Brandshopper

Specialty E-commerce Retailbrandshopper.com

Brandshopper is a private e-commerce holding company operating three enthusiast-focused online retail properties—CigarPage.com (handmade cigars), FieldSupply.com (outdoor/hunting gear), and WingSupply.com (waterfowl hunting)—headquartered in Bath, Pennsylvania, serving niche hobbyist consumer markets through direct-to-consumer sales.

Company typePrivate
Founded2012
HeadquartersBath, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Brandshopper does

Brandshopper, LP is a private retail e-commerce holding company headquartered in Bath, Pennsylvania (Lehigh Valley region), operating as an umbrella entity for three distinct enthusiast-focused online retail properties. The company serves niche hobbyist consumer markets through direct-to-consumer sales across two verticals: handmade cigars (via CigarPage.com) and outdoor/hunting recreation (via FieldSupply.com and WingSupply.com). Its customer base consists of individual consumers seeking specialty products in these enthusiast categories; no B2B, wholesale, or enterprise channels are documented in the source material.

The company's product surface is three wholly-owned sub-brand e-commerce websites, each with its own brand identity, customer community, and merchandising focus. CigarPage.com markets itself as 'America's source for handmade cigars' with guaranteed lowest prices and factory-direct blends across hundreds of top brands. FieldSupply.com targets avid outdoor and hunting enthusiasts with deals on gear and apparel. WingSupply.com, the heritage property operating since 1982, serves waterfowl hunters (duck, goose, turkey) and broader outdoorsmen. The underlying technology stack is not disclosed beyond the use of a commodity website builder (Wix) for the corporate site and a third-party recruiting platform (Paylocity) for hiring. No mobile app, proprietary platform features, public API, developer integrations, or AI/ML capabilities are documented across any of the three storefronts.

Brandshopper operates a direct-to-consumer e-commerce retail model generating revenue through product sales across its three brand websites. Pricing is not publicly disclosed but centers on a 'guaranteed lowest prices' and 'deals' positioning across each vertical. The company employs a small team spanning fulfillment, customer service, marketing, merchandising, graphic design, IT, and accounting, with offices staffed Monday through Friday from 9am to 7pm. The corporate structure is a Pennsylvania limited partnership (BRANDSHOPPER, LP) with no disclosed institutional investors, parent company, or funding rounds; the entity is bootstrapped. Leadership is anchored by founder Keith Meier, who serves as Founder & CEO. The company is actively recruiting, indicating ongoing operational activity, though no revenue, headcount, or growth metrics have been publicly disclosed.

Brandshopper firmographics

Firmographics

Name: Brandshopper
Legal name: BRANDSHOPPER, LP
Website: https://brandshopper.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 51–100 employees
Short description: Brandshopper is a private e-commerce holding company operating three enthusiast-focused online retail properties—CigarPage.com (handmade cigars), FieldSupply.com (outdoor/hunting gear), and WingSupply.com (waterfowl hunting)—headquartered in Bath, Pennsylvania, serving niche hobbyist consumer markets through direct-to-consumer sales.
Ownership category
akta.pro rank

Brandshopper industry classification

Industry

Product category: Specialty E-commerce Retail
NAICS: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
SIC: Retail-Catalog & Mail-Order Houses (5961)
akta.pro industry: PRIMARYCRAFADAJ
Sporting Goods & Outdoor Inventory-led Online Retailers
Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)
SECONDARYCRANADAI
Online Tobacco & Nicotine Retail (Delivery/Click & Collect)
Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Tobacco & Nicotine Retail (Cigarettes, Cigars, Smokeless)
SECONDARYCRAMABAB
Outdoor & Adventure Multi-Category Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

Cigar e-commerce
Outdoor gear retail
Hunting apparel
Specialty online retail
Waterfowl hunting supplies

Where Brandshopper is headquartered

Location

Headquarters

HQ city: Bath
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Brandshopper business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

E-commerce Retail Sales: Operates multiple e-commerce destinations (CigarPage.com, FieldSupply.com, WingSupply.com) selling products directly to consumers in the cigars and outdoor sports/hunting markets. Revenue generated through direct online sales of cigars, outdoor gear, hunting apparel, and related products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Brandshopper product offering

Product offering

Core offering

Brandshopper is a retail e-commerce platform operating a family of three enthusiast-focused online storefronts: CigarPage.com (handmade cigars with guaranteed lowest prices and factory-direct blends), FieldSupply.com (outdoor and hunting gear and apparel), and WingSupply.com (waterfowl hunting supplies including duck, goose, and turkey). The company sells directly to consumers across niche hobbyist verticals of cigars and outdoor sports, backed by centralized fulfillment, customer service, marketing, and IT operations from its Bath, Pennsylvania headquarters.

Product overview

Brandshopper is a retail e-commerce platform that operates as an umbrella holding company for a family of three distinct, enthusiast-oriented web properties focused on outdoor sports and cigars. The platform consists of three sub-brands: CigarPage.com (handmade cigars), FieldSupply.com (outdoor and hunting gear), and WingSupply.com (waterfowl hunting). Each sub-brand operates its own dedicated e-commerce destination while sharing centralized corporate operations.

Differentiator

Problem solved

Functional benefit

Brands

CigarPage.com: America's source for handmade cigars, with guaranteed lowest prices and deals on hundreds of top brands and factory-direct blends.
FieldSupply.com
WingSupply.com

Products and services

CigarPage.com
FieldSupply.com
WingSupply.com

Companies that use Brandshopper

Customer profile

Segments2 records

Ideal customer profiles2 records

Brandshopper technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Brandshopper partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Brandshopper competitors and assessment

Company assessment

Broad incumbents

Scheels: Large U.S. sporting goods and outdoor retailer combining stores with a full omnichannel e-commerce platform. Competes with FieldSupply.com and WingSupply.com across hunting, outdoor, and lifestyle categories at broader scale.
Bass Pro Shops / Cabela's: Dominant U.S. outdoor recreation retailer operating both Bass Pro Shops and Cabela's banners with extensive stores and a large online footprint. The most significant competitive force facing FieldSupply.com and WingSupply.com across hunting, waterfowl, and outdoor categories.
Sportsman's Warehouse: National multi-store retailer of hunting, fishing, camping, and outdoor gear with a substantial e-commerce platform. Overlaps with FieldSupply.com and WingSupply.com in hunting/outdoor enthusiast categories and competes for the same value-conscious hunter customer.

Emerging players

Cigars.com: Online cigar retailer with curated brand selection and frequent promotional pricing. Comparable to CigarPage.com on enthusiast cigar e-commerce, broad brand assortment, and direct-to-consumer deal positioning.
Cheaper Than Dirt: Online retailer of firearms, ammunition, and outdoor/hunting products with a value-pricing focus. Comparable to FieldSupply.com and WingSupply.com in serving hunting/outdoor enthusiasts via online-first deal-driven merchandising.

Direct peers

Cigars International: One of the largest online retailers of premium handmade cigars in the U.S. Directly comparable to CigarPage.com in product mix (handmade cigars, factory-direct blends), price positioning, and target customer (cigar enthusiasts seeking discounts and broad brand selection).
Famous Smoke Shop: Long-standing online and mail-order cigar retailer offering a wide assortment of premium cigars at competitive prices. Direct competitor to CigarPage.com with overlapping factory-direct sourcing, deal-driven marketing, and enthusiast customer base.
Midway USA: Direct-to-consumer retailer specializing in hunting, shooting, and reloading supplies, primarily online and via catalog. Highly comparable to FieldSupply.com and WingSupply.com on enthusiast hunting e-commerce, broad SKU depth, and value-driven merchandising.
Sportsman's Guide: Catalog and online retailer offering discounted hunting, fishing, and outdoor gear. Closely comparable to FieldSupply.com and WingSupply.com on hunting/outdoor enthusiast deal positioning and direct-to-consumer distribution model.
Thompson Cigar: Heritage mail-order and online cigar retailer offering a broad catalog of premium and value cigars. Comparable to CigarPage.com on direct-to-consumer cigar retail and price/value positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Brandshopper financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Brandshopper leadership team

Management profile

Number of profiles

Profiles1 record

Brandshopper subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Brandshopper funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Brandshopper M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandshopper

What does Brandshopper do?

Is Brandshopper a public or private company?

Brandshopper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Brandshopper founded?

Brandshopper was founded in 2012. It employs 51 to 100 people.

Where is Brandshopper based?

Brandshopper is headquartered in Bath, United States, in the North America region.

How does Brandshopper make money?

One revenue line is on record: E-commerce Retail Sales.

Who are Brandshopper's main competitors?

Broad incumbents on record are Scheels, Bass Pro Shops / Cabela's and Sportsman's Warehouse. Emerging players are Cigars.com and Cheaper Than Dirt. Direct peers are Cigars International, Famous Smoke Shop, Midway USA, Sportsman's Guide and Thompson Cigar.

Does Brandshopper have an API?

No public API is recorded for Brandshopper.

What industry is Brandshopper in?

Brandshopper's product category is Specialty E-commerce Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRANADAI, Online Tobacco & Nicotine Retail (Delivery/Click & Collect). Its NAICS code is 459 and its SIC code is 5961.