Star Rentals, Inc.

What Star Rentals, Inc. does

Star Rentals, Inc. is a privately held, independent construction equipment rental company headquartered in Seattle, Washington. Founded in 1900, it operates 17 retail branches across Washington and Oregon — covering the Seattle and Portland metropolitan areas plus secondary markets such as Spokane, Pasco, Yakima, Wenatchee, Bellingham, Longview, Vancouver (WA), Bremerton, Olympia, Tacoma, Bellevue, Everett, and Kent in Washington, and Eugene, Hillsboro, Salem, and Portland in Oregon. The company serves construction contractors and general/subcontractors needing short-term access to a broad equipment fleet spanning aerial work platforms (boom lifts and scissor lifts), loaders and excavators, forklifts, generators, air compressors and pneumatic tools, concrete and compaction equipment, boom trucks and cranes, welders, pressure washers, pumps and hoses, utility loaders with attachments, saws, heaters and lighting, hoists, vacuums and sweepers, plumbing equipment, dump and water trucks, and miscellaneous tools and accessories.

The core technology stack is operational rather than proprietary: rental inventory and point-of-sale are managed through the Point-of-Rental software platform, supplemented by an iOS/Android mobile app and a web-based customer portal (/portal/) for account management, equipment-on-rent visibility, and quote requests. The commercial model is direct-to-consumer usage-based pricing — daily, weekly, and monthly rates that range from approximately $19–$35/day for basic tools to $400–$1,760/day for heavy equipment such as 80-ft+ boom lifts. Complementary revenue streams include one-time sale of pre-owned equipment off the rental fleet and professional services revenue from equipment safety training.

The company makes money through three streams: (i) equipment rentals on daily/weekly/monthly usage-based pricing, (ii) one-time sales of pre-owned units from the rental fleet, and (iii) professional safety training services. Customer acquisition is primarily physical storefront plus website/mobile quote requests, with no institutional investors, parent company, or public listings identified in the available source material.

Name

Star Rentals, Inc.

Legal name

Star Rentals, Inc.

Website

https://starrentals.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Star Rentals, Inc. is a Seattle-based independent construction equipment rental company, founded in 1900 and operating 17 retail branches across Washington and Oregon, serving general and subcontractors with aerial lifts, loaders, excavators, and a broad tools fleet.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Construction equipment rental
• Aerial lift rental
• Heavy equipment leasing
• Construction tool rental
• Industrial equipment rental

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Short-term and long-term rental of construction equipment including aerial lifts, loaders, excavators, power tools, and miscellaneous equipment. Pricing is offered on daily, weekly, and monthly basis.
2. Used Equipment Sales: Sale of pre-owned construction equipment to customers who prefer purchasing over renting.
3. Equipment Safety Training: Professional equipment safety training services for customers using rental equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Star Rentals, Inc. rents construction and industrial equipment including aerial lifts (boom lifts and scissor/vertical lifts), forklifts, loaders, excavators, generators, air compressors, concrete and compaction equipment, boom trucks and cranes, welders, pressure washers, pumps, and assorted tools and accessories across 17 store locations in Washington and Oregon. Equipment is offered on daily, weekly, and monthly rental terms, with used equipment sales and professional equipment safety training provided as complementary services.

Product overview

Star Rentals, Inc. is The Pacific Northwest's Largest Independent Construction Equipment Rental Company Since 1900, operating 17 store locations across Washington and Oregon. The company offers a comprehensive equipment rental portfolio organized into product categories including manlifts (boom lifts and vertical/scissor lifts), loaders and excavators, forklifts, generators, air compressors, concrete equipment, compaction equipment, boom trucks and cranes, welders, pressure washers, pumps and hoses, utility loaders with various attachments, saws, heaters and fans, light stands and lamp towers, hoists, vacuums and sweepers, plumbing equipment, dump and water trucks, and miscellaneous equipment. The company also offers complementary services including used equipment sales and equipment safety training. Digital services include a customer portal for account management and equipment tracking, and a mobile app for catalog browsing and store information access.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rentals Rental service offering construction and industrial equipment including aerial lifts (boom lifts and vertical/scissor lifts), forklifts, loaders, excavators, generators, air compressors, concrete equipment, compaction equipment, boom trucks, cranes, welders, pressure washers, pumps, utility loaders, saws, heaters and fans, light stands, hoists, vacuums and sweepers, plumbing equipment, dump and water trucks, and miscellaneous tools and accessories. Serves construction contractors, subcontractors, and trades on daily, weekly, and monthly rental terms.
• Used Equipment Sales Sale of pre-owned construction equipment drawn from Star Rentals' own rental fleet, available for customers who prefer purchasing over renting. Available across the company's 17 store locations in Washington and Oregon.
• Equipment Safety Training Professional safety training services for construction equipment operation, provided to rental customers and other construction professionals requiring equipment operation certifications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America (subsidiary of Ashtead Group), offering aerial work platforms, earthmoving, forklifts, compressors, and a broad construction-equipment catalog. Closely comparable to Star Rentals in offering breadth, contractor customer base, and multi-channel distribution, but with national scale and recent absorption of BlueLine Rental.
• Herc Rentals: Herc Rentals is the third-largest North American equipment rental company, providing aerial, earthmoving, material handling, and industrial equipment to construction and industrial customers. Directly comparable to Star Rentals across equipment categories and contractor customer base; Herc has expanded regionally through acquisitions including Sunstate Equipment.
• Ahern Rentals: Ahern Rentals is a privately held, family-owned independent equipment rental company operating across the western U.S., offering aerial lifts, forklifts, earthmoving, and a comprehensive construction-equipment portfolio. The closest comparable to Star Rentals in operating model (independent, multi-store, mixed construction-equipment fleet serving contractors) — though it operates across more states with a larger fleet.
• United Rentals: United Rentals is the largest equipment rental company in the world, renting aerial lifts, earthmoving equipment, forklifts, and a broad range of construction equipment to industrial and construction customers. Directly comparable to Star Rentals in product mix (aerial lifts, excavators, loaders, tools), customer base (construction contractors), and pricing model (daily/weekly/monthly), but operating nationwide at vastly greater scale.
• BlueLine Rental: BlueLine Rental was an independent equipment rental company focused on aerial work platforms and construction equipment before being acquired by Sunbelt Rentals. Operates as a similarly-positioned independent-style rental brand with overlapping aerial lift and construction equipment categories comparable to Star Rentals' core offerings.
• NES Rentals: NES Rentals was an independent heavy-equipment rental company serving industrial and construction customers with aerial lifts, forklifts, and earthmoving machines before being acquired by and integrated into Herc Rentals. Directly comparable to Star Rentals in product breadth and contractor customer base at the time of operation as an independent.

Broad incumbents

• Home Depot Tool & Equipment Rental: Home Depot operates an in-store and online tool and equipment rental program covering aerial lifts, concrete equipment, power tools, pressure washers, and similar items. Comparable to Star Rentals' power-tool and lighter equipment categories and contractor customer overlap, but as part of a nationwide retail home-improvement platform rather than a specialized construction rental operator.
• Cat Rental Store (Caterpillar dealer network): Cat Rental Store is Caterpillar's global dealer-network rental program offering aerial lifts, earthmoving machines, forklifts, and compact equipment manufactured by Caterpillar and its partners. Overlaps directly with Star Rentals' loaders, excavators, and lift categories, but operates as part of a global OEM ecosystem rather than an independent specialty rental company.
• Bobcat (Doosan) Compact Equipment Rentals: Bobcat/Doosan operates a network of compact-equipment rental offerings covering skid steers, compact track loaders, mini excavators, and utility loaders through its dealer network. Overlaps with Star Rentals' loader, excavator, and utility-loader categories, but is anchored in OEM compact equipment rather than a full-line independent rental model.

Regional players

• Sunstate Equipment: Sunstate Equipment is a regional construction equipment rental company (now a Herc Holdings subsidiary) operating primarily across the Southwest, Southeast, and Mountain West. Comparable business model and product mix to Star Rentals (aerial lifts, earthmoving, forklifts, tools) but with a different geographic footprint that does not overlap directly in the PNW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/star-rentals-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Rentals, Inc.