Holland Pharma
Holland Pharma is a Dutch B2B wholesale distributor offering 55,000+ health, supplement, body care, natural medicine and eco-household products to pharmacies, drugstores, health food stores, therapists and webshops across the Netherlands, Belgium, Germany, Luxembourg and France, operating Leef.nl and dropshipping channels as a Mosadex Groep subsidiary.
- Company typePrivate
- Founded1970
- HeadquartersBorculo, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holland Pharma does
Holland Pharma is a Dutch B2B wholesale distributor of health, wellness and natural products headquartered in Borculo, Netherlands, and operating as a wholly-owned subsidiary of Mosadex Groep. Founded in 1970, the company offers over 55,000 SKUs spanning food supplements, body care, natural medicines, medical products, organic and gluten-free items, and eco-certified household goods (including the Ecodoo brand), positioned as a one-stop-shop for pharmacies, drugstores, health food stores and therapists across the Netherlands, Belgium, Germany, Luxembourg and France. The company holds a Groothandelsvergunning wholesale medicines license, GDP certification, Skal organic certification (valid through January 2028) and Demeter biodynamic certification, supporting its regulated pharmaceutical and organic product distribution.
The business operates three complementary distribution channels. The core B2B wholesale channel delivers next-day to customers ordering before 18:00, with free shipping above €250 (excl. VAT) and standard unit pricing plus client discounts. Leef.nl, a wholly-owned online ordering platform, connects consumers to 380+ retail pickup points operated by Holland Pharma's pharmacy and drugstore customers, enabling click-and-collect across the Netherlands. A dropshipping service fulfills orders from 48,000 in-stock articles directly to end consumers on behalf of webshop partners, using PostNL and DHL logistics. Customer-facing engagement is reinforced through the annual Health Experience trade event and a field sales team.
Holland Pharma monetizes primarily through wholesale product margins on B2B transactions and managed-services revenue from dropshipping fulfillment. Pricing is unit-based with volume and direct-debit discounts (1% invoicing discount), and VAT rates vary by product category (9% or 21%). Recent strategic activity includes a December 2023 acquisition of exclusive distribution rights for the Orthovitaal brand from Fittergy, a 2022 IT modernization introducing new customer/article numbering and digital invoicing, and the buildout of Leef.nl and dropshipping channels to extend reach beyond traditional wholesale.
Holland Pharma firmographics
Firmographics- Name
- Holland Pharma
- Legal name
- Holland Pharma
- Website
- https://hollandpharma.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Holland Pharma is a Dutch B2B wholesale distributor offering 55,000+ health, supplement, body care, natural medicine and eco-household products to pharmacies, drugstores, health food stores, therapists and webshops across the Netherlands, Belgium, Germany, Luxembourg and France, operating Leef.nl and dropshipping channels as a Mosadex Groep subsidiary.
- Ownership category
- akta.pro rank
Holland Pharma industry classification
Industry- Product category
- Pharmaceutical Wholesale Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Retail Pharmacy Supply Wholesalers (HLAIAJAE)
- akta.pro secondary industries
- Full-Line Pharmaceutical Wholesalers (HLAIAJAA), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
Keywords
Where Holland Pharma is headquartered
LocationHeadquarters
- HQ city
- Borculo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Holland Pharma business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Wholesale Product Sales: Wholesale distribution of health products (supplements, food, body care, natural medicines, medical products) to pharmacies, drugstores, health food stores, and therapists. Revenue generated from product margins on bulk orders. Customers order through online platform or via sales representatives.
- Dropshipping Services: Fulfillment service for webshops where Holland Pharma manages inventory and ships directly to consumers. Generates revenue through product sales with integrated logistics fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing with volume discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Holland Pharma product offering
Product offeringCore offering
Holland Pharma is a wholesale distributor of more than 55,000 health and drugstore products — including food supplements, body care, natural medicines, medical products, and organic/gluten-free items — sold to pharmacies, drugstores, health food stores, and therapists across the Netherlands, Belgium, Germany, Luxembourg, and France. The company supports these wholesale customers through an online B2B ordering platform with same-day processing and next-day delivery, and extends its reach via a dropshipping service for webshops and the Leef.nl consumer pickup network.
Product overview
Holland Pharma operates as a wholesale distributor offering over 55,000 health-related products including supplements, body care, natural medicines, medical products, food, and eco-friendly household items. The company provides a one-stop-shopping concept with product categories spanning food supplements (Lamberts, Orthovitaal), natural medicines, organic and gluten-free products, and eco-certified household products (Ecodoo brand). Additional services include the Leef.nl online ordering platform for retail partners and a dropshipping/fulfilment service handling inventory management, order processing, packaging, and shipping for web shop partners. The company distributes across Netherlands, Belgium, Germany, Luxembourg, and France with over 48,000 articles available directly from stock.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Wholesale Distribution of Health and Drugstore Products Wholesale supply of food supplements, body care, natural medicines, medical products, and organic/gluten-free items to pharmacies, drugstores, health food stores, and therapists across the Netherlands, Belgium, Germany, Luxembourg, and France, with same-day order processing and next-day delivery.
- Dropshipping and Fulfillment Service for Webshops Turnkey dropshipping service for online retailers covering inventory management, order processing, packaging, and direct-to-consumer shipping via PostNL and DHL, with 48,000 articles available from stock.
- Leef.nl Consumer Pickup and Ordering Platform Online platform through which consumers order products from retailer websites and pick up and pay in-store at participating drugstores, pharmacies, and natural food shops across a network of 380+ Dutch pickup points.
Quantifiable outcome
- Orders placed before 18:00 delivered next day
- +1 more outcomes
Companies that use Holland Pharma
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Holland Pharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Holland Pharma partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- FittergyminorHolland Pharma took over exclusive distribution of Orthovitaal brand from Fittergy, enabling growth and innovation while maintaining trusted quality and service of Orthovitaal products.
- Leef.nlcoreLeef.nl is an online ordering platform operated by Holland Pharma. Retailers (drogisterijen, apotheken, reformwinkels) offer Leef.nl on their websites, allowing consumers to order 48,000 products and pick up in-store. Holland Pharma manages logistics and retailer support.
- PostNLcorePostNL handles parcel delivery for Holland Pharma's dropshipping and direct shipping services, ensuring next-day delivery for orders placed before cutoff time.
- DHLcoreDHL provides parcel delivery services alongside PostNL for Holland Pharma's dropshipping and direct B2B shipping operations.
- Mosadex GroepcoreMosadex Groep is the parent company of Holland Pharma. Holland Pharma operates under the Mosadex Group umbrella, sharing corporate governance and potentially operational synergies.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Holland Pharma competitors and assessment
Company assessmentBroad incumbents
- Celesio / McKesson Europe: Celesio (now part of McKesson) is one of the largest pharmaceutical wholesalers and pharmacy operators in Europe. Comparable as a broad incumbent in pharma distribution with overlapping Dutch/European footprint.
- Etos: Etos is the largest Dutch drugstore chain and a major buyer of health, personal care, and OTC products. Comparable as a downstream retail customer in the same categories Holland Pharma wholesales.
- Mediq: Mediq is a large Dutch distributor of medical devices, supplies, and home-care products to healthcare providers. Broader portfolio but overlapping customer base of pharmacies, hospitals, and care providers in the Netherlands.
- DA Drogisterij: DA is a major Dutch drugstore franchise chain with hundreds of stores. Comparable as a key downstream B2B customer segment purchasing the categories Holland Pharma distributes.
Direct peers
- Alliance Healthcare (Walgreens Boots Alliance): Alliance Healthcare is one of the largest pharmaceutical wholesalers in the Netherlands and Europe, distributing to pharmacies and healthcare providers. Closely comparable on business model, customer base, and product mix.
- Mosadex Groep: Mosadex Groep is the parent company of Holland Pharma and operates a broader Dutch pharmaceutical and healthcare wholesale network. Directly comparable wholesale/distribution activity serving similar pharmacy and healthcare customers.
- Pluripharm: Pluripharm is a Dutch pharmaceutical wholesaler specializing in pharmacy supply and compounded preparations. Highly comparable as a B2B pharma distributor serving the independent pharmacy channel in the Netherlands.
- Brocacef Groep (Phoenix Group): Brocacef is a leading Dutch pharmaceutical wholesaler and pharmacy operator, part of the pan-European Phoenix Group. Directly comparable as a B2B pharma wholesaler serving Dutch pharmacies with similar regulatory and logistics profile.
Emerging players
- Nationale Apotheek: Nationale Apotheek is a Dutch online pharmacy and pharma fulfillment player. Comparable as it competes for consumer Rx and OTC demand and illustrates the omnichannel shift in Dutch pharmacy that affects Holland Pharma's customers.
- DocMorris: DocMorris is a major Dutch/European online pharmacy and mail-order pharma retailer. Indirectly comparable as it competes for the same consumer demand Holland Pharma's pharmacy customers serve; relevant for understanding end-market dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Holland Pharma social profiles
Digital presenceHolland Pharma compliance and trust
Trust signalCompliance4 records
Holland Pharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Pharma leadership team
Management profileNumber of profiles
Profiles5 records
Holland Pharma subsidiaries and ownership
Company hierarchySubsidiaries1 record
Holland Pharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Pharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Pharma
What does Holland Pharma do?
Holland Pharma is a wholesale distributor of more than 55,000 health and drugstore products — including food supplements, body care, natural medicines, medical products, and organic/gluten-free items — sold to pharmacies, drugstores, health food stores, and therapists across the Netherlands, Belgium, Germany, Luxembourg, and France. The company supports these wholesale customers through an online B2B ordering platform with same-day processing and next-day delivery, and extends its reach via a dropshipping service for webshops and the Leef.nl consumer pickup network.
Is Holland Pharma a public or private company?
Holland Pharma is a private company. It is classified as corporate owned and is currently operating.
When was Holland Pharma founded?
Holland Pharma was founded in 1970. It employs 251 to 500 people.
Where is Holland Pharma based?
Holland Pharma is headquartered in Borculo, Netherlands, in the Europe region.
How does Holland Pharma make money?
Two revenue lines are on record. B2B Wholesale Product Sales are the primary driver. The others are dropshipping Services.
Who are Holland Pharma's main competitors?
Broad incumbents on record are Celesio / McKesson Europe, Etos, Mediq and DA Drogisterij. Direct peers are Alliance Healthcare (Walgreens Boots Alliance), Mosadex Groep, Pluripharm and Brocacef Groep (Phoenix Group). Emerging players are Nationale Apotheek and DocMorris.
Does Holland Pharma have an API?
No public API is recorded for Holland Pharma.
What industry is Holland Pharma in?
Holland Pharma's product category is Pharmaceutical Wholesale Distribution. Its primary akta.pro industry code is HLAIAJAE, Retail Pharmacy Supply Wholesalers, with a secondary code of HLAIAJAA, Full-Line Pharmaceutical Wholesalers. Its NAICS code is 424210 and its SIC code is 5122.