Essex County OB/GYN

What Essex County OB/GYN does

Essex County OB/GYN Associates, Inc. is a 100% physician-owned private obstetrics and gynecology practice founded in 1964, headquartered in Beverly, Massachusetts, and operating four clinical sites across the North Shore of Massachusetts (Beverly, Danvers, Gloucester, and the newest location in Haverhill, opened October 2024). The practice delivers comprehensive reproductive healthcare across the female lifespan — from adolescent and contraception services through prenatal care, midwifery-supported childbirth, gynecologic surgery (including minimally invasive and robotic), menopause management, and cervical cancer screening — using an integrated care team of 10 board-certified OB/GYN physicians, 11 certified nurse-midwives, 3 physician assistants, and 3 nurse practitioners, supported by a clinical and administrative leadership group.

The practice runs on the Epic-based Beth Israel Lahey Health (BILH) electronic medical record and My BILH Chart patient portal, which enables telemedicine visits, online scheduling, and bill pay. In-office ultrasound and office-based hysteroscopy (launched June 2024) are provided on-site, while deliveries and inpatient surgeries are performed at Beverly Hospital, a Truven Top 100 hospital within the Beth Israel Lahey Health network with 24-hour anesthesia and Level II-B neonatal support. The practice partners with Natera for genetic testing, FamilyWell for perinatal behavioral health, and a curated ecosystem of pelvic-floor PT, doulas, lactation support, and massage/wellness providers.

Revenue is generated through fee-for-service billing to commercial insurers (Aetna, BCBS, Harvard Pilgrim, Tufts, United), MassHealth, and TRICARE, with copays collected at check-in. The GTM motion is direct-to-patient via phone, online booking, and MyChart requests, supplemented by community referral partnerships (NS MVP, doula network) and content marketing through an active blog and a dedicated midwives' Facebook page. Patient acquisition is fundamentally local and reputation-driven, with the practice citing "generations" of returning patients across the North Shore.

Name

Essex County OB/GYN

Legal name

Essex County OB/GYN Associates, Inc.

Website

https://ecobgyn.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Essex County OB/GYN is a physician-owned obstetrics and gynecology practice founded in 1964, operating four North Shore Massachusetts locations and serving women from adolescence through menopause with prenatal care, midwifery, gynecologic surgery, and menopause management.

Ownership category

akta.pro rank

Product category

Obstetric and Gynecological Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Obstetric gynecological care
• Prenatal care services
• Women's health practice
• Midwifery services
• Gynecologic surgery

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Patient Services Billing: The practice bills insurance companies directly for obstetric, gynecologic, and midwifery services. Co-payments are collected at the time of visit. The practice accepts various insurance plans and also offers payment plans for patients with financial difficulties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Essex County OB/GYN is a 100% physician-owned obstetric and gynecological practice providing comprehensive reproductive healthcare to women across all life stages on the North Shore of Massachusetts. Core offerings include prenatal care, midwifery services, gynecologic surgery (including MIGS and robotic), menopause management, contraception, cervical cancer screening, in-office ultrasound, office-based hysteroscopy, and reproductive genetic testing via partner Natera. Care is delivered across four office locations (Beverly, Danvers, Gloucester, and Haverhill) with deliveries and surgeries performed at Beverly Hospital, part of the Beth Israel Lahey Health Network.

Product overview

Essex County OB/GYN is a physician-owned obstetric and gynecological practice serving the North Shore of Massachusetts since 1964. The practice offers a comprehensive, integrated suite of women's health services through its team of board-certified OB/GYN physicians, certified nurse midwives, nurse practitioners, and physician assistants. Core services include Prenatal Care with on-site ultrasounds, Gynecologic Surgery (including MIGS and robotic surgery), Menopause Management, Birth Control Services, Cervical Cancer Screening, Genetic Testing (via Natera partnership), Midwifery Care, and Office-Based Hysteroscopy. The practice operates four locations (Beverly, Danvers, Gloucester, and Haverhill) and provides care across all life stages from adolescence through menopause.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal Care

Quantifiable outcome

• Serving patients on the North Shore of Massachusetts since 1964

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• North Shore Mother Visiting Partnership (NS MVP)coreStrategic or Co-development Partner · 6 August 2024Public health initiative providing FREE home visits from Public Health Nurses to new parents in the North Shore area. Mission is to bridge the postpartum care gap by offering personalized support, resources, and assessments to ensure well-being of both mothers and infants. Prioritizes maternal health equity and reduces disparities, offering universal support regardless of insurance or income. Any caregiver or guardian welcoming a new infant is eligible.
• FamilyWellcoreStrategic or Co-development PartnerBehavioral health services for pregnant and postpartum patients offering emotional support via telehealth. Provides personalized care through a team collaborating closely with Essex County OB/GYN. Offers virtual sessions with Perinatal Behavioral Health Coaches or Licensed Therapists, plus on-demand texting support from live coaches.
• NateracoreTechnology or IntegrationMolecular diagnostics partner providing genetic testing services for Essex County OB/GYN patients including carrier screening, preconception testing, and prenatal testing. All tests are simple blood tests completed before or during pregnancy. Natera Lab located at 500 Cummings Center, Suite 1650, Beverly, MA.
• Belle Pelvic Physical TherapyminorStrategic or Co-development PartnerAndrea Schleibaum, DPT specializing in pelvic floor physical therapy. Provides treatment for pregnancy-related issues, postpartum recovery, diastasis recti, prolapse, incontinence, and various pelvic floor dysfunctions. Offers 60-minute 1-on-1 sessions.
• A Mommy's Friend Doula ServicesminorStrategic or Co-development PartnerEnza Lilley, DONA trained birth doula and childbirth educator offering comprehensive support services to expecting mothers including prenatal meetings, birth plans, 24-hour support during labor, postpartum meetings, breastfeeding support, and childbirth education classes.
• Youtopia Health and Wellness CoachingminorStrategic or Co-development PartnerDanielle, Labor & Delivery Nurse and fitness professional, provides transformative wellness coaching exclusively for women. Helps women feel confident navigating life transitions and preparing for pregnancy and beyond.
• Hands on Health Massage TherapyminorStrategic or Co-development PartnerJoanne Sheridan, LMT specializing in soft tissue rehabilitation, relaxation, prenatal and postnatal massage. Graduate of Bancroft School of Massage Therapy with certifications in neuromuscular therapy.
• Beverly HospitalcoreStrategic or Co-development PartnerTruven Top 100 hospital where all deliveries and surgeries take place. Part of Beth Israel Lahey Health Network with 24-hour anesthesia, 24-hour neonatal support, and Level II-B Special Care Nursery. Located 17 miles north of Boston.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• South Shore Health (OB/GYN): Community health system south of Boston operating an OB/GYN group with deliveries and gynecologic surgery. Comparable as a similarly scoped regional OB/GYN provider serving suburban Greater Boston patients outside the academic core.
• Baystate Health OB/GYN: Western Massachusetts health system's OB/GYN group providing the same mix of obstetric and gynecologic outpatient and inpatient services. Comparable as a regional private/academic OB/GYN practice model operating outside the immediate Boston metro.
• Anna Jaques Hospital (OB/GYN): Newburyport, MA community hospital affiliated with Beth Israel Lahey Health that operates OB/GYN services including deliveries. Comparable as a North Shore / Merrimack Valley delivery partner that overlaps geographically with Essex County's Haverhill expansion.

Broad incumbents

• Tufts Medical Center (OB/GYN): Boston-based academic medical center operating a full OB/GYN service with obstetric deliveries and gynecologic surgery. Comparable as another broad-incumbent women's health provider competing for patients across eastern Massachusetts.
• Atrius Health: Large Massachusetts-based nonprofit multispecialty medical group with significant OB/GYN capacity across Greater Boston. Comparable because it delivers the same spectrum of obstetric and gynecologic outpatient services to insured patients in the same regional market where Essex County operates.
• Massachusetts General Hospital OB/GYN: Major Boston academic medical center with a full-service OB/GYN department including obstetrics, gynecology, and reproductive endocrinology. Comparable as a competing destination for North Shore and Greater Boston patients seeking comprehensive women's health services.
• Beth Israel Deaconess Medical Center (OB/GYN): Boston academic medical center within the Beth Israel Lahey Health network that operates a high-volume OB/GYN service line and shares the BILH/EPIC technology ecosystem with Essex County. Comparable as a competing provider of obstetric and gynecologic care in the same broader Massachusetts market.

Emerging players

• Boston IVF: Regional fertility and reproductive endocrinology network with multiple Massachusetts locations. Comparable because Essex County explicitly offers infertility assessment and reproductive genetic testing through partners, placing it in an adjacent care continuum with Boston IVF.

Direct peers

• Planned Parenthood League of Massachusetts: Multi-site Massachusetts women's health provider offering contraception, STI testing, cervical cancer screening, and pregnancy care. Comparable as a direct competitor for family planning, contraception, and preventive gynecologic services on the same patient base.

Others

• Women's Health USA: Management services organization that partners with private OB/GYN and women's health practices. Comparable as an ecosystem peer reflecting the private OB/GYN practice model and the broader women's health practice management landscape Essex County operates within.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ECOBGYN

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essex County OB/GYN