SuperJoy

What SuperJoy does

SuperJoy (legal entity: We Are SuperJoy.) is a creative content lab that provides end-to-end production and post-production services to enterprise brand clients. Based in a 22,000 sq ft creative hub in Richmond, Virginia, the company offers live-action production, 2D and 3D animation, editorial, audio, finishing, photography, digital production, and social content services. Its work supports advertising and marketing campaigns across digital, social, and broadcast channels.

The company's production stack incorporates AI, Unreal Engine, and virtual production technologies, supported by an in-house tech team that evaluates and integrates emerging tools into the workflow. SuperJoy is staffed by over 30 full-time artists, producers, technicians, and operations personnel, augmented by what it characterizes as a vast global network of freelance creators, enabling diverse perspectives and flexible project scaling. Named clients include GEICO, DoorDash, Papa John's, CarMax, UPS, Royal Caribbean, Coinbase, TIAA, VA Lottery, Miracle-Gro, and others, spanning insurance, retail, food delivery, financial services, government, and travel verticals.

The business operates a B2B, sales-led, project-based professional services model. Revenue is generated through discrete creative production engagements with major brands rather than recurring subscriptions or productized offerings. Pricing is not publicly disclosed and is structured per project. SuperJoy is incorporated in Virginia under the legal name 'We Are SuperJoy.' and is affiliated with Interpublic Group, one of the largest global advertising holding companies, per the entity's privacy policy disclosures. Distribution occurs via direct enterprise sales and organic social channels (Instagram, LinkedIn); geographic scope is presently North America.

Name

SuperJoy

Legal name

We Are SuperJoy.

Website

https://wearesuperjoy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperJoy is a Richmond, Virginia-based creative content lab providing end-to-end production and post-production services, including live-action, animation, editorial, and finishing, to enterprise brand clients such as GEICO, DoorDash, and UPS, with a 30+ person staff and global creator network.

Ownership category

akta.pro rank

Product category

Commercial Creative Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

akta.pro secondary industry

Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)

Keywords

• Creative content production
• Commercial video production
• Post-production services
• Animation and VFX
• Social content creation

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Production Services: B2B creative production services including live action, animation, editorial, digital production, and finishing for enterprise clients. Revenue is generated through project-based engagements for major brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SuperJoy is a creative content lab that produces advertising and commercial content for enterprise brands. The company delivers live action production, 2D and 3D animation, editorial, audio, social content, digital production, finishing, and photography services from its 22,000 sq ft studio in Richmond, VA, with capabilities spanning AI, Unreal Engine, and virtual production. Projects range from social content and case studies to fully-produced broadcast spots for clients such as GEICO, DoorDash, Papa John's, CarMax, and UPS.

Product overview

SuperJoy is a Creative Content Lab offering production and post-production services for advertising and commercial content. The company operates as a full-service creative studio providing live action, animation (2D and 3D), editorial, audio, social content, digital production, finishing, and photography services. They work on projects ranging from case studies and social content to fully-produced broadcast spots, serving clients such as GEICO, DoorDash, Papa John's, CarMax, UPS, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Action Production
• 2D & 3D Animation
• Editorial Services
• Audio Production
• Social Content Production
• Digital Production
• Finishing
• Photography

Quantifiable outcome

• Budget-friendly, quick and efficient solutions with integrated production

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Psyop: Boutique creative production studio specializing in commercial film, animation, and VFX for global brands. Direct competitor to SuperJoy in delivering campaign-grade branded content with integrated creative and technical capabilities.
• Buck: Design-driven animation and motion studio producing commercial, experiential, and digital content for major brands. Comparable to SuperJoy's animation and digital production capabilities for enterprise clients.
• Gentleman Scholar: Creative production studio combining live action, design, and animation for advertising campaigns. Directly comparable to SuperJoy's hybrid live-action/animation model serving enterprise brand clients.
• m ss ng p eces (Missing Pieces): Independent creative agency and production company producing commercial campaigns, content, and experiential work for brands. Comparable in scale and B2B sales-led motion to SuperJoy.
• Tool of North America: Boutique commercial production company representing directors and producing ad campaigns for agencies and brands. Similar in operating model and client profile to SuperJoy's branded content work.
• Block & Tackle: Independent creative studio producing commercials, branded content, and design work for major advertisers. Closely comparable in B2B production services and enterprise brand focus.
• Variable: Independent creative agency and production studio serving enterprise brands with integrated campaign and content production. Comparable in size, capabilities, and sales-led motion to SuperJoy.

Broad incumbents

• The Mill: Large-scale VFX, post-production, and content production studio (part of Technicolor) serving major brand advertisers. Overlaps with SuperJoy's post-production and finishing services but operates at significantly greater scale with a global studio footprint.
• Framestore: Global VFX and creative studio producing film, advertising, and immersive content for major brands. Comparable to SuperJoy's animation and virtual production work but at a much larger enterprise scale.
• McCann Worldgroup: Global advertising agency network and IPG flagship, operating large-scale content production capabilities in-house. As a sister entity under IPG, McCann is a related incumbent in the branded content ecosystem where SuperJoy participates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superjoy
• Instagraminstagram.com/wearesuperjoy
• Xx.com/wearesuperjoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperJoy