WineAround

What WineAround does

WineAround SRL is an Italian software company, headquartered in Milan with operational offices in Canelli, that provides a cloud-based SaaS booking and reservation management platform for wine tourism, guided tours, and experience-based businesses. Founded in 2015 as a private limited company (SRL), the platform originated from digitizing booking workflows for major Italian wineries and now also serves the broader Italian tours and activities sector. The product is documented as a leader in booking software for tours and activities within Italy.

The platform is architected as three integrated core modules: a customer-facing online booking widget (Reception Online), a backend management calendar (Calendario Gestionale), and a reservations database/CRM (Database Prenotazioni). Notable technical capabilities include 24/7 real-time availability display, multi-language interfaces (Italian and English), prepay-enabled reservations, QR-code electronic ticketing for access control, advanced rule-based automation (private tour auto-hide, event cloning on booking or fill-up, same-start conflict management, priority-based visibility), gift cards and coupon management, configurable add-on extras, custom form fields, and custom branded domains. Native integrations include Stripe for payments (with real-time charging, 7-day pre-authorization, and automated refunds), GA4 and Google Tag Manager for analytics, Meta Pixel for ad attribution, and CookieScript for GDPR-compliant consent management. WineAround is GDPR-compliant with EU-based data storage.

WineAround operates a freemium-plus-tiered SaaS subscription model (monthly or annual billing via SEPA direct debit) and supplements it with an agent/partner referral program paying commissions on referred clients' purchases. Distribution is primarily self-serve direct-to-consumer via winearound.com, with agent partners as a supplementary mid-funnel channel. Geographic focus is Italy; named enterprise customers include Ferghettina (managing ~10,000 visitors annually through the platform) and Ceretto Aziende Vitivinicole. No external funding rounds, M&A activity, leadership changes, or AI/ML capabilities are disclosed.

Name

WineAround

Legal name

WINEAROUND SRL

Website

https://winearound.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WineAround is an Italian SaaS booking and reservation management platform that enables wineries, guided tour operators, and experience businesses to receive 24/7 online reservations, manage calendars, and analyze booking data, serving primarily the Italian wine tourism and tours market.

Ownership category

akta.pro rank

Product category

Online Booking & Reservation Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Online booking software
• Wine tourism platform
• Reservation management
• Tour booking engine
• Experience management software

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (SaaS): WineAround operates on a SaaS subscription model with multiple plan tiers including a free plan and paid subscription plans (monthly or annual billing). Paid plans unlock advanced features such as custom domains, advanced event automation settings, QR code ticketing, and priority support. Automatic SEPA direct debit renewal. Upgrade path with 14-day free trial upon plan upgrade.
2. Agent Referral Commissions: Agents who refer businesses to WineAround earn commissions on the services purchased by referred clients. Commissions are paid after the referred client settles their invoice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WineAround is a cloud-based SaaS booking and reservation management platform that enables wineries, tour operators, and experience-based businesses to accept online bookings 24/7 from their own websites, manage appointment calendars, and analyze reservation data. The platform combines a customer-facing online booking widget, a backend management calendar with prepay-enabled reservations, and a reservations CRM/database in a single integrated tool. It is offered on a freemium and paid subscription basis, primarily targeting the Italian wine tourism market.

Product overview

WineAround is a cloud-based online booking and reservation management SaaS platform for the wine tourism, tours, and activities sector. The product is architected as a unified booking engine with three integrated core modules: Reception Online (customer-facing booking widget), Calendario Gestionale (backend scheduling calendar), and Database Prenotazioni (reservations CRM). The platform is offered in Italian and English with subscription-based pricing tiers. Add-on capabilities include Biglietti (QR-code ticketing for access control), Gift Card and Coupon (promotional/monetization tools), Extra (optional add-on services), Domande Aggiuntive (custom form fields for checkout or internal use), and custom domain hosting. The platform integrates natively with Stripe for payments, GA4 and Meta Pixel for analytics, Google Tag Manager for tag management, and CookieScript for consent management.

Differentiator

Problem solved

Functional benefit

Products and services

• WineAround Online Booking Platform Cloud-based SaaS booking and reservation management platform for wineries, tour operators, and experience-based businesses, combining a customer-facing online booking widget (Reception Online), a backend scheduling calendar (Calendario Gestionale), and a reservations CRM/database (Database Prenotazioni) in a single integrated system. Offered on a freemium and paid subscription basis, primarily targeting the Italian wine tourism and experiences market.
• Electronic Tickets (Biglietti) Add-on module that automatically generates and sends unique QR-code tickets to each guest with every booking confirmation, enabling automated check-in and access control via mobile-device scanning at entry. For wineries and experience operators running ticketed visits and events.
• Gift Card Add-on module enabling sale of digital gift cards / multi-use vouchers that generate unique monetary codes redeemable for any experience on the booking platform. For wineries and experience operators seeking a promotional and gifting sales channel.
• Coupons Add-on module supporting manually generated discount coupon codes with flexible discount types (monetary, percentage, or free entry), valid for specific events or all offerings on the platform.
• Extras (Optional Add-ons) Add-on module offering configurable optional extras (e.g., shuttle service, picnic blankets, additional tasting) that guests can purchase with an event booking, with availability managed per reservation or shared across events.
• Custom Fields (Domande Aggiuntive) Add-on module enabling customizable questions displayed at checkout or used for internal tracking, supporting text, single-choice, multiple-choice, or dropdown response types to capture guest information or preferences.

Quantifiable outcome

• Ferghettina manages ~10,000 visitors per year through digital booking, reducing administrative workload and freeing staff to focus on in-person hospitality rather than phone/email management
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core, standard and supplementary.

• StripecoreTechnology or IntegrationStripe is integrated as the payment gateway for all credit card transactions processed through WineAround's booking engine. Stripe handles real-time charging for instant bookings, pre-authorization (7-day hold) for on-confirmation bookings, automatic refunds based on cancellation policies, and gift card purchases. All payment data and transaction management occurs through Stripe's dashboard.
• Google (Analytics / GA4 / Tag Manager)standardTechnology or IntegrationWineAround integrates Google Analytics 4, Universal Analytics events (view_item, purchase, page_view), and Google Tag Manager for campaign tracking and conversion measurement. Businesses can insert their GA4 ID and GTM container ID via the platform settings.
• Meta (Facebook / Instagram / Meta Pixel)standardTechnology or IntegrationWineAround supports Meta Pixel integration for tracking conversions from Facebook and Instagram advertising campaigns. Businesses can insert their Facebook Events ID and verify their booking domain via meta tag for Meta's domain verification.
• Agent PartnerssupplementaryChannel Partner/ Reseller/ DistributorIndividuals and organizations with contacts in the tours, activities, and experiences sector can register as WineAround agents. They recommend WineAround to potential clients in their network; WineAround handles onboarding, training, and account setup. Agents earn commissions on the services purchased by referred clients, paid after client invoice settlement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bokun: Bokun is a SaaS booking engine for tours, activities, and experiences, now part of Booking Holdings. It provides online reservation widgets, calendar management, payment processing, and channel distribution — directly overlapping WineAround's core feature set for a similar SMB and mid-market tour operator buyer.
• FareHarbor: FareHarbor is a tours and activities booking platform owned by Booking Holdings that lets operators manage reservations, availability, and payments online. Like WineAround, it sells primarily to tour, activity, and experience operators via a subscription SaaS model with a self-serve booking widget.
• Tock: Tock is a reservation and experiences platform (owned by American Express) that powers winery visits, tastings, chef's tables, and special experiences. Its wine and beverage hospitality focus makes it one of the most directly comparable booking engines to WineAround's wine tourism vertical.
• Rezdy: Rezdy is a tours, activities, and experiences booking software with online reservation, calendar, payment, and channel management functionality. It sells into a similar operator and SMB customer base as WineAround, with broadly overlapping booking-engine features.
• Checkfront (by Reisetech): Checkfront provides online booking software for tours, attractions, and activities, including reservation management and payment processing. It targets the same vertical tours/activities SMB operator persona as WineAround with a SaaS subscription model.
• Bookinglayer (formerly Trekksoft): Bookinglayer is an online booking and payment platform built for tour and activity operators, featuring reservation widgets, calendar management, and channel distribution. It is a similar all-in-one booking SaaS to WineAround with comparable SMB self-serve onboarding.
• Peek: Peek is an online booking platform for tours, activities, and experiences, with both a software product (Peek Pro) and a consumer marketplace. It overlaps directly with WineAround on the booking-engine side and competes for the same operator customer base.
• Regiondo: Regiondo is a European (Germany-based) booking platform for tours, activities, and attractions providing online reservation, ticketing, and payment processing. It is a directly comparable SaaS booking tool sold into the same operator segment, with regional strength in Europe that parallels WineAround's Italian base.

Emerging players

• SevenRooms: SevenRooms is a restaurant and hospitality CRM with reservation, ticketing, and guest experience modules used by hospitality venues including wineries and tasting-room operators. It overlaps with WineAround on booking and guest data for wine-adjacent hospitality customers.

Broad incumbents

• Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a broad scheduling and appointment-booking SaaS that powers online reservation, calendar, and payment flows for many SMB experience providers. It is not vertical-native to wine tourism but competes for the same booking-software wallet at smaller customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/winearoundapp
• Instagraminstagram.com/winearoundapp
• LinkedInlinkedin.com/company/innovacation-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WineAround