Roscioli
- Company typePrivate
- Founded1958
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
Roscioli firmographics
Firmographics- Name
- Roscioli
- Legal name
- Salumeria Roscioli Srl
- Website
- https://salumeriaroscioli.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Roscioli industry classification
Industry- Product category
- Artisan Italian Gourmet Food & Wine Retail
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)
- SIC
- Sausages & Other Prepared Meat Products (2013), Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)
- akta.pro primary industry
- Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)
Keywords
Where Roscioli is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Roscioli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales (Physical Store): In-store sales of artisan cured meats (150+ varieties), cheeses (350+ varieties), wines, and specialty food products at the Salumeria Roscioli location in Rome
- Restaurant and Dining: Kitchen service offering classic Roman dishes with a wine cellar of 2,800+ labels, open daily for lunch and dinner
- E-commerce Product Sales: Online sales of pasta, sauces, wines, oils, vinegars, gift boxes, merchandise, and coffee products shipped worldwide
- Events and Catering: Banqueting, catering, and exclusive location services for events and weddings, coordinated and supervised by Roscioli staff
- Wine Club Membership: Curated wine selection subscriptions with handpicked bottles from the Roscioli wine cellar
- Gift Cards: Gift vouchers valid at Salumeria Roscioli stores and e-shop, with denominations from €50 to €200, expiring one year from purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pasta Mini Kits (2 servings) |
| Unit Pricing | Pay-as-you-go | Full Pasta Kits (various servings) |
| Unit Pricing | Pay-as-you-go | Pasta Sauces (270g) |
| Unit Pricing | Pay-as-you-go | Wine Bottles |
| Unit Pricing | Pay-as-you-go | Spirits and Bitters |
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oils |
| Unit Pricing | Pay-as-you-go | Balsamic Vinegars |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Gift Boxes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Roscioli product offering
Product offeringCore offering
Salumeria Roscioli operates a multifunctional gourmet deli, restaurant and wine bar in Rome offering over 150 varieties of cured meats and more than 350 kinds of cheese from artisan producers, alongside a wine cellar with 2,800+ labels curated by Alessandro Roscioli and Maurizio Paparello. The company sells artisan pasta kits, restaurant-quality sauces, wines, spirits, oils, vinegars, gift boxes and branded merchandise through its own e-commerce storefront shipping worldwide, and runs the Roscioli Wine Club as a recurring subscription. Complementary offerings include R-House guest accommodation in Trastevere, banqueting and catering services, and a family cookbook published with Giunti.
Product overview
Salumeria Roscioli is a multifunctional gourmet deli and restaurant located in Rome, Italy, offering an integrated portfolio of Italian food products and dining experiences. The core product offering consists of premium pasta and sauces (including Amatriciana, Cacio e Pepe, Carbonara, and Tomato and Basil varieties) sold as both individual products and complete cooking kits with artisanal pasta, sauces, and accompaniments. The portfolio extends to Italian merchandise (apparel with pasta recipes), an extensive wine and spirits selection featuring curated wines, bitter liqueurs, gins, and brandies, specialty coffee products including beans and gift boxes with Moka pots, gift boxes and hampers, books documenting the family's history and recipes, vinegars and olive oils, preserves, condiments, biscuits, and sweets. The company also operates a physical deli restaurant with over 150 varieties of cured meats, more than 350 kinds of cheeses, and a wine cellar with over 2,800 labels, alongside event services and R-House, a guest house accommodation in Trastevere.
Differentiator
Problem solved
Functional benefit
Brands
- R-House: The Roscioli family guest house - an exclusive and quiet open space with modern and refined design located in the heart of Trastevere, Rome. An ideal apartment for two, situated on the fifth floor of a newly built luxury condominium.
- Rosciolino
Products and services
- Pasta & Sauce Cooking Kits Complete cooking kits for Roman pasta classics including the Cacio e Pepe Kit (€30.00), Amatriciana Kit (€35.00), and Carbonara Kit, bundling Roscioli artisan pasta, Pecorino Romano DOP, guanciale or jowl, pepper blends, and sauces for at-home preparation.
- Restaurant-Quality Pasta Sauces Jarred sauces (270g) including Amatriciana Sauce (€14.00) made with tomato pulp, guanciale, shallot, Cervia salt and chili, Tomato and Basil Sauce (€9.80), Cacio e Pepe Sauce, and Carbonara sauce preparations with and without guanciale.
- Roscioli Artisan Pasta Bronze-drawn, slowly dried durum wheat pasta produced exclusively for Roscioli, including Spaghettoni Roscioli, Mezze Maniche (half sleeves), and Ondulo Verrigni wavy pasta in 500g formats.
- Salumeria (Cured Meats & Cheeses Counter) In-store delicatessen counter at Via dei Giubbonari 21-22, Rome, offering more than 150 varieties of cured meats and 350+ kinds of cheeses sourced from artisan producers, complemented by Roman donuts (ciambelline) made with Cesanese red wine and hazelnuts.
- Roscioli Restaurant & Kitchen Dining Full-service Roman restaurant at Via dei Giubbonari 21-22 in Rome, open daily for lunch (12:30-15:30) and dinner (19:00-23:30), serving classic Roman dishes and an extensive wine list from the 2,800+ label cellar.
- Wine Cellar & Curated Wine Selections A curated selection of 2,800+ Italian and international wines available individually or as 6-bottle (€150) and 12-bottle (€290) selection boxes, including exclusive private-label wines such as Franciacorta Bellavista for Roscioli and organic Barolo and Langhe Nebbiolo from Francesco Clerico.
- Roscioli Wine Club Membership Subscription-based wine club delivering curated, sommelier-selected bottles from the Roscioli wine cellar to members on a recurring basis.
- Rosciolino Spirits & Liqueurs House brand portfolio of spirits, bitters and liqueurs ranging from €7 to €83, including Rosciolino Pale Ale, Citrus Fruit liqueur, Aperitif, Bitter Rosciolino, Amaro Portentoso, Amaro Tonico Rosciolino, Bitter Powerful Fernet+, Erregin Roman Dry Gin, Vermouth Ancestral Rule VII, and exclusive Capovilla grappa and Pinot Bianco distillates.
- Events, Banqueting & Catering Services Banqueting, catering and exclusive location rental for events, weddings, and corporate functions in Rome, directly managed by Roscioli staff or coordinated and supervised with certified quality partners.
- R-House Guest Accommodation The Roscioli family guest house, an exclusive apartment for two located on the fifth floor of a luxury condominium in Trastevere, Rome, marketed and booked directly through the Roscioli family.
- Roscioli Gift Boxes & Hampers Curated Italian food gift boxes in Small (€99), Medium (€169) and Large (€259) tiers, plus themed pairings including Gin & Vermouth, Moka & Coffee, Pasta & Sauces, Pair of Bitters, and a 6-bottle Extra Virgin Olive Oil Selection.
- Gift Cards (Salumeria Roscioli Voucher) Roscioli gift vouchers valid at Salumeria Roscioli stores and the e-shop, available in €50, €75, €100, €150, and €200 denominations (minimum €50), with a one-year expiry from purchase.
- Branded Apparel & Merchandise Branded apparel and merchandise including recipe-printed T-shirts (€25) and sweatshirts (€50) featuring Carbonara, Cacio e Pepe, and Amatriciana designs, plus Bialetti Moka pots co-branded for Roscioli.
- Antico Forno Roscioli Family Cookbook Family cookbook 'Roscioli, il pane, la cucina e Roma' (€27) published by Giunti in 2016, containing 30 iconic recipes and the family history; available in Italian and English editions.
- Extra Virgin Olive Oils Single-origin and blended extra virgin olive oils priced €12.80-€29.80, including spicy EVO oil with Habanero chili, Castello di Ama, Tenuta Arcamone, IGP Sicilia CASAROSSA, Solaria, Black Truffle, and organic Ventoso di Maestrale in 500ml cans.
- Balsamic & Wine Vinegars Artisan balsamic and wine vinegars priced €24.80-€65.00, including Rosciolino La Secchia, Modena IGP, aged Aceto Martino seals (Green, Gold, Bordeaux, Platinum), Traditional Malpighi DOP (12+ years), Timorasso, Ancestral Red, juniper barrel-aged, and Georgian amphora-aged varieties.
- Coffee Products Guatemala coffee in whole bean and ground formats, plus the Roscioli Coffee Box gift set pairing the Bialetti Moka for Roscioli with Roscioli coffee blend and espresso cups.
- Taralli, Roman Sweets & Cookies Artisan taralli (Classico EVO, Cipolla, Cacio e Pepe, Pomodori Secchi, Misti), Roman ciambelline donuts made with Cesanese wine and hazelnuts, almond and chocolate Lunardi biscuits, torroncino with Piedmont IGP hazelnuts, and Lunardi cocoa-hazelnut spreadable cream.
- Preserves, Pestos & Condiments Artisan pestos (La Baita garlic basil, Pesto di Limoni), Agnoni artichoke and sun-dried tomato creams, Cafona artichokes, balsamic onions, red onion jam, pitted Taggiasca olives, and Le Tamerici fruit mustards.
Quantifiable outcome
- 4.8/5 customer satisfaction rating based on 21 reviews
- +2 more outcomes
Companies that use Roscioli
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Roscioli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Roscioli partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bellavista FranciacortacoreExclusive Franciacorta Bellavista produced exclusively for Roscioli, offered as a premium sparkling wine option in the Roscioli wine selection.
- Francesco ClericocorePrivate label wines produced exclusively for Roscioli including Langhe Nebbiolo 2023 BIOLOGICO and Barolo Bussia 2019 BIOLOGICO, both certified organic.
- Ventoso di MaestraleminorOrganic extra virgin olive oil producer from Bitritto countryside, supplying premium EVO oil in 500ml cans.
- VerrignicoreExclusive Ondulo pasta produced for the Roscioli family, bronze-drawn with distinctive striations for better sauce retention.
- La BaitaminorLigurian basil pesto producer supplying garlic pesto and pitted Taggiasca olives for the Roscioli pantry selection.
- Giuseppe Capovilla (Capovilla Distillati)coreExclusive grappa and spirits producer for Roscioli, including La Leggiadra (grappa from Marzemino grapes) and La Ribelle (Pinot Bianco distillate aged 12 years), distilled exclusively for Roscioli.
- Le TamericiminorArtisan mustard and jam producer supplying white watermelon, campanine apple, quince, and pear mustards.
- AgnoniminorArtisan producer supplying artichoke cream, artichokes cafona, and balsamic onions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Roscioli competitors and assessment
Company assessmentEmerging players
- Italianfoodexperts.com / Eataly World / Signorvino: Italian wine-and-food retail/restaurant concept operated by the Calzedonia group, combining curated Italian wine retail with casual dining. Overlaps with Roscioli on the wine-cellar-plus-restaurant hybrid format and curated Italian product positioning.
- Bottega D'Ambrosio: Italian artisan food concept combining gourmet retail with curated dining experiences. Overlaps with Roscioli on the vertically integrated gourmet-shop-with-kitchen concept and exclusivity-led product curation, though with a smaller footprint.
Broad incumbents
- Murray's Cheese: Specialty cheese retailer with 350+ cheese varieties, in-store dining, and nationwide wholesale/DTC distribution. Comparable on the depth-of-cheese-curation dimension (Roscioli carries 350+ cheeses) and on retail-plus-foodservice integration.
- Dean & DeLuca: Iconic American gourmet food retailer with deep assortment in cheeses, cured meats, wines, and specialty pantry items plus cafés. Comparable in product mix (curated Italian + global gourmet) and gifting/merchandise orientation, though at broader scale and non-Italian focus.
Direct peers
- Gustiamo: US-based DTC importer and online retailer of premium Italian artisan food products (pasta, oils, preserves, sauces). Comparable business model through its curated Italian pantry, exclusivity with small Italian producers, and global shipping of artisan SKUs.
- Castroni: Historic Roman chain of Italian gourmet food shops stocking curated pantry staples, wines, and coffee. Comparable as an Italian gourmet retailer with deep assortment in Italian specialty foods and a Rome presence, though multi-store rather than single flagship.
- Peck (Milano): Historic Milanese gourmet food hall (founded 1883) combining a salumeria, cheese counter, restaurant, and wine cellar with Italian pantry retail. Directly comparable as a heritage Italian gourmet retailer + restaurant operating as an institution in a single flagship city.
- Eataly: Multi-location Italian gourmet marketplace combining curated retail (pasta, sauces, wines, cured meats, cheeses), full-service restaurants, and cooking schools. Closest conceptual match to Roscioli's vertically integrated gourmet deli + kitchen model, though Eataly operates at much larger scale across multiple cities.
Regional players
- Casa Bleve: Rome-based wine bar/restaurant pairing an extensive Italian wine cellar with refined dining. Comparable as a Roman hospitality concept combining curated wine and food experiences at premium positioning, though without the broader retail/DTC layer.
- Volpetti: Renowned Roman gourmet food shop (Testaccio) specializing in cured meats, cheeses, and Italian pantry staples. Comparable as a single-location Roman salumeria with similar product depth and local gourmet positioning, though smaller-scale and less developed on e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Roscioli social profiles
Digital presenceRoscioli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roscioli leadership team
Management profileNumber of profiles
Profiles2 records
Roscioli subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roscioli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roscioli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roscioli
What does Roscioli do?
Salumeria Roscioli operates a multifunctional gourmet deli, restaurant and wine bar in Rome offering over 150 varieties of cured meats and more than 350 kinds of cheese from artisan producers, alongside a wine cellar with 2,800+ labels curated by Alessandro Roscioli and Maurizio Paparello. The company sells artisan pasta kits, restaurant-quality sauces, wines, spirits, oils, vinegars, gift boxes and branded merchandise through its own e-commerce storefront shipping worldwide, and runs the Roscioli Wine Club as a recurring subscription. Complementary offerings include R-House guest accommodation in Trastevere, banqueting and catering services, and a family cookbook published with Giunti.
Is Roscioli a public or private company?
Roscioli is a private company. It is classified as family owned and is currently operating.
When was Roscioli founded?
Roscioli was founded in 1958. It employs 11 to 50 people.
Where is Roscioli based?
Roscioli is headquartered in Rome, Italy, in the Europe region.
How does Roscioli make money?
Six revenue lines are on record. Retail Sales (Physical Store) is the primary driver. The others are restaurant and Dining, E-commerce Product Sales, events and Catering, wine Club Membership and gift Cards.
Who are Roscioli's main competitors?
Emerging players on record are Italianfoodexperts.com / Eataly World / Signorvino and Bottega D'Ambrosio. Broad incumbents are Murray's Cheese and Dean & DeLuca. Direct peers are Gustiamo, Castroni, Peck (Milano) and Eataly. Regional players are Casa Bleve and Volpetti.
Does Roscioli have an API?
No public API is recorded for Roscioli.
What industry is Roscioli in?
Roscioli's product category is Artisan Italian Gourmet Food & Wine Retail. Its primary akta.pro industry code is CRAHAGAE, Charcuterie & Cured Meats Specialty Stores. Its NAICS code is 722511 and its SIC code is 2013.