What Leef.nl does

Leef.nl B.V. (Leef.nl) is a Dutch direct-to-consumer e-commerce platform headquartered in Borculo, Netherlands, positioning itself as the largest Dutch webshop in the health and self-care category with more than 70,000 products. The catalog spans nutrition (vitamins, minerals, food supplements, medical nutrition, gluten-free, weight-loss and snacks), self-care health items (homeopathy, phytotherapy, allergy, general complaints), beauty, pregnancy and baby, personal and dermatological care, animal care (dogs, cats, horses), and sports nutrition. Customers place orders on the leef.nl storefront with next-business-day delivery for orders before 21:00 and free shipping above €75 (€49 in the food category), using payment methods including iDEAL, Mastercard, Visa and Klarna.

The platform is built on a standard Magento-style e-commerce stack with integrated catalog, customer accounts and logistics. A registration as an official Dutch online medicine provider permits combined OTC/prescription pharma and supplement distribution. Distribution is hybrid: pure-play online is supplemented by partnerships with Service Apotheek (1,000+ pharmacy locations) and DA Drogist for click-and-collect and local pickup, plus Yourskin for dermatological skin-care consultation. The Gezondheids-Wiki knowledge base provides authority-authored health content for SEO and consumer trust. A per-order mangrove tree-planting program runs via The Good API and Eden Reforestation Projects, and Leef.nl carries the Goed Hart Keurmerk sustainability certification along with a 5.0 Trustpilot rating.

The revenue model is transactional, one-off product sales priced individually (e.g., Vitakruid Multi Dag Vrouw Sport 30 tablets at €16.90, Orthica Orthiflor basic 90 capsules at €19.13), with promotional pricing and a free-shipping threshold to incentivize basket size. No subscription tier is described. Customer segments are horizontal and persona-based (health-conscious consumers, pregnancy/family, weight management, pet owners) across a single domestic geography (Netherlands). Channels include organic social (Facebook, Instagram, YouTube, TikTok), content marketing, email/green newsletter, SEO and Trustpilot reviews. The company is privately held with no disclosed funding, parent, or institutional ownership.

Name

Leef.nl

Legal name

Leef.nl B.V.

Website

https://leef.nl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Leef.nl is a Dutch direct-to-consumer e-commerce platform selling 70,000+ health, wellness, supplement, beauty and personal care products to Dutch consumers, with hybrid online plus pharmacy/drugstore click-and-collect distribution.

Ownership category

akta.pro rank

Product category

Online Health & Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Other Specialty Food Retailers (44529)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Online pharmacy retail
• Health supplement e-commerce
• Nutritional supplements online
• Vitamin wellness products
• Personal care retail

Headquarters

HQ city

Borculo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Leef.nl generates revenue through direct online sales of health, wellness, and nutritional products to consumers. The business model is transactional, with products sold at varying price points. Free shipping is offered above €75 (€49 for food category), incentivizing larger basket sizes. The company also sells prescription and over-the-counter medicines as an official registered online medicine provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Leef.nl is a Dutch direct-to-consumer online health and medical retail platform selling more than 70,000 products across nutrition, supplements, medical nutrition, gluten-free, weight loss, snacks, health self-care, beauty, personal care, pregnancy, animal care, and sports nutrition categories. The company operates as an officially registered online medicine provider and supports its product catalog with a Health Wiki (Gezondheids-Wiki) knowledge base, qualified chat-based pharmacist/druggist advice, next-business-day delivery, and a per-order mangrove tree planting sustainability initiative.

Product overview

Leef.nl is the largest Dutch online health and medical webshop with more than 70,000 products. The platform operates as a unified online retail offering centered around health and wellness products, organized into main categories: Voeding (Nutrition with vitamins, minerals, food supplements, medical nutrition, gluten-free, weight loss, snacks), Gezondheid (Health self-care), Beauty (cosmetics and fragrances), Zwangerschap (pregnancy and baby care), Verzorging (personal care including dermatological products), Dieren (animal care), and Sport (sports nutrition). The core offering is supported by a Health Wiki knowledge base and a sustainability initiative that plants mangrove trees for each order. The platform features products from hundreds of brands including Vitakruid, Orthica, TerraSana, Nutridrink, and many others, with services including next-day delivery, free shipping over €75, and access to pharmacists and druggists via chat.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamines (Vitamins) Vitamin supplements category on leef.nl offering Vitamin A, B, C, D, E, K, multivitamins, tablets, pills, and drops from brands such as Vitakruid, Orthica, AOV, Davitamon, Vitals, Lamberts, and Lucovitaal. Targeted at Dutch consumers seeking daily nutritional supplementation.
• Voedingssupplementen (Food Supplements) Dietary supplements category covering amino acids, antioxidants (Q10, cranberry, ginkgo, ginseng), enzymes, probiotics, glucosamine, creatine, echinacea, garlic, melatonin, valerian, St. John's wort, and fatty acids. Sold to Dutch consumers seeking targeted nutritional support beyond standard vitamins and minerals.
• Mineralen (Minerals) Mineral supplements category including calcium, chromium, iron, iodine, potassium, magnesium, selenium, zinc, mineral multi, and combinations from brands such as AOV, Vitals, Lamberts, Be-Life, and Lucovitaal. Intended for consumers addressing mineral deficiencies or specific dietary needs.
• Medische voeding (Medical Nutrition) Medical nutrition products for chronic conditions (COPD, diabetes), children, malnutrition, swallowing problems, and pre/post-operative nutrition, including Nutridrink, Ensure, Fresubin, and Nutricia brands. Marketed to patients and caregivers with clinical dietary needs.
• Glutenvrije producten (Gluten-Free Products) Gluten-free food category including bread, pasta, breakfast cereals, rice, baking products, snacks, cookies, chips, pizza, noodles, and seasonings from brands such as TerraSana, Pain Des Fleurs, Purasana, Ma Vie Sans, and Schär. Targeted at consumers with gluten intolerance or celiac disease and those choosing gluten-free diets.
• Afslankproducten (Weight Loss Products) Weight loss category including meal replacements, shakes, protein bars, snacks, dietary supplements, muesli, pudding, and sugar-free alternatives from brands such as Modifast, Weight Care, Dieet Pro, and Damhert. Intended for consumers pursuing weight loss or weight management.
• Versnaperingen (Snacks) Snacks and treats category including candy, sugar-free candy, chips, chocolate, licorice, nuts, and dried fruit from various organic and specialty brands. Positioned as healthier or specialty snacking alternatives for Dutch consumers.
• Gezondheid (Health) Health category covering self-care items, allergy products, homeopathy, phytotherapy, and general health complaint solutions. Sold to Dutch consumers managing everyday health concerns.
• Beauty Beauty category including make-up, women's fragrances, and men's fragrances. Targeted at Dutch consumers purchasing cosmetics and fragrances alongside health orders.
• Verzorging (Personal Care) Personal care category including facial care, body care, skin care, dermatological skin care, hair care, sun protection, oral care, eye care, ear care, leg care, sexuality products, and Clean Beauty. Targeted at Dutch consumers seeking everyday and dermatological personal care items.
• Zwangerschap & Baby (Pregnancy & Baby) Pregnancy, baby, child, and mother care products including prenatal vitamins, baby care items, and maternal nutrition supplements. Targeted at expectant mothers and families with children.
• Dieren (Animal Care) Animal care products for dogs, cats, and horses including pet vitamins, animal supplements, and pet health products. Targeted at Dutch pet owners.
• Sport (Sports Nutrition) Sports nutrition category including protein powder, creatine, pre-workout, amino acids, endurance supplements, weight loss products, bars, and meal replacements. Targeted at Dutch consumers pursuing fitness and athletic performance goals.
• Overige (Other Products) Miscellaneous category including household items, bandages, medical aids, and travel supplies. Offered as add-on convenience items to Dutch consumers.
• Dermatologische huidverzorging (Dermatological Skin Care) Dermatological skin care category featuring products recommended by dermatologists. Targeted at Dutch consumers with skin conditions or those seeking clinically recommended skincare, supported by the Yourskin consultation partnership.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Service ApotheekcoreChannel Partner/ Reseller/ DistributorExpertise and personal advice at over 1000 stores, always nearby. Leef.nl partners with Service Apotheek to provide physical retail presence, local pickup points, and access to qualified pharmacist advice. Customers can be referred to the nearest Service Apotheek location for in-person consultation.
• DA DrogistcoreChannel Partner/ Reseller/ DistributorPartnership with DA Drogist chain providing physical retail presence and local pickup options across the Netherlands, complementing the online shopping experience.
• YourskinminorChannel Partner/ Reseller/ DistributorPartnership with Yourskin for skin care consultation services and product recommendations, enhancing the dermatological skincare offering.
• Eden Reforestation ProjectsminorStrategic or Co-development PartnerNon-profit reforestation organization partnering with Leef.nl to plant mangrove trees in Madagascar. Mangroves are planted on behalf of customers with each purchase, supporting biodiversity, ecosystem preservation, and climate stabilization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Holland & Barrett: UK-headquartered specialty health and wellness retailer with a Dutch e-commerce storefront. Comparable model as a vertically focused health/wellness brand selling vitamins, supplements, and natural health products, though its primary market is the UK rather than the Netherlands.

Direct peers

• A.Vogel: Swiss-Dutch natural health brand with a strong Dutch e-commerce presence selling herbal remedies, homeopathy, and phytotherapy products. Directly overlaps with Leef.nl's homeopathy/fytotherapy category and shares the same Dutch consumer base.
• Newpharma: European online pharmacy operating in the Netherlands, selling prescription, OTC, and health/wellness products. Comparable regulated online medicine retail model with similar delivery and pharmacist-support propositions.
• Drogist.nl: Dutch online health and personal care retailer carrying vitamins, supplements, beauty, and household products. Direct competitor with overlapping assortment and similar value proposition aimed at Dutch health-conscious consumers.
• DeOnlineDrogist: Dutch online drugstore selling supplements, vitamins, OTC medicines, and personal care products to NL consumers. Most direct head-to-head competitor to Leef.nl within the Netherlands, operating a similar DTC e-commerce model without significant proprietary tech differentiation.

Emerging players

• Vitakruid: Dutch supplement brand sold through Leef.nl that also operates its own D2C webshop. Partial overlap — competes with Leef.nl on supplement assortment while also relying on Leef.nl as a distribution channel, creating both partnership and competitive tension.
• Lucovitaal: Dutch supplement brand carried by Leef.nl that also sells direct-to-consumer through its own webshop. Comparable in product category (vitamins, minerals, supplements) with partial overlap as both a supplier and competitor.

Broad incumbents

• Kruidvat: Major Dutch drugstore chain with ~1,000+ physical stores and an extensive online store carrying vitamins, supplements, OTC, beauty, and personal care. Overlaps with Leef.nl across nearly all categories and competes on both price and convenience.
• Amazon.nl: Amazon's Dutch marketplace offering a deep supplements, OTC, and personal care assortment. Represents a broad incumbent threat given marketplace economics, logistics scale, and Prime-driven consumer expectations on delivery speed.
• Bol.com: The Netherlands' dominant general-merchandise marketplace. Carries an extensive supplements, OTC, and personal care assortment at scale, leveraging marketplace economics and a private-label program that creates structural pricing pressure on specialty retailers like Leef.nl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LeefNl
• Facebookfacebook.com/Leef.nl.BV
• Instagraminstagram.com/leef.nl
• TikToktiktok.com/@leef.nl?_t=8f6pEaSxqan&_r=1
• LinkedInlinkedin.com/company/zuider-apotheek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leef.nl