Abe Mor

What Abe Mor does

Abe Mor Diamond Cutters & Co. is a family-owned, New York-based diamond dealer operating from the Diamond District at 62 West 47th Street since the early 1970s, with diamond-cutting roots traceable to founder Abe Mor beginning in 1954 in Tel Aviv. The business operates a wholesale diamond supply platform serving independent jewelry retailers across the United States, offering loose diamonds (including matched pairs, fancy colored diamonds, and melee), alongside a portfolio of finished fine jewelry (earrings, rings, eternity bands, bracelets, pendants, and necklaces). Retailers access inventory through an account-based website featuring parametric search by GIA/AGS/EGL certification, shape, carat, color, clarity, cut, polish, symmetry, depth, and table, supplemented by melee pricing calculators, a Gold Value Calculator, and a recently launched Request Center for structured inquiry handling.

The company's revenue model combines B2B wholesale diamond distribution to independent retailers with a B2C buy-back service at sell.abemor.com that purchases estate and pre-owned diamonds and fine jewelry from individual consumers at fair market value with no fees or commissions. Wholesaler-distributed diamond listings (via the Diamond Listing Program) extend the platform's supply side to third-party store owners, while the Diamond Buy-Back Partnership program enables independent retailers to offer buy-back and trade-in services either as affiliates or independently, with Abe Mor providing grading expertise, marketing assets, and prompt payment. Operations are led by Eric Mor (President and COO), with several associates handling account and customer communications; the firm has no external institutional investors and no disclosed funding activity.

Distribution is multi-channel: account-based B2B website ordering, the consumer-facing sell.abemor.com portal, the in-person Diamond District office, and the partnership program, with insured overnight shipping up to $100,000 enabling national reach. GTM is primarily referral-based and relationship-driven, leveraging third-party endorsements such as Diamond Pro and accumulated word-of-mouth from 50+ years of operation. The technology stack is conventional web commerce — no AI/ML capabilities are evidenced, no API or SDK is offered, and there is no mobile app — keeping the business dependent on manual market pricing expertise and human-led customer service rather than algorithmic differentiation.

Name

Abe Mor

Legal name

Abe Mor Diamond Cutters & Co.

Website

https://abemor.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Abe Mor Diamond Cutters & Co. is a family-owned New York Diamond District wholesaler supplying loose diamonds and fine jewelry to thousands of independent US jewelry retailers, while also buying estate diamonds and jewelry from consumers at fair market value with no fees.

Ownership category

akta.pro rank

Product category

Diamond Wholesale and Jewelry Retail

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industries

Polished Diamond Trading & Brokerage (CRAKAJAD), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Diamond Jewelry (CRAKAAAA)

Keywords

• Wholesale diamonds
• Diamond cutting
• Fine jewelry retail
• Diamond brokerage
• Colored diamonds

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Diamond Sales (B2B): Wholesale diamond sales to independent jewelry retailers through account-based ordering. Retailers access thousands of on-hand diamonds at competitive wholesale prices, including loose diamonds, matched pairs, fancy colored diamonds, and melee.
2. Diamond & Jewelry Purchasing: Purchasing diamonds and fine jewelry from consumers and retailers at fair market value, then reselling through retail channels. No fees or commissions charged to sellers; profit generated from resale margin.
3. Buy-Back Partnership Commission: Commission-based revenue from the Diamond Buy-Back Partnership program where jewelry retailers refer sellers or conduct independent transactions, earning commissions on completed sales.
4. Fine Jewelry Sales: Retail sales of custom and in-stock fine diamond jewelry including earrings, rings, eternity bands, bracelets, pendants, and necklaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Abe Mor Diamond Cutters & Co. is a family-owned diamond cutting and wholesale house that cuts, sources, and sells loose diamonds, matched pairs, melee, and fancy colored diamonds to independent jewelers. The firm also retails fine diamond jewelry (earrings, rings, eternity bands, bracelets, pendants, necklaces) to consumers and runs structured buy-back and diamond listing programs for retailers.

Product overview

Abe Mor is a comprehensive diamond and jewelry marketplace offering a portfolio of products and services for both retail customers and B2B jewelry retailers. The core product portfolio includes loose diamonds (loose diamonds, matched pairs, fancy colored diamonds, and melee) and fine diamond jewelry (earrings, rings, eternity bands, bracelets, pendants, and necklaces). These are complemented by services including a sell-back program for customers, a Diamond Buy-Back Partnership program for retailers, a Request Center for customer communication, a Gold Value Calculator tool, and a Diamond Listing Program. The platform operates primarily as a business-to-business supplier serving independent jewelry retailers with wholesale pricing through account access.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Diamonds

Quantifiable outcome

• Estimate provided within 72 hours of submission
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Diamond ProminorGTM or Marketing PartnerDiamond Pro is a third-party recommendation platform that refers consumers to Abe Mor for selling diamonds and jewelry. Diamond Pro describes Abe Mor as offering 'the highest amount for your jewelry' and conducts secret testing to validate claims. This referral channel brings qualified sellers to Abe Mor's platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blue Nile: Large online diamond and fine jewelry retailer offering loose diamonds and settings direct to consumers. Comparable to Abe Mor's B2C diamond and jewelry selling business, but operates at substantially larger scale and is now owned by Signet Jewelers.
• Ritani: Online diamond marketplace that partners with local jewelers to fulfill orders, blending B2C digital search with jeweler fulfillment. Comparable to Abe Mor's B2B-to-jeweler model combined with consumer-facing diamond search.
• Leibish & Co. Specialist in fancy colored diamonds and high-end natural diamonds with both wholesale and consumer channels. Comparable to Abe Mor's wholesale loose diamond and fancy color diamond offerings, with similar Diamond District heritage.
• WP Diamonds: Online diamond and fine jewelry buyback service offering price quotes, free insured shipping, and direct purchase from consumers. Closely mirrors Abe Mor's B2C sell-back process and target customer.
• Rare Carat: Online diamond search and comparison platform that aggregates GIA-certified diamonds from multiple wholesalers. Comparable to Abe Mor's loose diamond search and pricing tools, focused on the B2C comparison journey.
• James Allen: Online diamond and engagement jewelry retailer (also under Signet) with an account-based platform for browsing loose diamonds and settings. Directly comparable GTM to Abe Mor's B2C diamond purchase flow, with a larger catalog and consumer brand.
• Brilliant Earth: Online fine jewelry retailer focused on ethical and lab-grown diamonds alongside natural diamonds. Competes with Abe Mor in B2C fine diamond jewelry and overlapping loose-diamond search functionality.

Others

• Diamond Pro: Diamond education and recommendation platform that refers consumers to diamond buyers and retailers, including Abe Mor. Adjacent rather than competitive — acts as a marketing/lead partner in Abe Mor's funnel.

Emerging players

• Gold Buyers Atlanta: Online gold and jewelry buyback operation with instant calculators and mail-in process. Comparable to Abe Mor's Gold Value Calculator and B2C sell-back flow, though primarily regional and gold-focused.

Regional players

• IDJ Jewelry / International Diamonds of New York: NYC Diamond District-based diamond wholesaler and custom jeweler serving retail jewelers and consumers. Directly comparable in location, customer base, and product mix to Abe Mor's wholesale diamond and fine jewelry offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AbeMorDiamonds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abe Mor