HomeServe USA
HomeServe USA is a privately held subscription-based home emergency repair plan provider serving approximately 4.5 million U.S. residential customers across plumbing, electrical, HVAC, and combo coverage, distributed primarily through 1,000+ utility and municipal partnerships and serviced by a 1,000+ vetted contractor network.
- Company typePrivate
- Founded2003
- HeadquartersNorwalk, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What HomeServe USA does
HomeServe USA Corp., founded in 2003 and headquartered at 45 Glover Avenue, Norwalk, CT, is a privately held provider of subscription-based home emergency repair service plans serving approximately 4.5 million residential customers across the United States. The Company offers modular coverage across four core product lines — Plumbing, Electrical, Heating and Cooling (HVAC), and Combo Plans — with HVAC equipment leasing (via the Service Experts sub-brand) added more recently as a managed-services revenue stream. Its wholly owned subsidiary, Service Line Warranties of America (SLWA), distributes exterior water and sewer line coverage through municipal partnerships.
The underlying platform is a home repair plan management system that pairs enrolled homeowners with a network of 1,000+ vetted local contractors; the Company leverages 1,000+ utility and municipal distribution partnerships (including Dominion Energy, CenterPoint Energy, First Energy, Aqua Utilities, FPL Home, Charleston Water System, Des Moines Water Works, and Veolia) to acquire customers at scale via co-branded plans embedded in trusted utility communications. Direct-to-consumer enrollment is also available through homeserve.com, supported by a customer referral program offering $25 gift cards to referrers and 50% off first-year plans to referred customers.
HomeServe generates revenue primarily through recurring monthly subscriptions, supplemented by HVAC installation fees, equipment lease payments under the Advantage Program (launched with Duquesne Light Company in January 2026), and grant-funded workforce development investments in its contractor base. Growth has been supported by acquisitions, including The Manchester Group LLC (July 2025, adding ~113,000 plans), Utility Service Partners (2016, $75M), and Dominion Products and Services (2017, $142.4M). The Company's leadership team includes Michael Backus (Chief Sales Officer) and Michael Rauscher (Chief Relationship Officer); revenue, ownership, and financial metrics are not publicly disclosed.
HomeServe USA firmographics
Firmographics- Name
- HomeServe USA
- Legal name
- HomeServe USA Corp.
- Website
- https://homeserveusa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HomeServe USA is a privately held subscription-based home emergency repair plan provider serving approximately 4.5 million U.S. residential customers across plumbing, electrical, HVAC, and combo coverage, distributed primarily through 1,000+ utility and municipal partnerships and serviced by a 1,000+ vetted contractor network.
- Ownership category
- akta.pro rank
HomeServe USA industry classification
Industry- Product category
- Home Warranty Services
- NAICS
- Appliance Repair and Maintenance (811412), Services to Buildings and Dwellings (5617)
- SIC
- Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH)
Keywords
Where HomeServe USA is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HomeServe USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription Plans: Monthly subscription plans covering plumbing, electrical, HVAC, and combo home repair coverage. Customers pay a recurring monthly fee for protection against unexpected home system breakdowns.
- HVAC Installation and Maintenance Services: Through partnerships like the Advantage Program with Duquesne Light Company, HomeServe provides HVAC installation, annual maintenance, and covered repairs as an optional service.
- Service Experts: HVAC equipment lease program providing high-efficiency system upgrades with professional installation, annual maintenance, and covered repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home repair protection plans by system category |
| Subscription | Annual | Customer Referral Program rewards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
HomeServe USA product offering
Product offeringCore offering
HomeServe USA provides subscription-based home emergency repair service plans that protect residential homeowners against the cost of unexpected plumbing, electrical, heating and cooling (HVAC), and exterior water/sewer line breakdowns. Subscribers pay recurring monthly fees and receive access to a vetted network of over 1,000 local contractors who deliver covered repairs with no deductibles, backed by 24/7/365 claims support and a one-year repair guarantee. Plans are distributed primarily through partnerships with utility companies, municipalities, and water authorities, as well as through direct-to-consumer sales.
Product overview
HomeServe USA offers a modular home repair plan architecture centered on four core product lines: Plumbing Repair Plans, Electrical Repair Plans, Heating and Cooling (HVAC) Repair Plans, and Combo Plans that bundle multiple system coverages. The core plans cover exterior infrastructure (water lines, sewer lines, electrical lines) and interior systems, functioning as subscription-based protection against unexpected repair costs. This platform is augmented by HVAC Installation Services for equipment replacement, a Customer Referral Program for organic growth, and workforce development through the Apprentice and Training Grant Program. The subsidiary brand Service Line Warranties of America distributes similar coverage through municipal partnerships. The company operates through a network of over 1,000 vetted local contractors and partners with utility companies to offer plans to their customers.
Differentiator
Problem solved
Functional benefit
Brands
- Service Experts: HVAC equipment lease provider and installation services within HomeServe's Advantage Program
- Energy Solutions
- Water Leak Solutions
Products and services
- Plumbing Repair Plans Subscription-based home repair plans covering interior plumbing and drainage systems as well as exterior water and sewer line breakdowns, including the pipes between the house and the city's connection point. Designed for residential homeowners seeking protection against unexpected plumbing repair costs.
- Electrical Repair Plans
Quantifiable outcome
- 4.5 million customers trust HomeServe
- +1 more outcomes
Companies that use HomeServe USA
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
HomeServe USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HomeServe USA partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Independent Electrical Contractors (IEC) and IEC FoundationcoreHomeServe became an official IEC Circuit Level Sponsor to support workforce development in electrical trades. The partnership strengthens HomeServe's commitment to skilled trades and helps address the shortage of approximately 500,000 skilled trades workers.
- Suffolk County Water Authority (SCWA)corePartnership to educate homeowners about water and sewer service line maintenance responsibilities and offer optional protection plans. Program is voluntary, costs SCWA nothing, uses no public funds.
- Duquesne Light CompanycoreLaunched the Advantage Program, an optional lease program enabling homeowners to upgrade to high-efficiency HVAC systems with no upfront costs. Includes professional installation, annual maintenance, and covered repairs administered by HomeServe through Service Experts.
- Three HVAC Trade OrganizationscoreHomeServe agreed to strategic partnerships with three leading professional HVAC trade organizations to bolster the skilled trades workforce. Partnerships aim to strengthen connections within the skilled trades sector while supporting workforce development initiatives.
- Air Butler HVAC (Powell, Wyoming)minorAir Butler HVAC was named the only Wyoming winner of HomeServe's inaugural Apprentice and Training Grant Program. The $50,000 in grants were awarded to the top 20 applicants, all contractor companies within HomeServe's network.
- City of GreensborocoreCity partnered with Service Line Warranties of America (a subsidiary of HomeServe North America) to offer homeowners optional coverage for repairs to exterior water and sewer lines.
- The Manchester Group LLCcoreHomeServe acquired The Manchester Group LLC, a provider of home-repair service plans, from Interstate Gas Supply LLC. The deal expanded HomeServe's customer base and added approximately 113,000 repair plans across multiple U.S. states.
- Aqua UtilitiescoreUtility partner offering co-branded home repair plans to customers
- Dominion EnergycoreUtility partner offering co-branded home repair plans to customers
- CenterPoint EnergycoreUtility partner offering co-branded home repair plans to customers
- First EnergycoreUtility partner offering co-branded home repair plans to customers
- Charleston Water SystemcoreWater utility partner offering co-branded home repair plans to customers
- Florida Public UtilitiescoreUtility partner offering co-branded home repair plans to customers
- Des Moines Water WorkscoreWater utility partner offering co-branded home repair plans to customers
- FPL HomecoreFlorida Power & Light home services partner offering co-branded home repair plans
- VeoliacoreEnvironmental services company partner offering co-branded home repair plans to customers
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
HomeServe USA competitors and assessment
Company assessmentDirect peers
- Choice Home Warranty: Choice Home Warranty is a direct-to-consumer home warranty provider offering similar plan structures for HVAC, plumbing, electrical, and appliance coverage. It competes for the same residential subscriber base as HomeServe.
- Landmark Home Warranty: Landmark Home Warranty is a regional home warranty provider with comparable plan structures for HVAC, plumbing, electrical, and appliance coverage. It is a smaller-scale direct competitor in similar geographies.
- Old Republic Home Protection: Old Republic Home Protection is one of the larger U.S. home warranty companies, offering coverage plans for home systems and appliances with similar subscription-based structures to HomeServe.
- First American Home Warranty: First American Home Warranty is a major U.S. home warranty provider with comparable plan structures covering home systems and appliances. It overlaps with HomeServe in target customer and product offering.
- Frontdoor: Frontdoor is the parent company of American Home Shield and operates a similar home warranty and on-demand home services platform. It is a direct competitor with overlapping target customers (residential homeowners) and subscription plan structures.
- Cinch Home Services: Cinch Home Services (formerly part of Cross Country Home Services) offers home warranty plans and on-demand home services similar to HomeServe's product set, with comparable pricing and target market.
- American Home Shield: American Home Shield is the largest U.S. home warranty company, offering similar subscription-based repair plans for home systems and appliances. It is the most direct competitor to HomeServe in the home service contract category.
- 2-10 Home Buyers Warranty: 2-10 Home Buyers Warranty is one of the largest U.S. home warranty providers, particularly strong in the new construction builder channel. It offers similar system and appliance coverage plans with comparable subscription mechanics.
- Liberty Home Guard: Liberty Home Guard is a fast-growing home warranty provider offering plans covering HVAC, plumbing, electrical, and appliances. It competes directly with HomeServe for residential subscribers through similar pricing structures.
Broad incumbents
- Angi (formerly Angie's List): Angi is a broader home services marketplace connecting homeowners with contractors. While not a direct subscription warranty competitor, it overlaps with HomeServe's contractor network and homeowner service delivery model, representing an adjacent competitive threat in the homeowner services space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeServe USA social profiles
Digital presenceHomeServe USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeServe USA leadership team
Management profileNumber of profiles
Profiles2 records
HomeServe USA subsidiaries and ownership
Company hierarchySubsidiaries1 record
HomeServe USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeServe USA M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeServe USA
What does HomeServe USA do?
HomeServe USA provides subscription-based home emergency repair service plans that protect residential homeowners against the cost of unexpected plumbing, electrical, heating and cooling (HVAC), and exterior water/sewer line breakdowns. Subscribers pay recurring monthly fees and receive access to a vetted network of over 1,000 local contractors who deliver covered repairs with no deductibles, backed by 24/7/365 claims support and a one-year repair guarantee. Plans are distributed primarily through partnerships with utility companies, municipalities, and water authorities, as well as through direct-to-consumer sales.
Is HomeServe USA a public or private company?
HomeServe USA is a private company. It is classified as corporate owned and is currently operating.
When was HomeServe USA founded?
HomeServe USA was founded in 2003. It employs 501 to 1,000 people.
Where is HomeServe USA based?
HomeServe USA is headquartered in Norwalk, United States, in the North America region.
How does HomeServe USA make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are HVAC Installation and Maintenance Services and service Experts.
Who are HomeServe USA's main competitors?
Direct peers on record are Choice Home Warranty, Landmark Home Warranty, Old Republic Home Protection, First American Home Warranty, Frontdoor, Cinch Home Services, American Home Shield, 2-10 Home Buyers Warranty and Liberty Home Guard. Angi (formerly Angie's List) is listed as a broad incumbent.
Does HomeServe USA have an API?
No public API is recorded for HomeServe USA.
What industry is HomeServe USA in?
HomeServe USA's product category is Home Warranty Services. Its primary akta.pro industry code is HSAPAEAH, Post-Disaster Whole-Home Rebuild (Fire/Water/Storm). Its NAICS code is 811412 and its SIC code is 7600.