Baystate Ob/Gyn Group

What Baystate Ob/Gyn Group does

Baystate Ob/Gyn Group, Inc. (BOGG) is a private, physician-owned women's health medical practice founded in 1980 and headquartered in Springfield, Massachusetts. The practice operates four office locations across the Pioneer Valley region of Western Massachusetts (Springfield, Longmeadow, South Hadley, and Agawam) and is staffed by approximately ninety employees, including physicians, Certified Nurse Midwives (CNMs), Advanced Practice Gyn Clinicians, nurses, ultrasonographers, medical assistants, and administrative/billing personnel. BOGG delivers comprehensive obstetric and gynecologic services spanning the full lifecycle of women's health, including prenatal care, labor and delivery (performed at the Wesson Women and Infants' Unit at Baystate Medical Center), postpartum care, routine gynecology, contraception, surgical gynecology (including minimally invasive and robotic-assisted procedures), menopause management, urogynecology, sexual health, and in-office ultrasonography with 3D and 4D imaging capabilities.

The practice runs on a fee-for-service revenue model, billing most major insurance plans in Western Massachusetts and offering self-pay arrangements and financial counseling for uninsured and high-deductible patients. Operationally, BOGG maintains an in-house billing department, a collaborative obstetric model pairing obstetricians with CNMs, and 24/7 practitioner availability for urgent obstetrical care. The practice uses the AthenaHealth patient portal for appointment scheduling, bill payment, and patient-provider communication, alongside electronic medical records (EMR) that enable continuity of care across its four office locations.

BOGG's market position is anchored by its longstanding regional brand (operating since the 1980s), its four-location distribution footprint, and a deep strategic affiliation with Baystate Medical Center for hospital-based deliveries, surgeries, NICU access, and perinatal specialty referrals. The practice does not disclose revenue, has no external investors, and shows no acquisitions, funding events, or major structural changes in the input data; strategic activity is limited to incremental practitioner hiring and service-line maintenance.

Name

Baystate Ob/Gyn Group

Legal name

Baystate Ob/Gyn Group, Inc.

Website

https://bogg.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Baystate Ob/Gyn Group is a private, physician-owned women's health practice founded in 1980, operating four offices in Western Massachusetts and providing comprehensive obstetric, gynecologic, surgical, and menopause care to women across all life stages.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Offices of Physicians (6211), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Gynecology (General Non-Obstetric Care) (HLAKAJAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK)

Keywords

• Obstetrics and gynecology
• Women's healthcare services
• Prenatal and postpartum care
• Gynecologic surgery
• Menopause management

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Services Revenue: Fee-for-service revenue from obstetric and gynecologic clinical services including routine exams, prenatal care, deliveries, surgical procedures, and diagnostic tests. The practice participates with most major insurance plans in Western Massachusetts and bills insurance directly.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Baystate Ob/Gyn Group (BOGG) is a private women's healthcare medical practice providing comprehensive obstetric and gynecologic services through physicians, certified nurse midwives, and advanced practice gynecologic clinicians. Services span pregnancy care (prenatal through postpartum), routine gynecology, contraception, menopause management, surgical gynecology, ultrasonography, incontinence/urogynecology, and sexual health across four Western Massachusetts office locations with deliveries and surgeries performed at Baystate Medical Center.

Product overview

Baystate Ob/Gyn Group (BOGG) is a women's health medical practice offering a comprehensive suite of obstetric and gynecologic services through a team of physicians, certified nurse midwives, and advanced practice gynecologic clinicians. The practice operates from multiple locations in Western Massachusetts and provides pregnancy care (including prenatal, labor/delivery at Baystate Medical Center, and postpartum), gynecology (routine exams, STI testing, contraception), menopause management, surgical gynecology (minimally invasive and traditional surgery), ultrasonography, incontinence and urogynecology services, sexual health services, and young adult gynecologic care. The practice emphasizes collaborative care between obstetricians and nurse midwives, offering both physician and midwifery options for pregnancy and gynecologic care.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• High patient satisfaction with practitioner relationships and continuity of care
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Baystate Medical CentercoreStrategic or Co-development PartnerLongstanding strategic partnership for hospital-based services. BOGG physicians perform surgeries and deliveries including C-sections at Baystate Medical Center. Certified Nurse Midwives perform vaginal deliveries at the Wesson Women and Infants' Unit. Obstetrical patients have access to perinatal specialists for fetal monitoring. Both obstetrical and surgical patients have access to advanced technology and comprehensive hospital services including NICU when needed.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OB Hospitalist Group: National OB/GYN hospitalist staffing company providing 24/7 in-hospital obstetric coverage; comparable to BOGG's 24/7 obstetrical coverage model and a potential partner or alternative model for labor and delivery staffing.
• Unified Women's Healthcare: PE-backed platform supporting independent OB/GYN practices nationwide through management services, technology, and back-office support; directly comparable as a partner or strategic acquirer of multi-physician OB/GYN groups like BOGG.
• Women's Health Connecticut: Large multi-location OB/GYN and women's health physician group practice in Connecticut with a similar multi-provider, multi-office model and full range of obstetric and gynecologic services; directly comparable in service mix and physician-owned group structure.

Regional players

• ProHealth Physicians: Connecticut-based multi-specialty medical group with OB/GYN and primary care services; comparable as a regional, multi-location independent medical group serving a similar New England patient population.
• Atrius Health: Large Massachusetts-based multi-specialty medical group providing OB/GYN services across Eastern and Central Massachusetts; a regional comparable sharing the New England ambulatory practice model and primary care referral dynamics.
• New England OB/GYN Associates: Independent OB/GYN group practice based in the Boston area offering a comparable service mix of obstetrics, gynecology, and minimally invasive surgery; comparable in structure and service breadth, though operating in a different Massachusetts region.

Emerging players

• Tia: Modern women's health primary care and gynecology clinic platform blending in-person and virtual care; comparable in service scope (annual exams, contraception, gynecology) and represents a digitally native, consumer-oriented alternative competing for the same patient base.
• Kindbody: Tech-enabled fertility and women's health clinic operator with owned clinics and employer benefit partnerships; comparable in women's health service breadth and an emerging competitor for reproductive-age women in the same addressable market.

Broad incumbents

• Pediatrix Medical Group: Large national medical group focused on women's and children's specialty services, including OB hospitalist coverage; broadly comparable in service category and a potential strategic acquirer of regional OB practices.
• Baystate Health (Baystate Medical Practices): Baystate Health's employed physician network, including OB/GYN services, is the dominant regional health system affiliate of BOGG; directly comparable as both a referral partner and the most likely consolidator of independent OB/GYN groups in the Pioneer Valley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BaystateObGynGroup
• LinkedInlinkedin.com/company/baystate-ob-gyn-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baystate Ob/Gyn Group