Pane e Pace

What Pane e Pace does

Pane e Pace is a family-owned artisan bakery in Matera, Basilicata (southern Italy), operated by four generations of the Perrone family since 1918 under the legal entity Antico Forno A Legna S.n.c. di Lucia Perrone & C. The company produces Pane di Matera IGP (Protected Geographical Indication bread) and ancillary baked goods using a traditional wood-fired oven fueled by pruning wood, 100% Lucan durum wheat semolina (including the ancient Senatore Cappelli variety), mother yeast, and no additives or preservatives. Its product portfolio spans three core bread formats (Pane a Cornetto, Pane Alto Tagliato, Pane Basso), three regional friselle variants (jonica, adriatica, tirrenica), Crostino Magna Grecia, sweet and savory Matera biscuits, and a craft Belgian-style blonde beer (Birra Brusca) brewed with surplus wood-fired cornetto bread in collaboration with Birrificio Brewnerd. The company produces 24 bread forms daily, including a 10 kg signature loaf.

The business generates revenue through a multi-channel go-to-market: direct-to-consumer e-commerce on paneepace.it with free shipping across Italy (minimum order €20–€35), food delivery via Deliveroo in the Matera area, a network of specialty retailers and two supermarket chains (Supermercati Stella in Altavilla Vicentina, Supermercato Maxì in Oriago di Mira) across Northern Italy, the Too Good To Go app for surplus inventory, food-fair participation (Terra Madre, Milano Golosa, Taste, Sirha Omnivore), and export to Europe, Hong Kong and Tokyo. Unit pricing is modest (€5–€80 per SKU, pay-as-you-go). Ownership is concentrated in Lucia Perrone (owner) and Giacinto Mingione (commercial manager); the business has no external investors and no funding history. The company has held the Gambero Rosso 'Tre Pani' maximum distinction for 6 consecutive years (2019/2022–2025) and was recognized as a European Erasmus+ best practice in sustainable e-commerce for artisan businesses.

The operating model is built around a circular-economy production loop — pruning wood fuels the oven, ash fertilizes olive groves, olives are pressed into oil used as an ingredient, and unsold product is donated or sold via Too Good To Go — that lowers input costs and supports sustainability positioning. Distribution is constrained by a single production site in Matera and a small (~11–50) employee base, which limits throughput. The Pane di Matera IGP certification, the 'Bread and Peace' mission-driven branding, and the four-generation artisan pedigree collectively anchor a premium, region-rooted positioning that the company monetizes through both domestic wholesale and an emerging export channel.

Name

Pane e Pace

Legal name

Antico Forno A Legna S.n.c. di Lucia Perrone & C.

Website

https://paneepace.it

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Pane e Pace is a fourth-generation family artisan bakery in Matera, Italy, producing Pane di Matera IGP bread, biscuits, friselle, and a craft beer in a wood-fired oven, selling directly via e-commerce and through specialty retailers across Italy with exports to Europe and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Matera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct e-commerce sales: Pane e Pace operates its own online store (www.paneepace.it) selling bread (Pane a Cornetto, Pane Alto Tagliato, Pane Basso), biscuits (dolci and salati), friselle, crostini, and other baked goods directly to consumers across Italy. Shipping is free. The company accepts credit/debit cards, PayPal, and bank transfer.
2. Retail distribution through partner stores: Pane e Pace supplies fresh bread and baked goods daily to a network of retail partners including specialty food shops, cheese shops, delicatessens, and supermarkets across Northern Italy (Lombardy, Veneto) and other regions. Products are delivered fresh through the company's own logistics network.
3. Food delivery (Deliveroo): Pane e Pace partners with Deliveroo for same-day delivery of products to consumers in the Matera area.
4. Unsold product recovery (Too Good To Go): Pane e Pace participates in the Too Good To Go app to sell unsold products (primarily focacce) at discounted prices after 21:00, helping reduce food waste while generating revenue from products that would otherwise be discarded.
5. Brusca craft beer: Brusca is a craft beer (blonde, Belgian-style) produced in collaboration with Birrificio Brewnerd srl of Ferrandina (MT), incorporating Pane e Pace's own wood-fired bread. Revenue from beer sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pane e Pace produces and sells traditional artisan bread (Pane di Matera IGP), friselle, crostini, biscuits and a craft beer (Brusca), all hand-made in its wood-fired oven in Matera using exclusively 100% Lucan durum wheat semolina (including Senatore Cappelli) and natural yeast. The company sells these products through its own e-commerce store with free nationwide delivery across Italy, through a daily distribution network of specialty shops, cheese shops, delicatessens and supermarkets in Northern Italy, via Deliveroo and Too Good To Go in Matera, and through export to European and Asian markets.

Product overview

Pane e Pace is an artisan bakery in Matera, Basilicata, operated by four generations of the Perrone family since 1918. The company produces traditional Pane di Matera IGP (Protected Geographical Indication bread) made exclusively with 100% Lucan durum wheat semolina, including the signature Pane a Cornetto (cornetto-shaped horn bread), Pane Alto Tagliato, and Pane Basso. All products are baked in a traditional wood-fired oven fueled by wood from underbrush and olive tree pruning. The product portfolio includes traditional breads, friselle (jonica, adriatica, tirrenica), crostini (including Crostino Magna Grecia), sweet and savory biscuits, and specialty products. The company also produces Birra Brusca, a craft beer made with their cornetto bread in collaboration with Birrificio Brewnerd. Products are available through their online store with home delivery throughout Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Brusca: Artisan beer made with Pane e Pace bread, launched in 2019 in collaboration with Brewnerd srl brewery. A blonde beer using 5kg cornetto breads toasted in wood-fired oven along with traditional ingredients.

Products and services

• Pane a Cornetto Traditional horn-shaped bread of Matera, made with semola rimacinata di grano duro 100% lucano, mother yeast, and cooked in a wood-fired oven; the signature Pane di Matera IGP product of Pane e Pace, available in large formats up to 10 kg and priced €7.00-€80.00.
• Pane Alto Tagliato

Quantifiable outcome

• Pane e Pace has won Gambero Rosso's Tre Pani (Three Breads) award for 6 consecutive years (2019-2024), the only bakery in Basilicata to achieve this distinction
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Confesercenti VeronacoreGTM or Marketing Partner · 1 May 2024Confesercenti Verona awarded Pane e Pace the 'Guardiano del Gusto 2024' award and featured the company in the 'Le Piazze dei Sapori' event. Salvatore Russo, organizer of the &LOVE event, introduced Pane e Pace to Confesercenti Verona director Alessandro Torluccio. The partnership has spanned over 10 years.
• Regione Basilicata — Dipartimento Politiche Agricole / AgrimarketingcoreStrategic or Co-development Partner · 1 September 2022Pane e Pace participates in national and international food fairs in collaboration with the Regione Basilicata's Department of Agriculture (agromarketing sector). The company exhibited at Terra Madre Salone del Gusto 2022 (stand L14) and Milano Golosa as part of the Basilicata Food Experience, supported by regional government.
• DeliveroominorGTM or Marketing Partner · 1 April 2022Pane e Pace is a partner of Deliveroo for the delivery of its products to consumers in Matera through the Deliveroo app. This enables same-day food delivery of artisan bread and baked goods.
• Too Good To GominorGTM or Marketing Partner · 1 April 2022Pane e Pace adheres to the Too Good To Go app to sell unsold products (mainly focacce) at discounted prices after 21:00, helping reduce food waste while providing affordable access to quality products. Unsold products from the day are donated to charitable organizations.
• Birrificio Brewnerd srlminorStrategic or Co-development Partner · 1 January 2019Brusca craft beer is produced in collaboration with master brewer Giuseppe Gaudiano of Birrificio Brewnerd srl in Ferrandina (MT). The beer incorporates Pane e Pace's own wood-fired bread (5 kg cornetto loaves, toasted in the wood oven) as a key ingredient, in a Belgian-style production process.
• Formàgiàtt (Milano)coreChannel Partner/ Reseller/ DistributorFormàgiàtt is a specialty cheese shop near Parco Sempione and CityLife in Milan that stocks Pane e Pace bread and baked goods daily. The partnership enables Milan consumers to access fresh artisan Pane di Matera.
• Caseificio Fiordilatte (Milano)coreChannel Partner/ Reseller/ DistributorArtisan cheese shop on Via Mac Mahon in Milan that stocks Pane e Pace bread and baked goods daily, offering a combined offering of artisan cheeses and bread.
• Supermercati Stella (Altavilla Vicentina, VI)coreChannel Partner/ Reseller/ DistributorSupermercati Stella (since 2006) distributes Pane e Pace bread and baked goods daily at their Altavilla Vicentina location (over 1,400 sqm), making Lucan artisan bread accessible to Veneto consumers.
• Supermercato Maxì (Oriago, VE)coreChannel Partner/ Reseller/ DistributorSupermercato Maxì in Oriago di Mira (near Venice) distributes Pane e Pace bread and baked goods daily, representing the company's first regular presence in the Veneto market.
• Studio Risorse (Matera)minorImplementation/ SI/ Consulting PartnerStudio Risorse of Matera is the Italian partner in the European Erasmus+ 'Future e-Commerce' project. They hosted the project meeting where European partners (Spain, Romania, Turkey) studied Pane e Pace's sustainable e-commerce model.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roscioli: Historic Roman bakery, deli, and restaurant with a heritage dating back generations. Comparable as a multi-generational Italian artisan food brand with strong media presence and a focus on traditional Roman baking traditions serving discerning consumers.
• Le Polveri: Milan-based artisan bakery producing traditional Italian breads and baked goods with a focus on natural ingredients and slow food methods. Comparable as a similar artisan operation in Northern Italy targeting the same premium retail and consumer segments that Pane e Pace serves.
• Forno Brisa: Bologna-based artisan bakery that emphasizes wood-fired baking, sustainable sourcing, and heritage grains. Operates with a comparable artisan-to-retail model and similar values around traditional methods and quality sourcing, making it a direct comparable for Pane e Pace's positioning.
• Mulino Marino: Piedmont-based artisan mill and bakery specializing in ancient grain varieties and traditional stone-ground flours. Highly comparable to Pane e Pace's emphasis on heritage grain varieties (Senatore Cappelli, local ecotypes) and traditional production methods.
• Pasticceria Cova: Historic Milan pastry shop founded in 1817, now a luxury Italian pastry brand with international recognition. Comparable as a long-established Italian artisan bakery with strong brand prestige, international presence, and a heritage-driven premium positioning.
• Pasticceria Martesana: Historic Milan pastry shop and bakery with a strong reputation for traditional Italian baked goods. Comparable as another multi-generational Northern Italian artisan baking operation serving similar premium retail and consumer segments.
• Bonci (Gabriele Bonci): Rome-based artisan bakery and pizzeria founded by Gabriele Bonci, one of Italy's most famous baker/pizzaioli. Comparable as a heritage Italian artisan baking operation that has built a strong national brand around traditional wood-fired methods, similar to Pane e Pace's positioning as a premium artisan producer.

Broad incumbents

• Rummo: Major Italian pasta and legume brand based in Benevento, Campania, with a strong tradition in southern Italian grain-based products. Comparable as a broader established Italian food brand with deep regional grain-product heritage, representing the broader incumbent in the same category space.
• Barilla: Italy's largest pasta and baked goods manufacturer (Acquired Pavesi and Wasa brands), based in Parma. Comparable as the broad incumbent in Italian baked goods and grain-based products — represents the mass-market scale alternative against which Pane e Pace's premium artisan positioning competes in retail channels.

Regional players

• Giancarlo Perbellini (Perbellini): Verona-based culinary operation associated with Michelin-starred chef Giancarlo Perbellini, with artisan baking components. Comparable as a chef-driven artisan food operation in Northern Italy with similar premium positioning and HORECA-channel presence, though more restaurant-focused than Pane e Pace's pure bakery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paneepace.it
• Instagraminstagram.com/paneepace
• LinkedInlinkedin.com/company/pane-e-pace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pane e Pace