What Wibble does

Wibble is a Belfast-based, founder-owned web design and development studio founded in November 2013, operating under the legal name Wibble Web Design LTD (Northern Ireland, company number NI644559). The studio specializes exclusively in WordPress-based digital services, designing, building, hosting, and maintaining bespoke websites for a client base spanning small and medium enterprises, public sector bodies, and global enterprises — including healthcare providers (Kingsbridge Private Hospital, HSC, Galen Pharma/Almac, Lenire), government agencies (Arts Council of Ireland, CJINI, CVSNI, Ring of Gullion AONB), legal firms (McCartan Turkington Breen, Babbé Legal, Osborne King), consumer brands (BPerfect Cosmetics, Germinal), and media (NÓS, FactCheckNI). All work is delivered in-house by a small team of 1–10 specialists with no outsourcing, and server access is intentionally restricted to protect client security and IP.

The company's service portfolio sits on a defined infrastructure stack: Digital Ocean for cloud hosting, Cloudflare for DNS and security, RackSpace infrastructure, Mailgun for email delivery, WooCommerce for e-commerce, and Yoast SEO and Shield Security as standard WordPress plugins. Wibble's signature methodology is the proprietary 'Golden Gate Bridge Approach' to managed WordPress, characterized by continuous core, plugin, and theme updates, daily vulnerability scanning, automated off-site backups, SSL management, and manual human verification after each update push. The studio has also built an in-house CRM and project management tool called Eve, developed by its first employee and Lead Web Developer Karl Proctor.

Wibble's commercial model combines project-based custom design and development with recurring managed services. Custom projects are scoped to a minimum of approximately 15 days with a milestone-based payment schedule (30% on spec, 30% on concept, 30% on development completion, 10% on launch). Ongoing managed WordPress hosting and support is billed monthly via Direct Debit through GoCardless or annually. Additional revenue streams include the Wibble Rescue Package (one-time WordPress migration and remediation), email and domain services, ad-hoc custom development at hourly rates (reviewed annually in June), and white-label services for partner agencies. The studio has earned multiple regional recognitions, including a highly commended DANI Award for Not for Profit (2015), inclusion in the Belfast Business Top 50 (2017), and the Irish News Workplace & Employment Awards 'Best Place to Work' (2024).

Name

Wibble

Legal name

Wibble Web Design LTD

Website

https://wearewibble.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wibble is a Belfast-based, founder-owned web design and development studio founded in 2013, specializing exclusively in WordPress design, managed hosting, and support for SMEs, public sector agencies, and global enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure

Revenue model

1. Custom Web Design & Development: Bespoke WordPress web design and development services for clients ranging from sole traders to government agencies. Projects are priced based on scope; the company assigns a minimum of approximately 15 days to base projects. Payment schedule: 30% on spec doc agreement, 30% on concept agreement, 30% on dev completion, 10% on website launch.
2. Managed WordPress Hosting & Support: Monthly recurring managed WordPress hosting and support services via the Wibble Support Package, billed monthly via Direct Debit using GoCardless, or annually for annual support packages.
3. Wibble Rescue Package: One-time migration service to move an existing WordPress site to Wibble's managed hosting environment, followed by ongoing managed services.
4. Email & Domain Services: Email hosting (25GB mailbox capacity with 3-level spam filter) and domain registration services, typically bundled with web hosting or provided as standalone services.
5. Ad-hoc Custom Development: Custom design and development work outside standard support scope, billed at an hourly rate (reviewed annually in June) or via retainer packages for clients with ongoing development needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wibble is a Belfast-based web design and development studio that exclusively builds bespoke WordPress websites for clients ranging from sole traders to global companies and government agencies. Beyond initial design and build, Wibble provides ongoing managed WordPress hosting, security, updates, support, email hosting, domain registration, and a dedicated migration/Rescue service for poorly maintained WordPress sites, with all work delivered in-house by a small specialist team.

Product overview

Wibble is a Belfast-based managed WordPress services studio founded in 2013, operating as a single, integrated service offering rather than a software platform. The core product is Custom WordPress Design & Development — bespoke websites built from scratch in WordPress. This core is supplemented by three coordinated managed-service modules: the Wibble Support Package (ongoing site management, updates, security, and support), the Wibble Rescue Package (migration and recovery for existing WordPress sites), and Managed WordPress Hosting (optimised server infrastructure with uptime monitoring and backups). Additional add-on services include Email Hosting (with spam filtering), Domain Registration, and White Label Web Design for agency resellers. All services are WordPress-exclusive and delivered entirely in-house by the Wibble team.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom WordPress Design & Development
• Wibble Support Package
• Wibble Rescue Package
• Managed WordPress Hosting
• Email Hosting
• Domain Registration
• White Label Web Design

Quantifiable outcome

• 25,000+ monthly sessions on Ring of Gullion site (up from ~500 before redesign), winning DANI Award for Not for Profit
• +3 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Galen Pharma (part of Almac)coreTechnology or IntegrationGalen Pharma, a global pharmaceutical company and part of the Almac Group, selected Wibble as their web agency of choice for ongoing hosting, web support, and maintenance services. This is a managed WordPress services relationship where Wibble provides the full suite of its managed hosting and support capabilities to Galen Pharma's web properties.
• Abacus Talent GroupminorOthersWibble partnered with Abacus Talent Group (a recruitment firm) as part of its talent acquisition process. The partnership is referenced in the context of Wibble's approach to managing its WordPress client base — Abacus helps Wibble find and recruit talent as the company grows.
• Big MotiveminorStrategic or Co-development PartnerWibble collaborated with Big Motive (a product design studio) on the Kingsbridge Private Hospital Group web development project. Big Motive handled product design while Wibble provided WordPress development, hosting, and support.
• Journey For (Design Agency)minorStrategic or Co-development PartnerWibble worked in collaboration with Journey For design agency on the Germinal GB & Ireland project — a suite of 3 websites for the agricultural seed specialist. Journey For provided design direction while Wibble handled WordPress design, development, hosting, and support.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Human Made: UK-based WordPress design, development and hosting agency with comparable size and enterprise client base. Directly competes with Wibble for WordPress build and managed support contracts in the UK and Europe.
• 10up: US-headquartered WordPress agency offering design, development, and managed services to enterprise and publisher clients. Closely comparable to Wibble's enterprise WordPress build + support model, though at larger scale.
• WebDevStudios: US-based WordPress design and development agency with a managed support offering. Direct competitor in the bespoke WordPress build + long-term maintenance niche.
• rtCamp: India-headquartered WordPress agency with global clients and enterprise-grade engineering depth. Comparable to Wibble's bespoke WordPress + managed hosting/service model, competing on price and scale.
• Alley Interactive: US-based WordPress agency serving publishers, nonprofits, and enterprise clients. Comparable in serving large content-driven organisations and offering ongoing engineering support — directly competing for similar engagements.
• Pagely: Managed WordPress hosting provider with enterprise focus (now part of WP Engine). Competes with Wibble's Managed WordPress Hosting in the higher-end hosting segment, particularly for content-heavy enterprise clients.

Broad incumbents

• WP Engine: Large US-based managed WordPress hosting and digital experience platform. Overlaps Wibble's Managed WordPress Hosting and Support offerings but operates at vastly greater scale as a platform business rather than a design studio.
• Kinsta: Global managed WordPress hosting provider with premium positioning. Direct competitor for Wibble's hosted WordPress clients but operates an infrastructure-scale platform business rather than a design/agency model.

Emerging players

• Delicious Brains: Canadian WordPress product company building premium plugins (e.g., WP Offload Media, SpinupWP). Adjacent to Wibble's stack rather than a direct competitor; competes for WordPress developer mindshare and tooling budgets.

Others

• Big Motive: Belfast-based product and brand design studio already partnered with Wibble on the Kingsbridge Private Hospital project. Not a competitor but a complementary local design partner — useful as a regional ecosystem comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wibble
• Instagraminstagram.com/wearewibble
• Xx.com/wibbleweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wibble