Bill's Heating and Air Conditioning
Bill's Heating and Air Conditioning is a third-generation, family-owned HVAC contractor in Lincoln, Nebraska, founded in 1952, providing residential AC and furnace repair, installation, tiered maintenance contracts, and indoor air quality solutions to homeowners across Lancaster County within a 30-mile radius.
- Company typePrivate
- Founded1952
- HeadquartersLincoln, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bill's Heating and Air Conditioning does
Bill's Heating and Air Conditioning is a third-generation, family-owned HVAC contractor headquartered in Lincoln, Nebraska, operating under the legal name Bill's Heating & Air Conditioning (also doing business as Bill's Cooling) since 1952. The company delivers residential heating, ventilation, and air conditioning services — primarily air conditioning repair, furnace repair, HVAC installation and replacement, preventive maintenance, and indoor air quality solutions — to homeowners across Lincoln and Lancaster County within roughly a 30-mile service radius. As an authorized American Standard dealer with Mitsubishi ductless expertise and Honeywell dehumidifier offerings, Bill's combines third-party equipment sales with proprietary service techniques such as the A/C Re-New synthetic oil additive and Air Scrubber whole-home purification systems.
The business operates a hybrid revenue model: episodic service revenue from one-time AC and furnace repairs (typical jobs $500–$900, major repairs $1,200–$2,500), equipment-and-labor revenue from new installations (supported by Hearth and Wells Fargo financing), recurring revenue from tiered Silver/Gold/Platinum maintenance contracts at $28–$48 per month, and hardware revenue from indoor air quality add-ons. Pricing is publicly disclosed on the company website, with bundled service tiers and no hidden-fee commitments. Go-to-market is sales-led and locally focused: direct phone intake (402-477-1371), website contact forms, content marketing via the 'Bill's News' blog, organic social (Facebook, LinkedIn), Google and BBB review generation, and community word-of-mouth.
The company employs 11–50 people, has no parent entity, no external funding, and no subsidiaries; leadership rests with Todd Hildenbrand (third-generation owner) and Alfred Hildenbrand alongside founder Bill Hildebrand's legacy. The customer mix is dominated by residential homeowners with at least one commercial reference (Midwest Steel), and the company markets heavily on multi-decade local brand presence, certified and background-checked technicians, 24/7 emergency response, same-day service, and a 100% satisfaction guarantee.
Bill's Heating and Air Conditioning firmographics
Firmographics- Name
- Bill's Heating and Air Conditioning
- Legal name
- Bill's Heating & Air Conditioning
- Website
- https://billscooling.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bill's Heating and Air Conditioning is a third-generation, family-owned HVAC contractor in Lincoln, Nebraska, founded in 1952, providing residential AC and furnace repair, installation, tiered maintenance contracts, and indoor air quality solutions to homeowners across Lancaster County within a 30-mile radius.
- Ownership category
- akta.pro rank
Bill's Heating and Air Conditioning industry classification
Industry- Product category
- Residential HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- akta.pro primary industry
- HVAC Installation, Service & Repair (IMAIABAA)
- akta.pro secondary industries
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), HVAC & Refrigeration Contracting (IMAFALAB)
Keywords
Where Bill's Heating and Air Conditioning is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bill's Heating and Air Conditioning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- HVAC Repair Services: One-time service fees for AC repair, furnace repair, and system diagnostics. Typical AC repair costs $500-$900, major repairs like compressor replacement $1,200-$2,500. Includes 24/7 emergency repair service.
- Equipment Installation: Installation of new HVAC systems including AC units, furnaces, heat pumps, and ductless systems. Revenue from equipment sales and installation labor. Financing options available through Hearth and Wells Fargo.
- Maintenance Contracts: Monthly or annual subscription plans (Silver $28/month or $336/year, Gold $40/month or $480/year, Platinum $48/month or $576/year) providing recurring revenue through bi-annual maintenance visits, priority service, and discounts on repairs.
- Indoor Air Quality Products: Sales and installation of air purifiers, humidifiers, dehumidifiers, UV lights, and air filtration systems as add-on products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver Maintenance Contract - Basic maintenance coverage |
| Subscription | Monthly | Gold Maintenance Contract - Enhanced coverage with better discounts |
| Subscription | Monthly | Platinum Maintenance Contract - Premium coverage with all-inclusive benefits |
| Other | Pay-as-you-go | Standard AC Repair - Typical service call |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bill's Heating and Air Conditioning product offering
Product offeringCore offering
Bill's Heating and Air Conditioning is a third-generation family-owned HVAC contractor providing residential heating, ventilation, and air conditioning repair, installation, and maintenance services in Lincoln, Nebraska and surrounding Lancaster County. The company installs American Standard heating and cooling equipment as an authorized dealer and offers Mitsubishi ductless mini-split systems, with revenue from one-time service fees, equipment installations, and tiered maintenance contracts (Silver, Gold, Platinum).
Product overview
Bill's Heating and Air Conditioning is a third-generation family-owned HVAC service company offering a comprehensive suite of heating and cooling services and products for residential customers in Lincoln, Nebraska. The core offerings consist of air conditioning repair, furnace repair, and HVAC installation services, primarily using American Standard equipment as an authorized dealer. The company also offers Mitsubishi ductless HVAC systems for homes without ductwork. Service maintenance is delivered through three tiered service contracts (Silver, Gold, and Platinum) providing bi-annual inspections, priority scheduling, and discounts on repairs. Add-on products include A/C Re-New (a system restoration treatment), Honeywell dehumidifiers, and air scrubbers for indoor air quality improvement. Financing options are available through Hearth with approved credit.
Differentiator
Problem solved
Functional benefit
Products and services
- AC Repair Service
Quantifiable outcome
- Regular maintenance prevents 90% of HVAC breakdowns and extends system life by 5-10 years
- +5 more outcomes
Companies that use Bill's Heating and Air Conditioning
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Bill's Heating and Air Conditioning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bill's Heating and Air Conditioning partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered primary and core.
- American StandardprimaryAuthorized American Standard dealer providing premium HVAC equipment backed by industry-leading warranties. Installs high-efficiency American Standard heating and cooling equipment specifically designed for Nebraska's extreme climate. Equipment includes AC units, furnaces, and heat pumps with qualifying models eligible for manufacturer rebates.
- MitsubishicoreProvider of Mitsubishi ductless HVAC systems. Ductless mini-split systems offered as solutions for homes without existing ductwork, room additions, garage conversions, and historic homes. Multiple zone control capability allowing individual temperature regulation per room or area.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bill's Heating and Air Conditioning competitors and assessment
Company assessmentOthers
- Angi (formerly Angie's List): Home-services marketplace connecting homeowners to local HVAC contractors, including those in Lincoln, NE. Not a direct competitor but a customer-acquisition channel and indirect competitive force, as it raises the bar for digital presence, reviews, and price transparency for independents like Bill's.
Broad incumbents
- Aire Serv: Neighborly-owned HVAC franchise with several hundred locations across North America. Same product/service mix as Bill's (heating, cooling, IAQ, maintenance agreements) but scaled via franchising rather than independent family ownership.
- Lennox International: Premium residential HVAC equipment manufacturer with a dealer network that competes for Lincoln-area installation and replacement jobs. Comparable in residential category focus and premium-equipment positioning, though operating as a manufacturer rather than independent service contractor.
- Service Experts Heating & Air Conditioning: National HVAC service and replacement franchise network (owned by EnerSys/Enercare spinoff, ~100+ locations). Directly comparable to Bill's as a residential-focused HVAC service, installation, and maintenance-contract provider, but operating at national scale with corporate-backed marketing and pricing.
- One Hour Heating & Air Conditioning: Franchise-based residential HVAC service and installation brand under Neighborly. Closely comparable business model to Bill's (residential repair, install, recurring maintenance), with brand-level marketing and national referral infrastructure that local independents must compete against.
- Carrier Residential (Carrier Global): One of the largest HVAC equipment manufacturers with a network of Carrier Factory Authorized Dealers that perform residential installs and service. Bill's American Standard (a Carrier brand) dealer relationship makes Carrier a direct equipment supplier and a broad incumbent whose dealer ecosystem competes with Bill's for residential replacement share.
- Trane (Trane Technologies): Major HVAC equipment OEM (American Standard's parent-adjacent brand) operating a national dealer network for residential service and installation. Closely comparable to Bill's in product category (residential heating/cooling) but operates at OEM scale rather than independent-contractor scale.
- Roto-Rooter: National plumbing and drain service franchise (owned by Chemed) that has expanded into HVAC service and water-damage restoration. Comparable in residential home-services model, recurring-revenue maintenance contracts, and 24/7 emergency positioning, with substantially broader geographic reach.
Emerging players
- HomeServe USA: Subscription-based home repair and emergency-service plan provider with a contractor network that includes HVAC. Comparable to Bill's in that it sells recurring maintenance and emergency-coverage contracts to homeowners, but operates as an insurance/warranty platform rather than a service contractor.
Regional players
- Coolray Heating & Cooling: Regional residential HVAC service and installation company serving the U.S. Southeast. Highly comparable operating model—residential repair, replacement, and maintenance plans—but operates in a different geography than Bill's Lincoln/Lancaster County footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bill's Heating and Air Conditioning social profiles
Digital presenceBill's Heating and Air Conditioning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bill's Heating and Air Conditioning leadership team
Management profileNumber of profiles
Profiles2 records
Bill's Heating and Air Conditioning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bill's Heating and Air Conditioning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bill's Heating and Air Conditioning
What does Bill's Heating and Air Conditioning do?
Bill's Heating and Air Conditioning is a third-generation family-owned HVAC contractor providing residential heating, ventilation, and air conditioning repair, installation, and maintenance services in Lincoln, Nebraska and surrounding Lancaster County. The company installs American Standard heating and cooling equipment as an authorized dealer and offers Mitsubishi ductless mini-split systems, with revenue from one-time service fees, equipment installations, and tiered maintenance contracts (Silver, Gold, Platinum).
Is Bill's Heating and Air Conditioning a public or private company?
Bill's Heating and Air Conditioning is a private company. It is classified as family owned and is currently operating.
When was Bill's Heating and Air Conditioning founded?
Bill's Heating and Air Conditioning was founded in 1952. It employs 11 to 50 people.
Where is Bill's Heating and Air Conditioning based?
Bill's Heating and Air Conditioning is headquartered in Lincoln, United States, in the North America region.
How does Bill's Heating and Air Conditioning make money?
Four revenue lines are on record. HVAC Repair Services are the primary driver. The others are equipment Installation, maintenance Contracts and indoor Air Quality Products.
Who are Bill's Heating and Air Conditioning's main competitors?
Angi (formerly Angie's List) is listed as an others. Broad incumbents are Aire Serv, Lennox International, Service Experts Heating & Air Conditioning, One Hour Heating & Air Conditioning, Carrier Residential (Carrier Global), Trane (Trane Technologies) and Roto-Rooter. HomeServe USA is listed as an emerging player. Coolray Heating & Cooling is listed as a regional player.
Does Bill's Heating and Air Conditioning have an API?
No public API is recorded for Bill's Heating and Air Conditioning.
What industry is Bill's Heating and Air Conditioning in?
Bill's Heating and Air Conditioning's product category is Residential HVAC Services. Its primary akta.pro industry code is IMAIABAA, HVAC Installation, Service & Repair, with a secondary code of HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 23822.