using PLC power-line-carrier technology, plus full ODM/customization services for large enterprise projects in transportation, retail, banking, automotive, and energy sectors.

Product overview

Rishang (日上光电) offers a comprehensive LED lighting portfolio focused on three core areas: LED Signage Illumination, Linear Illumination (LED Strips), and Education Lighting. The product portfolio includes LED Signage Modules (M8C series with 180lm/W), LED Rigid Bars for lightboxes (including 2.5cm ultra-thin Z6S series at 150lm/W), COB Strips (featuring 160lm/W high-efficiency, 2.8mm ultra-narrow, IP68 pool-rated, and 125°C sauna-rated variants), LED Neon Strips (front-bending, side-bending, 360°, and magnetic types), Wall Washer Lights (patent-pending assembled design), Education Lighting solutions, and Power Supplies (indoor/waterproof/rainproof with multiple certifications). The company also provides smart lighting control systems based on cloud-IoT and PLC technology, plus full ODM customization services. All products serve commercial, industrial, and residential applications across signage, advertising, architectural, and decorative lighting.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Signage Module (LED标识模组) High-efficiency LED modules for signage illumination including the M8C series, used by retail chains, banks, transportation hubs, and brand stores for outdoor/indoor signage and lightbox backlighting.
• LED Rigid Bar (LED直条灯) Rigid LED light bars for lightbox illumination including ultra-thin 2.5cm Z6S series at 150lm/W and dual-color temperature lens strips for 6-20cm thickness lightboxes.
• LED Strip / COB Strip (LED灯带) Flexible and COB LED strips for linear illumination including 160lm/W ultra-high efficiency, 2.8mm ultra-narrow width, IP68 pool-rated, 125°C sauna-resistant, and neon strip variants.
• Assembled Wall Washer Light (洗墙灯) Patented assembled wall washer with chain-type flexible bending design, rotatable 180°, IP67 protection, and 15°/30°/60° beam angles for irregular wall surfaces.
• Education Lighting (教育照明) Healthy eye-protection classroom lighting fixtures and campus intelligent lighting control solutions for K-12 schools and universities.
• LED Power Supply (电源) LED power supplies including indoor, waterproof, and rainproof models with various IP ratings and certifications (CCC, CQC, CE, UL, TUV) for driving LED lighting systems.
• Smart Lighting Control System (智能照明控制系统) IoT-based smart lighting control platform using cloud-pipe-end architecture and PLC power-line-carrier technology for remote monitoring, scene presets, energy optimization, environmental light sensing auto-adjustment, and fault alarms.
• Customized ODM Services Full-process ODM customization services covering product parameter configuration, material and process customization, technical innovation, and mass production for VIP enterprise customers with specialized requirements.

Quantifiable outcome

• 160 lm/W efficiency - 37% energy saving vs conventional COB strips
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• MLXY019 (Malaysia)coreChannel Partner/ Reseller/ Distributor · 1 June 2025Malaysia distributor partnership with joint lighting designer exchange event in Kuala Lumpur. Partner organizes local market development and customer visits.
• TG028 (Thailand)coreChannel Partner/ Reseller/ Distributor · 1 December 2024Thailand regional distribution agreement signed at Rishang Thailand manufacturing base. TG028 serves as exclusive distributor for Thailand market, responsible for market promotion, sales, and localized service of Rishang LED lighting products and solutions.
• Turkish Customer (Turkey)coreChannel Partner/ Reseller/ Distributor · 1 February 2024Strategic cooperation agreement for RISHANG brand to enter Turkish market with 3-5 year marketing plan. Marks significant step in brand internationalization in Middle East region.
• Chinese Signage Industry AssociationscoreStrategic or Co-development PartnerStrategic cooperation with Beijing, Shanghai, Guangdong, Jiangsu, Shandong, Henan, Sichuan, Hubei sign industry associations. Co-host events including Beijing-Tianjin-Hebei Signage Supply Chain Conference; participate in standards development and technical seminars.
• Guangzhou Signage Industry AssociationcoreStrategic or Co-development PartnerClose cooperation with Guangzhou Signage Industry Association; co-organized 2026 annual celebration; joint activities for technology exchange and industry development.
• Global Lighting Procurement Federation (GLPF)strategicStrategic or Co-development PartnerGLPF is international industrial collaboration platform jointly initiated by SLDA and 65 global lighting enterprises. Platform provides market expansion, procurement connection, standards development, and brand globalization services.
• Sixth City Signage Industrial Park (六安城南标识产业园)coreChannel Partner/ Reseller/ DistributorRishang opened dedicated flagship store in Sixth City Signage Industrial Park (national signage industry base). Provides localized immediate response and service for local signage manufacturing customers.

Scale indicators10 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• FSL (佛山照明): Major Chinese lighting manufacturer producing LED fixtures, lamps, and commercial lighting products. Overlaps with Rishang in commercial LED lighting, signage, and linear illumination, with similar customer bases across retail and commercial infrastructure in China and export markets.
• Unilumin (洲明科技): Shenzhen-based LED display and lighting manufacturer offering LED signage products, linear lighting, and commercial display solutions. Direct competitor in the LED signage and linear illumination segments with similar end markets including retail, transportation, and commercial infrastructure.
• Refond Optoelectronics (瑞丰光电): Shenzhen-based LED packaging and lighting module manufacturer specializing in LED light sources, signage modules, and backlight products. Direct competitor in the LED signage module and COB LED strip categories that constitute Rishang's core product lines.
• MLS Co. (鸿利智汇/木林森): One of China's largest LED lighting manufacturers producing LED packages, lighting fixtures, and commercial lighting products. Competes directly in LED signage modules, linear lighting, and commercial LED fixtures with global manufacturing footprint comparable to Rishang's Shenzhen/Thailand setup.
• Opple Lighting (欧普照明): Leading Chinese lighting brand offering comprehensive LED lighting products across commercial, residential, and signage applications. Overlaps with Rishang in commercial linear lighting, signage, and education lighting categories with strong distributor networks.

Broad incumbents

• Signify (Philips Lighting): Global LED lighting leader (formerly Philips Lighting) with comprehensive commercial, outdoor, and smart lighting portfolios including Interact IoT platform. Competes with Rishang in commercial/industrial LED lighting and smart control systems, though Rishang focuses more narrowly on signage and linear niches.
• ams OSRAM: Global lighting and sensor technology company offering LED components, drivers, and complete lighting systems. Overlaps with Rishang in LED light sources, drivers/power supplies, and networked lighting controls, serving similar industrial and commercial customers.
• Acuity Brands: Major North American lighting and building solutions company offering LED fixtures, controls, and lighting services. Overlaps with Rishang in commercial LED fixtures and networked lighting controls, primarily serving Western markets with broader portfolio scope.

Emerging players

• Ledman Optoelectronic (雷曼光电): Chinese LED display and lighting products manufacturer focused on LED displays, signage, and commercial lighting. Partial overlap with Rishang in LED signage and linear illumination, particularly in commercial and infrastructure applications.

Others

• Tuya Smart: Global IoT cloud platform provider enabling smart device connectivity including lighting control systems. Indirectly comparable as both ecosystem/threat to Rishang's PLC-based smart lighting platform, with Tuya providing the underlying IoT infrastructure for many competing smart lighting products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rishang