Acuity Scheduling
Acuity Scheduling is a cloud-based SaaS appointment scheduling platform serving 250,000+ service-based SMBs with online booking, integrated payments, class scheduling, and client management, operating as a wholly-owned subsidiary of Squarespace.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Acuity Scheduling does
Acuity Scheduling is a cloud-based SaaS online appointment scheduling platform serving 250,000+ service-based businesses globally across beauty, wellness, fitness, education, business services, and visual/performing arts verticals. The platform combines client-facing branded booking pages with operational tools including client management, customizable intake forms, one-on-one and group class scheduling with capacity controls, integrated payment processing via Stripe, Square, and PayPal, invoicing, point-of-sale, gift certificates, and recurring packages/subscriptions. Underlying technology is a web and mobile SaaS architecture (iOS/Android apps) with native calendar sync to Google Calendar, Apple Calendar, and iCloud, plus a public developer API and Zapier connectivity enabling integration with thousands of third-party workflows.
Acuity operates as a wholly-owned subsidiary of Squarespace (NYSE: SQSP), a corporate status confirmed by its branding ("Acuity Scheduling a Squarespace Company") and OAuth login infrastructure routed through login.squarespace.com. No separate funding rounds or financial disclosures are available for the subsidiary. The business runs on a tiered subscription model priced at $16/month (annual) for the entry tier and $27/month for the most popular tier with six bookable calendars, plus custom enterprise pricing for complex deployments. A 7-day free trial and self-serve online signup underpin a product-led growth motion targeting SMBs and solo practitioners, with dedicated enterprise sales for larger accounts and integration partnerships (DealMagik, Squarespace, payment processors, video conferencing, marketing automation) extending distribution into adjacent software ecosystems.
Acuity Scheduling firmographics
Firmographics- Name
- Acuity Scheduling
- Legal name
- Acuity Scheduling
- Website
- https://acuityscheduling.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acuity Scheduling is a cloud-based SaaS appointment scheduling platform serving 250,000+ service-based SMBs with online booking, integrated payments, class scheduling, and client management, operating as a wholly-owned subsidiary of Squarespace.
- Ownership category
- akta.pro rank
Acuity Scheduling industry classification
Industry- Product category
- Online Appointment Scheduling Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
- akta.pro secondary industries
- Appointment Scheduling & Reservation Management (HSACAIAG), Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where Acuity Scheduling is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Acuity Scheduling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription plans for appointment scheduling. Plans start at $16/month (annual) with higher tiers offering more calendars and features. 7-day free trial available.
- Payment Processing: Transaction fees from integrated payment processing through Stripe, Square, and PayPal. Merchants pay deposits, tips, and full payments through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level plan for solo practitioners |
| Subscription | Annual | Most popular plan with six bookable calendars |
| Subscription | Annual | Enterprise tier for complex scheduling needs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Acuity Scheduling product offering
Product offeringCore offering
Acuity Scheduling provides cloud-based online appointment scheduling software that enables service-based businesses to offer 24/7 self-serve client booking through branded online pages, manage client profiles and intake forms, schedule one-on-one appointments and group classes, and accept deposits, tips, and full payments via integrated processors (Stripe, Square, PayPal). The platform includes calendar synchronization with Google, Apple, and iCloud, automated reminders, point-of-sale, invoicing, a website builder, and iOS/Android mobile apps for business management on the go.
Product overview
Acuity Scheduling is a unified online booking and appointment scheduling platform designed for appointment-based service businesses. The core platform comprises integrated modules including Online Booking (client-facing scheduling page), Client Management with intake forms, Class Scheduling for group sessions, Payments (Stripe/Square/PayPal integration), Invoicing Software, Point of Sale, Calendar Management (Google/Apple/iCloud sync), Availability Controls, Website Builder, Mobile App (iOS/Android), and Staff Management. Additional revenue tools include Packages & Subscriptions for recurring billing, Gift Certificates, and Coupons/Add-ons for upselling. The platform also offers Enterprise solutions for larger organizations with custom needs. Acuity serves diverse industries including beauty, wellness, fitness, business services, education, and arts through industry-specific solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Booking
Quantifiable outcome
- 75% of Acuity businesses have reduced no-shows with deposits, appointment reminders, and cancellation policies
Companies that use Acuity Scheduling
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Acuity Scheduling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature12 records
Acuity Scheduling partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Westminster Kennel ClubminorFirst-time corporate partner for the 150th dog show event. Acuity provides scheduling support for the prestigious event held at Jacob K. Javits Convention Center and Madison Square Garden.
- StripecorePayment processor integration allowing businesses to accept credit cards, deposits, tips, and payments directly through Acuity scheduling.
- SquarecorePayment processor integration for in-person and online payments, including contactless card readers for mobile checkout.
- PayPalcorePayment processor integration enabling PayPal transactions for appointments and invoices.
- Google CalendarcoreCalendar sync integration to prevent double-bookings and maintain availability across platforms.
- Apple CalendarcoreCalendar sync integration with Apple Calendar ecosystem.
- iCloudcoreCalendar sync with iCloud for Apple users.
- QuickBookscoreAccounting software integration for financial tracking and bookkeeping.
- ZapiercoreAutomation platform enabling connections to thousands of apps and workflows.
- ZoomcoreVideo conferencing integration for virtual appointments and classes.
- Google MeetcoreVideo conferencing integration for virtual appointments.
- SquarespacecoreParent company integration. Acuity Scheduling is a Squarespace Company with deep product integration.
- FacebookminorSocial media integration allowing clients to book through Facebook.
- InstagramminorSocial media integration for booking through Instagram profiles.
Scale indicators5 records
Acuity Scheduling competitors and assessment
Company assessmentDirect peers
- Calendly: Direct competitor offering online appointment scheduling with calendar sync, payment integrations, and team scheduling. Squarespace's comparison pages explicitly position Acuity vs. Calendly, making it the most directly comparable competitor in the SMB scheduling category.
- Booksy: Appointment booking SaaS focused on barbers, salons, and beauty professionals. Competes with Acuity in the SMB beauty vertical on online booking, client management, and POS.
- Setmore: Online appointment scheduling software targeting small service businesses with calendar integrations and payment features. A free-tier competitor to Acuity's lower-priced plans for solo practitioners.
- Vagaro: Appointment scheduling, POS, and salon/spa management software for beauty and wellness SMBs. Compared head-to-head on Acuity's comparison pages; addresses much of the same beauty/wellness vertical Acuity targets.
- SimplyBook.me: Cloud-based booking system for service businesses across healthcare, beauty, fitness, and consulting. Offers intake forms, payment integration, and custom booking websites comparable to Acuity's feature set.
- Square Appointments: Square's free appointment scheduling offering for salons, spas, and service SMBs. Listed alongside Acuity as a key competitor in the online scheduling software market, with deeply integrated POS and payments via Square.
- Mindbody: Scheduling and business management SaaS for fitness, wellness, and beauty. Provides class scheduling, POS, and client management overlapping with Acuity's fitness/wellness feature set at higher price points.
Emerging players
- Doodle: Scheduling platform for 1:1 and group booking with paid Booking Page features. More meeting-centric than Acuity but increasingly overlapping in SMB and team scheduling scenarios.
- Fresha: Beauty and wellness booking platform with marketplace discovery and integrated payments. Overlaps with Acuity in the salon/spa vertical with a freemium model that pressures Acuity's paid offering.
Broad incumbents
- Microsoft Bookings: Microsoft 365–bundled scheduling tool for businesses. Serves the same online booking use case as Acuity but as part of Microsoft's broader productivity suite, often at no incremental cost for existing M365 subscribers.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acuity Scheduling social profiles
Digital presenceAcuity Scheduling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity Scheduling leadership team
Management profileNumber of profiles
Profiles2 records
Acuity Scheduling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity Scheduling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity Scheduling
What does Acuity Scheduling do?
Acuity Scheduling provides cloud-based online appointment scheduling software that enables service-based businesses to offer 24/7 self-serve client booking through branded online pages, manage client profiles and intake forms, schedule one-on-one appointments and group classes, and accept deposits, tips, and full payments via integrated processors (Stripe, Square, PayPal). The platform includes calendar synchronization with Google, Apple, and iCloud, automated reminders, point-of-sale, invoicing, a website builder, and iOS/Android mobile apps for business management on the go.
Is Acuity Scheduling a public or private company?
Acuity Scheduling is a private company. It is classified as corporate owned and is currently operating.
When was Acuity Scheduling founded?
Acuity Scheduling was founded in 2006. It employs 11 to 50 people.
Where is Acuity Scheduling based?
Acuity Scheduling is headquartered in New York, United States, in the North America region.
How does Acuity Scheduling make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing.
Who are Acuity Scheduling's main competitors?
Direct peers on record are Calendly, Booksy, Setmore, Vagaro, SimplyBook.me, Square Appointments and Mindbody. Emerging players are Doodle and Fresha. Microsoft Bookings is listed as a broad incumbent.
Does Acuity Scheduling have an API?
Yes. Acuity Scheduling offers a public API for developers. Technical guides, documentation, and support are available through the Developers section. Developer documentation is at developers.acuityscheduling.com.
What industry is Acuity Scheduling in?
Acuity Scheduling's product category is Online Appointment Scheduling Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling, with a secondary code of HSACAIAG, Appointment Scheduling & Reservation Management. Its NAICS code is 51821 and its SIC code is 7370.