Bob's
Bob's Brasil operates Brazil's first fast-food chain (founded 1952), running a 1,000+ store franchise network that sells burgers, sandwiches, fries, milkshakes, and beverages to Brazilian consumers across all state capitals, supplemented by the Chama o Bob's app, Bob's Fã loyalty, and Bob's Play collectibles.
- Company typePrivate
- Founded1952
- HeadquartersBotafogo, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Bob's does
Bob's Brasil, operating as CFK Comércio de Alimentos LTDA, is Brazil's first fast-food chain, founded in 1952 in Copacabana, Rio de Janeiro. The company operates a franchise-based distribution model with over 1,000 points of sale across all Brazilian state capitals, employing more than 10,000 direct collaborators (and supporting 20,000+ direct and indirect jobs across the network). Its core offering spans sandwiches (Big Bob, premium options like Bob's Costela Artesanal, chicken line, and veggie options), sides, desserts (notably Milk Shakes in multiple flavors including regional limited editions such as Milho and Taperebá), breakfast items, and a beverages platform launched as Bob's Refresh.
The digital ecosystem layers onto the physical franchise base and includes the proprietary Chama o Bob's mobile ordering app (available on iOS and Android via Keycloak-backed SSO with Facebook and Google login), the Bob's Fã loyalty program with CPF-anchored member coupons, and the Bob's Play collectible toy program executed through recurring partnerships with DreamWorks Animation, Universal Pictures, SEGA, Warner Bros, and Hello Kitty. The brand identity, including the Bob's name, logos, Bob's Fã, and Bob's Play marks, is registered intellectual property of CFK.
Revenue mechanics combine direct food and beverage sales through company-owned and franchise restaurants with franchise fees and ongoing royalties on the 1,000+ unit base, supplemented by third-party delivery partnerships and the proprietary app. Customer segments are split between Brazilian individual consumers (families with children attracted by collectibles, nostalgia-driven adults) and franchisee operators across the country. The company is privately held under the BFFC Group umbrella, with no disclosed institutional investment, no public listing, and no disclosed revenue figures.
Bob's firmographics
Firmographics- Name
- Bob's
- Legal name
- CFK COMÉRCIO DE ALIMENTOS LTDA
- Website
- https://bobs.com.br
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bob's Brasil operates Brazil's first fast-food chain (founded 1952), running a 1,000+ store franchise network that sells burgers, sandwiches, fries, milkshakes, and beverages to Brazilian consumers across all state capitals, supplemented by the Chama o Bob's app, Bob's Fã loyalty, and Bob's Play collectibles.
- Ownership category
- akta.pro rank
Bob's industry classification
Industry- Product category
- Fast Food / Quick Service Restaurant
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger QSR (THAFAAAA)
- akta.pro secondary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where Bob's is headquartered
LocationHeadquarters
- HQ city
- Botafogo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Bob's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Beverage Sales: Direct sales of food and beverages to consumers through company-owned and franchise restaurants, delivery orders, and mobile app orders
- Franchise Fees and Royalties: Revenue from franchise network including initial franchise fees and ongoing royalties from over 1,000 franchise locations across Brazil
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2 Chicken Filé Jr promotion |
| Unit Pricing | Pay-as-you-go | 4 items combo promotion |
| Unit Pricing | Pay-as-you-go | Classic Milk Shake |
| Unit Pricing | Pay-as-you-go | Bob's Play Collectibles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bob's product offering
Product offeringCore offering
Bob's operates Brazil's first fast-food franchise chain, founded in 1952 in Copacabana, Rio de Janeiro. The company sells hamburgers, sandwiches, chicken products, fries, milkshakes, desserts, beverages, and collectible toys through a network of more than 1,000 dine-in and takeaway restaurants, the proprietary 'Chama o Bob's' mobile app, the 'Bob's em Casa' home delivery website, and partnerships with third-party delivery platforms.
Product overview
Bob's is Brazil's first fast-food franchise chain, established in 1952 in Copacabana, Rio de Janeiro. The company operates over 1,000 points of sale nationwide and offers a comprehensive fast-food portfolio organized into five main product lines: Sanduíches (hamburgers and sandwiches including classics like Big Bob, premium options like Bob's Premium, chicken products like Chicken Filé, and veggie options like Big Bob Veggie), Acompanhamentos (sides like Chicken Tiras and Batata Palito), Sobremesas (desserts including Milk Shakes in multiple flavors, Bob's Max, Sundae, Big Cascão, Casquinha, and Top Açaí), Café da Manhã (breakfast items), and Bob's Refresh (beverages). The digital ecosystem includes the Chama o Bob's mobile app for delivery (available on Google Play and App Store), the Bob's Fã loyalty program with regional coupons, and the Bob's Play collectible toy program featuring entertainment brand partnerships. The company also operates a franchise system and supplier partnership program.
Differentiator
Problem solved
Functional benefit
Brands
- Bob's Play: Toys, collectibles, and promotional campaigns including licensed characters and themed products, typically offered as add-ons to meal combos.
- Bob's Fã
- Chama o Bob's
- Bob's em casa
Products and services
- Sanduíches (Hamburgers and Sandwiches) Core hamburger and sandwich range including Big Bob and Double Cheese classics, Bob's Premium options, Chicken Filé and Chicken Bacon varieties, Big Bob Veggie and Cheddar Veggie plant-based options, and Bob's Costela and Cheddar Australiano regional specialties, served to consumers across dine-in, takeaway, delivery, and mobile app channels.
- Sobremesas (Desserts and Milk Shakes) Dessert category featuring signature milk shakes (Crocante, Morango, Chocolate, Baunilha, Paçoca, Banana Caramelada, Amarula), Bob's Max, Sundae, Big Cascão, Casquinha, Top Açaí, and special seasonal flavors served to consumers across restaurants, delivery, and mobile app channels.
- Bob's Refresh Beverages Seasonal refreshment beverage line including Soda Americana de Maçã Verde com Fanta, Soda Italiana de Maçã Verde, Soda Italiana de Framboesa, and Pink Lemonade, designed as a year-round brand pillar evolving over time with new flavors and activations.
- Acompanhamentos (Side Dishes) Side dish category including Chicken Tiras and Batata Palito (French fries) and complementary items sold alongside main meals across restaurants, delivery, and mobile app channels.
- Saladas (Salads) Light salad options featuring fresh lettuce and tomato with various protein choices including chicken, beef (150g hamburger patty), and veggie (two 100% plant-based patties) for consumers seeking lighter fast-food alternatives.
- Café da Manhã (Breakfast) Breakfast menu category offered through Bob's restaurants, delivery, and mobile app, complementing the core fast-food offering for morning-daypart consumers.
- Bob's Play Collectibles Collectible toy program featuring limited-edition character collaborations with entertainment franchises (DreamWorks, Universal, Sonic, Hello Kitty, Friends), sold as add-ons (R$14.90 each) with combo meals to drive repeat family visits and create an entertainment ecosystem inside Bob's restaurants.
Companies that use Bob's
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Bob's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Bob's partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DreamWorks AnimationcoreMulti-year partnership bringing popular DreamWorks characters (Shrek, Gato de Botas, Madagascar, Trolls, Como Treinar Seu Dragão) to Bob's Play collectible campaigns, creating family entertainment experiences in restaurants
- DreamWorks Animation - Gabby's Magic HousecorePartnership for 'Casa de Gabby: O Filme' campaign featuring exclusive collectible toys and special Milk Shake flavors for Children's Month
- SEGA - Sonic the HedgehogcoreCollaboration for Sonic 35th Anniversary Bob's Play campaign with 6 exclusive collectible miniatures of Sonic characters
- Universal PicturescorePartnership with Universal Pictures and Amblin Entertainment for Jurassic World: Recomeço campaign with dinosaur collectibles and themed menu items
- Warner Bros - FriendsminorLimited-time collaboration featuring Friends TV series collectible miniatures and themed merchandise
- Friboi (JBS)coreStrategic partnership for premium rib (costela) hamburger products using Friboi's 1953 premium beef line with European cuts
- Cepan BakeryminorExclusive bread supplier for Costela Artesanal sandwich, developed specially for Bob's by award-winning São Paulo bakery
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Bob's competitors and assessment
Company assessmentDirect peers
- McDonald's (Arcos Dorados - Brazil): Largest QSR chain in Brazil operated by Arcos Dorados; competes directly with Bob's in burgers, chicken and beverages with substantially larger scale and marketing budget.
- Burger King (Zamp - Brazil): Major international burger QSR with significant Brazilian footprint; directly comparable to Bob's on core menu, target customer and counter-service format.
- Habib's: Brazilian-origin fast-food chain specializing in Arabian-style sandwiches and burgers; competes with Bob's on price, family meals and Brazilian mass-market consumers.
- Giraffas: Brazilian fast-food chain offering burgers, chicken and Brazilian-flavored dishes; comparable to Bob's on QSR format, domestic positioning and value-oriented menu.
- Subway (Brazil): International QSR chain with established Brazilian presence; competes with Bob's for quick-service lunch and snack occasions, although differentiated by sandwich focus.
- KFC (Brazil): International chicken QSR in Brazil; overlaps with Bob's chicken menu (Chicken Filé line), counter-service format and family/takeaway occasions.
- Spoleto: Brazilian fast-casual pasta chain; competes with Bob's for urban lunchtime traffic and offers comparable counter-service, app-based ordering and franchise model.
- Pizza Hut (Brazil): International QSR chain operating in Brazil; competes with Bob's for casual family dining occasions and delivery-driven occasions.
Broad incumbents
- Outback Steakhouse (Brazil): Casual dining chain in Brazil with broader menu and dine-in focus; relevant comparison for Bob's premium menu extensions (e.g., Costela Artesanal) and family occasion traffic.
Regional players
- Starbucks (Brazil): Global beverage-led brand with established presence in Brazil; relevant comparison for Bob's Refresh beverage platform strategy and loyalty program design, though different category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bob's social profiles
Digital presenceBob's compliance and trust
Trust signalCompliance1 record
Bob's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob's leadership team
Management profileNumber of profiles
Bob's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob's
What does Bob's do?
Bob's operates Brazil's first fast-food franchise chain, founded in 1952 in Copacabana, Rio de Janeiro. The company sells hamburgers, sandwiches, chicken products, fries, milkshakes, desserts, beverages, and collectible toys through a network of more than 1,000 dine-in and takeaway restaurants, the proprietary 'Chama o Bob's' mobile app, the 'Bob's em Casa' home delivery website, and partnerships with third-party delivery platforms.
Is Bob's a public or private company?
Bob's is a private company. It is classified as corporate owned and is currently operating.
When was Bob's founded?
Bob's was founded in 1952. It employs 5,001 to 10,000 people.
Where is Bob's based?
Bob's is headquartered in Botafogo, Brazil, in the Latin America region.
How does Bob's make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Fees and Royalties.
Who are Bob's's main competitors?
Direct peers on record are McDonald's (Arcos Dorados - Brazil), Burger King (Zamp - Brazil), Habib's, Giraffas, Subway (Brazil), KFC (Brazil), Spoleto and Pizza Hut (Brazil). Outback Steakhouse (Brazil) is listed as a broad incumbent. Starbucks (Brazil) is listed as a regional player.
Does Bob's have an API?
No public API is recorded for Bob's.
What industry is Bob's in?
Bob's's product category is Fast Food / Quick Service Restaurant. Its primary akta.pro industry code is THAFAAAA, Burger QSR, with a secondary code of THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 722515 and its SIC code is 5812.